DSpace at Agnes Scott College

Agnes Scott College Office of Communications

Isolation Area ~ 
AGNES SCOTT COLLEGE 
To prevent a cluttered look, maintain a 
protected or staging area around the 
logo equal to the diameter of the 
"arches" element or mark in the logo- 
type. No graphic element-type, rule, 
art-should be allowed within this 
area. The exception is when the 
secondary tags "Atlanta/Decatur" or 
"www.agnesscott.edu" are used. 
~ 
AGNES SCOTT COLLEGE 
~ 
AGNES SCOTT COLLEGE 
Atlanta/Decatur 
·······~ 
THE WORLD FOR WOMEN 
... (fjifi 
THE WORLD 
AGNES 
SCOTT 
COLLEGE 
THE WORLD 
FOR WOMEN 
.a. Vertical Orientation 
FOR WOMEN 
.a. Horizontal Orientation 
Text Only Version T 
AGNES 
SCOTT 
COLLEGE 
THE WORLD 
FOR WOMEN 
.a. Circular Orientation 
There are four versions of the Agnes Scott 
College logo. All versions include three 
interlocking gothic arches, encased in a 
circle with the name Agnes Scott College 
The tagline, 'The World for Women," either 
appears below the graphic element (in the 
horizontal and vertical formats) or around 
the arches (in the circular format). The only 
exception is the faculty logo, which never 
has the tagline. Art and typography should 
appear as a single (unmanipulated) unit. 
The horizontal format is the preferred 
orientation. If the horizontal format does 
not fit a certain application, the vertical 
format should be used. The circular and 
text-only formats can be used on some 
occasions for on-campus correspondence 
and external purposes. In all cases, the Office 
of Communications must approve usage. 
ALL REQUESTS AND RELATED 
USE OF THE LOGO MUST 
BE ROUTED THROUGH AND 
APPROVEP, BY TH Ei OFFICE 
OF COMMUNICATIONS. 
Requests for logo art should 
be forwarded via e-ma]l to 
asc'_.pr@agnesscott.ed~. Allow 
one w ek for delivery. Requests 
' - placed Friday of one *eek will 
be deliver d by Friday of the 
\ 
following we-e..t<. 
\ 
The black and cdlor-separated 
versions of the logo are available in 
electronic format (for PC and Mac 
platforms and in a Microsoft-friendly 
format) through the Office of 
Communications. Black only 
camera-ready veloxes are also 
available through the Office of 
Communications. 
~ 
AGNES SCOTT COLLEGE 
THE WORLD FOR WOMEN 
Graphic Identity Standards 
Quick Reference Guide 
AGNES SCOTT COLLEGE 
THE WORLD FOR WOMEN 
Colors Sizes 
This quick reference guide intro- 
duces and explains Agnes Scott's 
graphic identity program to the 
College community. It outlines 
ways to implement a strong, 
consistent visual character. 
The logotype and variations 
presented here replace the 
bell tower logo and other 
symbols that have stood for 
the College in the past. 
Exceptions are the College 
Seal on diplomas, official 
documents, and certain 
other items. 
Agnes Scott's graphic identity 
was developed in consultation 
with Mindpower Incorporated. 
Five color variations of the logo may be 
used for different printing situations. 
Spot-color: When possible, use the spot- 
color version. This version includes three 
Pantone® Matching System colors: PMS 
216 (burgundy), PMS 259 (purple), PMS 
3025 (teal), and black. 
Process Color: When printing four-color 
process, use the version where the colors 
have been broken down into the four process 
colors (cyan, magenta, yellow, black). 
Two-Color: To reduce costs, you may use 
the two-color version. Produce the "arches" 
element or mark in PMS 216, PMS 259, or 
PMS 3025, and the logotype in black. 
One-Color: In cases where the method of 
reproduction does not allow for either a 
second color or a screen tint, use the one- 
color version, printed with black ink or 
with one of the PMS logo colors' PMS 216, 
PMS 259, or PMS 3025. PMS 259 is the 
preferred spot color. 
Reverse: The logo may be reversed out 
of a colored background only in special 
situations, which must be approved by the 
Office of Communications. 
• • PMS259 • 
™"" T ... s,.,, 
AGNES SCOTT COLLEGE 
PMS 216 
PMS 259 
o'C / 83'M / 34'Y / 47'K PMS 3025 
65'C I 1oo'M I o'Y / 15'K Black 
100"'( / o"M / o.,.Y / 51"'K 
o'l,C / o"M / o"'Y / 10o"'K 
Logos in electronic format and velox copy 
can be obtained from the Office of 
Communications. Depending on the orien- 
tation, the logos range in size from four 
picas wide to 37 picas wide. Determine the 
width of the space in which you want to 
place the logo and the Office will provide 
you with the closest existing size. Do not 
enlarge or reduce the logos. This policy 
must be adhered to strictly. In special situ- 
ations, it is possible to use the logo larger 
than 37 picas wide; ask the Office of 
Communications for guidelines. The hori- 
zontal orientation of the logo should never 
appear smaller than nine picas wide, and 
the vertical and circular orientation never 
smaller than four picas wide. This is 
because the letter spacing of the tagline 
changes in very deliberate and precise 
increments as the size decreases. 
ACNES SCOTT COLLEGE 
THE WORLD FOR WOMEN 
(I) 
AGNES SCOTT COLLEGE 
THE WORLD FOR WOMEN 
Typography 
The College will greatly enhance the 
graphic identity program by using its logo 
type style within publications. For that reason, 
Weiss has been chosen as the standard 
(text) copy type for College publications. 
In general, running text should be set in 
Weiss. If Weiss is unavailable, Times New 
Roman is the suggested replacement. 
Captions, headings, sidebars, and highlighted 
materials may use supporting faces: Weiss 
Italic, Weiss Bold, and Weiss Extra-Bold, or, 
for accent, the typeface Meta Plus Book 
and Bold may also be used. 
A caution: All type houses do not buy fonts 
from the same manufacturer. It is possible 
to buy Weiss in variations of lesser quality. 
To avoid type houses that cannot assure 
you an exact match, please coordinate all 
of your graphic communications with the 
Office of Communications. 
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NOPQRSTUVWXYZ 
::: a b c d e f g h i j k l m 
j nopqrstuvwxyz 
ABCDEFGHIJKLM 
"C 
NOPQRSTUVWXYZ 0 m 
Ill = abcdefghijklm a: "' ~ nopqrstuvwxyz ::E 
~ ABCDEFGHIJKLM 
0 NOPQRSTUVWXYZ 0 m 
Ill = a: abcdefghijklm "' ~ nopqrstuvwxyz ::E 


Graphic Identity Standards Quick Reference Guide

Agnes Scott College Department of Public Relations

Common Ground

Agnes Scott College Writing Center

The Paper Chase

Agnes Scott College student newspaper for the 1998 calendar year. Not all issues published during the year are included in this file

Students of Agnes Scott College

The Profile

Agnes Scott College

1998 Silhouette Vol. 94

Agnes Scott College Office of Faculty Services

A Guide to Faculty Services 1997-1998

1997 Silhouette Volume 93

Agnes Scott College Office of Public Relations

Best-of Campus Connection

Agnes Scott College Office of Publications

Main Events

Agnes Scott College Strategic Planning Team

A 21st Century College for Women

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