Open Access Journals at IU Indianapolis
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Review of How We Read Now: Strategic Choices for Print, Screen & Audio by Naomi S. Baron
Sole Interest vs. Best Interest: Modeling Future Anti-ESG Legislation Off Indiana Code § 5-10.2-14-2 to Protect the Fiduciary Duties Owed by Trustees by Requiring Sole Interest Ideology
Time Out of Mind: Emergency Detentions Under Indiana Law, Due Process Implications, and Proposed Reforms
Breaking Barriers to Birth Control: Why Access to Birth Control Matters and What Still Needs to be Done
Executing a Social Media Advertising Campaign for a Community Sport Organization
Social media advertising is an important part of digital media operations, but is relatively unknown in sport management and marketing. Therefore, the purpose of this study was to explore the execution of a social media advertising campaign (SMAC). Using an action research approach, the research team created and executed a SMAC on TikTok for a community sport organization in Canada. Over the course of the SMAC, there were a total of 199,166 impressions at a total cost of 0.50 CAD and cost-per-mille of $2.70 CAD. While there were positive metrics, actual watch time of the content was quite low. Sport marketers should view this study as an important step in advancing social media operations and achieving key performance indicators
Understanding Undervaluation: A Law and Psychology Analysis of the WTO Environmental Goods Agreement
Recent research in environmental law and psychology has revealed a pernicious problem: psychological phenomena often lead people to underperceive and undervalue environmental harms. These insights have yet to be applied to the transnational realm. This article employs a psychological approach to explore the evaluation of environmental concerns in the context of the World Trade Organization’s Environmental Goods Agreement (“EGA”). Although the EGA purports to be a “win-win” agreement that simultaneously promotes economic development and environmental protection, it has failed to reach meaningful agreement. The present research argues that a psychological perspective on environmental law may supplementally explain the failure in EGA negotiation by demonstrating how states inadvertently undervalue the transboundary environmental impacts of environmental goods. This insight also fills the void left by rational choice theory in regard to the valuation process