Journal Tourism Studies & Practices (RTEP)
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COMO O POSITIVISMO É VISTO NO CAMPO DO TURISMO? UMA ANÁLISE SISTEMÁTICA DE SUAS INFLUÊNCIAS A PARTIR DO LEVANTAMENTO BIBLIOMÉTRICO EM BASES DE DADOS SELECIONADAS: HOW IS POSITIVISM PERCEIVED IN TOURISM STUDIES? A SYSTEMATIC ASSESSMENT OF ITS INFLUENCES FROM A BIBLIOMETRIC REVIEW OF SELECTED DATABASES
Full text linkRESUMO: Este estudo exploratório investiga a presença do positivismo na pesquisa em turismo. Por meio de uma revisão sistemática nas bases Scopus e SPELL, utilizando os termos “positivismo”, “tourism”, “positivismo” e “turismo” (buscado em título, palavras-chave e resumo), identificaram-se 38 trabalhos, dos quais 21 atenderam aos critérios de inclusão. Os resultados revelam que, embora o positivismo seja historicamente apontado como matriz epistemológica inaugural do campo, poucos artigos aprofundam essa perspectiva: a maioria apenas menciona ou define o termo, sem o empregar para fundamentar métodos ou argumentos. Além disso, não se observou diálogo com autores positivistas “clássicos”. Conclui-se que a produção relacionada ao positivismo permanece reduzida e, quando presente, tende a ceder espaço à outras abordagens, possivelmente pela dificuldade de conciliar o enfoque predominantemente quantitativo do positivismo com demandas qualitativas contemporâneas. O estudo contribui ao mapear essa lacuna e ao indicar a necessidade de investigações que articulem, de forma mais robusta, fundamentos positivistas ao fenômeno turístico. Palavras-chave: turismo; positivismo; epistemologia; revisão sistemática.
ABSTRACT: This exploratory study examines how positivism features in tourism research. A systematic review was conducted in the Scopus and SPELL databases using the terms “positivism”, “tourism”, “positivism”, and “turismo” filtered by title, keywords, and abstract. The search returned 38 publications; 21 met the inclusion criteria for in-depth analysis. Findings indicate that, despite positivism’s status as an early epistemological influence in tourism studies, few articles engage with it substantively. Most merely reference or define the term without using positivism to support their methodological choices or core arguments, and citations of “classical” positivist authors are absent. Consequently, the overall volume of positivism-oriented research is low, and scholars increasingly privilege alternative paradigms – likely because positivism’s primarily quantitative stance offers limited alignment with current qualitative agendas. By mapping this gap, the present study highlights the need for more rigorous, positivist-grounded investigations of tourism phenomena. Keywords: tourism; positivism; epistemology; systematic review
RESEÑA DE “¿TURISMO ECOCIDA O TURISMO ECOLÓGICO?”: REVIEW OF “ECOCIDAL TOURISM OR ECOLOGICAL TOURISM?”
No full textFILGUEIRAS NODAR, José María, MANUEL ARAGÓN Mayra, GÓMEZ ROJO, Verónica Rosalba y JIMÉNEZ BAÑOS, Paulino (Eds.). ¿Turismo ecocida o turismo ecológico? El ecoturismo: impactos y posibilidades de gestión. México: Universidad del Mar, 2024
NATIONAL DYNAMICS OF TOURISM MANAGEMENT: COMPARATIVE PERSPECTIVES
Full text linkThe dossier CULTURAL PATHWAYS: DIALOGUES BETWEEN BRAZIL AND MOZAMBIQUE IN TOURISM, organized by Leylane Meneses Martins and Elídio Vanzella for the Journal of Tourism Studies and Practices (RTEP/GEPLAT/UERN), is part of a growing movement of scientific production focused on the comparative study of practices, policies, and strategies related to tourism in Portuguese-speaking countries. The articulation between Brazil and Mozambique, two territories historically connected and marked by cultural diversity, broadens the field of investigation and allows us to observe how different national realities formulate and reconfigure tourism management models, promotional initiatives, and sociocultural practices that influence the development of this sector.
The dossier's proposal stems from the understanding that contemporary tourism has increasingly complex dimensions, ranging from challenges linked to environmental conservation and preservation, hospitality and leisure, accessibility and cultural valorization to territorial marketing processes and the construction of a virtually marketable image. In this sense, the compilation of comparative studies involving Brazil and Mozambique offers an overview that significantly contributes to the advancement of specialized literature, presenting analyses that bring these distinct realities closer together without disregarding their socio-historical, socio-cultural, and socio-economic specificities.
The six articles gathered here, developed by researchers from different institutions and backgrounds, demonstrate the power and vitality of research on tourism in transatlantic contexts. Together, they show how comparative analysis can generate consistent contributions to public policy planning, while also broadening the understanding of cultural practices and institutional challenges. In carrying out this movement, the articles present a set of reflections that strengthen the academic dialogue between the two countries and enrich the contemporary debate on tourism at multiple scales.
In the six articles, the dialogue between Brazil and Mozambique is not limited to the sphere of cultural transformations resulting from excessive capitalist globalization or simply from a commodification of the social interactions of modern life. Above all, it emerges as an expanding field of research and as a concrete opportunity for institutional strengthening and the valorization of tangible and intangible heritage. Throughout the six articles, multiple realities are brought together, revealing two countries that, although marked by trajectories of coloniality and structural inequalities, continually reinvent tourism practices, markets, and independent cultural expressions.
The first article in this series is PLANO BRASIS E INATUR: A PROMOÇÃO DO TURISMO INTERNACIONAL NO BRASIL E EM MOÇAMBIQUE (BRAZIL AND INATUR: THE PROMOTION OF INTERNATIONAL TOURISM IN BRAZIL AND MOZAMBIQUE), by Adriana Brambilla, Priscila Fernandes Carvalho de Melo, Joana Ernesto Neves Uamusse, and Gouveia Dramane Sumale. In this contribution, the authors present the strategic guidelines that guide international tourism promotion in both countries, recognizing that marketing is not just a dissemination tool, but a political instrument for building a territorial image. By analyzing the Plano Brasis and PEDTM II, the authors perceive the complexity of developing marketing policies capable of articulating identity, competitiveness, and sustainability in a global context marked by symbolic disputes and increasingly diversified tourist flows. The text highlights the differences in institutional maturity between Brazil and Mozambique, but also reveals possibilities for convergence, especially in the recognition of cultural diversity as a strategic asset and the need to strengthen governance and planning.
Moving on in the dossier, we have the second article, FROM WORDS TO FEELINGS: ANALYSIS OF QUALITY IN ACCOMMODATION ESTABLISHMENTS IN MOZAMBIQUE BASED ON TOURQUAL, by Leylane Meneses Martins, Marília Ferreira Paes-Cesário, and Thyago Velozo de Albuquerque. This article invites us to examine the tourist experience from the perspective of online reviews, understanding that digital reputation has become a central element in the choice of destinations and accommodations. The authors applied the TOURQUAL model to six Mozambican hotels awarded by TripAdvisor, revealing the importance of human interaction as the main driver of positive experiences. The text exposes tensions between infrastructure, tourist expectations, and management challenges, while affirming the strategic role of emotional and relational hospitality in emerging destinations. The article prompts us to reflect on the power of user-generated content as a quality indicator and on the need to improve management practices that respond to both symbolic and operational demands.
The third article, "TOURISM IN PROTECTED AREAS: A COMPARATIVE STUDY OF THE MANAGEMENT PLANS OF THE ANHATOMIRIM ENVIRONMENTAL PROTECTION AREA (BRAZIL) AND THE GORONGOSA NATIONAL PARK (MOZAMBIQUE)," by Daiko Lima e Silva, Samuel Ribeiro dos Santos, Arsília Anastácio Maiela, and Adriana Brambilla, delves into the relationship between tourism, environmental conservation, and management policies. The comparison between the Anhatomirim APA and the Gorongosa National Park demonstrates that, despite distinct ecological and historical contexts, both countries have sought to integrate tourism as an instrument for sustainability. The article points to challenges such as pressure on biodiversity, tensions between resident communities and zoning policies, and highlights the relevance of social participation, environmental education, and green and blue economies. In this sense, the text reminds us that tourism cannot be understood solely as a driver of economic development, but as a practice that needs to engage with living territories and with global socio-environmental urgency.
In the fourth article, SUN AND BEACH TOURISM: A THEORETICAL REFLECTION ON THE MUNICIPALITIES OF INHAMBANE (MOZAMBIQUE) AND JOÃO PESSOA (BRAZIL), by Louis Philippe Patrick de Jongh Filho, João Bata Gove Júnior, and Felipe Gomes do Nascimento, we are led to a comparative reflection on two coastal destinations that share important characteristics of biodiversity and structural challenges related to territorial planning. When discussing sun and beach tourism, the authors revisit issues such as pollution, real estate speculation, participatory weaknesses, and coastal management practices. The analysis presented shows, in general, that both Inhambane and João Pessoa face similar dilemmas. The first is the balance between tourist attractiveness and environmental preservation; the second is ensuring safety and accessibility for users; and the third is how to strengthen community participation in decision-making processes, which are fraught with unequal governance. In this sense, the text reinforces that coastal tourism requires not only public policies that respond to the demands of reality, but also an integrated approach that recognizes the ecological, social, and economic dynamics that structure coastal territories.
Continuing our journey, we arrive at the fifth article, FLAVORS OF THE TERRITORY: THE DISCURSIVE CONSTRUCTION OF THE GASTRONOMIC IMAGE IN MANAUS (BRAZIL) AND MOZAMBIQUE (AFRICA), by Alessandra Souza Queiroz Melo, Cláudia Araújo de Menezes Gonçalves Martins, and Maria Albertina Pinto Rodrigues Munguambe. This contribution invites us to reflect on gastronomy as a cultural language and as a strategic element of contemporary tourism. The comparison between Manaus and Mozambique highlights that flavors, ingredients, and culinary narratives not only attract visitors but also reinforce identities and promote a sense of belonging and territorial discourses. The text shows us that the gastronomic experience is not merely a complement to the trip, but a central component of the tourist image, capable of mobilizing affective memory, tradition, creativity, and institutional communication. The article demonstrates that examining events and outreach practices sheds light on an expanding field that requires planning and valuing the stories that each dish carries with it, enriching cultural experiences.
Finally, the dossier concludes with the sixth article, TOURIST SIGNAGE IN THE HISTORIC CENTERS OF THE CITIES OF SALVADOR, BRAZIL, INHAMBANE AND MAPUTO IN MOZAMBIQUE, by Simone Neto de Santana Oliveira, Fernando Firmino Massango, Francinete da Silva Guilherme, Fernanda Silva Araújo dos Santos and Elídio Vanzella. The text begins with a comparative analysis of tourist signage, often overlooked in public and academic debate, highlighting that it is crucial for the quality of the visitor experience, especially in historic centers that carry symbolic and cultural heritage density. By examining signs, pictograms, maps, totems, and communication devices, the authors highlight differences in the degree of standardization, conservation, and accessibility among the cities analyzed, consequently generating structural flaws. The text also recognizes good practices and reinforces that inclusive signage is a requirement to democratize access to cultural heritage, emphasizing that accessibility should be understood as an expanded dimension of tourism, that is, good communication of a territory is a fundamental condition to ensure that everyone can experience spaces with autonomy and safety.
The six articles complement each other organically, each text illuminating distinct aspects of tourism in Brazil and Mozambique, but all converge on central issues such as sustainability, cultural identity, public policies, social participation, territorial marketing, and the quality of the tourist experience. In this way, they present themselves as a complex mosaic that reveals not only diagnoses and analyses, but possible paths, research agendas, and horizons of cooperation between both countries.
In this sense, the dossier recognizes that the dialogue of Lusophone cultural tourism is not limited to the Portuguese language, but that it is an exchange that involves diverse ways of producing and experiencing territories. Furthermore, the dossier reinforces the importance of partnerships between universities, research centers, governmental public bodies, and local communities, especially when we understand tourism as a phenomenon that requires an interdisciplinary approach between the humanities and applied social sciences.
It is worth noting that the articles that make up this edition illustrate the already traditional field of regional monographs on tourism studies, addressing both the problems of management and planning, as well as the political and sociocultural aspects of certain tourism practices in peripheral contexts. Promptly, the works presented here recover important micro and macrostructural encounters and disagreements in the realities of Mozambique and Brazil, including academic and research ones, rowing both in the tide of practical possibilities for change via politics, and in the technical-propositive debate of the business field.
This dossier also opens up perspectives for critiquing the colonial past of both countries and how this problematic legacy reverberates in the territories and in the socioeconomic and cultural processes of each touristified reality. As these are two countries of peripheral capitalism, dependent on and excluded from the decision-making and hegemonic center of informational and neoliberal capitalism, Brazil and Mozambique end up reproducing problems and challenges inherent to the social and territorial division of labor, since they share very close production and labor relations.
Thus, in both cases, practical and academic juggling acts are performed to ensure a certain maintenance of part of the competitive tourism dynamics of these countries. Human service is seen as a driving element of the positive feeling of the tourist experience, reflecting the impact of emotional experiences on the affective memory of visitors. Therefore, at the heart of these studies, there is a structural finding that is already well-known – and even contradictorily neglected – in tourism studies: the pronounced material precariousness of the destinations and the amateurism and voluntarism in labor relations, compensated basically by emotional labor and the hijacking of the worker's subjectivity, who tries to overcome the low quality of services with resourcefulness, empathy, kindness, and improvisation, and, not infrequently, with the cunning inventiveness that transforms difficulties into positive experiences of the exotic.
The six articles presented here also touch on central weaknesses in so-called conservationist and preservationist tourism practices, such as the precariousness of participatory management and the limited inclusion of communities in decision-making processes, which characterizes the historical and concrete practice of tourism management as authoritarian and centralizing. It is shown, however, that the presence of communities in tourism planning processes reinforces the need for participatory management, and both Brazil and Mozambique have advanced in the integration between tourism and conservation, using strategic plans and instruments to balance socio-environmental and market demands, but divergences and contradictions are identified regarding the inclusion of the local community in the most basic decision-making processes and in territorial planning strategies.
Brazil and Mozambique, still bound to a historical primary-exporting, oligarchic and highly concentrated economic legacy, mainly embrace nature tourism as a productive force to try to overcome a dependent tertiary economy, while material conditions are challenging and uncompetitive when compared to the tourist destinations of central capitalism. Both destinations share structural problems related to public safety, institutional instability, logistical bottlenecks, and a lack of conservation and maintenance of heritage, which contradicts the idea of social inclusion, conservationism, and sustainable development.
In short, this edition has great monographic value insofar as it brings the two countries closer together and politically points to alternatives for reducing regional inequalities. For the future advancement of this field of comparative analysis, it is beneficial to conduct statistical analyses of global tourism demand flows and revenues in these countries, so that it can be analyzed whether, how, and in what way tourism is distributing or concentrating income. In addition, ethnographic immersions would help to move beyond the limits of the bibliographic-documentary field and give greater concreteness to the analyses, in order to combat the ideological mystification of certain statistical data that are apologetic for the prevailing neoliberal order.
With this preface, we invite the reader to reflect on the phenomenon of tourism based on the following articles, recognizing that each one is part of a larger framework, reaffirmed by academic research and the cultural ties that historically link Brazil and Mozambique.
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TURISMO DE SOL E PRAIA: UMA REFLEXÃO TEÓRICA DOS MUNICÍPIOS DE INHAMBANE (MOÇAMBIQUE) E JOÃO PESSOA (BRASIL): SUN AND BEACH TOURISM: A THEORETICAL REFLECTION ON THE MUNICIPALITIES OF INHAMBANE (MOZAMBIQUE) AND JOÃO PESSOA (BRAZIL)
Full text linkRESUMO: O turismo de sol e praia é um dos segmentos mais populares do setor turístico, especialmente em regiões litorâneas com características naturais privilegiadas. No entanto, observa-se uma lacuna na literatura quanto a estudos comparativos que envolvam realidades internacionais diversas. Este estudo busca suprir a ausência de análises comparativas entre Inhambane (Moçambique) e João Pessoa (Brasil), no que diz respeito à atividade turística. Este artigo tem como objetivo analisar o desenvolvimento do turismo de sol e praia nos municípios de João Pessoa (Brasil) e Inhambane (Moçambique), com ênfase em aspectos socioeconômicos, ambientais e de governança pública. A pesquisa adota uma abordagem qualitativa, de caráter exploratório e descritivo, fundamentada em revisão bibliográfica e levantamento documental junto a fontes institucionais. Os resultados revelam similaridades entre as duas localidades no que se refere à forte atratividade natural, presença de biodiversidade marinha e terrestre, além da relevância do capital privado como indutor do desenvolvimento turístico. Em contrapartida, identificam-se divergências quanto à inserção da comunidade local nos processos decisórios e às estratégias de ordenamento territorial. Inhambane destaca-se pela atuação dos comitês de gestão e pela abordagem de co-gestão, enquanto João Pessoa apresenta fragilidades na participação cidadã, apesar do amparo normativo do Projeto Orla. O estudo contribui, portanto, para o fomento de análises comparativas na literatura sobre turismo de sol e praia, planejamento costeiro sustentável, destacando a importância de estratégias integradas entre turismo, meio ambiente e políticas públicas. Recomenda-se a realização de pesquisas de campo que envolvam gestores públicos, empreendimentos turísticos e comunidades locais para validação empírica das análises propostas. Palavras-chave: Turismo Costeiro; Gestão de orlas; Turismo de sol e praia.
ABSTRACT: Sun and beach tourism is one of the most popular segments of the tourism sector, especially in coastal regions with privileged natural characteristics. However, there is a gap in the literature regarding comparative studies involving different international realities. This study seeks to make up for the lack of comparative analysis between Inhambane (Mozambique) and João Pessoa (Brazil) in terms of tourism activity. This article aims to analyze the development of sun and beach tourism in the municipalities of João Pessoa (Brazil) and Inhambane (Mozambique), with an emphasis on socio-economic, environmental and public governance aspects. The research adopts a qualitative, exploratory and descriptive approach, based on a literature review and a documentary survey of institutional sources. The results reveal similarities between the two locations in terms of their strong natural attractiveness, the presence of marine and terrestrial biodiversity, as well as the importance of private capital as an inducer of tourism development. On the other hand, there are differences in terms of the involvement of the local community in decision-making processes and land-use planning strategies. Inhambane stands out for its management committees and co-management approach, while João Pessoa shows weaknesses in citizen participation, despite the normative support of the Projeto Orla (Orla Project). The study therefore contributes to the development of comparative analyses in the literature on sun and beach tourism and sustainable coastal planning, highlighting the importance of integrated strategies between tourism, the environment and public policies. Field research involving public managers, tourism enterprises and local communities is recommended to empirically validate the proposed analyses. Keywords: Coastal tourism; Waterfront management; Sun and beach tourism
DESAFIOS DE ACESSO AO MERCADO DAS INICIATIVAS BRASILEIRAS DE TURISMO DE BASE COMUNITÁRIA: CHALLENGES OF MARKET ACCESS FOR BRAZILIAN COMMUNITY-BASED TOURISM INITIATIVES
Full text linkRESUMO: O artigo examina o Turismo de Base Comunitária (TBC) como uma alternativa sustentável e inclusiva ao turismo de massa, destacando desafios enfrentados para acessar o mercado turístico. O TBC, que valoriza a autogestão e a cultura local, atrai turistas em busca de experiências autênticas. No entanto, a resistência do mercado convencional, focado em lucros e padronização, dificulta sua inserção. A pesquisa revela que as comunidades utilizam estratégias próprias de promoção, como redes sociais, para superar essas barreiras. Depoimentos de lideranças comunitárias expõem as dificuldades de parceria com agências tradicionais e o estigma de ser visto como um produto de menor relevância. Mesmo assim, parcerias bem-sucedidas mostram que a integração é possível quando há valorização mútua. Conclui-se que, para fortalecer o TBC, é essencial um apoio institucional e políticas públicas que promovam a inclusão e respeitem seus princípios. Palavras-chave: Turismo de Base Comunitária; Sustentabilidade; Acesso ao Mercado.
ABSTRACT: The article examines Community-Based Tourism (TBC) as a sustainable and inclusive alternative to mass tourism, highlighting the challenges faced in accessing the tourism market. The TBC, which values self-management and local culture, attracts tourists seeking authentic experiences. However, resistance from the conventional market, focused on profit and standardization, hinders its integration. The research reveals that communities use their own promotional strategies, such as social media, to overcome these barriers. Testimonials from community leaders expose the difficulties in partnering with traditional agencies and the stigma of being perceived as a lower-value product. Even so, successful partnerships show that integration is possible when there is mutual appreciation. The conclusion emphasizes that to strengthen TBC, consistent institutional support and public policies promoting inclusion and respect for its principles are essential. Keywords: Community-Based Tourism; Sustainability; Market Access
ANÁLISE DO COMPOSTO DE MARKETING EM HOSTELS DE SÃO LUÍS – MARANHÃO: ANALYSIS OF THE MARKETING MIX IN HOSTELS IN SÃO LUÍS - MARANHÃO
Full text linkRESUMO: Este artigo exploratório-descritivo tem como objetivo avaliar práticas de gestão e marketing implementadas em hostels na cidade de São Luís, Maranhão. A literatura sobre o marketing em turismo foi revisada e orientou a elaboração do instrumento de coleta de dados, nomeadamente, um questionário aplicado com doze diretores de hostels no período de 02 de maio a 02 de agosto de 2024. A partir de estatísticas descritivas simples, discutiram-se os resultados, confrontando-os com os pressupostos teóricos. Das análises, apreendeu-se que há aspectos positivos e déficits observados nas práticas de marketing dos hostels de São Luís. O estudo traz uma caracterização das principais práticas mercadológicas dos hostels, sinaliza como esses empreendimentos estão se posicionando face a tendências de consumo, padrões e pressões globais e sugere caminhos para melhorar a sua competitividade e desempenho. Assim, contribui para preencher lacunas teóricas sobre a literatura da inovação em hostels e práticas, com insights relevantes para os formuladores de políticas, empreendedores e profissionais do setor. Palavras-chave: Turismo; Hostels; Gestão; Práticas de Marketing; Inovação.
ABSTRACT: This exploratory-descriptive article aims to evaluate management and marketing practices implemented in hostels in the city of São Luís, Maranhão. The literature on tourism marketing was reviewed and guided the development of the data collection instrument, namely, a questionnaire applied to twelve hostel managers between 2 May and 2 August 2024. Based on simple descriptive statistics, the results were discussed and compared with theoretical assumptions. The analyses revealed that there are positive aspects and shortcomings in the marketing practices of hostels in São Luís. The study characterises the main marketing practices of hostels, indicates how these businesses are positioning themselves in relation to consumer trends, global standards and pressures, and suggests ways to improve their competitiveness and performance. Thus, it contributes to filling theoretical gaps in the literature on innovation in hostels and practices, with relevant insights for policymakers, entrepreneurs, and professionals in the sector. Keywords: Tourism; Hostels; Management; Marketing Practices; Innovation
ESCRITA COMO EXPERIMENTAÇÃO: A CONTRIBUIÇÃO DA TEORIA ATOR-REDE: WRITING AS EXPERIMENTATION: THE CONTRIBUTION OF ACTOR-NETWORK THEORY
Full text linkRESUMO: A obra de Latour propõe uma reconfiguração profunda da sociologia ao questionar o significado do “social”. O autor evidencia um estilo provocador e acessível, e utiliza metáforas e ironias para aproximar o leitor de uma nova forma de pensar as Ciências Sociais. Latour critica a rigidez da Sociologia Tradicional — que chama de “sociologia do social” — e propõe em seu lugar uma “sociologia das associações”, base da chamada Teoria Ator-Rede (ANT). O presente artigo objetivou realizar uma análise panorâmica das cinco incertezas que embasam a Teoria Ator-Rede latouriana de modo a refletir sobre a escrita como experimentação. Palavras-chave: Latour, Teoria Ator-Rede, Cinco incertezas, Teoria Social Alternativa.
ABSTRACT: Latour's work proposes a profound reconfiguration of sociology by questioning the meaning of the "social." The author demonstrates a provocative and accessible style, using metaphors and irony to bring the reader closer to a new way of thinking about the social sciences. Latour criticizes the rigidity of traditional sociology—which he calls the "sociology of the social"—and proposes in its place a "sociology of associations," the basis of the so-called Actor-Network Theory (ANT). This article aimed to provide a panoramic analysis of the five uncertainties that underpin Latourian Actor-Network Theory in order to reflect on writing as experimentation. Keywords: Latour, Actor-Network Theory, Five uncertainties, Alternative Social Theory
RECONGO ARTESANATO: DO CONCEITO À IMPLEMENTAÇÃO DE UM PROJETO DE NEGÓCIO INOVADOR: RECONGO ARTESANATO: FROM CONCEPT TO IMPLEMENTATION OF AN INNOVATIVE BUSINESS PROJECT
Full text linkRESUMO: Este trabalho exploratório-descritivo consiste num relato de experiência, que objetiva discutir o processo de concepção e implementação de um projeto de negócio inovador e o contexto particular que o estimulou. O projeto emergiu como forma de atender necessidades pedagógicas, humanas, turístico-mercadológicas e pressões globais, alinhando a conciliação de interesses econômicos, de promoção/valorização patrimonial e justiça social, realçados como seus principais diferenciais de mercado. Reflexões na forma de lições aprendidas pelos idealizadores são realçadas, sinalizando insights importantes para facilitar a tomada de decisões de empreendedores formais e informais. O projeto encoraja intervenções práticas e teóricas para potencializar ações inclusivas e sustentáveis aplicadas a negócios para o suporte da atividade turística em contextos periféricos. Palavras-chave: Artesanato; inovação; valorização patrimonial; singularidades territoriais, turismo sustentável.
ABSTRACT: This exploratory-descriptive work consists of an experience report, which aims to discuss the process of designing and implementing an innovative business project and the particular context that stimulated it. The project emerged as a way to meet pedagogical, human, tourism-marketing needs and global pressures, aligning the reconciliation of economic interests, heritage promotion/enhancement and social justice, highlighted as its main market differentials. Reflections in the form of lessons learned by the creators are highlighted, signalling important insights to facilitate decision-making by formal and informal entrepreneurs. The project encourages practical and theoretical interventions to enhance inclusive and sustainable actions applied to businesses to support tourism activity in peripheral contexts. Keywords: Handicrafts; innovation; heritage valorization; territorial singularities; sustainable tourism
YARIPO ECOTURISMO YANOMAMI: GESTÃO COMUNITÁRIA E ARTICULAÇÃO INTERINSTITUCIONAL NA VISITAÇÃO AO PICO DA NEBLINA (AM), BRASIL: YARIPO YANOMAMI ECOTOURISM: COMMUNITY MANAGEMENT AND INTERINSTITUTIONAL ARTICULATION IN THE VISIT TO PICO DA NEBLINA (AM), BRAZIL
Full text linkRESUMO: Este artigo apresenta os desafios do turismo indígena, o papel das parcerias e os caminhos encontrados para seu desenvolvimento na iniciativa denominada Yaripo Ecoturismo Yanomami, nos limites da Terra Indígena Yanomami, em Maturacá, município de Santa Isabel do Rio Negro, Amazonas, Brasil. Essa região também recebe a proteção de uma Unidade de Conservação de Proteção Integral, o Parque Nacional do Pico da Neblina ou Yaripo, para o povo Yanomami. Além do interesse em regularizar o turismo e de tomarem para si o protagonismo da visitação, conflitos com operadoras de turismo e com os militares estão na raiz desse movimento emancipador. Trata-se de um estudo de caso, com abordagem qualitativa, empírica, baseado em pesquisas bibliográfica e documental, e observação participante em reuniões diversas, assembleias, eventos e em momentos festivos ou não, entre março de 2022 e abril de 2024, no que se entende como uma versão indígena do Turismo de Base Comunitária (TBC). Essa etnicidade orientada para o turismo tem ênfase no planejamento, na gestão e no protagonismo das comunidades indígenas de Maturacá na visitação ao Yaripo, com o apoio de importantes atores sociais, governamentais e não governamentais, nesse processo, sendo a proteção do território, o fortalecimento da identidade, da cultura e de seu forte componente ancestral os propósitos do turismo indígena. Alguns desafios do turismo indígena no Yaripo são a comunicação com a coordenação do projeto devido à qualidade da internet na aldeia e as barreiras referentes à língua que limitam a negociação com estrangeiros; o papel dos atores sociais é relevante e de suporte à iniciativa, agregando diferentes discursos; e os caminhos encontrados avançam para pensar o turismo indígena para além de uma fonte de renda, mas no sentido de combater o garimpo ilegal e assegurar os modos de vida no território Yanomami. Palavras-chave: Gestão territorial; Gestão comunitária; Turismo de base comunitária indígena; Áreas protegidas; Yanomami; Pico da Neblina.
ABSTRACT: This article presents the challenges of indigenous tourism, the role of partnerships and the paths found for its development in the initiative called Yaripo Ecoturismo Yanomami, on the limits of the Yanomami Indigenous Land, in Maturacá, municipality of Santa Isabel do Rio Negro, Amazonas, Brazil. This region also receives the protection of an Integral Protection Conservation Unit, the Pico da Neblina (called Yaripo by the Yanomami) National Park. In addition to the interest in regularizing tourism and taking the leading role in visitation, conflicts with tour operators and the military are at the root of this emancipatory movement. This is a case study, with a qualitative, empirical approach, based on bibliographical and documentary research, and participant observation in meetings, assemblies, events and in festive or non-festive moments, between March 2022 and April 2024, in which It is understood as an indigenous version of Community-Based Tourism. This tourism-oriented ethnicity has an emphasis on planning, management and the leading role of Maturacá’s indigenous communities in Yaripo visiting, with the support of important social actors, governmental and non-governmental, in this process, with the protection of the territory, the identity, culture and its strong ancestral component the purposes of indigenous tourism. Some challenges of indigenous tourism are communication with project coordination due to the internet quality in the village and language barriers that limit negotiation with foreigners; the role of social actors is relevant and supportive of the initiative, bringing together different discourses; and the paths found advance towards thinking about indigenous tourism beyond just a source of income, but towards combating illegal mining and ensuring ways of life in the Yanomami territory. Keywords: Territorial management; Community management; Indigenous tourism; Protected areas; Yanomami; Pico da Neblina
SABORES DO TERRITÓRIO: A CONSTRUÇÃO DISCURSIVA DA IMAGEM GASTRONÔMICA EM MANAUS (BRASIL) E MOÇAMBIQUE (ÁFRICA): FLAVORS OF THE TERRITORY: THE DISCURSIVE CONSTRUCTION OF THE GASTRONOMIC IMAGE IN MANAUS (BRAZIL) AND MOZAMBIQUE (AFRICA)
Full text linkRESUMO: Este artigo analisa comparativamente as estratégias institucionais de divulgação gastronômica em Manaus (Brasil) e em Moçambique, investigando como essas ações têm contribuído para a valorização cultural e para a atração de visitantes. Adotou-se uma abordagem qualitativa e exploratória, fundamentada em revisão bibliográfica e análise documental de campanhas institucionais, materiais promocionais, eventos gastronômicos e conteúdos digitais produzidos entre 2024 e 2025. A análise revelou que, em Manaus, a gastronomia amazônica tem sido progressivamente incorporada às políticas públicas e às iniciativas de promoção turística. Em Moçambique, constatou-se uma vitalidade maior na realização de festivais gastronômicos e no uso das mídias digitais como instrumentos de promoção, evidenciando pratos típicos como a matapa, o xima e o frango à zambeziana. A comparação demonstra que ambos os destinos se encontram em processo de amadurecimento institucional e comunicacional, compartilhando desafios e oportunidades complementares. Palavras-chave: Gastronomia; Turismo; Divulgação; Identidade.
ABSTRACT: This article comparatively analyzes the institutional strategies for gastronomic promotion in Manaus (Brazil) and Mozambique, examining how these actions have contributed to cultural valorization and the attraction of visitors. A qualitative and exploratory approach was adopted, based on a literature review and documentary analysis of institutional campaigns, promotional materials, gastronomic events, and digital content produced between 2024 and 2025. The analysis revealed that, in Manaus, Amazonian gastronomy has been progressively incorporated into public policies and tourism promotion initiatives. In Mozambique, greater vitality was observed in the organization of gastronomic festivals and the use of digital media as promotional tools, highlighting traditional dishes such as matapa, xima, and Zambezian chicken. The comparison shows that both destinations are in a process of institutional and communicational maturity, sharing common challenges as well as complementary opportunities. Keywords: Gastronomy; Tourism; Promotion; Identity