Journal of Rural and Community Development
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    Social Media for Enhancing Innovation in Agri-food and Rural Development: Current Dynamics in Ontario, Canada

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    Communication for innovation in agriculture and rural development involves interactive and multi-stakeholder approaches that mobilize ideas and resources from the public and private sectors as well as civil society. Digital tools broadly referred to as Web 2.0 technologies, and in particular, social media such as Facebook, Twitter, blogs and webinars are allegedly channels of communication for innovation. These tools potentially offer support for collective learning processes and co-creation of knowledge. There is little evidence, however, to substantiate that new media are enabling innovation by and among stakeholders of agri-food and rural systems. Are diverse agri-food producers, rural entrepreneurs, scientists or researchers, community-level volunteers and public servants interacting more effectively in Web 2.0 environments? Are social media reinventing agri-food and rural information flows? Employing methods of multiple database searches, review of literature, and content analysis of 50 relevant online communities this paper identifies emerging issues in the development and use of social media in the agri-food and rural sectors with an emphasis on data from Ontario and, to a lesser extent, elsewhere in Canada. Findings suggest that the uptake of social media is still in an early, exploratory phase associated with modest opportunities and relevant limitations of Web 2.0 mediated multi-stakeholder collaboration. Notably, there are gaps in giving and receiving feedback which are intrinsic to dyadic communication as well as innovation processes. Limitations identified include (a) conflicting perceptions among stakeholders about the use, risk, credibility and institutional incentives associated with social media, and (b) lack of capacity that enables use and development of appropriate social media applications. The paper concludes by summarizing the importance of autonomous, user-oriented applications of Web 2.0 tools in agri-food and rural systems. Keywords: Social media, Internet, Agriculture, Rural, Innovation, Communication, Canada, Ontari

    Social network analysis, Markov Chains and input-output models: combining tools to map and measure the circulation of currency in small economies.

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    Localization is posited as the antidote for globalization, but little exists in the way of quantifying the micro-scale of small communities. In this paper, the reader's attention is drawn towards understanding that social network analysis, Markov Chains and input-output models are equivalent, and that together these tools can be used to map and measure the circulation of currency in a small community. The "map" of the economy can be created using social network analysis, in a form equivalent to Markov Chains and input-output models, by representing businesses as nodes and the percentage of expenses spent by one business at another as the strength of the edges between the nodes. Markov Chain mathematics is used to measure the circulation of currency in the economy by calculating the average number of transactions (average path length) from where the dollar enters the community until it leaves. This method is equivalent to the "multiplier effect" from input-output models but more granular. An example using a simple loop is provided showing different methods of solutions, their equivalence and the impact of loops on the average number of transactions in a small economy

    Quantifying Equity with Messrs. Markov, Lorenz and Gini: A Case Study of Dunster, British Columbia

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    Techniques for quantifying equity, which are discussed in the companion articles by the authors, "Quantifying Equity with Messrs. Markov, Lorenz and Gini: Retaining and distributing benefits in natural resource-dependent communities", and "Social network analysis, Markov Chains and input-output models: Combining tools to map and measure the circulation of currency in small economies", in this issue of JRCD, are applied by the primary author in a case study of Dunster, British Columbia, a small rural community heavily dependent on forestry revenue. The community has forestry tenure rights over a small area in the Robson Valley area of British Columbia, but as of 2011 had not yet begun logging. The application of the techniques highlight the challenges faced by small communities with limited industrial capacity in attempts to capture benefits from the extraction of natural resources. By establishing a "pre-logging" standard, the community can measure progress towards distributing the benefits of natural resource extraction equitably within the community. Keywords: equity, community forest, management, resources, benefit

    Farm Tourism in Slovenia: Mosaic Structure and Future Prospects

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    Over the last decade, diversification in farm tourism has been an important development opportunity for farms in Slovenia, especially smaller ones. Farm tourism is registered as a supplementary activity on the farm. A qualitative analysis (98 households) showed a mosaic structure of the farm tourism business. The results obtained confirmed that farm tourism is a two-way system: some farms are entering and some are leaving the business. Our survey focused on identifying the reasons behind both directions. Financial and economic reasons are most important for farmers starting up farm tourism. The survey indicated several reasons for leaving farm tourism. A more intensive orientation of farm tourism can lead to specialization and high-quality service provision, but there are also indications that it can divert farms away from farm tourism and towards the abandonment of farming. These decisions were correlated with the profile of the farm tourism households (based on demographic and economic criteria and an assessment of future prospects). Keywords: farm tourism, farm income diversification, rural tourism, rural areas, Sloveni

    Reflexive Gentrification of Working Lands in the American West: Contesting the 'Middle Landscape'

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    The scenic rural landscape of Wallowa County, Oregon has attracted attention from affluent urban populations who value the physical setting and sense of rural authenticity of this remote setting. Since at least the 1990s, Wallowa County has experienced a wave of real estate investment by amenity-oriented populations, some of whom relocated permanently to the county and some of whom visit their properties only seasonally. Here, we apply the insights of rural gentrification scholarship to questions of land use and management. Specifically, we draw upon recent work on actor-oriented gentrification to highlight the ways in which land use is implicated in the reflexive processes of place (re)creation by gentrifier populations. In this case, many landowner-gentrifiers were acutely aware of their potential role in transforming the local landscape in ways which diminish local authenticity. An emergent discourse of "working lands" served as potential common ground for the imaginaries of both gentrifier and long-term resident populations. At the same time, landowner-gentrifiers instituted subtle but significant changes to land use practices in an attempt to reconcile their interests in consumption and protection with their interests in maintaining more traditional productivist practices. We interpret the working lands discourse as a manifestation of Leo Marx's concept of the "middle landscape," situated between the extremes of unpeopled wilderness and runaway capitalist production. Keywords: land use; amenity migration; land ownership change; rural gentrification; reflexivit

    Sustainable Development or Integrated Rural Tourism? Considering the Overlap in Rural Development Strategies

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    U.S. Rural development has been influenced by numerous philosophies and varies significantly by locality. As rural economies have restructured, communities have struggled to evolve and adapt their images and economies in order to survive. One approach embraced by communities is Sustainable Development. While the intricacies of sustainability and ability of communities to fully embrace sustainable development have been widely debated, communities have nonetheless sought to operationalize the concept to enhance their development prospects. More recently the concept of Integrated Rural Tourism has been promoted as a means of facilitating more holistic rural development, incorporating cultural, economic, and environmental considerations at the local scale. This paper utilizes interviews with local community members to review the process by which one upper-Midwestern community adopted and implemented sustainable development questioning whether the outcome is more reflective of an integrated rural tourism approach and seeking to better understand the conceptual and applied overlap between these two models of rural development. Keywords: Bayfield, sustainability, integrated rural tourism, rural developmen

    Participatory Diagramming for Engaging Youth in a Gender Equity and Community Development Dialogue: An African Exemplar

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    It is recognized that community development efforts are often impacted and subjected to the realities of a range of inequities. In the slums of Kibera, Kenya, the challenges of gender inequities amongst young men and women were considered using a participatory diagramming approach. Such a critical technique rigorously delayers the contexts and issues which create, embed, and sustain the inequities. This research used four diagrams in an effort to fully explore and reveal the issues, increase awareness of the social injustices, and probe for desired actions towards the preferred futures for the 49 youth participants involved in the study. The key learnings from the participants included their understanding that social status and roles were highly influenced by age, gender, marital status, and ethnicity. These participants felt that, with the exception of marital status, these factors were outside of their control, which limited their ability to change the structures and situations in which they lived. Further, the participants acknowledged the differential for risks for poverty, health, employment, and social status across genders. They clearly articulated systemic barriers such as resource ownership, inheritance, and entitlements which clearly disempowered women. A clear distinction across genders was in the perception of political will, in which women felt that the government was bringing people together whereas their male counterparts felt the government was ineffectual and perpetuated the inequalities. The participants strongly articulate the need for visibility and voice in the political context in order to affect social change. It is through education and training that these individuals felt they could overcome the inequities they experience and contribute fully to their families, communities, and nation. Keywords: youth empowerment, global community development; participatory diagramming; Kenya, critical social theor

    Natural Resource Exploration and Extraction in Northern Canada: Intersections with Community Cohesion and Social Welfare

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    This paper examines the role that the search for and removal of non-renewable fossil fuels plays in northern, often Aboriginal, communities in Canada. Such settlements at the social, political, and geographic "periphery" or "frontier" of Canada are often characterized by transient populations and social welfare challenges. While the economic boom brought about by oil and gas development is undeniable, it is unevenly spread. Further, communities that would otherwise be facing sizable challenges now must address even greater and more urgent struggles. These rural and remote settlements have drawn strength from their social cohesion, but presently, the strain is heightened. Insiders may be at odds with outsiders; one generation may be divided against the generation before and after it. Environmental concerns and traditional culture may be displaced by competing interests. In this paper we provide an overview of the existing and proposed extraction of non-renewable natural resources in several parts of northern Canada and examine their economic impact, but also their social impact. In particular, we focus on their ramifications in terms of community cohesion in general and on Aboriginal communities more specifically. Keywords: Canada, north, Aboriginal, community cohesion, social welfare, economic developmen

    The Relational Geography of Peri-urban Farmer Adaptation

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    Agricultural geographers have long focused on farm adaptation to changing conditions. One frame for examining these adaptations is the modified political economy approach, which attempts to reconcile the conceptual tension between farmers as individual agents found within broader industry structures by focusing on adjustment strategies on the farm which recognize the power farmers can exercise in response to broader economic pressures. We build on this approach by conceptualizing and visualizing the relational geography of four peri-urban farm cases in the United States based off of farm household interviews. We focus on the emergent positioning of peri-urban farmers within the structural conditions of local development pressure and global industrial agricultural markets, and the resultant ability of farmers to adapt in the future. An immediate application of this framework, given the interest in food systems, would be to better target policies and programs in peri-urban areas for the purpose of regional food system development or community-based agricultural economic development. Keywords: farmer adaptation, agriculture, relational economic geography, periurban, political econom

    Rural Communities in Transition and Sustainable Regional Development

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    since colonial times but the industries have generally operated in separate regions with limited overlaps. Over the last decade mining activity has surpassed agriculture in both return on investment and contribution to gross domestic product (GDP) and farming has continued to lose its share of economic contribution. To date, most mining activity has been in remote and regional areas of Australia where the deposits are richest, but sophisticated extractive processes and high returns are now making deposits viable which hither to have been considered marginal, many of which are in communities where farming has been the main industry. This paper will consider case study sites where mining is increasingly encroaching on what has been traditionally productive farming land. For some communities, mining is welcomed as an important off-farm income, for others, mining is viewed as an environmental and social threat to the agricultural industry. The stresses and strains as well as the opportunities presented by transitional rural economies will be considered. Keywords: mining, agriculture, farming, socio-economic developmen

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