Atılım Academic Archive (Atılım University)
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Hedonic Consumption and Advertisements: Semiotic Analysis of Jewelry Advertisements
Get PDFGünümüzde tüketim, temel ihtiyaçların karşılanmasından çok duygusal yöndeki tatmin boyutuyla dikkat çekmektedir. Dolayısıyla tüketicilerin satın alma tercihlerinde ürünün fonksiyonel özelliklerinden çok tüketiciyi mutlu eden özellikleri ön plana çıkmaktadır. Tüketiciler, gün içerisindeki dertlerinden uzaklaşmak ve mutlu hissedebilmek adına, mevcut maddi durumlarına ve sosyal statülerine göre değil, olmayı istedikleri kişiye dönüşebilmek amacıyla hedonik tüketim eğiliminde olmaktadırlar. Ayrıca bireylerin, sosyal statüsünü pekiştirmek veya artırabilmek, kimliğini oluşturmak ya da gösteriş amacıyla lüks tüketimi tercih etmektedirler. Lüks tüketim ürünleri içerisinde bulunan mücevherler, fonksiyonel özellikleri dolayısıyla değil, tatmin duygusu ile tercih edildiği için hedonik tüketim sınıfına da girmektedir. Mücevherlerde, tüketicilerin duygusal yönlerine hitap ederek satın alma arzusu yaratan en önemli unsur, reklamlardır. Bu araştırmada tüketim kültürü, hedonik tüketim, reklamlar ve lüks ürünlerin pazarlanmasında reklamların rolü konularına değinilerek, YouTube platformu üzerinde 'mücevher reklamları' aramasında önlerde çıkan ve en çok izlenen mücevher markaları arasında olan Roberto Bravo ve Ema'nın YouTube platformunda yer alan reklamları, nitel araştırma türlerinden göstergebilimsel analiz yöntemi ile incelenmiştir. Araştırma sonucuna göre, reklamlardaki ürünlerin işlevsel, maddi ve somut değerlerinden çok, manevi ve soyut değerleri üzerinde durulmuştur. Diğer bir deyişle mücevher reklamlarında, ürünlerin tüketiciye neler hissettireceği, ne tür duygular ve sosyal statü kazandıracağı üzerinde durularak tüketicilerde bu ürünleri satın alma isteği oluşturulmaya çalışılmıştır.Today, consumption draws attention with its emotional satisfaction rather than meeting basic needs. Therefore, in consumers' purchasing preferences, the features that make the consumer happy rather than the functional features of the product come to the fore. In order to get away from their daily troubles and feel happy, consumers tend to prefer hedonic consumption in order to become the person they want to be, not according to their current financial situation and social status. In addition, individuals prefer luxury consumption in order to reinforce or increase their social status, to create their identity or to show off. Jewelry, which is among the luxury consumer products, also falls into the hedonic consumption class because it is preferred not for its functional features but for a sense of satisfaction. Advertisements are the most important element in jewelery that appeals to consumers' emotional aspects and creates a desire to purchase. In this research, the subjects of consumption culture, hedonic consumption, advertisements and the role of advertisements in the marketing of luxury products are touched upon, and the advertisements of Roberto Bravo and Ema, which are among the most watched jewelry brands and come to the fore in the search for 'jewelry advertisements' on the YouTube, are analyzed using the semiotic analysis method, which is one of the qualitative analysis methods. According to the results of the research, in the advertisements, the emphasis was on the spiritual and intangible values of the products rather than their functional, material and concrete values. In other words, through jewelry advertisements, it was tried to create a desire to purchase products by emphasizing how the products would make the consumer feel, what kind of emotions and social status they would bring
Balance and Gait in Individuals With Diabetic Peripheral Neuropathy
Get PDFSeckinogullari Korkusuz, Busra/0000-0002-8484-3659; Yuruk, Zeliha Ozlem/0000-0002-4408-6489Background: Diabetic Peripheral Neuropathy (DPN) causes various physical problems such as the increased risk of falling, loss of balance and coordination while standing or walking, susceptibility to injuries due to sensory loss.Aims: The aim of the study was to evaluate and compare the effects of neuropathic pain (NP) in individuals with DPN on balance and gait.Methods: This prospective controlled study was conducted on 42 adults aged between 40-65 years. The participants were divided into three groups; individuals with DPN and NP (DPN+NP/n = 14), individuals with DPN without NP (DPN-NP/n = 14), and the control group (n = 14), respectively. The Force Plate system and Core Balance System measured static and dynamic postural balance and stability limits. Gait and dynamic plantar pressure distribution analyses were performed with a computerized gait evaluation system.Results: The score of LANSS, and VAS during gait were higher in DPN+NP group than in DPN-NP (p 0.05). The right-left heel maximum forces were lower in both groups with DPN compared to the control group (p < 0.05). In terms of spatiotemporal parameters of the gait, there was a difference between the groups only in step width and left single support line parameters (p < 0.05).Conclusions: The results of this study indicate that the individuals with DPN have an increased step width, their left single support line was shortened, and the maximum force on the heel decreased. The NP did not cause any change in balance and gait parameters.The authors thank all the individuals who participated in the study. We present this article to our esteemed teacher Prof. Dr. Kadriye Armutlu, who had a great effort at all stages of the article and passed away on 25 December 2022. May our teacher rest inThe authors thank all the individuals who participated in the study. We present this article to our esteemed teacher Prof. Dr. Kadriye Armutlu, who had a great effort at all stages of the article and passed away on 25 December 2022. May our teacher rest in peace
Analyzing the Key Architectural and Structural Factors in the Formation of Tall Timber Projects in Europe
Get PDFAs tall wooden structures emerge as a burgeoning and promising sector, offering considerable ecological and financial benefits across their life cycles, their prevalence is on the rise, particularly in Europe. However, the current corpus of literature fails to offer a detailed assessment of the fundamental architectural and structural planning parameters for European tall timber towers (≥9 stories). To span this gap and improve the comprehension of the developing European tendencies, this study meticulously examined information from 33 tall timber towers in Europe. The principal findings uncovered the following: (i) tall timber buildings predominantly favored residential applications as their primary function, (ii) the prevailing preference for the central core arrangement was evident, (iii) the most prevalent design preference for tall timber buildings was prismatic forms, (iv) widespread adoption of composite materials was evident, with combinations of timber and concrete being particularly prominent, and (v) the structural systems were primarily characterized by shear-frame configurations. By revealing these present-day attributes of tall wooden towers in Europe, this article is anticipated to offer valuable insights to architectural designers, assisting and directing them in the formulation and implementation of forthcoming developments in this domain. © 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group
Medenî Usûl Hukuku Kapsamında Kanun Yollarında Verilen Kararların Gerekçelendirilmesi
No full textGerekçe, mahkemenin tespit ettiği maddi vakıalar ile hüküm fıkrası arasında kurduğu bir ilişkidir. Mahkemenin verdiği kararı gerekçelendirmesi hem Anayasa’nın hem de 6100 Sayılı Hukuk Muhakemeleri Kanunu’nun ilgili maddelerinden kaynaklanan bir zorunluluktur. Bu zorunluluk yalnızca ilk derece mahkemesinin vereceği kararlarla sınırlı olarak öngörülmemiştir. Aynı zamanda kanun yollarında verilen mahkeme kararlarının da gerekçeli olacağına ilişkin birtakım düzenlemelere yer verilmiştir. Öncelikle Anayasa ile mahkemelerin her türlü kararının gerekçeli olacağı düzenlenmiştir. Hukuk Muhakemeleri Kanunu ile de ilk derece mahkemesi kararlarının yanı sıra üst derece mahkemelerinin de kararları bakımından gerekçenin nasıl olması gerektiğine dair ayrıca düzenlemelere yer verilmiştir. Bu doğrultuda medenî usûl hukukunda gerek olağan gerekse de olağanüstü kanun yollarında verilen mahkeme kararlarının gerekçeli olması gerekmektedir. Ancak uygulamada mahkemelerin bilhassa da kanun yollarında gerekçesiz ya da bir alt derece mahkemesinin kararına atıf yapmak suretiyle karar verdiği görülmektedir. Bu noktada gerçek bir gerekçeden söz edilemeyecektir. Bu çalışma ile medenî usûl hukukunda kanun yollarında verilen bir karara ilişkin gerekçelendirmenin nasıl olması gerektiği ortaya konulmaya çalışılmıştır
İki Boyutlu Doğrusal Tek Tip Hücresel Özdevinirlerin Başlangıç Durum Yoğunluklarını Dikkate Alan Sözde Rastgele Sayı Üretimlerinin Başarım Analizi
No full textBu çalışmada, iki boyutlu doğrusal tek tip hücresel özdevinirlerin başlangıç durum yoğunluklarının sözde-rastgele sayı üretimlerine olan etkisi deneysel olarak incelenmiştir. Geliştirilen yaklaşım, hücresel özdevinirlerin kaliteli sözde-rastgele sayı üretimlerinde başlangıç durum yoğunluklarının dikkate alması açısından özgündür. Deneylerde 512 adet iki boyutlu doğrusal hücresel özdevinir (DHÖ) değerleri 0,05 ile 0,95 arasında değişen 19 adet farklı başlangıç durum yoğunlukları (ρ) için (toplam 512*19 = 9728 adet) incelenmiştir. Sayı dizisi üretimlerini takiben deneylerin ilk aşamasında söz konusu DHÖ’ler literatürde bilinen rastgele sayı üreteçleriyle birlikte National Institute of Standards and Technology (NIST) istatistiksel test süiti testlerine tabi tutulmuştur. İkinci aşamada ise, ilk aşamadaki NIST testlerinden başarılı olarak geçen 7 adet farklı yoğunluktaki hücresel özdevinire ve literatürde bilinen üreteçlere AIS31 ve TestU01 test süitlerinde yer alan testler uygulanmıştır. Yapılan karşılaştırmalı çalışma neticesinde, rastgele sayı üretimlerinde başarılı olan 2D doğrusal hücresel özdevinir üreteçlerin doğrudan kriptografik amaçlı uygulamalar için kullanımlarının uygun olmadığı, özellikle literatürde yer alan zorlu (stringent) testlerden olan TestU01 testlerinin uygulanması neticesinde görülmüştür. Bu netice literatürde bilinen sonuçları desteklemektedir. Öte yandan 9728 adet özdevinire uygulanan NIST testleri neticesinde alınan sonuçlara göre özdevinirlerin başlangıç durum yoğunluk oranlarının sözde rastgele sayı üretimlerini etkilemektedir ve literatürde dikkate alınmayan bu durum özdevinir tabanlı sözde rastgele sayı üretimi araştırmalarında dikkate alınmalıdır
The Effects of Substituting Cladribine for Fludarabine on Outcomes of a Reduced Intensity Conditioning Regimen
No full textScience Citation Index Expanded - Conference Proceedings Citation Index - Scienc
Merkezi Olmayan Finans ile Geleneksel Finans Arasındaki Benzerlikler ve Farklılıklar: Piyasa Aktörlerinin Beklenti ve Yaklaşımları
No full textTeknolojinin günden güne gelişmesi birçok sektöre yenilik ve inovasyon getirmiştir. En önemli sektörlerden birisi olan finans sektörü de bu gelişmelerden olumlu anlamda etkilenmiştir. Fakat geniş çapta bir sistem olarak ortaya çıkan merkeziyetsiz finans, geleneksel finansa alternatif ya da tehdit olması açısından akademik çalışmalara ve birçok tartışmaya konu olmuştur. Merkeziyetsiz finansın temelinde yer alan blok zincir teknolojileri ve kripto paraların, geleneksel finans sistemine kıyasla sağladığı avantajlar ve dezavantajlar bulunmaktadır. Bu çalışmadaki amaç ise, merkezi olmayan finans ile geleneksel finans arasındaki benzerlik ve farklılıkları, finans sisteminin 5 temel unsuru (fon arz edenler, fon talep edenler, finansal aracılar, yatırım araçları ve düzenleyiciler-denetçiler) kapsamında ele alarak; piyasa aktörlerinin görüşleri, değerlendirmeleri ve bu iki sisteme karşı bakış açılarını araştırmaktır. Bu araştırmada mülakat tekniği kullanılmıştır. 6 adet piyasa profesyoneline 15 soru sorulmuş ve bu sorulara verilen cevaplar ışığında sonuçlar çıkarılmıştır. Merkeziyetsiz finans ve geleneksel finansın kıyaslanmasına karşı piyasa aktörlerinin beklenti ve yaklaşımlarına uygun bir çalışmanın eksikliğinden dolayı literatüre katkı sağlamak amaçlanmıştır.The ongoing development of technology has brought innovation and creativity to various industries. One of the most significant sectors, the finance industry, has also been positively influenced by these advancements. However, decentralized finance, emerging as a comprehensive system, has become a subject of academic research and numerous discussions in terms of being an alternative or a threat to traditional finance. At the core of decentralized finance are blockchain technologies and cryptocurrencies, which offer advantages and disadvantages compared to the traditional financial system. The aim of this study is to explore the similarities and differences between decentralized finance and traditional finance, focusing on the five fundamental elements of the financial system (fund suppliers, fund demanders, regulators and auditors, investment instruments, financial intermediaries). The research investigates the perspectives, evaluations, and attitudes of market actors towards these two systems. The interview technique was employed in this research, where 6 market professionals were asked 15 questions, and the results were derived based on the responses. The intention is to contribute to the literature by addressing the lack of a study that aligns with the expectations and approaches of market actors regarding the comparison of decentralized finance and traditional finance
A Retrospective Analysis of Patients Who Underwent Tracheal Resection and End-To Anastomosis Surgery for Benign Tracheal Stenosis, Over a 10-Year Period
No full textGulmez, Mehmet Ihsan/0000-0003-0462-6353Introduction: Laryngotracheal stenosis encompasses a diverse range of diagnoses, encompassing complete or partial narrowing of various subgroups of the upper airways, including the laryngeal structures and trachea, due to pathological scar formation. This increasingly prevalent pathology is of significant importance due to its potential for life-threatening consequences. Among the defined treatment modalities, tracheal resection and endto-side anastomosis remain a valuable therapeutic alternative in appropriate indications. Objective: The objective of this study was to retrospectively evaluate the outcomes of patients who underwent tracheal resection and end-to-end anastomosis at our clinic over the past decade. Material & method: All patients who underwent tracheal resection and end-to-end anastomosis surgery for benign tracheal stenosis at the Department of Otolaryngology, Mustafa Kemal University Hospital between 2013 and 2023 were included in the study. The diagnosis of tracheal stenosis was based on endoscopic examination and computed tomography results. Interventions without postoperative symptoms and without the need for additional surgical intervention were considered successful. The study was approved by Hatay Mustafa Kemal University Ethics Committee with decision number 2023/27. Results: A total of 29 patients were included in the study. The mean age of the patients was 26.48 years. 3 patients (10.35 %) had a comorbidity. In all patients orotracheal intubation or intubation and tracheotomy was the aetiological cause. There were no intraoperative complications. In the postoperative period, wound infection was observed in 3 patients (10.35 %) and subcutaneous emphysema in 2 patients (6.9 %). In 1 patient (3.45 %) recurrent respiratory distress was observed, restenosis was considered and tracheotomy was performed. Our complication rate was 20.69 %. When all patients were evaluated at the end of the postoperative follow-up period, the surgical success rate was calculated to be 96.55 %. Conclusion: With a surgical success rate of 96.55 % and a low complication rate in our study, we believe, in parallel with previous studies, that open surgery is a reliable, physiologically appropriate and successful method among the current treatments for tracheal stenosis.Science Citation Index Expande
Analysis of Publications on Health Information Management Using the Science Mapping Method: a Holistic Perspective
Get PDFSenel Tekin, Perihan/0000-0002-4513-7049; Orhan, Fatih/0000-0002-3562-1961; Tengilimoglu, Dilaver/0000-0001-7101-1944Objective: In the age of digital transformation, there is a need for a sustainable information management vision in health. Understanding the accumulation of health information management (HIM) knowledge from the past to the present and building a new vision to meet this need reveals the importance of understanding the available scientific knowledge. With this research, it is aimed to examine the scientific documents of the last 40 years of HIM literature with a holistic approach using science mapping techniques and to guide future research. Methods: This study used a bibliometric analysis method for science mapping. Co-citation and co-occurrence document analyses were performed on 630 academic publications selected from the Web of Science core collection (WoSCC) database using the keyword "Health Information Management" and inclusion criteria. The analyses were performed using the R-based software Bibliometrix (Version 4.0; K-Synth Srl), Python (Version 3.12.1; The Python Software Foundation), and Microsoft (R) Excel (R) 2016. Results: Co-occurrence analyses revealed the themes of personal health records, clinical coding and data quality, and health information management. The HIM theme consisted of five subthemes: "electronic records", "medical informatics", "e-health and telemedicine", "health education and awareness", and "health information systems (HISs)". As a result of the co-citation analysis, the prominent themes were technology acceptance, standardized clinical coding, the success of HISs, types of electronic records, people with HIM, health informatics used by consumers, e-health, e-mobile health technologies, and countries' frameworks and standards for HISs. Conclusions: This comprehensive bibliometric study shows that structured information can be helpful in understanding research trends in HIM. This study identified critical issues in HIM, identified meaningful themes, and explained the topic from a holistic perspective for all health system actors and stakeholders who want to work in the field of HIM
Which Fiscal Instruments Do Corrupt Governments Prefer During Fiscal Consolidation Episodes
No full textThis study investigates the fiscal policy choices of corrupt governments during periods of fiscal consolidation. By using the same dataset by Arin et al. (2011), our analysis of pooled observations for 18 OECD countries reveals two key findings: (i) corrupt governments tend to raise indirect taxes rather than reduce expenditures during fiscal adjustments, and (ii) they yield to political lobbying and pressure by lowering corporate taxes and increasing social benefits and subsidies during substantial fiscal adjustment episodes. © 2025, IGI Global. All rights reserved