Erasmus University Thesis Repository
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    Overcoming "pilot purgatory" in the adoption of IoT-connected products

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    Are your emotions the future predictors of virality?

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    Forced war heroes: Motivations of Dutch seafarers on Dutch merchant ships during World War II

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    This thesis investigates the motivations of Dutch merchant seafarers working on Dutch merchant ships during the Second World War. During the period from 6th June 1940 up to 2nd March 1946, Dutch employed by Dutch merchant companies were obliged under Dutch emergency measures to continue their work and to support the Allied war effort. According to extant Dutch historiography, the government-mandated duty and patriotic feelings have been identified as the primary motivators. However, as demonstrated in the Belgian and Norwegian historiographies, it was deemed implausible that the emergency measures and patriotic sentiments were the sole motivators. Based on the combination of Dutch, Belgian, and Norwegian historiographies, three overarching categories of motivation have been identified: patriotism-based motivations, career- and financial-based motivations, and social-based motivations. The final distinction delineates between motivation derived from familial bonds and that derived from short-term activities such as socialising. Taking these three categories into consideration, this thesis has conducted a qualitative comparative analysis of three diaries, two memoirs, and a substantial amount of supplementary material. The objective of this analysis was to ascertain whether the five sailors under investigation experienced motivations that belonged to these three categories. The findings of this analysis have indicated that the prevailing notion that patriotism was the predominant motivation, in addition to force, is incorrect. This thesis demonstrates that the primary motivation of Dutch merchant seamen was family-based. The data demonstrate that all seafarers experienced patriotic sentiments to a greater or lesser extent. However, even at their peak, patriotic sentiments were never comparable to those derived from the seafarers' family members. Finally, career- and financial-based motivations were evident among the seafarers, though the extent to which merchant sailors derived motivation from these factors differed; of the five studied seamen, one did so to a significant degree, while the others scarcely mentioned the topic at all

    Exploring Visual Elements in the Premium Grocery Market

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    This study explores visual communication in the luxury grocery sector, focusing on the English brand Fortnum & Mason, a historic tea merchant established in 1707. The research aims to understand the visual strategies and elements the brand uses to convey luxury, heritage, and tradition, with the goal of maintaining consumer interest and reinforcing brand identity. The primary method of investigation is a qualitative thematic analysis of visual elements, applied to both packaging and store layout to assess how these elements contribute to a cohesive brand narrative. The sample consists of 157 visual units: 66 related to packaging and 91 to store layout. The thematic analysis identified four dominant themes and one sub-theme: Sustainability and Appreciation for Nature, Storytelling through Visual Tools, and the Colour and Thematic Celebration sub-theme, Brand Cultural Heritage and Store Experience and Interior Atmosphere. The study highlights a need for further research into heritage storytelling within the luxury grocery market, especially in categories such as tea, confectionery, and artisanal goods where a notable gap in academic literature has been identified

    Between Walls and Words

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    This thesis looks at how architecture appears in Mughal miniature paintings from the sixteenth and seventeenth centuries, focusing on the ways space and structure were imagined within the art of the imperial court. It studies a group of paintings that show palaces, gardens, mosques, and ceremonial settings, and places them alongside actual Mughal buildings in Agra, Delhi, and Fatehpur Sikri. The goal is to understand whether the paintings reflect real buildings, idealized spaces, or a mix of both. Through direct visual observation and field visits, the work identifies common features such as domes, iwans, garden layouts, and balconies, which serve as familiar forms within the painted scenes. These details are not simply decorative, but help to shape how space is understood. Instead of using Western rules of perspective, Mughal painters relied on vertical layering, repeated forms, and careful framing to show depth and order. These choices reveal a visual language that expresses ideas of power, ceremony, and hierarchy. A method of comparison brings together paintings, buildings, and literary references to highlight shared ideas about space and meaning. Texts and poetry from the period help place these images in a wider cultural setting. Rather than treating painting and architecture as separate arts, the study shows how closely they are linked. The miniature is seen not just as a record of architecture but as a way of thinking about space in its own right. The buildings in these paintings may be small and stylized, but they carry real weight in how they shape ideas of rule, devotion, and beauty. This study offers a new way to look at Mughal painting, one that sees it as an important part of architectural imagination in early modern South Asia

    Van het pre-digitale naar het digitale tijdperk door de ogen van de muzikant

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    Deze studie verdiept zich in de veranderende rol van muziekjournalistiek. Met de opkomst van digitalisering en platformisering, een proces waarbij social media platforms en streamingplatforms over de communicatie en culturele distributie heersen, is de manier waarop muzikanten erkenning en zichtbaarheid verkrijgen veranderd. Waar traditioneel geschreven media voorheen als gatekeepers en opinieleiders acteerden, delen ze hun rol hedendaags met algoritmes en Spotify-curatoren. Deze studie beantwoordt de hoofdvraag: 'Hoe ervaren muzikanten uit het digitale tijdperk de rol van geschreven media en de opkomst van platforms in de muziekindustrie in vergelijking met muzikanten die in het pre-digitale tijdperk begonnen zijn?' Hierin richt dit onderzoek zich op het perspectief van Nederlandse muzikanten die actief waren in zowel het pre-digitale (voor 2004) als het digitale tijdperk (na 2004), en muzikanten die enkel het digitale tijdperk hebben meegemaakt. Door middel van semigestructureerde diepte-interviews is er data verzameld van twaalf Nederlandse muzikanten uit verschillende genres en met verschillende type carrières. De resultaten tonen aan dat in het pre-digitale tijdperk de geschreven media, in de ogen van muzikanten, een cruciale rol speelden in het vergeven van zichtbaarheid, erkenning en commercieel succes. In het digitale tijdperk hebben muzikanten meer autonomie in distributieprocessen en in de interactie met fans. Tegelijkertijd ervaren ze nieuwe vormen van afhankelijkheid. De noodzaak voor 'self-branding', content creation, en in lijn liggen met algoritmes zorgt voor druk. De traditionele gatekeeperfunctie die de geschreven media ooit had is grotendeels overgenomen door platforms. Desondanks behoudt de geschreven media een belangrijke legitimerende rol. Zo zorgen zij voor naamsbekendheid, wat in een tijd van 'onzichtbare zichtbaarheid' als uiterst belangrijk wordt ervaren door muzikanten. Tevens tonen de bevindingen van dit onderzoek aan dat muzikanten binnen bepaalde nichegenres zich afkeren tegen platformisering. Dit onderzoek draagt bij aan academische discussies over gatekeeping, opinion leadership, platformisering en muzikaal ondernemerschap, met een specifieke focus op de onderbelichte ervaringen van muzikanten in dit door platformisering veranderde veld

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