Erasmus University Thesis Repository
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To what extent does pressure arising from game characteristics influence the outcome of penalty shootouts in international football?
No full textBalancing home and work: exploring the impact of working from home on job satisfaction through work-family conflict
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Numbers or signal words: The most effective approach to warn Dutch citizens about flood situations
No full textVan Waakzaam tot Waanzin?: De Representatie van Woke in Nederlandse Nieuwsmedia
No full textDit onderzoek richt zich op de wijze waarop het begrip woke wordt gerepresenteerd in Nederlandse nieuwsmedia en welke bredere maatschappelijke betekenissen hieraan worden gekoppeld. Woke, oorspronkelijk geworteld in Afro-Amerikaanse emancipatiebewegingen, is de afgelopen jaren uitgegroeid tot een wereldwijd beladen term binnen cultuurstrijd, politieke debatten en mediaberichtgeving. In Nederland staat woke centraal in discussies over identiteit, gelijkheid, tolerantie en nationale cultuur.
Aan de hand van een kwalitatieve thematische inhoudsanalyse zijn vijftig nieuws- en opiniestukken uit een ideologisch divers spectrum van Nederlandse media onderzocht. Daarbij is geanalyseerd welke frames, discoursen en ideologische patronen zichtbaar zijn in de berichtgeving over woke. De resultaten tonen dat woke in de Nederlandse nieuwsmedia overwegend negatief wordt gepositioneerd. Het begrip wordt vaak geframed als bron van polarisatie, moreel dogma of maatschappelijke bedreiging. Tegelijkertijd fungeren thema's als migratie, racisme, gender en nationale identiteit als projectiescherm voor bredere sociale spanningen, waarbij woke fungeert als containerbegrip voor onvrede over culturele en politieke veranderingen.
Naast deze kritische frames zijn er ook nuancerende en positieve representaties zichtbaar, waarin woke wordt gepresenteerd als oproep tot bewustzijn, rechtvaardigheid en het erkennen van structurele ongelijkheid. Deze uiteenlopende betekenissen illustreren hoe woke in Nederland niet functioneert als eenduidig concept, maar als strijdterm binnen een breder ideologisch krachtenveld
Cultural Curators
No full textSteering away from its original nature of life sharing, social media platforms have increasingly become sites for advertising creatives to maintain a professional presence. While an abundance of studies on social media and creative work have been conducted on self-presentations and online identity construction, few have focused on the intersection of personal and professional identity in the specific field of advertising creative workers. This paper draws on semi-structured interviews with a group of senior creatives in the advertising industry and content analysis of their Instagram data to explore the ways and motivations of their self-presentations on Instagram and investigate how social media mediates the intersectionality. The findings reveal that advertising creatives tend to blur the boundary between personal and professional identity through curatorial self-presentation, constructing a unified "cultural curator" persona that merges personal taste, aesthetic expression, and professional credibility. Instagram's affordances, especially its visual formatting and dual structures of permanence and ephemerality (Grid vs. Stories), enable this blended identity construction. Rather than experiencing context collapse as a major tension, most participants actively embrace the overlap between personal and professional spheres, using authenticity and visual cohesion to assert creative autonomy and build visibility. However, this intersectional identity also intensifies the emotional labor of self-branding, reflecting broader tensions in the advertising industry between artistic ideals and commercial imperatives
Virtual Coaching for Mental Health: Effects of Coach Ethnicity Match, Coach Type Framing, Warmth, and Competence in a VR Setting
No full textWith the increasing integration of virtual coaching technologies and AI-driven interventions into psychological well-being applications, it has become essential to understand how users perceive and emotionally respond to virtual coaches. Drawing on Social Identity Theory (SIT), the Computers Are Social Actors (CASA) model, the Stereotype Content Model (SCM), and Parasocial Interaction (PSI) theory, this study examined the effect of coach ethnicity match (human vs. AI) and coach type framing (human vs. AI) on participants' mental health state (anxiety and positive emotion) in a VR context.
This study employed a 2 (coach ethnicity match: matched vs. unmatched) × 2 (coach type framing: human vs. AI) between-subjects design, and 151 participants were randomly assigned to one of four VR coaching conditions. Participants in all conditions received an identical standardized coaching session delivered by a VR coach whose ethnicity and role framing varied according to the experimental condition. The participants then completed questionnaires that measured their perceived competence and warmth of the coach, as well as their mental health state (anxiety and positive emotion).
The results revealed a significant interaction effect between coach ethnicity match and coach type framing on anxiety: participants experienced less anxiety when the coach matched their ethnicity and was framed as human. However, neither experimental manipulation showed a significant main effect when analyzed independently. Additionally, a general reduction in anxiety overtime was observed.
Although coach ethnicity match and coach type framing did not significantly affect perception towards VR coach(perceived warmth and competence), perception towards VR coach were found to strongly predict positive emotion, yet failed to reduce anxiety alone significantly. These findings partially support the SCM and suggest that people are emotionally sensitive to interpersonal traits, particularly in the development of trust and positive effects.
Interestingly, although identity cues such as coach ethnicity and coach type were not strong predictors on their own, the participants were still socially and emotionally reacting to the VR coach, supporting PSI theory. Users appeared to form parasocial bonds with the coach based on relational cues, with warmth and competence being the most important factors in creating emotional interest, even without direct human interaction.
This study contributes to the human-agent interaction literature by illuminating when and how social identity cues and relational qualities influence user experience in a VR environment. This study offers practical insights into how emotionally intelligent virtual agents can be designed, based on the conclusion that relational qualities are more effective than surface-level identity signals in eliciting emotional support, particularly in task-oriented and digital therapeutic contexts
Green or Greed: Analyzing Media Framing of H&M's Greenwashing Allegations
No full textRecently, the fast fashion industry has received a lot of criticism, particularly for its social and environmental impact, unethical labor practices, and unsustainable production methods. As sustainability becomes an increasingly pressing issue worldwide, many individuals in society have been vocal in wanting fast fashion brands to take action. Therefore, an expanding movement has surrounded the fast fashion industry, in which they are faced with increasing pressure to become 'green'. H&M, a global leader in the fast fashion industry, has been repeatedly accused of falsely portraying itself as an eco-friendly company, but rather uses sustainability as a strategic tool without genuinely committing to being sustainable. While the phenomenon of greenwashing has been widely researched from a corporate or consumer perspective, limited research has been conducted on its framing in the media. Therefore, this thesis addresses this gap by answering the following question: "How do international fashion magazines frame H&M's greenwashing allegations?" To gain an in-depth understanding, a qualitative thematic analysis was conducted, combining both inductive and deductive coding strategies. Additionally, 43 articles from five different fashion magazines (Vogue, The Business of Fashion, Fashion United, Good on You, and Sourcing Journal) were analyzed. Following this, the thematic analysis revealed varied portrayals of H&M regarding its greenwashing allegations amongst fashion magazines. Some magazines frame the brand positively, portraying its sustainability efforts as genuine, and greatly use promotional language regarding H&M. On the other hand, some fashion magazines take an opposite stance by negatively portraying H&M and by pointing out inconsistencies in the brand's green marketing and questioning the authenticity of their environmental efforts. Across the dataset, several articles suggest that H&M's sustainability messaging may serve more as a marketing strategy than genuine CSR. Additionally, the findings frame consumers as the victims of the company's greenwashing but also as agents of change. Overall, this study aimed to contribute to the existing literature on fast-fashion brands' use of greenwashing. Additionally, this research can help brands make informed decisions regarding greenwashing and whether this is the correct approach to attract consumers and increase their revenues