Erasmus University Thesis Repository
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The Effect Of Cultural Distance On Cross-border M&A Performance: The Moderating Effects of Domestic and Cross-border Firm Prior Acquisition Experience and CEO Experience
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Navigating paradoxes in the food industry: The impact of organizational responses to paradoxes on interactions with other stakeholders while achieving collective sustainability goals
No full textSales differences in integrated video shopping and live-streaming shopping: a cross-market and cross-category comparative analysis from TikTok Shop
No full textPandemic Entrepreneurship: Gender differences in necessity- and opportunity-driven activities in European countries
No full textThe effects of exposing people to information about current data practices on the feeling of powerlessness and intention to learn about data protection methods
No full textValue-Driven Media Management and Leadership Practices: Strategies to attract and retain Generation Z in the workplace
No full textAttracting, retaining and managing talent has never been an easy task. This is also true for Generation Z, whose members are gradually entering the labour market. Recently, it has become popular topic to research how to appease this generation, as they are very susceptible of societal influences and will provide the workforce of the future. However, there is a gap in research regarding the specific values they hold and how compatible these values are with existing organisational cultures. Moreover, there are questions about how to communicate effectively about these values. This research explores how companies view Generation Z and identifies strategies they have used to attract and retain young talent what methods and ultimately answers the question: What is the meaning and relevance of values in leadership and media management strategy practices to attract Generation Z in the workplace? Ten semi-structured, in-dept interviews were conducted among HR managers, employer branding specialists and marketing professionals who provided insights into their practices and perspectives. This data was analysed using thematic analysis, which ultimately resulted in 4 main themes, 7 subthemes and 84 codes.
The 4 main themes are:
1. Navigating the challenges of the youth labour market, which provides a framework for interpreting the entire research - what awaits Generation Z, when they enter the workforce and what opportunities they have;
2. Aligning organizational and Gen Z values, which provides an insight into the work-values of GenZ, the organizational values companies operate with, and how to align the two;
3. Leadership and Communication for Gen Z, which explains how any interaction with Generation Z should take place, whether it be managing, motivating, or communicating,
4. Strategic Communication and the Employer Brand, which describes how different organizations identify employer branding and what methods are worth using to attract talent.
It was found that, according to respondents, Generation Z has to compete in an extremely competitive job market, where, although structured internship and graduate programs are available, it is still difficult to find employment. In addition, most people, especially careerists, prefer multinational companies because of their stability and opportunities. Flexibility, learning opportunities, and open, authentic communication are the three main values that Generation Z and companies can agree on, but a conflicting value has also emerged, namely Generation Z's high salary demands, which no company can justify. The reason for this is the unstable financial situation in which this cohort grew up and now seeks stability. Furthermore, feedback, trust, and support are most important to this generation, and the easiest way to reach them is through social media with peer-generated content. They are also very responsive to offline event communication. Last but not least, there is still debate among respondents about where employer branding fits in and what its most important components are. The results showed that the candidate/employee experience works best as employer branding, because people listen much more to a personal, familiar voice than to any marketing message
Nederlandse talkshows als culturele fora
No full textDeze thesis onderzoekt hoe Nederlandse talkshows functioneren als culturele fora binnen het publieke debat over Donald Trump tijdens de Amerikaanse presidentsverkiezingen van 2024. De aanleiding voor het onderzoek is de vooraanstaande rol van de Amerikaanse politiek in de Nederlandse media, en in het bijzonder de gepolariseerde berichtgeving over Trump. Theoretisch is het onderzoek gebaseerd op de theorie van televisie als cultureel forum (Newcomb & Hirsch, 1983) en het concept framing (Entman, 1993). De centrale onderzoeksvraag luidt: In hoeverre functioneren de Nederlandse talkshows Eva, Bar laat, Humberto en Vandaag Inside als culturele fora in het discours over Donald Trump tijdens de Amerikaanse presidentsverkiezingen van 2024? Om deze vraag te beantwoorden wordt een kwalitatieve inhoudsanalyse uitgevoerd van 36 afleveringen. De analyse richt zich op twee onderdelen: op welke manier Trump wordt geframed, en in hoeverre de talkshows ruimte bieden voor maatschappelijke reflectie en discussie. De analyse laat zien dat Donald Trump in alle talkshows op drie manieren wordt geframed: als strategische politicus, als bedreiging voor de democratie, en als onvoorspelbaar figuur. De manier waarop dit gebeurt, wordt mede bepaald door de combinatie van journalistieke ambities en de wens om kijkers te boeien. Bovendien vervullen niet alle talkshows in gelijke mate de rol van cultureel forum; sommige bieden meer ruimte voor maatschappelijke reflectie dan andere. Eva en Bar laat bieden meer ruimte voor morele duiding en kritisch debat, terwijl Humberto en Vandaag Inside vaker inzetten op persoonlijk drama en spektakel. De resultaten laten zien dat Nederlandse talkshows wel degelijk kunnen bijdragen aan publieke meningsvorming en maatschappelijke reflectie. Die bijdrage blijft echter beperkt door de invloed van medialogica en het streven naar infotainment. Of een talkshow die maatschappelijke rol daadwerkelijk vervult, hangt daarom af redactionele keuzes en de opzet van het programma. Uiteindelijk kan geconcludeerd worden dat het bredere publieke debat niet zozeer binnen de afzonderlijke programma's ontstaat, maar juist in de verschillen tussen de talkshows. Door hun uiteenlopende toon, stijl en invalshoeken bieden ze gezamenlijk een breder scala aan perspectieven
Reading Between the Lines: LGBTQ+ Representation, Identity Expression, and Community Belonging on BookTok Across English and Spanish-Speaking Contexts
No full textEver since books were written, they have been reviewed. However, where and by who these books
were reviewed shifted from professional reviewers in newspapers to amateur reviewers on online
platforms. Such an online platform is TikTok, where users share short videos or comments about
books in the subcommunity BookTok. This serves as a digital book club by and for young readers
who influence what kind of stories and voices are heard. These voices typically include members
of the LGBTQ+ community. However, limited research has been done on how book reviews with
LGBTQ+ representation are discussed across different linguistic and cultural contexts within
BookTok. Therefore, this thesis combined research on BookTok, LGBTQ+ communities, and
identity to examine how books with LGBTQ+ representation were discussed across different
linguistic contexts. It aimed to answer the research question: How are books with LGBTQ+
representation discussed on BookTok across English and Hispanic-speaking videos? In answering
this question, there was a specific focus on identity and community belonging. To answer this
research question, this thesis utilized qualitative thematic analysis. It examined 40 TikTok videos
and corresponding 300 comments from English and Spanish contexts to analyze recurring themes
or patterns within the data. The main findings from the data included three recurring themes:
community belonging, identity and representation, and experiences of repression or support. First,
BookTok functions as a community of practice and as an imagined community, where a feeling of
belonging is created in both the English and the Spanish-speaking context. Second, users from the
English and Spanish context felt safe sharing their personal experiences and sexual orientation on
TikTok, which is particularly significant in the current sociopolitical climate marked by
uncertainty and polarization. Lastly, the feeling of safety in this turbulent world did differ from
where a person is from. Both contexts showed support, but in the Hispanic context, this support is
more pronounced compared to the English context, where religious-based repression mirrors the
current sociopolitical environment. These findings illustrated how community, representation,
identity, and culture are all interconnected on BookTok, resulting in different experiences and
types of engagement for LGBTQ+ users. This thesis concluded with a recommendation for future
research as this thesis illustrated how books with LGBTQ+ representation are discussed across
different cultural and political climates, giving marginalized groups the chance to share their
voices and stories in a safe environment where research contributes to making the world a more
inclusive one
Disney's Princess Revolution: Deconstructing Femininity in Animation
No full textThis thesis examines the evolution of the representation of femininity within the Disney Princess brand and how such shifts align with Disney's broader approach to gender narratives and brand strategy. The research explores how Disney's representation of female characters in the animated films Sleeping Beauty (1959), The Little Mermaid (1989), and Moana (2016) showcase the brand's use of brand feminism as a part of their marketing strategy and brand identity. The context of this research problem lies in the substantial influence Disney plays, as a global and major media conglomerate, in communicating and shaping perceptions of femininity through its Princess films. As Disney evolves its narratives, it has increasingly incorporated brand feminism as part of its corporate strategy, employing feminist ideals to enhance brand loyalty and maintain cultural relevance. Hence, understanding how femininity is constructed and communicated across the Disney Princess films is critical as these illustrations offer insight into the evolving representation of women and highlight how Disney employs feminist branding strategies to reflect cultural shifts. The main research question guiding this thesis is: How does the representation of female characters in Disney's Sleeping Beauty (1959), The Little Mermaid (1989), and Moana (2016) reflect the brand's approach to femininity and power in relation to societal discourses?
This thesis utilizes a qualitative approach, employing a Critical Discourse Analysis (CDA) to examine how femininity is constructed through a specific categorization. This categorization is based on four key markers of binary gender stereotypes, employed to analyze how the visuals and discourse reflect, reproduce, or challenge power relations in each film: traits, role behaviors, physical appearance, and occupations. These binary stereotypes of femininity, introduced by Deaux and Lewis (1984), serve as a framework to analyze how the films construct discourses of femininity. Additionally, these themes reveal how femininity is portrayed in each film, reflecting the sociocultural contexts of their respective time periods. The selected animated films belong to one of the three Disney Princess eras, Classic, Renaissance, and Revival, each representing the social and feminist changes of the era in which it was produced. The main findings reveal that early Disney films like Sleeping Beauty reinforce oppositional views of femininity, whilst The Little Mermaid begins to explore themes of independence, but it does so within a primarily romantic framework. Moana marks a substantial shift from the previous films, emphasizing an empowered and autonomous female protagonist who transcends the rigid gender binary through nuanced depictions of femininity. This thesis concludes that the brand's evolving representation of femininity, as brand feminism, functions as a strategic business tool to align the brand with contemporary feminist discourse and a response to broader sociocultural movements over time