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Effects of growing income inequality on the demand for farming products
No full text[[abstract]]In the 1990s, the growing income inequality is well known in some countries. Many scholars have studied and proposed their explanations of the phenomena. This paper primarily focuses on the effects of growing income inequality on the demand for farming products. In order to analyze the effects, we will construct a demand curve by using the bivariate probability distribution method. By using the properties of the newly constructed demand curve, we can find that the growing income inequality will decrease the quantity demanded of farming products, and that will cause the decline of farmers' income. Thus, it would fall into a vicious circle
[[alternative]]A Study of Using Art Materials in a University Student Growth Group
No full text[[abstract]]本研究旨在以藝術媒材介入大學主成長團體，增進其非學業自我概念之認識。研究的主要目的為：一、協助團體成員探討社會主題、情緒主題及生理主題等白我看法。二、在團體當中運用藝術媒材之形式，例如繪畫、縫娃娃、鹽畫、面具製作、黏土、卡片等，協助成員用多元的表達方式展現內在想法及感受，增進成員的創造力與白發性，進一步探究藝術媒材的功能。本研究結果發現在社會層面，成員增進家人和朋友的關係;在主理層面，成員渴望突破自我能力上的限制，激發內在豐富的潛能;在情緒層面，成員增強情緒調節、專注力及自我覺察等能力，找到情緒紓解的管道。本研究根據上述結果提出後續帶領大學生藝術媒材介入成長團體之實務建議。
The study aimed to use art materials to promote non-academic self-concept in a university student growth group. Two main purposes were to assist group members to express their opinions about social, emotional, and physical issues as well as to explore the functions of art materials. In order to offer the experience of creativity, variety of art materials which included crayon, watercolor, sewing, salt, mask, clays and cards were used. The results showed that group members improved the relationship with their family and friends, breakthrough the limitation of self-competence, and enhanced their emotion regulation. Group members also found the way to relieve their stress by using art materials. This study finally presented some ideas which give suggestions for the following intervention in university student growth group
[[alternative]]Wang Ting-siang's Criticism and Limitation of Zu-Xi's Theory of Human Nature
No full text[[abstract]]本文旨在探究王廷相對朱子人性論之批判及其侷限。基於此，本文共分為四個環節探討王廷相對朱子人性論的批判與侷限：其一，本文從朱、王在理氣論上的差異，指出王廷相如何由「性生於氣」說反駁朱子「性即理」說。其二，由於王廷相認為朱子本然之性說的理論根據，是源自於對孟子人性論的誤讀，故一方面重新詮釋告子生之謂性說，另一方面則主張孟子亦非性善論者。本文嘗試指出王廷相是如何由「性有善惡論」提出反駁「性善論」的論點。其三，由於王廷相不由人之普遍道德性安立人之道德行為，故他並不認為人之道德實踐必須立基在恢復道德善性上，他反而主張必須透過外在道德規範與人對道德的認知能力，才能使人走向為善去惡之途。此即是他以「性成於習」反駁「復性說」的基本立場。其四，本文在釐析王廷相對朱子人性論之批判後，亦嘗試分點探討王廷相人性論的侷限。期望通過以上四個環節，能完整的呈現王廷相在人性論議題上的洞見與侷限。
The purpose of the Paper is to explore Wang Ting-siang's criticism and limitation of Zu-Xi's theory of human nature. Based on this, the Paper is divided into four sections to explore Wang Ting-siang's criticism and limitation of Zu-Xi's theory of human nature: First, the Paper points out how Wang Ting-siang refuted Zhu Xi's ”Human Nature is TianLi (Xin Ji Li)” from ”Human Nature derives from Qi” from the difference between Zhu Xi and Wang Ting-siang in Li-Qi Theory. Second, due to the fact that Wang Ting-siang considered Zhu Xi's theory to have originated from the misreading of Mencius's theory of human nature, on one hand, he re-interprets Gaozi's theory of human nature, on the other hand, and he also advocates that Mencius is also not part of the theory of the original goodness of human nature. The Paper attempts to point out how Wang Ting-siang presents the arguments for the ”theory of original goodness of human nature” from the ”theory of good and bad human nature. Third, due to that Wang Ting-siang does not determine the moral behavior of human from the general moral nature of human, he does not think that human moral practice must be established based on the resumption of moral goodness. He, on the other hand, advocated that it must go through external moral regulations and the human moral cognitive ability to allow people to be on the path of goodness. This is his basic position of using ”human nature derives from habit” to refute the ”Theory of Restoring Human Nature”. Fourth, after the Paper has analyzed the criticism of Wang Ting-siang on Zhu Xi's theory of human nature, it also attempts to explore the limitation of Wang Ting-siang's limitation of the theory of human nature. It expects a complete presentation of Wang Ting-siang's insights and limitations on the issue of the theory of human nature through the abovementioned four sections
[[alternative]]Exploring the Marketing Strategies by Sponsoring Cultural-Creative Events: A Case Study of Liquor Companies
No full text[[abstract]] 酒商與文創的合作，酒商提供品牌知識及資源，文創產業將創意及藝術融合到酒的產品中，相輔相成創造出更具有魅力及價值的產品。酒商贊助文創活動，藉此可增加酒商的品牌曝光度及知名度並提升品牌價值及消費者對品牌的認同感，對於開拓酒品的新市場更加有利，增加品牌在市場的滲透度。酒商贊助文創活動的行銷策略已成為現今一種有效的品牌推廣方式，透過這種合作方式，酒商與文創產業可創造雙贏局面。 二家案例公司，E公司是一家悠久歷史的企業，專注於威士忌的釀造、調和和裝瓶，是蘇格蘭威士忌產業中極為傑出的公司。S公司是一家擁有自己運送團隊的啤酒經銷商，非常注重配送效率及倉儲物流中心恆溫及低溫空調品質控管的公司。二家公司在贊助文創產業時行銷策略自然不盡相同，除了本土公司與外商公司的差別，也因二家銷售酒品不同（烈酒與啤酒）有所不一樣。烈酒較為注重於高檔、奢華、品味及品牌形象，而啤酒則喜歡營造年輕、輕鬆、活潑及社交元素；烈酒在文創產業的行銷上，重點在於提高品牌的高品質及高價值形象，藉由細膩及高雅的文化藝術領域合作來增加品牌的文化魅力，啤酒在文創產業的行銷注重商品文化的創造及傳播，希望品牌能與年輕人文化並行，與年輕人流行相連結。 個案二家公司在行銷上多有利I用以上方式進行行銷，但相對於以往，個案公司與大部分酒商一樣，多與基礎文創相結合，建議可以試著將藝術活動及博覽會層次拉高，創造出獨特性及消費卓越感，品酒可以嘗試與藝術鑑賞或者藝術拍賣會等等共同合作，增加的客源不再是「量」而是「質」。[[abstract]] In the cooperation between wine merchants and cultural innovators, wine merchants provide brand knowledge and resources, while cultural and creative industries inject creativity and art into wine products to create more valuable products. This mutually beneficial arrangement creates a win-win situation. Company E is a leader in the Scotch whiskey industry, while Company S is a beer distributor with its own delivery team. Besides the distinction between local and foreign companies, they also sell different alcoholic products, with spirits catering to the high-end and luxury market, while beer caters to a young and lively clientele. Both companies in this case utilize similar marketing methods, but like most wine merchants, they often collaborate with basic cultural and creative activities. It is recommended that they explore more advanced art activities and expositions to create a sense of uniqueness and excellence, such as collaborating with art appreciation or hosting art auctions. This will attract high-quality customers rather than a larger number of customers, which can be more beneficial in the long run