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[[alternative]]Exploring Text Mining of Daxi Old Street
No full text[[abstract]] 本研究旨在透過網路文章，以文字探勘了解遊客對大溪老街的旅遊意象及內心的感受與體驗。先運用中文斷詞系統整理關鍵詞進行詞頻分析、共詞分析，再用多元尺度做定位分析，以更客觀的量化數據來探討大溪老街旅遊的旅遊意象與體驗價值。 研究結果發現：大溪老街一年四季皆適合旅遊，遊客大多為了品嘗美食來到大溪老街，除此之外，充滿歷史風格的巴洛克建築、大溪橋美景、中正公園也是該地鮮明的旅遊意象，吸引許多遊客前來走走逛逛和拍照打卡。大溪老街帶給遊客的體驗價值為傳統、美麗、好玩等，皆為正向的感受，但旅客較少住宿，以一日遊居多。 根據上述研究結果，建議將周邊觀光資源整合發展，增加夜間活動的規劃，提高旅客過夜率，並藉由社群整合資訊，提高宣傳，增加景點能見度。[[abstract]] The purpose of this research is to understand tourists' images and their inner experience of Daxi Old Street through text mining and analysis of online articles. First use the Chinese word segmentation system to organize keywords for word frequency analysis, co-word analysis, and then use multi-dimensionality for positioning analysis, and use more objective quantitative data to explore the tourism image and experience value of Daxi Old Street tourism. The results of the study found that Daxi Old Street is suited to travel year-round. Most tourists come to Daxi Old Street to taste delicious food. In addition, the Baroque architecture full of historical style, the beautiful scenery of Daxi Bridge, and Zhongzheng Park are also distinctive features of the place. The tourism image attracts many tourists to come and walk around and take pictures. The experience value that Daxi Old Street brings to tourists is tradition, beauty, fun, etc., all of which are positive feelings, but tourists seldom stay for accommodation, and most of them are day trippers. According to the above research results, it is recommended to integrate the development of surrounding tourism resources, increase the planning of night activities, increase the overnight stay rate of tourists, and use community resources to integrate information, improve publicity, and increase the visibility of scenic spots
[[alternative]]Sun Moon Lake Was Written by Bloggers
No full text[[abstract]] 疫情的爆發與各種警戒的發布，還有各國對於旅遊的限制以及台灣幾乎是封鎖邊境的防疫政策，台灣的觀光旅遊業受到了前所未有的打擊。所幸之後政府推出了許多旅遊的補貼，加上疫情逐漸趨緩，人們較願意踏出家門。研究生從網路上蒐集187篇日月潭國家風景區部落格文章，用以探討在疫情期間，日月潭帶給遊客的旅遊意象與體驗價值。 本研究透過文字探勘、統整歸納，利用中文斷詞系統(Chinese Knowledge and Information Processing,簡稱CKIP)找出關鍵詞語，進行詞頻分析，加入視覺化之文字雲進行圖像分析，再進行共詞分析及多元尺度分析(Multi-dimensional Scaling ,簡稱MDS)，清楚地呈現出以日月潭國家風景區為主題的旅遊意象與體驗價值。 研究結果發現，日月潭給予遊客的旅遊體驗，先前較為知名的旅遊體驗自行車環潭步道與搭船遊湖，現今造訪的觀光客，仍然可以體驗此兩種活動，但日月潭的觀光卻早已延伸出各種不同的旅遊方式，其中旅遊體驗後印象最深刻的有三者。 1.日月潭環湖步道的新增景緻：日月潭的落羽松成了旅遊安排的重點項目。落羽松因為氣溫的轉變，會從春天新發嫩芽的淺綠，到了夏天漸漸地轉成了深綠色，秋天時節候被自然穿上了黃褐色襯衫，冬天時則搭上了紅色外套。日月潭的景緻因為落羽松的美景增添上了許多色彩。 2.文化館或觀光工廠的景點延伸：「廖鄉長文化館」、「日月老茶廠」、「HOHOCHA喝喝茶」等三間觀光工廠，因為其地理相對位置在日月潭周遭不遠處，大部分都是開車30分鐘左右的車程，連結了日月潭國家風景區，也與在地的種茶文化深根連結，讓日月潭旅遊形成貼近自然與增添知識的深度之旅。 3.SUP(Stand Up Paddle)水上活動的逐漸興起：立槳衝浪板因接觸水面的面積較大，比衝浪更平易近人、容易入手一點。雖然有許多未接觸過此類活動或年紀稍長的遊客會有所擔心，但勇敢嘗試後許多遊客的體驗回饋都是心滿意足的。 根據上述結論，日月潭的旅遊可以進行的活動頗多，然而比較可惜的是，旅遊資源並沒有與異業結合，自行車業者、SUP業者、遊船公司三大業者各行其道，如果能提供資源整合，為彼此的商品宣傳，能更有效的提升在地消費力道。另外，邵族文化不僅止於美食，其文化包含織品及舞蹈，並沒有在日月潭的觀光行程中發揮太大的影響力，甚是可惜。如可以與當地餐飲業者或活動業者合作，使用當地餐廳折抵券或活動體驗折扣券，當中遊客在詢問折抵相關問題時其實也是在介紹當地特色，應該可以為當地的消費帶來加乘效果。[[abstract]] The outbreak of the pandemic, the implementation of various alert levels, travel restrictions imposed by countries worldwide, and Taiwan's strict border control measures have dealt an unprecedented blow to Taiwan's tourism industry. However, fortunately, the government later introduced various travel subsidies, and as the pandemic gradually subsided, people became more willing to venture outside their homes. In a research study, a graduate student collected 187 blog articles from the internet specifically focused on the Sun Moon Lake National Scenic Area to explore the travel imagery and experiential values presented to the public during the pandemic. This study employed text mining and data aggregation techniques to analyze and summarize information. The Chinese Knowledge and Information Processing (CKIP) was used to identify key phrases and conduct frequency analysis. Visual analysis was performed through the use of word clouds to gain insights into the textual data. Additionally, co-word analysis and Multi-Dimensional Scaling (MDS) were conducted to clearly present the travel imagery and experiential values associated with the Sun Moon Lake National Scenic Area. The research findings reveal that Sun Moon Lake offers tourists various travel experiences. The well-known activities of cycling around the lake and taking a boat tour are still available for visitors today. However, tourism at Sun Moon Lake has expanded beyond these activities, offering different ways to explore the area. Three experiences stood out as the most memorable: First, the addition of scenic beauty along the Sun Moon Lake cycling trail. The Metasequoia trees have become a focal point of tourist itineraries. These trees transition from light green buds in spring to deep green in summer, donning yellow-brown outfits in autumn and red coats in winter. The beauty of the Metasequoia trees adds vibrant colors to the scenery of Sun Moon Lake. Second, extension of attractions related to cultural centers or tourism factories: The “Liao Chang Cultural Museum,” “Sun Moon Lake Old Tea Factory,” and “HOHOCHA Tea House” are three tourism factories located along the road between Sun Moon Lake and Puli. They connect the Sun Moon Lake National Scenic Area and are deeply rooted in the local tea culture, offering visitors a journey that combines natural beauty with knowledge. Third, the gradual rise of SUP (Stand Up Paddle) water activities. Stand-up paddle, with its larger surface area in contact with the water, is considered more approachable and easier to learn than traditional surfing. Although some visitors who are new to this activity or concerned about age-related may initially have reservations, many of them reported highly satisfying experiences after trying it out. These findings highlight the evolving and diverse travel experiences and values that Sun Moon Lake offers to visitors, showcasing both natural beauty and cultural connections. Based on the above conclusions, there are numerous activities that can be carried out during a trip to Sun Moon Lake. However, it is unfortunate that the tourism resources have not been integrated with other industries. Bicycle rental companies, SUP providers, boat tour companies, and other businesses operate independently. If resource integration is implemented, promoting each other's products and connecting individual shopping behaviors into a coherent system or even a network, it can effectively enhance local consumption. Furthermore, the Thao indigenous culture extends beyond just culinary experiences. It includes weaving and dance, but it has not exerted a significant influence on the tourism itinerary of Sun Moon Lake, which is regrettable. Collaborating with local restaurants or activity providers, offering discounts through local restaurant vouchers or activity experience coupons, can introduce local specialties when visitors inquire about discount-related matters. This approach should bring multiplier effects to local consumption
[[alternative]]The Impact of Federal Reserve System Interest Rate Increase on Taiwan Stock Market--During Covid 19 as an Example
No full text[[abstract]] 本研究探討了升息對股市的影響，以新冠肺炎期間為時間點，結果顯示其可能是褒貶不一的，取決於市場對升息的預期和經濟背景。升息宣告通常不會對股市產生太大的影響，如果市場已經預期了升息。然而，若升息超出了市場的預期，則可能會對股市產生負面影響。此外，升息對不同行業的影響也不同。金融業可能受益於經濟復甦，但對利率敏感的行業如房地產和消費類股可能受到負面影響。 本研究針對台灣上市公司的股價進行了分析，並研究了七個聯準會升息宣告事件日的影響。研究結果顯示，升息宣告對股市產生了明顯的影響，並持續影響了一段時間。不同產業受到的影響程度也有所不同。在事件發生的不同日期，化學生技、金融保險、航運、鋼鐵、塑膠和電子等產業均受到影響。金融保險類股對累積報酬的影響最大，電子類股也對累積報酬產生了重要影響。 總結來說，升息對股市的影響是一個複雜的問題，受到多種因素的交互影響。投資者和分析師需要密切關注聯準會的政策變化和市場對升息的預期，並對不同產業進行深入研究和分析，以更準確地評估升息對個別股票和整個股市的影響。[[abstract]] This study investigates the impact of interest rate hikes on the stock market, focusing on the period of the COVID 19 pandemic. The results indicate that the impact can be mixed, depending on market expectations of interest rate hikes and the economic background.Interest rate announcements typically do not have a significant effect on the stock market if they are already anticipated by the market. However, if interest rate hikes exceed market expectations, they may have a negative impact on the stock market. Furthermore, the impact of interest rate hikes varies across different industries. The financial sector may benefit from economic recovery, while interest rate-sensitive industries such as real estate and consumer stocks may experience negative effects. The study analyzes the stock prices of listed companies in Taiwan and investigates the impact of seven interest rate announcement events by the central bank. The results show that interest rate announcements have a significant and lasting impact on the stock market. The degree of impact varies across different industries. Industries such as chemical biotech, financial insurance, shipping, steel, plastics, and electronics are affected on different dates. The financial insurance sector has the largest impact on cumulative returns, and the electronics sector also has a significant influence on cumulative returns. In conclusion, the impact of interest rate hikes on the stock market is a complex issue influenced by various factors. Investors and analysts need to closely monitor policy changes by the central bank and market expectations regarding interest rate hikes. It is also important to conduct in-depth research and analysis on different industries to accurately assess the impact of interest rate hikes on individual stocks and the overall stock market
[[alternative]]The Relationship between Crude Oil Price, World Container Index and the Stock Prices of Maritime Listed Companies in Taiwan: Evergreen Marine,Yang Ming,Wan Hai as Example
No full text[[abstract]] 本研究採用向量誤差修正模型分析法(Vector Error Correction Model, VECM)探討世界貨櫃運價指數、原油價格及台灣航運股股價之間的長期均衡關係為何? 世界貨櫃運價指數、原油價格及台灣航運股股價相互間如何影響?選取資料期間為2011年6月20日到2022年8月5日的日資料，變數選取為世界貨櫃運價指數、北海布蘭特原油油價、長榮股價、陽明股價、萬海股價。實證發現世界貨櫃運價指數、長榮股價、陽明股價、萬海股價存在共整合關係，世界貨櫃運價指數變化量受自身及長榮股價變化量影響較慢、長榮股價變化量僅不受原油油價影響、陽明股價變化量不受油價及油價變化量影響、萬海股價變化量較不受長榮股價變化量影響。[[abstract]] This research uses vector error correction model analysis method (Vector Error Correction Model,VECM) to explore the long-term equilibrium relationship between the world container freight index, crude oil price and Taiwan shipping stock price? How the relatioships exist among world container freight index, crude oil price and Taiwan shipping stock prices ? The selected data period is the daily data from June 20, 2011 to August 5, 2022. The selected variables are World Container Freight Index, Beihai Brent crude oil price, Evergreen stock price, Yang Ming stock price, and Wan Hai stock price. Empirical evidence shows that there is a co-integration relationship among the world container freight index, Evergreen stock price, Yangming stock price, and Wanhai stock price. The change of the world container freight index is relatively slow to be affected by the change of itself and the stock price of Evergreen, and the change of Evergreen stock price is not only affected by the crude oil price. Yang Ming's stock price changes are not affected by oil prices and oil price changes, and Wan Hai's stock price changes are less affected
[[alternative]]The Empirical Study of Stock Repurchase Announcement Effect on the Biotech Stock
No full text[[abstract]] 本研究旨在探討台灣股市庫藏股買回宣告對股票報酬的影響；2013年1月至2022年12月；以台灣生技醫療公司為研究樣本，透過事件研究法來分析製藥與非製藥及新藥與非新藥之庫藏股買回宣告對其股價報酬率之影響。 實證結果顯示，在平均異常報酬率方面，非製藥類股、製藥類股、新藥類股在宣告日股價均具有正向之宣告效果，而在平均累計異常報酬方面，以非製藥類股之宣告效果大於製藥類股。[[abstract]] The purpose of this study is to explore the impact of the announcement of treasury stock buybacks in the Taiwan stock market on stock returns; the study period is January 2013 to December 2022. The research samples are biotechnology and medical listed companies in Taiwan Stock Exchange. We used Event Study Method to explore the effect of the announcement of stock repurchase on its stock price return between pharmaceuticals, non-pharmaceuticals and new drugs companies. The empirical results show that, in terms of average abnormal returns, non-pharmaceutical stocks, pharmaceutical stocks, and new drug stocks all have positive announcement effects on the announcement day. In terms of average cumulative abnormal returns, The effect of the announcement of non-pharmaceutical stocks is greater than that of pharmaceutical stocks
[[alternative]]Analysis of the Implementation of Promoting Publicized Preschools in Taiwan
No full text[[abstract]] 現代社會變遷，適婚年齡延後，年輕夫妻生育意願低落，國內新生兒比例大幅下降，造成少子化與人口結構改變等問題，面臨少子化的衝擊，幼兒園首當其衝，幼兒教育階段人數越趨減少，因此，政府極力推動少子化對策計畫、擴大幼兒教保公共計畫與0-6歲國家一起養等政策，形成多元的公共化教保機構增多，但彼此造成市場競爭日益激烈，在政府良意極力推動下的公共化幼兒園，其中在經營方式、教保品質與家長需求上之差異性與實際執行上所遇的困境為何？ 本研究以公共化幼兒園的負責人、行政人員與教保服務人員為研究對象，根據不同設立背景的幼兒園進行深度訪談，藉以分析探討各公共化幼兒園中的負責人、行政人員與教保服務人員如何看待我國推動公共化幼兒園策略下，其執行所面臨的困境與其差異性作分析比較，經由深度訪談及文獻分析，提供相關建議與改進方向，進而落實我國公共化幼兒園之推動，提升優質化教保服務品質。[[abstract]] With the modern social change, the average age of marriage is increased. The proportion of domestic newborns has dropped sharply as the result of young couple’s minimal fertility intention. Due to the reason of the declining of birth rate and demographic change, the early-childhood children enrolling in school become fewer, which also having an impact on the situation of Kindergarten. In order to resolve of the problems, the government has aggressively deployed an array of policies such as the promotion of countermeasures for low fertility rate, expanding the public plan of Early-Childhood education, implementing national childcare policy for ages 0-6 as well as providing the publicized childcare institutions. However, the government’s goodwill policies have intrigued the increasingly fierce market competition. Therefore, it should be worth noting that several facets such as what is the publicized kindergarten’s operating methods, the quality of service provided by prechool educators, the difference of parent’s needs as well as dilemma they faced. The research objects of this study include the kindergarten’s administrative workers, operators, and preschool educators with their different kindergarten background. By using an in-depth interview, this study is to discuss the analysis of the interviewee’s thoughts on the government’s strategies to promote publicized kindergarten and the obstacles they encountered. Through data comparison analysis and literature reviewing, this study concludes suggestions for how to practically implement publicized preschools, and thus enhance the high-quality preschool education and childcare services
[[alternative]]Russo-Ukrainian War and Taiwanese Future: An Online Questionnaire Survey
No full text[[abstract]] 2022年2月，在世人的驚愕中，俄羅斯揮軍入侵烏克蘭，引爆了歐洲自二次大戰以來所僅見的大規模國際戰爭。開戰之後，各界大多同情烏克蘭，並紛紛在道義或實質上，或多或少提供對烏克蘭的援助。於此，臺灣也不落人後，提供援助與支持，更有人並從烏克蘭身上獲得信心，更加堅定地走向臺獨。然而，烏克蘭在此次戰爭中，就純然是個無辜的受害者嗎？外界的援助又真的可靠嗎？臺灣社會從這次戰爭中獲得的信心，有道理嗎？站在客觀中立的角度來思考，吾人就真的該支持烏克蘭嗎？對此，本文主張，對於俄烏戰爭的觀感，其實是政治意識的反應與對臺灣未來的投射，對此本文將透過網路問卷調查加以驗證。[[abstract]] In February 2022, amid the consternation of the world, Russia invaded Ukraine, triggering the largest international war seen in Europe since World War II. After the start of the war, most people sympathized with Ukraine and provided more or less assistance to Ukraine, both morally and substantively. At this point, Taiwan has not left behind, providing assistance and support, and some people have gained confidence from Ukraine and are more determined to move towards Taiwan independence. However, is Ukraine purely an innocent victim in this war? Is outside aid really reliable? Is the confidence that Taiwanese society gained from this war justified? Should we really support Ukraine? In this regard, this article argues that the perception of the Russian-Ukrainian war is actually a reflection from political ideology and a projection of Taiwan's future, which will be verified through online questionnaires
[[alternative]]A Social Proof Perspective on the Use of Instagram
No full text[[abstract]] 透過文獻探討的結果，本研究一共選擇了「科技接受模型、感知快樂、社會認同」三大方向，篩選出六個變數「認知易用性、認知有用性、感知快樂、認知性社會認同、感情性社會認同、評價性社會認同」來探討對於使用Instagram的使用者態度影響，再經過良好的信效度分析後，本研究得出並根據以上變數進行迴歸分析，最終得出「認知有用性、感知快樂、評價性社會認同」對於Instagram使用使用者態度來說是有正向影響。 根據迴歸分析結果，本研究得知，Instagram 因為互動機制、操作容易，因而容易吸引用戶使用，並且因為用戶數較多，自然會吸引用戶主動創造內容，並讓其他用戶感知到快樂，因為不同用戶對於創新接受程度也不同，因此在社群上的意見領袖也會產生評價性社會認同，這些都對於提升使用使用者態度有顯著影響。 至於其他因素之所以不顯著，本研究認為這可歸因於 Instagram 的策略不同，並非其機制可達成之目的，最後還是須以平台經營策略為主並同步觀察競爭對手動態並快速回應，才能確保用戶不會流失且能滿足使用之目的。[[abstract]] Through the results of the literature discussion, this study selects three significant directions: “technology acceptance model, perceived happiness, and social identity”. Six variables, “cognitive ease of use, cognitive usefulness, perceived happiness, cognitive social identity, emotional, social identity, and evaluative social identity”, were selected to explore the impact on the attitudes of users who use Instagram. Subsequently, after a good reliability and validity analysis, this study concluded and performed a regression analysis based on the above variables. Ultimately, it was concluded that “cognitive usefulness, perceived happiness, and evaluative social identity” positively impacted the attitudes of Instagram users. Based on the regression analysis results, this study learned that Instagram is easy to attract users because of its interactive mechanism and easy operation. Furthermore, because the number of users is large, it will naturally attract users to create content and actively make other users feel delighted. Moreover, different users are receptive to innovation differently. As a result, opinion leaders in the community also generate evaluative social recognition, which significantly impacts user attitudes. As for the other factors that are not significant, this study believes that this can be attributed to the different strategies of Instagram rather than the purpose of its mechanism. Finally, it is necessary to focus on the platform operation strategy, observe the dynamics of competitors simultaneously, and respond quickly to ensure that users will not lose and can meet the purpose of use
[[alternative]]Satisfaction of Internet Use, Evaluation of the Costs of Internet Addiction, Restraint Bias, and Internet Addiction among Upper Elementary School Students
No full text[[abstract]] 本研究旨在探討國小高年級學生的網路使用滿足、網路成癮傷害性評估、自制偏誤與網路成癮之關聯性。研究採用問卷調查法，以台灣彰化地區的國小高年級學生為研究對象。研究結果顯示，國小高年級學生的網路使用滿足程度以休閒娛樂對網路成癮有影響力；而課業知識面向之網路使用滿足對網路成癮有抑制效應。再者，網路成癮傷害性評估與自制偏誤均對網路成癮有顯著的預測力。基於研究結果，本研究建議學生在使用網路時應該注意時間分配，避免被娛樂內容吸引而沈迷於網路世界；同時，家長和老師也應該加強對青少年的教育和監督，幫助他們更瞭解網路成癮的傷害性，以及自己對誘惑抵抗能力的高估，進而有效地使用網路，並避免網路成癮的危害。[[abstract]] This study aims to explore the relationship between internet addiction, satisfaction of internet use, evaluation of the costs of internet addiction, and restraint bias among upper-grade elementary school students. The study adopted a questionnaire survey method and focused on upper-grade elementary school students in the Changhua area of Taiwan. The results of the study showed that the level of satisfaction of internet use for leisure and entertainment had an influential effect on internet addiction among upper-grade elementary school students. However, the satisfaction of internet use in the academic knowledge domain had an inhibitory effect on internet addiction. Furthermore, both the evaluation of the costs of internet addiction and restraint bias had significant predictive power for internet addiction. Based on the research results, it is recommended that students should pay attention to time allocation when using the internet to avoid being attracted by entertainment content and becoming addicted to the online world. At the same time, parents and teachers should strengthen education and supervision of adolescents, helping them to better understand the harm of internet addiction and their overestimation of their ability to resist temptation, in order to use the internet effectively and avoid the harm of internet addiction
