Politecnio die Bari - Catalogo di prodotti della Ricerca
Not a member yet
36616 research outputs found
Sort by
La casa. Archetipi e forme del progetto | The house. Archetypes and Architectural Form
No full textIl volume esplora la casa come principio fondativo dell’architettura:
un campo di indagine in cui forma e costruzione si intrecciano nella
ricerca dell’essenza dello spazio abitato. Attraverso un percorso che
unisce teoria, storia e pratica, il libro ricostruisce una genealogia
che va dalla “società di stanze” di Kahn ai setti liberi di Mies, fino
alla dissoluzione della scatola muraria e alla casa come organismo
aperto. La riflessione si estende al pensiero contemporaneo e alla
didattica del progetto, interrogando la relazione tra memoria e
invenzione, tra archetipo e costruzione, tra disegno e pensiero. La
casa non è tema, ma dispositivo: luogo di misura, di transizione e
di dialogo con la natura, il suolo e la luce. Nato dall’esperienza del
Laboratorio di Progettazione Architettonica 1 del Politecnico di
Bari, il volume propone un metodo — Rappresentare, Ri-conoscere,
Comporre, Sperimentare — per formare una consapevolezza
critica del costruire. Un testo che invita a ripensare il progetto come
esercizio di responsabilità e come ricerca poetica di equilibrio tra
permanenza e trasformazione
Umbelicus urbis Novae Romae. I progetti per Roma di Armando Brasini
No full textAnalisi dei progetti per Roma dell'architetto Armando Brasini per Mussolini, 1924-193
A Tutorial on Recent Advances in Generative Conversational Recommender Systems
No full textConversational recommender systems (CRSs) are increasingly vital for delivering multi-turn, context-aware recommendations. This tutorial provides a concise yet comprehensive exploration of modern generative CRSs, highlighting recent advances in generative AI—such as breakthroughs in large language models and neural generation pipelines, that enhance dialogue management, user modeling, and response generation. In addition, the tutorial addresses core challenges, including data acquisition, multi-turn personalization, and evaluation issues, such as controlling hallucinations, accounting for social factors, and managing ethical considerations, while also discussing emerging risks and novel solutions. Ultimately, participants will be equipped with actionable insights and practical tools for building new conversational recommender systems powered by generative models
Personalized Fashion Advertising with Large Language Models: A Case Study on Fine-Tuning for Marketing Copy Generation
No full textThe rapid digitalization of the fashion industry has transformed marketing strategies, emphasizing the need for personalized and adaptive advertising content. This paper presents a case study on fine-tuning Large Language Models (LLMs) for fashion advertising, focusing on OVS, a major Italian fashion retailer. By leveraging real-world marketing data from OVS's newsletters and social media campaigns, we developed a fine-tuned model capable of generating engaging and stylistically coherent promotional content. To evaluate the effectiveness of this approach, we introduced a novel brand compliance index, measuring the alignment of AI-generated text with key branding requirements, such as audience targeting, event specificity, and platform appropriateness. Experimental results show that the fine-tuned model achieved a compliance score of 0.82, significantly outperforming the baseline model (0.63). Although this approach introduces a minor increase in generation latency, the enhanced alignment with brand identity justifies its use in marketing automation. Our findings highlight the potential of fine-tuned LLMs to streamline advertising content generation while maintaining brand consistency, offering valuable insights for the future of AI-driven digital marketing
Abitare la terra-Dwelling on earth. Quaderni. Supplemento alla Rivista di geoarchitettura. Vol. 13-14
No full textThe rural landscape of Puglia and the trulli of the Itria Valley represent a balance between architecture, agriculture, and food culture. Tools such as drawing, surveying, and BIM are essential for documenting and enhancing this heritage, integrating historical, environmental, and construction data. Digital surveying makes it possible to preserve the memory of the trulli, while BIM allows for the simulation of interventions compatible with traditional construction logic, promoting sustainable architecture. In line with the theme "World Heritage and Food to Feed," these structures reflect a virtuous relationship between the built environment and food production: farmhouses, gardens, water collection systems, and local agricultural practices promote biodiversity, self-sufficiency, and resilience. The focus of this paper is a reinterpretation of this heritage through innovative tools, with the aim of preserving its cultural identity. Integrating tradition and innovation thus becomes a conscious design act, connecting food, landscape, and architectur
Sustainability across Borders: which factors influence sustainable footwear Choices? An empirical study on Italian and Dutch consumers
No full textThe fashion industry accounts for substantial negative environmental and social impacts, prompting the development of sustainable fashion products as a response to these issues. Despite increased interest in sustainable fashion, research on sustainable footwear remains limited. This study addresses this gap by investigating the determinants influencing sustainable footwear purchase intention within a novel theoretical framework. The Theory of Planned Behaviour model is extended including two additional constructs: Perceived Market Influence and Ascription of Responsibility. The study involves two European markets, collecting data from 724 consumers in Italy and the Netherlands. Structural Equation Modelling and Multigroup analysis are used for data analysis. The findings indicate that Attitude, Subjective Norms, and Ascription of Responsibility positively affect purchase intentions toward recycled footwear, while Perceived Behavioural Control has a negative effect. Ascription of Responsibility and Perceived Market Influence can enhance consumers' Attitudes toward sustainable footwear. The multigroup analysis reveals differences in consumer behaviour between the Italian and Dutch markets, highlighting that the determinants of consumers' intention to purchase sustainable footwear depend on the consumer's country. This research has important theoretical contributions related to sustainable consumer behaviour and provides valuable insights for marketers into the patterns and factors influencing sustainable footwear consumption in diverse contexts
Designing biophilic immersive virtual reality work environments: guidelines and tools
No full textThe advent of Industry 5.0 signifies a fundamental shift in industrial practices, placing a stronger emphasis on human well-being, environmental sustainability, and the integration of technology. In contrast to Industry 4.0’s focus on automation and efficiency, Industry 5.0 prioritizes the human worker as a central figure in driving innovation and performance.
Within this context, Extended Reality technologies—encompassing Virtual Reality, Augmented Reality, and Mixed Reality—play a pivotal role in applications such as training, procedural guidance, and human-machine interactions. Immersive virtual environments now offer opportunities for immersive remote meetings, training simulations, and product design, emphasizing the need for environments that not only foster efficiency but also
worker well-being.
This thesis explores the integration of biophilic design into immersive virtual reality work environments to promote the holistic well-being of workers, aligning with the human-centric goals of Industry 5.0. Biophilic design—grounded in the Biophilia Hypothesis—
suggests that incorporating natural elements into workspaces can enhance both physical and psychological health. While biophilic principles have been applied in physical spaces, their integration into immersive environments remains underexplored. Since the literature does not provide standard criteria for designing a virtual environment with biophilic design, this thesis investigates how nature-inspired elements, such as plants, nature paintings, and natural textures, can be systematically incorporated to improve emotional well-being, cognitive performance, and user engagement without compromising task performance.
The thesis is framed within the context of our PRIN-awarded project which explores the synergy between biophilic design, extended reality, and artificial intelligence for creating human-centric industrial workspaces. A mixed-methods approach, combining
quantitative and qualitative analyses, is used to evaluate user experience and derive validated design guidelines to embellish virtual environments with biophilic design.
The thesis contributes to investigate the impact of different biophilic variables on human attention and well-being in immersive virtual workspaces both psychologically and physiologically, and leads to the definition of a set of validated design guidelines that provide practical insights for integrating biophilic elements into virtual environments, also exploring the potential contribution of artificial intelligence. A key outcome of this research is the development of a scientifically grounded, modular testbed for biophilic immerisive virtual environments assessment. This testbed enables continuous experimentation, evaluation, and optimization of biophilic design strategies over time, serving as an open, extensible platform for the entire scientific community.
To this end, the research includes the development of an industrial assembly task of scalable, endless duration for long-term assessments, graphical interfaces used to apply biophilic design in accordance with the guidelines, a framework for authoring customized biophilic elements, and ergonomic assessment tool. The research culminates in a comprehensive testbed that allows users to enrich immersive virtual environments with biophilic elements, and perform the endless assembly task.
Overall, this doctoral research supports the human-centric transformation of digital workspaces in the age of Industry 5.0, offering both theoretical and practical contributions to the design of future industrial systems that prioritize human well-being
