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The Role of Marketing in Creating and Sustaining Poland's National Brand
Get PDFNational branding, which is used by strategic marketing for a country's identity, has become a strategic tool for a country's competitiveness. Nevertheless, only a few countries in Europe have developed and implemented branding strategies. Poland belongs to such countries that are only formulating and developing branding strategies. Accordingly, there is a need to formulate recommendations for the development of the national brand using modern marketing technologies and tools. Therefore, the purpose of the study is to clarify the directions of the development of the national brand and branding, as well as to develop directions for the use of modern marketing tools for the development of the national brand. In conducting the research, the author used general scientific and special methods: analysis and synthesis, induction and deduction, systematisation and grouping, and a systematic approach. In the process of developing the research topic, it was proved that national branding increases exports, stimulates foreign investment and tourism. For Poland, it is important to introduce a comprehensive national branding system, which will allow to obtain positive results in various spheres of public life. 
Redesign of Active Learning with Using Digital Tools to Develop Student Soft Skills
Get PDFUse digital tools insight into lecturers’ experiences with students’ perceptions of active learning approach in new norm education system. This experiences include elements of enjoyment, motivation, satisfaction, engagement, distraction and participation in teaching and learning session. Student reflection data identify best practices for activities and strategies to promote redesign in pedagogical practices for student soft skills performance. This study was conducted among purposive sampling (n=239) using the limited digital tool to apply. Mixed data quantitative and also qualitative analysis in case study shows that active learning method have a positive impact among lecturer and student to integrated with improvement in many or others way. Active learning with new approach after redesign in course can be used as an alternative for teachers in implementation of Teaching and Learning session toward enhancing student’s soft skills mastery
An Analysis of Scenarios and Sensitivity Following Environmental Damage: the Vale Do Rio Doce and Petrobrás Case
Get PDFThe human activity that generates profits also brings impacts, whose losses can trigger several other problems. Upon considering the last ecological disasters that took place in Brazil, this study aims at identifying the understanding of what happens with the profit of companies that disclose events that involve environmental damages by using the Petróleo Brasileiro Petrobrás S.A. and Vale S. A. share prices as a study compared with Ibovespa, the Brazilian stock index. The research is classified as a quantitative, descriptive approach carried out through a Survey. Data collection was performed via stock opening and closing prices, maximum and minimum quotes, and the number of days until the stocks regained their value, which happened immediately before disclosure. The results showed investors, managers, and researchers that stock profit averages from companies that disclose their environmental damages have no meaningful differences concerning the non-diversified, systemic Ibovespa index, but recovering such profits takes longer
What do Consumers Think About Disposal Recyclable Waste in Montreal? A Study on Discard Behavior
Get PDFNowadays, we live in a context of social and economic crises, declining in non‐renewable resources and environmental pollution. On the other hand, we can see the growing awareness of social responsibility, sustainability practice increasing and concern for the environment. But, to have success and develop sustainable processes, it is necessary that all involved actors contribute by working collaboratively in the supply chain. In this sense, it is important to understand what the consumers think about recyclable disposal waste in the supermarkets. In this way, this study aimed to verify the perception of the consumers from the city of Montreal in Canada to dispose of their recyclable waste in supermarkets in Montreal. Qualitative research was carried out and the data were collected through seven personal interviews with consumers from Montreal supermarkets, selected by convenience. As results, it was possible to identify consumers being aware of the importance of conscious disposal to reduce pollution in the environment, despite they don’t practice. They emphasize that supermarkets and grocery stores do not incentivize the recycling process. The results also show that, in general, consumers think that it’s not practical and convenient to dispose of their recyclable waste in the supermarket in Montreal. Finally, consumers agree that it will be positive if the supermarkets encourage their consumers to dispose of the recyclable waste by offering financial benefits. They also believe that this action could incentivize people to recycle more. These results are important for the sustainable development, for the establishment of strategies towards sustainability by the supermarkets. The supermarkets can develop sustainable practices working together with their consumers, promoting gains to supermarkets, consumers and the environment
Business Model for Continuous Enterprise Sustainability
Get PDFDue to higher requirements for achieving sustainable development goals, current challenging sociopolitical climate and internationalization, business models remain problematic, resulting in a more complex global competition among firms and the need for sustainability incorporation. Throughout this study, a conceptual model based on the systematic literature review was applied as the methodology, with the study's purpose to propose the new Model of Continuous Enterprise Sustainability, which is designed to facilitate and enhance enterprise management in today's demanding and complex business environment by providing concise steps for effectively incorporating sustainability into day‐to‐day business activities. Five essential components, through their interconnectedness, form the Model of Continuous Enterprise Sustainability, which smooth the path of sustainable management in a dynamic environment, which are as follows: (1) situational factors, (2) creating factors/processes, (3) triple‐sustainable results, (4) organizational results, and (5) continuous stakeholder communication, optimization, innovation and learning. This conceptual model contributes in the first line to advancement and detail explanation of how to achieve sustainable human, financial and natural resources management within enterprises. In addition to directions for sustainable internal resources management, this model also involves clarification how to strategically manage with external resources and prime stakeholders in order to integrate meaningful sustainability matters in firm's business core and create continuously greater value for firm and its prime interested parties
Where Does Language Aptitude Come From? Redux
Get PDFThis paper examines evidence for relationships among individual differences (IDs) in L1 achievement, L2 aptitude, and L2 achievement. It begins by providing an overview of my academic journey from L1 educator to L2 researcher and explains the development of the Linguistic Coding Differences Hypothesis (LCDH). Next, I review Peter Skehan’s influential research on language aptitude and L1-L2 relationships and summarizes research showing that IDs in L1 achievement (and L1 ability) are universal, can be identified early, and are stable over time. Then, I review research on L1-L2 relationships and IDs in L2 learning, focusing on the longitudinal studies and reporting two new studies that examine the relationship between L1 achievement and L2 aptitude on the MLAT. Overall, I argue that the development of L1 literacy leads to growth in metalinguistic awareness, which enhances L1 literacy skills, and that L1 literacy and metalinguistic awareness provide the foundation for L2 aptitude, the ability to use and understand “decontextualized” material. I conclude the paper by proposing an answer to the title
The Impact of COVID-19 Pandemic on the Competence of Business Managers as Mediation on the Performance of Fast-moving Consumer Goods in Ghana
Get PDFThe COVID-19 pandemic has become a worldwide concern hampered people's mobility and global trade. The study seeks to find the linkage between business managers' competency toward the performance of Fast-Moving Consumer Goods (FMCG) during the COVID-19 pandemic. The study is a quantitative technique that has a sample of 750 respondents, of which 732 responses were returned as per the questionnaires sent for data collection. The partial least squares technique was deemed appropriate and was used to scrutinize the data, which was based on Structural Equation Modeling (SEM). The findings revealed that COVID-19 pandemic has harmed managers' ability to operate their firms in Ghana, resulting in layoffs, low market share, low firm productivity, low client retention, a rise in the unemployment rate, and the closing of businesses. These findings supported profit maximization and survival-based theories, specifically the explanations advanced under the premise that every organization will act in its own best interests to maximize profit and survival, using every tactic to achieve survival. The implications of this study are to ensure that FMCG in Ghana ultimately migrates into digital platforms in order to remain flexible in their operation as a business and allow effective transactions among customers and business
Contemporary Trends in the Use of Social Media in Marketing and Branding
Get PDFModern companies exist in a highly competitive environment and are forced to look for new tools to promote their products and expand their audience. Companies, along with the mass media, use social communities as media resources to share their content with people they consider their audience. Initially, it was all about driving traffic to their websites, hoping to increase sales. But very quickly, social media went far beyond being just a place to share content. Today, social networks have become a full-fledged platform for promoting goods and services. And the formation and implementation of SMM strategies (social media promotion strategies) is becoming perhaps the most important link in the formation of the marketing system. Given the relevance of the research topic, its purpose is to summarise theoretical aspects and develop practical recommendations on the use of social media to promote products and create a positive company image. As a result of the study, the author analyses the dynamics of growth of social media users, identifies the benefits of forming a marketing campaign in social media, and develops recommendations on creating and implementing an SMM strategy for an enterprise
Strategic Flexibility and Organizational Ambidexterity: The Mediating Role of Critical Thinking
Get PDFThe purpose of the present research was to investigate the effect of strategic flexibility on organizational ambidexterity and the mediating role of critical thinking in the sporting goods industry. Data was collected using a questionnaire distributed online among the employees of this industry, and 203 questionnaires were collected over a period of six months. The results showed that strategic flexibility is a significant positive predictor (0.63) of organizational ambidexterity. In addition, critical thinking significantly moderates the effect of strategic flexibility on organizational ambidexterity. The results of this research can help industry managers apply critical thinking to achieve organizational ambidexterity and strengthen the outcomes of strategic flexibility
Korean Preservice Teachers’ Perspectives on Flipped Learning in the EFL Context
Get PDFThis study investigated preservice teachers’ perspectives on flipped learning approaches in the EFL context in Korea. Fifteen preservice teachers agreed to participate in this study. Major data sources were focus group and interviews. These sources were audio-recorded and transcribed verbatim. Then, the transcripts were interpreted and analyzed through thematic analysis to explore individuals’ thoughts and opinions in depth. Findings revealed that the participants had positive thoughts and attitudes toward flipped learning. They thought that flipped learning increased their autonomy and self-regulation. The participants also addressed several benefits and shortcomings of flipped learning. Implications of research and pedagogy are discussed in the final section of this study