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Brand Storytelling in the Age of Short Attention Spans: Strategies for Effective Communication
Get PDFStorytelling is found as a mechanism of creating, developing and communicating the message. Storytelling is an effective marketing tool. This study focuses upon the tendencies in messages comprehension and changes within communication strategies for brand storytelling in the age of short attention spans. The research objective presents the certain research tasks oriented towards the identification of effective communication strategies and explanation of their application to enhance brand engagement. The research applies qualitative and qualitative methodology. Initially, the qualitative methods were used to explain the storytelling theory in marketing, peculiarities of brand storytelling in advertising, the images a brand delivers to the audience, and to describe short attention spans as a growing phenomenon. The survey applied quantitative methods to outline the contribution of brand storytelling as a communication technique, to reveal the effect of short attention spans upon brand communication, and to identify the most effective communication strategies for brand storytelling in the age of short attention spans. The survey data were collected through interviews among 158 individual customers between July-August, 2023. The results showed that effective communication strategies for brand storytelling are divided into direct and indirect. Direct strategies include narrative plot, intrigue, authenticity, surprise, visual image, audio background, obstacle, emotions, conflict and tension, small details, orientation towards future improvements. Indirect strategies involve mode of message transfer, pricing, frequency of transfer, time duration, sequence of brand stories, and personal appeal. The results may be implied by enterprises while generating brand storytelling and by psychologists studying consumers’ behaviour
Systematic Review of Behavioural Determinants Impacting Managerial Accounting Decision-Making: A Meta-Analysis Approach
Get PDFPurpose. Analyse and evaluate the behavioural determinants of the formation of a management circulation system at an enterprise. Methodology. The creation of a management accounting model is determined by: user orientation and efficiency of information transfer. Approach. Decision-making models can be created in different ways. The article also defines the set of tasks as a set of alternative sets. Findings. The initial decision must first be correctly formulated based on the conditions and constraints of the external system that affect the problem to be solved. Practical Implications. The results of the article can be used by managers of different levels at an enterprise to assess and predict the determinants of the external and internal environment when making management decisions. Originality. This article is aimed at a systematic analysis of behavioural determinants in the system of management accounting at an enterprise. It covers not only the influence of the determinants of the internal environment but also aims to systematically take into account the full cycle of the management decision-making process. Value. The decision-making process is considered as a system consisting of certain typical steps and their interaction. Their number may vary depending on conditions and types of tasks
Financial Performance Analysis Before and After the Rise of Digital Companies (Case Study in the Transportation, Banking and Manufacturing Sector Listed on the Indonesia Stock Exchange)
Get PDFRapid technological developments in this era have an impact on incumbent companies or in other words, are companies that first exist and operate in the world. Technology has an influence on every area of human life. The increasing number of online technology-based digital companies such as start-up companies on demand, financial technology (fintech) companies, and electronic commerce (e-commerce) companies, of course have an impact on incumbent companies in various sectors. This study was conducted to determine whether or not there are differences in the financial performance of incumbent companies between before and after the rise of digital companies. This research was conducted on companies in the transportation, banking and manufacturing sectors listed on the Indonesia Stock Exchange in 2012-2014 and 2016-2018, using profitability ratios, leverage ratios, liquidity ratios and activity ratios as measured by return on assets (ROA), debt ratio (DR), current ratio (CR) and total assets turnover ratio (TATO). Tests carried out include descriptive statistical analysis, normality test and hypothesis testing. In testing the hypothesis using the paired sample t-test method. The results of this study are that there is no significant difference in financial performance before and after the rise of digital companies assessed from ROA, DR, CR and TATO. In testing the hypothesis using the paired sample t-test method
Could Fixed Asset Revaluation Encourage Investment? Study Case in Indonesia
Get PDFAfter the COVID-19 Global Pandemic, most firms in Indonesia required a significant enough money injection to improve their value and encourage investors to make investments. The research seeks to assess which determinants are most relevant and significant in promoting the value of the company. This study examined 288 samples with three independent variables: liquidity via the quick ratio indicator (QR), ownership structure via the majority ownership indicator, and corporate size via the total asset natural logarithm indicator. Structural Equation modelling is utilized during the analysis stage to determine the strength of the association between independent and dependent variables. The results revealed that liquidity and the size of the firm have an impact on the increase in the company’s value through asset revaluation; however, ownership structure has no impact. The research suggests that companies listed at the EIB should pay special attention to the variables of investment opportunity and size if they want to increase their investments in the future
Dynamic written corrective feedback frequency and its effects on ESL writing fluency, accuracy, and complexity
Get PDFDynamic written corrective feedback (DWCF) is an instructional strategy that uses error codes to address patterned errors in student writing. While studies have shown that DWCF significantly increases the accuracy of student writing, less is known about the effect frequency of teacher feedback has on accuracy, fluency, and complexity. This study observed two treatment groups who wrote short compositions and received comprehensive feedback daily (n=34) or every-other-day (n=34) with the amount of writing held constant at twenty minutes per week. When compared with a control group (n=33), findings showed greater accuracy for both the every-other-day group (p<.001, d=1.07) and the daily group (p<.001, d=1.26) while the daily group had significantly larger gains in fluency compared to the control group (p<.001, d=1.15) and the every-other-day group (p<.001, d=1.14). Two forms of complexity were also examined. No statistically significant differences were observed for clauses per T-unit. For mean length of T-unit, there was no significant difference between the control group and the daily group, but there was a significant decline for the every-other-day group compared to the control group (p=.025, d=0.75). Results contribute to SLA theory and can be useful for practitioners seeking to improve student writing in regular, short writing tasks
Dynamic written corrective feedback: A scoping review
Get PDFIn this paper, I present a literature review of the published empirical studies that have thus far been conducted on Dynamic Written Correct Feedback (DWCF), an approach to written corrective feedback (WCF) that utilizes a coding system on short, student-produced texts and routine self-editing that promises to be “manageable, meaningful, timely, and constant” (Hartshorn & Evans, 2012, p. 30). Much of the current research on DWCF consists of ecologically sound studies in authentic classroom contexts in Intensive English Programs or developmental writing classes, with occasional studies in secondary schools, first year composition, graduate student writing courses, or English as a foreign language contexts. By and large, the growing body of research around the topic has identified various strengths DWCF can bring for particular students producing short texts in certain contexts, especially regarding measures of increased accuracy for a number of error types and fluency. DWCF may also be easily adaptable to various student/programmatic needs
Exposure to Target Language Vocabulary through Novel Extracts and Computer Game Cutscenes
Get PDFFollowing Richards’s (2015) ideas of using movie clips, videos, and games as valuable technological tools for language learning, the present study was conducted to investigate the effectiveness of using novel extracts and computer game cutscenes based on the same story to develop the vocabulary knowledge of English as a foreign language (EFL) learners. The study employed a quasi-experimental design with a control group and an experimental group. Initially, both groups studied a target vocabulary list of 20 words and their definitions. The participants were asked to complete a multiple-choice definition matching test after studying the list to find out whether their levels of vocabulary knowledge were comparable prior to the applications. For the experimental group, a second vocabulary test equivalent to the first one was conducted after they read a novel extract including the target vocabulary items, and a third test was carried out after they watched two computer game cutscenes that were based on the same events as the novel extract to understand whether seeing the target vocabulary items in these contexts repetitively would result in a significant increase in their target vocabulary knowledge. For the control group, the second and the third vocabulary tests were undertaken immediately after the first one to investigate whether mere exposure to equivalent vocabulary tests without the interventions would lead to a significant increase in their target vocabulary knowledge. The findings of the study indicated that the scores of the participants in the experimental group increased descriptively on the second test and significantly on the third test, whereas the scores of the participants in the control group decreased significantly on the second test and descriptively on the third test. The study provides practical and academic implications based on the findings
Using a CIPP-Based Model for Evaluation of Teacher Training Programs in a Private-sector EFL Institutes
Get PDFAs teachers play a significant role in language learners’ academic achievement, their training programs should be subjected to ongoing evaluation and analysis in order to ascertain teachers are equipped with adequate knowledge and skills. This study aimed to evaluate a private sector pre-service teacher-training program using the Context, Input, Process and Product (CIPP) model. For such a purpose, the program policies, planned course of actions and real practices, as well as the outcomes were closely studied through a sequential mixed-method design. The required data were obtained from the program’s stakeholder layers (N=296: 100 supervisors, 58 trainers, 100 teachers, and 38 trainees) participating in data collection phases using multiple methods and instruments including interviews, observations and surveys. All instruments were subjected to detailed validation and reliability investigations. The results revealed degrees of positive perspectives towards the program’s functioning and outcomes in training reflective, creative and energetic teachers. Although the participants reported optimistic views about the program quality, required modifications and essential improvements were strongly stressed by the trainers in terms of the length of the course, focus on classroom management, and provision of practice opportunities. The findings have implications for evaluation of teacher training programs implemented in similar contexts elsewhere
Shiken Across 23 Years: James Dean Brown’s Statistical Advice
Get PDFJ.D. Brown (JD) served as the author of an instructional column titled "Statistics Corner" in the Shiken: JALTTesting & Evaluation SIG Newsletter for an extensive period spanning over two decades, from 1997 to 2019.This publication was under the auspices of the Testing and Evaluation Special Interest Group, a subdivision ofthe Japanese Association of Language Teaching. The audience for the columns was diverse, and includedlanguage teachers, graduate students, and language practitioners encountering real-world issues with languageassessment. Throughout his tenure, JD addressed over 40 reader-submitted inquiries related to testing andquantitative research. The subjects explored in these columns can be broadly classified into two thematic areas:Second Language Testing and Second Language Research. This present article aims to provide an exhaustiveexamination of the diverse range of topics covered within each of these thematic categories and to trace theevolution of these subjects over the course of JD’s twenty-year involvement with the newsletter. Its goal is tohelp situate JD’s abiding concern with connecting theory and practice
Actual Tasks of Teaching Russian as a Foreign Language
Get PDFThe article is devoted to the analysis of current tasks of modern linguodidactics in the sphere of teaching Russian as a foreign language (RaFL). As the main directions of its further improvement the author indicates effective systematization of speech material, adjustment of the linguistic component of training courses and coordination of educational resources, as well as enrichment of the content of the training base. Speech skills are an important component of the content of teaching Russian as a foreign language. In the process of mastering Russian, it is difficult for foreigners to differentiate speech patterns in accordance with different communication situations. Therefore, a condition of effective learning is the systematization of functionally authentic speech material, in other words the creation of a communicative fund. The author offers an effective method of speech means systematization which fully corresponds to the objectives of language teaching practice and is based on the consecutive description of communicative-pragmatic complexes. Communicative-pragmatic complex is understood as a block, combining speech acts similar in function with the corresponding intentions, communicative situations and speech models. When describing consistently systematically, the complex covers all basic stereotypical situations, in which a typical intention in speech practice is realized. As a rule, the communicative-pragmatic complex combines three or four typical communicative situations, reflecting the real communication in Russian. The article also emphasizes the need for a stricter alignment of lexical minimums with the norms of the corresponding levels of Russian language proficiency, the need to include more interesting texts about modern Russia, to show the attractive features of modern Russians - interest in education, sports, travel, healthy lifestyles, outdoor recreation, festivals of student songs, bard songs, etc