Musi Charitas Catholic University Repository
Not a member yet
6880 research outputs found
Sort by
Hubungan antara Shopping Lifestyle dan Kontrol Diri dengan Pembelian Impulsif pada Mahasiswa
No full textThis study examines the relationship between shopping lifestyle, self-control levels, and impulsive buying among university students. In the era of globalization, consumption not only meets basic needs but also becomes a lifestyle, especially among students who are often influenced by fashion trends, social pressure, and social media. The importance of financial literacy and self-control in managing shopping behavior is emphasized as a way to reduce impulsive buying. The study aims to explore the relationship between shopping lifestyle and self-control with impulsive buying among students. The research employs a quantitative method with a non-probability sampling technique. The subjects of the study were 104 students. Data collection was conducted using scales. The major hypothesis proposed in this study is that there is a relationship between shopping lifestyle and self-control with impulsive buying among students. The results of the pearson product moment test showed an F value of 51.197 and a significance value of 0.00. Based on these results, it can be concluded that all hypotheses are accepted, indicating a relationship between shopping lifestyle and self-control with impulsive buying among students.
Keywords: Shopping Lifestyle, Self-Control, Impulsive Buyin
Perancangan Website Data Center Akreditasi Teknik Industri (DAKTIN) Di Fakultas Sains dan Teknologi Universitas Katolik Musi Charitas
No full textThe accreditation system is a form of critical evaluation of the quality and suitability of higher education institutions or study programs. To fulfill accreditation, data is required. However, the Head of the Study Program does not yet have an information system for storing accreditation data. In an interview with the Head of the Industrial Engineering Study Program at the Faculty of Science and Technology, Musi Charitas Catholic University, and through observation, it was found that the Head of the Study Program is still searching for data manually. Therefore, an information system was created according to user needs to facilitate data searching and storage. The method used in this research is the User Centered Design and Unified Modeling Language method, utilizing Google Workspace as the information system tool. The research results show that the design of the Industrial Engineering Accreditation Data Center (DAKTIN) website meets user needs, with a good design scoring an average of 3.23, easy-to-use button functions scoring an average of 3.367, user comfort scoring an average of 3.267, adherence to predetermined guidelines scoring an average of 3.5, and a fairly high level of security with stored data protected by encryption, authentication, malware detection, and data privacy protection
PENGARUH FITUR ADS UNTUK MENINGKATKAN PENJUALAN LIVE TIKTOK DENGAN MODEL AIDA (ATTENTION, INTEREST, DESIRE, ACTION) (Studi Kasus di VOBI Group)
No full textVOBI is a digital agency company that focuses on talent / KOL synergies and brand growth on TikTok. February 2024 data contained in the partner.tiktokshop VOBI Group, VOBI Group creators have average monthly sales IDR 206,015,639. AIDA model the most commonly used formula to help with planning of an advertisement, and it can be applied an advertisement. AIDA Model (Attention, Interest, Desire, Action) will clarify the concepts of change, attitude, and behavior in relation to action framework. Results showed that the application of ADS features is necessary to start attracting consumer attention to the buying products (attention). This step, product promotion is focused according the target market. After consumers interested from content, creators need to build consumer interest to buy (interest). Creators build desire to use products offered. Creators can make consumer desire by providing limited discount. Final stage is that the creator have encourage consumers take action to buy the product. Act of purchasing this product can be carried out by old and new buyers, which is supported level of trust, price and product discounts. From the sales growth data, it’s known that there has been an increase in sales, but the sales growth value has decreased because previous sales difference was too large.
Keywords: AIDA Model(Attention, Interest, Desire, Action), ADS, Sales Growt
Penurunan Tingkat Kerusakan Produk Paving Block dengan Menggunakan Metode Statistical Quality Control (SQC) di CV Tanah Mas Palembang
Get PDFCV Tanah Mas Palembang produces 600-900 paving blocks per day with damage or failure of 30-50 pieces or more due to various factors such as lack of machine maintenance and human error. This research uses descriptive methods and SQC (Statistical Quality Control) to investigate the level of damage to paving blocks. The analysis results show that defective products are still within control, but the points on the p control chart graph still fluctuate and occur repeatedly. This shows that the production process is still facing deviations. Factors causing damage include lack of machine maintenance and human error. Companies must make quality improvements in order to be able to drink damaged products. Humans lack precision and focus in the production process, which is an additional cause. People, machines, materials and work methods are the main causes of instability in the quality of paving block production, according to the analysis carried out. From the data taken after the repairs were carried out, there was a decrease in the number of defective products every day and accumulated over 28 working days there was a decrease of 59% of defective products, this proves that there was an increase in production quality at CV Tanah Mas Palembang where the company can have more profit than before
PENINGKATAN KEPUASAN PELANGGAN PADA CV SRIWIJAYA SPORTINDO SEJATARA DENGAN METODE SERVQUAL DAN MODEL KANO
No full textCV Sriwijaya Sportindo Sejatera is a business engaged in sports and music equipment such as various types of shoes, sportswear, boxing equipment and many others. The inconsistency of service quality with customer expectations makes CV Sriwijaya Sportindo Sejatera have the potential to lose customers and turnover. One way to fix these problems is to apply the Servqual Method and the Canoe Model with the aim of finding the core of the problem and being able to classify which problems are more important to fix. From the 23 attributes of the questionnaire, the survey results classified eight attributes that must be prioritized for improvement. Improvements were made through the creation of SOPs, display improvements, social media, the implementation of a culture of briefing before work, and coding on shelves. After 2 months of implementation, the improvement was proven to increase customer satisfaction which had an impact on increasing the turnover of CV Sriwijaya Sportindo Sejatera by 13-21%
PERANAN MOTIVASI KERJA DAN KONTRAK PSIKOLOGIS DENGAN KOMITMEN ORGANISASI PADA KARYAWAN KONTRAK
No full textOrganizational commitment has an impact on the success and ability of
employees, contract employees and permanent employees are different, this is
what makes this condition affect the commitment to advance the organization.
This study aims to find out how the pattern of roles that occur in Work Motivation
and Psychological Contract with Organizational Commitment to Contract
Employees. The subjects in this study are 45 employees who are contract
employees at Company X Palembang. This study uses a quantitative method with
the Accidental Sampling technique. The scale deployment method uses a direct
method. The work motivation scale, the psychological contract scale, and the
organizational commitment scale using a print scale. The scale deployed had a
reliability of 0.942 for Work Motivation, 0.929 for Psychological Contract and
0.913 for Organizational Commitment. The hypothesis proposed in this study is
the role between work motivation and psychological contracts with organizational
commitment to contract employees for the major hypothesis. The test results used
a multiple regression test with a significant value of 0.024 (sig<0.05). The first
minor hypothesis is that there is no role between work motivation and
organizational commitment with a correlation of -0.206 and a significant value of
0.175. The second minor hypothesis is that there is a negative role between
psychological contracts and organizational commitments, a correlation of -0.389
and a significant value of 0.008. Based on the results of hypothesis testing, it can
be concluded that the major hypothesis is accepted and the second minor
hypothesis is accepted while the first minor hypothesis is rejected
Pengaruh Celebrity Endorser, Electronic Word Of Mouth Terhadap Keputusan Pembelian Pada Produk Skintific Di Media Sosial
No full textThis research aims the influence of celebrity endorsers and electronic word of mouth (E-WOM) on purchasing decisions for Skintific products. The population in this study are consumers who know about Skintific products, have an interest/desire to buy Skintific products and are women at least 17 years old. Sampling in this study used a purposive sampling technique with a total 98 respondents. The data collection technique used is a questionnaire instrument. In this research, the data analysis technique used is multiple linear regression. This technique is used to see the influence of celebrity endorsers and electronic word of mouth (E-WOM) on purchasing decisions for Skintific products. The results obtained in this research indicate that the celebrity endorser variable has no influence and is not significant on purchasing decisions for Skintific products. Meanwhile, the electronic word of mouth (E-WOM) variable has a positive and significant effect on purchasing decisions for Skintific products
Pengaruh Fear Of Missing Out (FOMO) Dan Promosi Penjualan Terhadap Impulse Buying Pada Pemain Game Online Valorant Di Kota Palembang
Get PDFThis study aims to determine the effect of fear of missing out (FOMO) and sales promotion on impulse buying in Valorant online game players in Palembang city. The data used in this study are primary data and secondary data. The population in this study were all Valorant online game players in Palembang city. The sampling technique used was a non-probability method with a purposive sampling approach and obtained 100 samples. Hypothesis testing is done with multiple regression analysis. The results of this study indicate that partially the fear of missing out (FOMO) and sales promotion variables have a positive and significant effect on impulse buying
Analisis Faktor Penghambat Membaca Siswa Kelas 1 SD Indriasana Palembamg
Get PDFThis research aims to analyze the factors that inhibit students' initial reading. This research method is a type of qualitative research. The instruments used were teacher observation sheets, student observation sheets, parent observation sheets, and interview guides. The data collection techniques used were observation, interviews, and documentation. Data analysis used data reduction, data presentation, and drawing conclusions. The results of the research show that the factors inhibiting reading in grade 1 students at SD Indriasana Palembang include: 1). Factors from teachers, factors from students, and factors from class teachers and lack of motivation from families 4). Lack of student interest in reading. Meanwhile, alternative solutions that can be used to overcome barriers to reading are: 1). Class teachers prioritize children who experience difficulties, 2). Class teachers must also pay special attention to children who experience difficulties, 3). Good cooperative relationship between class teachers and students' parents 4). Parents must pay more attention, monitor children in learning to read, 5). Students' interests must be developed and trained continuously
Pengaruh analisis jabatan dan kinerja karyawan terhadap turnover intention kurir ekspedisi di Kota Palembang
Get PDFThis study aims to analyze the effect of Job Analysis and Employee Performance on Turnover Intention of courier expedition employees in Palembang City. This study was conducted using a quantitative approach and the data used were primary and secondary data. The sample in this study amounted to 100 respondents. The data analysis technique used was multiple linear regression analysis. Hypothesis testing was carried out using the t-test. The results obtained from this study are Job Analysis and Employee Performance have a negative and significant effect on Turnover Intention of courier expeditions in Palembang City