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EXPLORING THE INFLUENCE OF BRAND PERCEPTION, CELEBRITY ADVOCACY, AND USER FEEDBACK ON SKINCARE PRODUCT PURCHASE CHOICES
Get PDFThis research aims to investigate how brand image, celebrity endorsements, and customer reviews on Instagram
influence purchasing decisions specifically for facial brightening skincare products. The study targeted consumers
with a history of purchasing facial brightening skincare items. Through purposive sampling, data were collected
from 100 respondents using a questionnaire distributed via Google Forms. SPSS 24 software was then utilized for
multiple linear regression analysis to test the proposed hypotheses. The findings indicate that brand image,
celebrity endorsements, and customer reviews all have a positive influence on purchasing decisions related to
skincare. Among these, customer reviews hold the strongest impact, underscoring the importance of managing
online feedback and maintaining a positive brand reputation. Although brand image and celebrity endorsements
contribute meaningfully to purchasing decisions, customer-generated content is the most influential driver of
consumer behavior. This study makes a unique contribution by examining the combined impact of brand image,
celebrity endorsements, and customer reviews on skincare purchasing decisions. This integrative approach
provides a more comprehensive perspective on the factors influencing consumer behavior, in contrast to previous
studies that looked at these variables separately
Pekerjaan Struktur Material ACP dan Dinding Bata Ringan Lantai 6 Pembangunan Gedung Guest House Tahap II UIN Raden Fatah Palembang
Get PDFIn the world of architecture, building supervision and design are two interrelated aspects that play an important role in creating buildings that benefit people. Building supervision, one of which is the design of a guest house, involves closely monitoring the implementation of a construction project to ensure that the resulting architectural design is realized in accordance with established quality and safety standards. This practical work is the initial stage for architecture students in applying their theoretical knowledge in the world of work, especially in the ACP section as a facade element and lightweight brick walls as wall elements in the UIN Raden Fatah Guest House Building (Phase II) which are then compared with the work requirements (WR) and project work plans and applicable applications
Pengaruh Ukuran Perusahaan dan Laba Rugi Terhadap Audit Report Lag Pada Perusahaan Sektor Perindustrian Yang Terdaftar di BEI
Get PDFThis study aims to determine the effect between company size and profit and loss on audit report lag in industrial sector companies listed on the Indonesia Stock Exchange (IDX) with a research period in 2020-2022. The data used in this study are secondary data obtained from the Indonesia Stock Exchange website and the company website under study. The population in this study were industrial sector companies listed on the Indonesia Stock Exchange (IDX). The sampling technique used was purposive sampling method so that 41 companies were obtained with a total sample of 123. Hypothesis testing is done with multiple linear regression analysis. The results showed that company size and profit and loss had a negative effect on audit report lag.
Keywords: Company Size, Profit and Loss, Audit Report La
Pengaruh Transfer Pricing dan Leverage Terhadap Agresivitas Pajak
Get PDFThis research aims to determine the effect of transfer pricing and leverage on tax aggressiveness. The population of this research are all sectors of companies listed on the Indonesia Stock Exchange (BEI) in the period 2020-2022, out of 11 sectors that have 897 companies. The sampling method used was quota sampling, and samples were obtained from as many as 110 companies, with a total of 330 data points uses as research samples. This research uses multiple linear regression analysis to test the influence of each variable. Test results show that transfer pricing has no influence on tax aggressiveness, while leverage has an influence on tax aggressiveness
Pengaruh Earning Per Share, Price to Book Value, dan Likuiditas Perdagangan Saham Terhadap Keputusan Stock Split
Get PDFThe study aims to determine the ef ect of Earning Per Share, Price to Book Value, and Stock Trading Liquidity on Stock Split decisions. The population in this study is all companies listed on the IDX that carried out stock splits in 2020-2022. The sampling technique used a purposive sampling method and obtained 16 companies with a total 48 samples. This type of research is quantitative research with the data analysis technique uses logistic regression analysis using the SPSS version 25 application. The results of the research show that Earning Per Share, Price to Book Value, and Stock Trading Liquidity do not af ect the stock split decision
Pengaruh Gaya Kepemimpinan dan Kompetensi Terhadap Kinerja Guru SMA Swasta Di Kota Palembang
Get PDFThis research aims to find out the influence of leadership style and competence on the performance of private high school teachers in the city of Palembang. The data used is primary data. The population in this study is a teacher private high school located in the town of Palembang. The sampling technique used was non probability samplings and 110 samples were obtained. The results of this study show that leadership style has no significant influence on high school teacher performance in Palembang while competence has a significant impact on the performance of private high school teachers in the city of Palembang
Gambaran Risiko Dekubitus Pada Pasien yang dirawat di ruang Intensive Care Unit
Get PDFBackground: Pressure ulcers are often found in patients treated in the Intensive Care Unit (ICU). Patients treated in the ICU are vulnerable to helplessness, weakness, and dependence on assistive devices which tend to make patients have limited movement. The risk of decubitus can be assessed using an assessment scale, one of which is the Braden scale, there are 6 (six) subscales to determine the level of risk of decubitus.
Objective: To determine the risk of decubitus in intensive care unit patients at the Siti Fatimah Regional General Hospital, South Sumatra.
Methods: This type of research is a type of quantitative research. Descriptive design with an analytical survey approach. Respondents in this study were patients treated in the ICU at the South Sumatra Regional General Hospital. Samples were taken using an accidental sampling technique with inclusion and exclusion criteria.
Results: Frequency distribution of patient characteristics based on age with the highest age percentage being pre-elderly patients in the range 45-59 years as many as 14 patients (42.4%) and elderly > 60 years as many as 11 patients (33.3%). The frequency distribution of the patient's level of consciousness was that the majority of patients were in the compos mentis level of full consciousness, 15 patients (45.5%). The frequency distribution of the risk of decubitus was that the majority of patients had a high risk of decubitus as many as 11 patients (33.3%) while those who had a very high risk were 6 patients (18.2%).
Suggestion: Nurses and hospital institutions are able to maximize the prevention of pressure ulcers in patients. So that the number of pressure ulcers can be anticipated according to the existing SOP
Pengaruh Cyberloafing dan Stres Kerja terhadap Kinerja karyawan diPalembang
Get PDFThis research aims to determine the effect of Cyberloafing and Job Stress on
Employee Performance in Palembang. An employee's performance can be seen
from how he carries out his duties. The variables used in this research are
Cyberloafing (X1) and Job Stress (X2) for the independent variable (Independent)
and Employee Performance for the dependent variable (Dependent). The
population in this study were employees in Palembang with samples taken using
the Purposive Sampling Technique. The sample criteria were working in
Palembang. With data analysis techniques using descriptive statistical analysis. By
testing the feasibility of the instrument using the Validity Test, Reliability Test,
Classical Assumption Test with Normality Test, Multicollinearity Test,
Heteroscedasticity Test, Multiple Linear Regression Analysis, Hypothesis Testing
using the t test and coefficient of determination. The research results obtained are
that partially the Cyberloafing variable has a significant positive effect on employee
performance in Palembang. The work stress variable has a significant positive
effect on employee performance in Palembang. The results of testing the coefficient
of determination also found that 18.1% of the cyberloafing and work stress
variables were able to explain employee performance variables, while the
remaining 81.9% of employee performance variables could be explained by
variables other than the variables in this study
Hubungan Pemberian Makan Pendamping Air Susu Ibu Dengan Kejadian Stunting
Get PDFBackground : Lack of MP-ASI nutrition for children aged 6 - 24 months causes growth disorders and a high risk of suffering from stunting or malnutrition and obesity in the future.
Objective : To find out the relationship between complementary feeding of breast
milk and the incidence of stunting at Charitas Hospital Belitang
Methods : The type of research used in this research is quantitative using analytical survey methods with a cross-sectional research design. The sample in this study consisted of 30 respondents using a total sampling technique. The data collection tool was obtained through a questionnaire using the univariate - bivariate analysis method and the Spearman test Result : The results of the distribution are an average age of 30 years with a standard deviation of 5,167 with Normal results, low level of education, elementary school, junior high school/equivalent 4 respondents (13.3%), secondary/high school education there are 19 respondents (63.3%), college high to S2 7 respondents (23.3%) Frequency of appropriate mpation 11 respondents (36.7%), which is not appropriate 19 respondents (63.3%), very short stunting frequency results 2 respondents (6.7%), Normal 27 respondents (90%), high number of babies 1 respondent (3.3%). Bivariate results: there is no relationship between complementary feeding with breast milk (MPASI) and the incidence of stunting, p=0.467( 0.5).
Suggestion : Continue to provide MPASI according to the child's age, continue breastfeeding and carry out weighing and height measurements at the posyandu.
Key Words : Babies, MPASI, Stuntin
PENGARUH MEDIA PEMBELAJARAN PUZZLE 3D ORGAN TUBUH MANUSIA TERHADAP HASIL BELAJAR MATERI IPA KELAS V SD BAPTIS PALEMBANG
Get PDFIn this research, a true experimental design method was used, comparing the level of understanding of human body organ components using puzzle learning media compared to not using the media. This population is 150 students. By using basic random selection, which gives each element an equal opportunity to be selected as a sample, the research sample is determined. Class V F was used as an experiment and class V D as a control. data collection techniques using tests, observations and interviews. The results of statistical analysis clearly show that there is a significant influence on student learning outcomes. Inferential statistical analysis carried out through the Independent Sample T-Test shows a 2-tailed Sig value of 0.000 at a significance level of 5%. Because the value of 0.000 is less than 0.05, the null hypothesis (H0) is rejected, there is a significant positive influence on the application of 3D Puzzle Media to Human Body Organs. Class V students' science learning outcomes are significantly and positively influenced by the use of human organ learning materials. Thus, it can be said that the use of 3D human body parts learning material has improved students' academic understanding. Based on the results obtained, it can be concluded that there is an influence of the 3D Human Body Organs puzzle learning media on the learning outcomes of class V science material at Baptist Elementary School in Palembang