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Pengaruh Celebrity Endorsement dan Viral Marketing terhadap Keputusan Pembelian Produk Sunscreen Facetology di Kota Palembang
No full textThis study aims to determine the effect of celebrity endorsement and viral marketing on purchasing decisions for facetology sunscreen products in Palembang city. The variables used in this study are celebrity endorsement, viral marketing and purchasing decisions. The data used is primary data. The population in this study were all people in Palembang who used Facetology sunscreen. The sampling technique was carried out using purposive sampling method and obtained 100 respondents who used facetology sunscreen. Hypothesis testing is done with multiple linear analysis. The results obtained show that celebrity endorsement has a positive and significant effect on purchasing decisions for sunscreen facetology products and viral marketing has a positive and significant effect on purchasing decisions for sunscreen facetology products
Pengaruh Strategi Diversifikasi Dan Intellectual Capital Terhadap Kinerja Keuangan Perusahaan
No full textThis study aims to determine the effect of diversification strategy and intellectual capital on the financial performance of companies, focusing on food and beverage sector companies listed on the Indonesia Stock Exchange for the 2021–2023 research period. The data used in this study is secondary data. The population in this study consists of food and beverage sector companies listed on the Indonesia Stock Exchange. The sampling technique employed is purposive sampling, resulting in 15 companies with a total of 45 samples. Additionally, the findings show that intellectual capital does not affect the financial performance of companies
PENGARUH FINANCIAL LITERACY, MONEY ATTITUDE DAN FINANCIAL RISK TOLERANCE TERHADAP KEPUTUSAN INVESTASI PADA GURU SMA DI KOTA PALEMBANG
No full textThis study aims to analyze the influence of Financial Literacy, Money Attitude, and Financial Risk Tolerance on investment decisions of high school teachers in Palembang City. Primary data were obtained through questionnaires distributed to 109 respondents selected using the Slovin formula. Data analysis includes validity, reliability, classical assumption tests, and descriptive statistical analysis. Multiple linear regression models were used to test the research hypothesis. The results showed that Financial Literacy and Money Attitude have a positive and significant influence on investment decisions. This indicates that the higher the financial literacy and positive attitude towards money, the better the investment decisions taken by high school teachers in Palembang City. However, Financial Risk Tolerance does not have a significant influence on investment decisions, which means that the level of teacher risk tolerance is not a major factor in investment decision making
PENGARUH REPUTASI UNDERWRITER DAN PERSENTASE SAHAM DITAWARKAN KE PUBLIK TERHADAP INITIAL RETURN PERUSAHAAN IPO
No full textThis study aims to analyze the influence of the underwriter's reputation and the percentage of shares offered to the public on the initial return of IPO companies. The population in this study is companies that IPO in 2020 - 2023, with a sampling technique using a total sampling that produced 243 samples. The data collection
technique was carried out using the documentation method, while the data analysis technique used was multiple linear regression analysis. The results show that the underwriter reputation variable does not have a significant influence on the initial return of investors in IPO companies. Meanwhile, the variable of the percentage of shares offered to the public has a significant effect on the direction of negatif
investor initial returns in IPO companies
Penerapan Model Pembelajaran Role Playing Pada Mata Pelajaran IPAS kelas VA SD Baptis Palembang
No full textThis study aims to describe the Implementation of the Role Playing Learning Model
in the Social Sciences Subject of Class VA SD Baptist Palembang, with the material
of the Economic Condition of My Region with the theme of local wisdom in
Palembang including pempek, songket and pasar 16. The method used is qualitative
research with a descriptive approach. The subjects of the study were all students of
class VA with a total of 20 students and the object of the study was the role playing
learning model. Data collection techniques for observation, interviews, tests,
documentation and data validity were carried out with triangulation between
researchers towards the learning process. Data processing techniques carried out
with data reduction, data presentation and conclusions. The results of the study
showed that the application of the role playing model was successfully implemented
with an involvement of 78.6% and student motivation of 80% based on the results
of reflections written by students, information was obtained that students reported
feelings of joy and enthusiasm for learning. Through role activities, students can
not only explore knowledge about regional economic aspects, but also develop
social skills such as collaboration and communication
Pengaruh pengunaan informasi akuntansidan dukungan pemerintah terhadap keberhasilan umkm di Palembang
No full textThis study aims to determine the effect of accounting information usage and government support on the success of MSMEs in Palembang. The data used in this research is primary data. The population in this study consists of MSMEs located in Palembang City. The sampling technique used is purposive sampling, resulting in a total sample of 110 respondents. Hypothesis testing is conducted using multiple linear regression analysis. The results of the study indicate that the use of accounting information has a positive effect on the success of MSMEs, and government support also has a positive effect on the success of MSMEs
Dinamika harapan pada individu emerging adulthood dari keluarga broken home
No full textIndividuals from Broken Homes have past experiences that can influence their views on their hopes and goals in life. The purpose of this study is to explore the dynamics of hopes in individuals from Broken Homes. The method used in this study is a qualitative method with a phenomenological approach. This study requires participants with the criteria of being between 18-25 years old and having divorced parents. The data collection technique in this study was through interviews and analyzed using the IPA technique. The results of this study indicate that there is hope from the participants to build a more harmonious family in the future in order to have different conditions from the family conditions that have been experienced at this time
Pengaruh Beban Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Sales Dealer Mobil di Kota Palembang
No full textThis study aims to determine whether there is an effect of workload and work environment on the performance of car dealer sales employees in Palembang city. The population in this study were all car dealer sales in Palembang city. The study used non probability sampling by obtaining 100 respondents from various car dealerships in Palembang city. Data collection using questionnaires and interviews with car dealer sales. Hypothesis testing is done with multiple linear regression. The results showed that workload has a significant effect on employee performance and the work environment has no significant positive effect on employee
performance
Pengaruh Brand Awareness, Online Customer Review, dan Social Media Marketing Terhadap Keputusan Pembelian Produk Skincare Peeling Serum Elformula
No full textThis study aims to examine and analyze the influence of brand awareness, online customer reviews, and social media marketing on the purchase decision of the Elformula peeling serum skincare product. The study targeted a population of consumers who have previously purchased and used the Elformula peeling serum skincare product. The sample size consisted of 84 respondents, selected using a purposive sampling method. The results of this study indicate that brand awareness does not significantly influence the purchase decision of the Elformula peeling serum skincare product. Meanwhile, online customer reviews and social media marketing were found to have a significant impact on the purchase decision of the Elformula peeling serum skincare product