Stratford Peer Reviewed Journals and Books
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Causes of Marital Conflicts among Young Married Christian Couples in Free Pentecostal Church-Embakasi, Nairobi County, Kenya
No full textThe high separation and divorce rates in young married Christian couples raise concerns concerning their physical and psychological parameters. This led to this study to find out the causes of marital conflicts and anxiety and depression among young married couples in Free Pentecostal Church Embakasi in Nairobi Kenya. The study was anchored on Bowen’s family system theory. The objective that guided the study was: To find out the causes of marital conflicts among young married Christian couples. The study's target population was 600, focusing on young married Christian couples below 45 years. Therefore, the study drew a sample from the target population using Nassiuma’s formulae to obtain a sample size of 86. The data was collected using questionnaires distributed by the researcher to the different respondents and collected after completion. The data was analysed using Statistical Package for Social Science (SPSS) version 23. The data was presented using charts and tables. This study recommended that the young couples should seek psychosocial support. The study results are of significant impact to Christian counselling psychologists as they deal with marital issues.
Keywords: Marital conflicts, young couples, Psychosocial Factor
Effects of Top Performing Employees’ Unexpected Voluntary Turnover on Strategy Performance of Airline Organizations in Africa: Case of Kenya Airways
No full textThe rising trend of unexpected top-performing employee turnover has become an issue of concern among the Airline organizations in Africa. The aim of the research was to establish how top performers' unexpected voluntary turnover affects strategy success in African airline organizations, with a focus on Kenya Airways. The study adopted a descriptive research methodology. 294 participants were chosen using systematic sampling from 1111 KQ workers from lower, middle and top levels of management. Data collected using questionnaires was analysed using multivariate regression and Pearson correlation tests. The study revealed that the unexpected top employee voluntary turnover leads to a loss of human resources, resulting in a deficit in employee skills that are important and necessary for successful implementation of organization's strategies. The study concluded that effective organization strategy execution requires experienced personnel who are familiar with the organization's vision, strategies, and working atmosphere, as well as the expertise and experience to perform when called upon. The study recommended that Kenya Airways should commit to employee career development and pursue ways to better compensate top performers in order to prevent unexpected voluntary turnover. Further, professional advancement and proper staff compensation, according to the findings of this study, would bring about a domino influence, increasing employee work satisfaction, that will lead to better strategy performance and job performance.
Keywords: Strategy performance, employee turnover, voluntary employee turnover, Kenya Airways
Strategic Marketing and Organizational Performance: A Survey of Pharmaceutical Companies in Nairobi Metropolitan Kenya
No full textThe proposed study sought to establish the effect of strategic marketing on performance pharmaceutical companies in Nairobi Metropolitan. The specific objectives of this study were to evaluate the influence of innovation orientation and positioning strategic marketing on performance pharmaceutical companies in Nairobi metropolitan. The study was conducted from May 2021 to July 2021. The target population of this study was sixty-two (62) pharmaceutical firms which have branch or headquarters within Nairobi Metropolitan. The study adopted census technique and used to target all sixty-two (62) firms while purposive sampling techniques was used to sample two (2) respondents in each pharmaceutical firm comprising of strategic and marketing managers making a total of one hundred and twenty-six (124) as sample size. The research used semi-structured questionnaire to collect qualitative and quantitative data. Qualitative and quantitative data was collected where quantitative data was coded in the SPSS (Version 22). Data was presented using frequency tables and figures. Inferential statistics was used to establish relationship between strategic marketing and organizational performance. The study found that effect of innovation orientation and positioning strategic marketing enhances performance of pharmaceutical companies. Marketing mix has been embraced by retail stores in the pharmaceutical sector to assist them enhance their performance and acquire market share. Firms should consider selling pharmaceutical products in a proper manner, as well as offering relevant products to the public, in order to increase sales and market share. Managers should closely monitor the initiatives and address any challenges that arise because of them for pharmaceutical enterprises to remain competitive. Pharmaceutical companies should seek out new partners to form partnerships with in order to achieve long-term success. Pharmaceutical companies should think about expanding into new markets using their core strengths.
Keywords: strategic marketing, innovation orientation, pharmaceutical companies, Nairobi Metropolita
Work-Life Balance Policies and Traditional Culture in a Competitive Market: Three Case Studies of Jordanian Telecommunication Companies
No full textAvailable studies on culturally-contextualized work-life balance (WLB) programs in Jordan are scarce. The present qualitative study of the understanding of WLB) benefits offered in three Jordanian telecommunication companies, adds to this literature, based on interviews with 15 senior managers. The research is grounded within the theoretical perspective of Critical Realism, a useful approach to the study of organisations. The study identified three distinct types of WLB: social and cultural practices; financial practices; and leave arrangements. In comparison with developed countries, social practices such as time for prayers, Hajj (pilgrimage) leave, and concessions in hours worked during the fasting month of Ramadan reflected the culture and religion of Jordan as an Arabic, Islamic country. WLB benefits were also to current levels of economic development in Jordan. Senior managers’ reasons for accepting or initiating WLB practices included level of competition in the labour market, existing government regulations, social and culture norms of society, and pressures (including market pressures) relating to women in the workforce. Financial practices were linked to a competitive market, reflecting the need to retain well-qualified staff. These financial benefits including subsidized childcare, paid study leave, and family health insurance, and were reported to have the strongest positive impact on organisational morale and staff retention. We argue that successful international investors should recognize, co-operate with local norms, values and practices underlying WLB provision.
Keywords: Work-Life-Balance, Jordan, Qualitative Research, Critical Realism, Arab Culture, Telecommunications
A Systematic Mapping Study of Digital Marketing and Large Manufacturing Firms: Perspective from Japan
No full textThe very rapid development of ICT in the digital era has an impact on various lines of life, including changes in consumer behavior in shopping. Business people need to know the proper use of digital marketing in order to effectively target appropriate consumers. Digital marketing describes the use of technology in marketing efforts and business practices by marketing goods, services, information, and ideas via the internet, cell phones, display advertisements, and other electronic media. Data-driven marketing uncovers a variety of tactics to approach, attract, resuscitate, delight, and drive customers to online marketing. Digital marketing facilitates many-to-many communications because of the high level of connectivity and is usually used to promote products or services in a timely, relevant, more personal, and cost-effective manner. Marketing activities are carried out intensively using digital media, from promotions or product offers to product sales. Today, a website is arguably the most crucial element of your entire marketing strategy. Even a simple site without a lead capturing process or sales page will be consulted as a digital business card before a deal is struck or a purchase is made. For this reason, overhauling outdated designs to keep up with industry standards is a no-brainer. Traditional advertising is not completely dead yet. Manufacturers still use formal events like trade shows to good effect, and often spend on TV spots, magazines, and other traditional media forms. Based on the available literature, the old method of print advertising and radio ads still work but they are becoming less effective as people look to online sources for their shopping. Manufacturing companies still use these old school methods like networking events and trade shows and they still produce results.
Keywords: Systematic mapping, Digital Marketing, Manufacturing, Industrial Revolution
Role of Advertising Strategies on Product Performance of Manufacturing Firms in Rwanda: A Case of Rwaspices Ltd
No full text
Advertising strategies and product performance are very important facets of a company for surviving in the worldwide competitive souk. Advertising strategies define the achievement of a business by the way advertising has be accomplished every day. The purpose of study was to explore the role of advertising strategies on product performance of manufacturing firms in Rwanda with specific reference to RwaSpices Ltd. The study is significant to the management of RwaSpices Ltd and other manufacturing firms. This study used three theories namely Bettman model, Consumer behavioral models and Howard – Sheth Model. The research design for this study was descriptive research and data was analyzed by use of quantitative and qualitative methods. The target population of the study comprised of ninety-nine (99) employees of RwaSpices Ltd. The study involved a small population hence a census was conducted. To ascertain the validity and reliability of the study, the researcher conducted a pilot study. Using descriptive and inferential statistics the researcher then made the conclusions on the study from the findings on how advertising strategies affect the product performance of local manufactured products using SPSS. Advertising has a great effect on product performance from the results it was found out that advertising had an overall mean 3.92 with a standard deviation of 0.415 which also showed that Rwaspices ltd have advertised their product well in the local markets.
Keywords: Advertising Strategies, Product Performance, Manufacturing Fir
Impact of Monitoring and Evaluation Practices on Compliance at Rwanda’s Great Lakes Trade Facilitation Project
No full textThe purpose of this study was to investigate the impact of monitoring and evaluation practices on compliance activities with reference to Ministry of Trade and Industry. Specifically, the study sough to establish the role of technical expertise of monitoring and evaluation, monitoring and evaluation planning process and challenges in monitoring and evaluation practices on compliance activities of Great Lakes Trade Facilitation Project. The study also aimed at improving monitoring and evaluation practices in relation to compliance activities. A descriptive research design using census approach was used. The target population comprised of employees of Ministry of Trade and Industry with a sampled size of 96 employees in monitoring and evaluation divisions. Data were collected using questionnaire, interview guide and desk review. Data was edited, categorized, coded and computerized. Results showed that 52% strongly agreed that technical expertise of monitoring and evaluation practice on compliance activities play a role in technology awareness. Sixty three percent of the respondents strongly agreed that monitoring and evaluation planning processes contribute in identifying compliance performance and enhances project quality. The study concluded that technical expertise of monitoring and evaluation practice on compliance activities plays a role in technology awareness in Great Lakes Trade Facilitation Project in MINICOM. The study additionally concluded that M&E planning process on compliance activities contributes in identifying compliance performance enhancement through planning the implementation process in Great Lakes Trade Facilitation Project in MINICOM. The study recommended the Ministry of Trade and Industry to practice more M&E planning process on compliance. Community participation should be promoted because it gives the individuals a feeling of having a place in the execution of a project and this helps to ensure that guidelines are kept up.
Keywords: Monitoring and Evaluation, Compliance Activities, Theory of Change, Results Based Managemen
Impact of Financial Accounting Standards Board Accounting Standards Update ASU 2016-02 Leases on Amazon Incorporation Economics Models in USA
No full textBoard (IASB) made an update to the Accounting Standards (No. 2016-02) on leases. The update deals with leases, and the new guidelines will impact the procurement and management of corporate leases. Previous lease accounting standards had faced a lot of criticism for not accounting for the financial requirements of those who use financial statements. This prompted the FASB to work to remedy these problems. The ASU 2016- 02 brings with it significant changes to financial statements and processes. This paper looks at Amazon.com Inc. to understand how new standards can be used to address the inconsistencies that arise in the prior guidelines on the reporting of leases. To analyze the change in the reporting of leases, we consider three elements: contingent rent, minimum rent expense, and the deferred rent liability. The changes brought about by the updated accounting standard change the overall value of a company. Corporate analysts mainly pay attention to the composition of the balance sheet and the alignment of the income statement of a company with its balance sheet. In conclusion, the GAAP guidelines on the treatment of leases has corrected the problems that were criticized in the previous guidelines. The ASU 2016- 02 leases have brought major improvement in the way leases are accounted for and will bring with it clear improvements in the estimation of the financial standing of companies. Though it will take some time and money to effectively adopt the guidelines, they will be beneficial to the companies in the long run
Physical Education Teachers’ Demographic Characteristics and their Pedagogical Skill Preferences and competences in Teaching Physical Education in Kumasi Metropolis, Ghana
No full textThe purpose of the study was to establish the relationship between PE teachers’ demographic characteristics and their pedagogical skill preferences and competences in teaching PE in public senior high schools in Kumasi metropolis, Ghana. The study employed convergent parallel mixed-method design where both quantitative and qualitative data were collected, analyzed, compared, related discussed and interpreted simultaneously. The study used Yamane's sample size determination formula to obtain a sample size of 393 participants who were selected from 5 schools using purposive and simple random sampling techniques. It included 372 SHS 3 students, 16 PE teachers and 5 SHS heads. The study adopted interview, questionnaires, Duration Recording (ALT-PE Instrument), Observation and review of documents as data collection instruments. Data collected were analyzed using Rate per minute, chi-square, frequency, mean and standard deviation. It was found that equipment, facilities, teachers’ pedagogical skills their demographic characteristics have significant influence on students’ skill acquisition. The study concluded that teachers’ demographic characteristics such as gender, age, work experience; number of years in teaching PE, academic qualification and the institutions teachers attended influence their pedagogical skill preferences and competencies in teaching PE. It was recommended that the identified academic inadequacies in the schools have to be resolved through adequate resourcing, infrastructure, teacher competency and preferences.
Keywords: Pedagogical kills, Demographic Characteristics, Preferences, competency, senior high school, Duration, Recording, academic, Learning, Time, Kumasi Metropolis, Ghana
Impact of ICT Integration on Quality of Education among Secondary Schools in USA
No full textQuality education enables people to develop all of their attributes and skills to achieve their potential as human beings and members of society. Quality education provides the foundation for equity in society. Quality education is one of the most basic public services. There is widespread belief that ICTs can and will empower teachers and learners, transforming teaching and learning processes from being highly teacher-dominated to student-centered, and that this transformation will result in increased learning gains for students, creating and allowing for opportunities for learners. The aim of the study was to investigate the impact of ICT integration on quality of education among the secondary schools in USA. The study adopted the descriptive research design. The target population included principals, teachers and students in secondary schools based in Network. The research instruments adopted included questionnaires. The results of the study indicated that ICT Integration has positive and significant impact on quality of education among the secondary schools in USA. It was found that ICT in education improves engagement and knowledge retention. Students become more engaged in their work when ICT is integrated into lessons. The application of technology provides different opportunities to make learning more fun and enjoyable in terms of teaching the same things in different ways. Integration of Information, Communication, and Technology (ICT) assist teachers to the global requirement to replace traditional teaching methods with a technology-based teaching and learning tools and facilities. The study concluded that ICT integration in education is considered as a key element for improvement and development. The study recommended that schools need to adopt the use of ICT in the classroom. The government in USA need to make it a policy for every school in the country to integrate learning with ICT