Journals (Nottingham Trent University)
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A Book Review on Musicophilia by Oliver Sacks
No full textA book review on Musicophilia, a text wrote by Oliver Sacks. 
Working Class Subjugation and Left Wing Politics in the Works of Alan Sillitoe
Get PDFReading the works of Alan Sillitoe through the lens of a class analysis seems a straightforward task, but how do working class characters who reject the role of the state in their lives fit within a Marxist interpretation of Sillitoe’s works? Is equating socialism with Marxism reductive, and does the subversive and rebellious nature of Sillitoe’s characters better align itself with anarchism? Examining the novel Saturday Night and Sunday Morning (1958) and the short story ‘The Loneliness of the Long-Distance Runner’ (1959), this article will explore the ways in which Sillitoe’s portrayals of working class resistance are linked to left-wing political thought, focusing on the contrast between statist and libertarian ideologies. Emphasising the way Sillitoe’s writing is typically linked to statist socialism as proposed by Marx, it will explore how the anarchic view of the state as an inherently oppressive institution that is designed so as not to allow itself to be utilized for revolution purposes, as postulated by those such as Bakunin, arguably lends itself better to Sillitoe’s work. Furthermore, to demonstrate the way in which Sillitoe’s working class characters are united, even if not under a direct political banner, through a shared politics brought about in reaction to their common oppression, and to establish where this ideology exists in relation to wider political thought
The Embassy of Cambodia Review
No full textThe Embassy of Cambodia- An artful piece that manages to reveal a large voice in a small story
An Exploratory Study of Work-Life Balance, Conflict and Enrichment Experiences of Frontline Hospitality Employees in a UK Context
Get PDFAbstract
Purpose – This research project aims to inform the current literature on the work-life balance, conflict and enrichment experiences of frontline hospitality employees in a UK context by considering the perceptions of participants from Organisation X, with the view to making recommendations for practitioners and academics.
Design/Methodology/Approach – From an interpretivist perspective, the author examined perceptions of the work-life balance, conflict and enrichment experiences of frontline hospitality employees by conducting semi-structured interviews with five participants. Key findings were established from transcriptions using thematic analysis.
Findings – The findings indicated time and strain-based conflicts emerge as a result of the organisation’s overreliance on key individuals, who identify themselves as being members of a core group of staff within the labour force. Little evidence emerged of behaviour-based conflicts as a result of the overextended time and strain-based conflicts and the impact these have on the life and personal dimensions. Enrichment factors such as an allegiance to work, and relationships with colleagues emerged from the findings, and an acceptance of poor work-life balance and that attribution of this to inherent industry factors is also evident.
Research Limitations – Data was collected using a limited sample of participants drawn from one organisation, compromising the generalisability of the conclusions and their reliability in application to the wider UK context.
Originality/Value – This study used purposive sampling in order to obtain participants that conform to certain demographic criteria which is currently underrepresented in the work-life balance literature. This study is based in a UK context which is also currently underrepresented in the literature.
 
An investigation into the development of Toyota\u27s e-commerce customer journey
Get PDFThe focus in this article is to investigate whether e-commerce is a viable source of potential competitive advantage for Toyota (GB) PLC.
A thorough literature review provided theoretical understanding of e-commerce, customer journeys, as well as the impact of e-commerce on the automotive industry. Using the theory gained, the writer created a conceptual framework to illustrate own understanding of how automotive manufacturers can move through digital maturity stages, and where Toyota currently fits within the framework. Then, utilising the literature and visualisation of the automotive industry, the writer identified the following three research gaps:
To what extent is a test drive a key determinant of vehicle purchasing?
What is the impact of e-commerce strategy on dealerships?
What is the viability of a fully digitalised customer purchase journey?
To answer the above questions, both primary and secondary research was used. The research adopted an interpretivist, inductive approach.
The report concluded, based on triangulation of literature and research; there is a definite market for online automotive retail. Strong evidence suggests that test drives are still a key determinant of a vehicle purchase journey for most. Thus, TGB should increase their efforts to provide a more customer centric test drive experience. The research lacked conclusive evidence about the impact on dealerships, except that changes will need to be made in order to remain profitable. Research points towards dealerships remaining as an intermediary but needing to change their service levels or even structure. And finally, there is strong evidence that e-commerce is a viable source of competitive advantage for TGB. Due to increasing demand for an online sales channel and in order to gain market share of online vehicle sales to get ahead of its competitors, it is in the best interest of TGB to incorporate e-commerce into their sales strategy imminently
Defining collective and individual memory in Lainy Malkani\u27s Sugar, Sugar and Jennifer Makumbi\u27s Kintu.
No full textThis article explores the idea that memory exists in two distinct spheres: collective, individual. But what is it that distinguishes the two, and how are they defined and differentiated in Kintu (2014) and Sugar, Sugar (2017)? Building on research that asserts the fallibility of individual memory and the power of collective memory to build convincing narratives, this article studies how characters in the two texts interact with these concepts, and how these interactions allow us to forge new ones. Ultimately, I expand upon Mark Strand’s concept of the ‘gift’, the meaning which collective memory provides to the present, using the texts to understand how this ‘gift’ might apply to individual memory, too
A review of Sugar: a world corrupted, from Slavery to Obesity
Get PDFThis is a review of Sugar: The world corrupted, from slavery to obesity by James Walvin, a text that contains a plethora of facts and knowledge by one of the most credible writers in his field