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The landscape of B2C e-commerce marketplaces in Viet Nam
This country brief is part of an eleven-part series exploring the landscape of B2C e-commerce marketplaces in various East Asian economies. This series offers in-depth insights into the traffic trends for active e-commerce websites, national established and emerging key players, main characteristics of the marketplaces, ease of online selling, the degree of specialization in terms of products as well as the products characteristics. For more project information visit https://www.unescap.org/projects/b2c Viet Nam shows a moderate internet penetration rate (79%) and a sizeable proportion of its population purchases goods online (59%). Nevertheless, the density of B2C marketplaces is relatively low with a total of 219 B2C marketplaces for a population of 98.2 million (11.2% of the total traffic in the region studied).
Over the period 2019-2022, traffic on the 219 B2C marketplaces has grown significantly from 2.2 to 2.5 billion visits. Among them, classified sites account for the largest proportion of marketplaces (60.6%), but online shopping malls capture most of the traffic (79.4%).
The e-commerce market is largely dominated by domestic companies (63%), followed by the United States (17%). Although of the total 219 B2C marketplaces, there is still a significant geographical diversity considering the 15 other countries with companies holding B2C marketplaces.
The e-commerce market is concentrated, with the Top 10 leading websites capturing 87.1% of the traffic. This Top 10 is led by online shopping malls, 5 in total, of which two Singaporean companies (Shopee and Lazada) account for 63.1% of the total traffic. Followingly, companies are mainly from Viet Nam (6) and the United States (1).
Regarding the ease of selling on these B2C marketplaces, only 32% allow foreign sellers to operate and 64% offer open registration to online sellers. Only 26% of these marketplaces are fully transactional and, as a corollary, only 34% require trading fees to sell online.
Viet Nam has a larger proportion of generic B2C marketplaces (61%) compared to specialized marketplaces (39%). Among the 86 specialized marketplaces, 49% specialize in cars, motorcycles, and motor parts (capturing 44.5% of the traffic). However, the traffic dynamics also show that consumer preferences lean towards purchasing groceries (42%).</p
The landscape of B2C e-commerce marketplaces in Cambodia
This country brief is part of an eleven-part series exploring the landscape of B2C e-commerce marketplaces in various East Asian economies. This series offers in-depth insights into the traffic trends for active e-commerce websites, national established and emerging key players, main characteristics of the marketplaces, ease of online selling, the degree of specialization in terms of products as well as the products characteristics. For more project information visit https://www.unescap.org/projects/b2c Cambodia shows a moderate internet penetration rate (68%) and a particularly low level of participation in online shopping (4%). In addition, the density of B2C marketplaces is middle ranging with 85 e-commerce websites for a population of 16.8 million (0.14% of the total traffic in the region studied).
Over the period 2019-2022, traffic on the 85 B2C marketplaces dropped considerably from 39.7 to 32 million visits. Among them, online shopping malls account for the largest proportion of marketplaces (64.7%) and capture most of the traffic (59.2%).
The e-commerce market is largely dominated by international companies (74%), including first and foremost the United States (39%). Of the total 85 B2C marketplaces, a commendable proportion are held by domestic companies (26%) and China is third with 9% of the operating companies.
The e-commerce market is highly concentrated with the Top 10 websites capturing 91.9% of total traffic. This Top 10 is largely dominated by online shopping malls, 7 in total, but the leader is a classified site held by a domestic company. After that, companies are mainly from China (4) and the United States (2).
Regarding the ease of selling on these B2C marketplaces, 65% of them allow foreign sellers to operate and 65% offer open registration to online sellers. A significant proportion of these marketplaces are fully transactional (64%) but, as a corollary, 60% require trading fees to sell online.
Cambodia has a larger proportion of generic B2C marketplaces (58%) compared to specialized marketplaces (42%). Among the 36 specialized marketplaces, 39% specialize in fashion, accessories, and shoes (capturing 30% of the traffic). The traffic dynamics also show that consumer preferences lean towards purchasing groceries (41%) and to a lesser extent automotive parts (14%).Preparation of the report was funded by the Forum of East Asia–Latin America Cooperation (FEALAC
Course on digital empowerment of women entrepreneurs
Women Entrepreneur TrackThe Digital Empowerment of Women Entrepreneurs course is central to WIFI DX, offering vital insights into digital transformation and innovation. It lays the groundwork for strategic thinking in digital business evolution. By motivating and guiding entrepreneurs, it emphasizes the significance of other specialized courses like E-Commerce, Digital Marketing, Data Analytics, Trust and Security, and Business Continuity Planning within the WIFI DX program.</p
Action-oriented VLRs : unleashing the power of locally led SDG actions in Asia and the Pacific
Voluntary Local and Subnational Reviews (VLRs/VSRs) have emerged as a valuable tool for promoting SDG localization by providing subnational governments with a platform to assess their progress towards the Goals, share best practices and identify areas for improvement. However, to maximize the impact of VLRs, it is essential to adopt an action-oriented approach that goes beyond mere reporting to drive tangible change at the local level. This policy brief examines the importance of promoting action-oriented VLRs in the Asia-Pacific region and outlines key strategies for enhancing their effectiveness through targeted planning, well-managed services, bold and sustainable financing
Unlocking impact : action plan to develop inclusive and sustainable Business capacities in Sri Lanka - Background Report
The Action Plan to Develop Inclusive and Sustainable Business Capacities in Sri Lanka is a comprehensive strategy aimed at fostering sustainable and equitable development led by the private sector in Sri Lanka. It is aligned with the vision of the Government of Sri Lanka and its Strategy to Promote Inclusive and Sustainable Businesses in Sri Lanka to Achieve the Sustainable Development Goals.
The Strategy, adopted by the Cabinet of Ministers in February 2024, notes the limited capacity of businesses and stakeholders to effectively create social and environmental impact at scale and seeks to put forward a road map for developing the capacities of both government agencies and businesses.
The objectives of the present background report are to assess existing capacities, identify gaps and chart a path forward for developing an action plan to build stakeholder capacities for inclusive and sustainable private sector development. It contains a proposal of capacity development activities in six thematic areas, including certification, accreditation and impact reporting; branding and recognition; access to finance and investment; engaging low-income and vulnerable groups; building green business opportunities; and value chain development and export readiness.
The findings underscore the need to enhance the inclusive and sustainable business capacities within Sri Lankan businesses to generate social and environmental impact effectively or extend their existing impact. It identifies specific interventions targeted towards export-oriented medium-sized and large enterprises operating in priority sectors, including agriculture, apparel and textiles, information technology and business process outsourcing, tea and tourism.</p
Strengthening national and subnational capacity for sustainable disaster risk reduction, climate change adaptation and mitigation in Maldives
United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) and the United Nations Development Program (UNDP) are collaboratively implementing a two-year Joint SDG fund project, "Strengthening National and Subnational Capacity for Sustainable Disaster Risk Reduction, Climate Change Adaptation and Mitigation in Maldives." This program aimed to anchor Disaster Risk Reduction (DRR) and Climate Change Adaptation (CCA) at the heart of national and subnational development planning to ensure better SDGs and Agenda 2030 achievement in the Maldives.
This report provides a comprehensive description of the anticipated climate risks in the Maldives for hazards like flood, storms, and sea level rise and their possible impacts on the population and socio-economy of the Maldives based on the high-resolution climate projection information. The report also highlights some potential adaptation strategies for climate hazards and suggestive ways to integrate the outcome with the policies and actions related to DRR and CCA. </p
City action plans and technology adoption strategies in Gurugram, India
The report "City Action Plans and Technology Adoption Strategies in Gurugram, India," developed by the Asian and Pacific Centre for Transfer of Technology (APCTT) of ESCAP, provides a comprehensive analysis of current air quality issues in Gurugram and suggests strategies for addressing them.
The report outlines the regulatory frameworks, key sources of pollution, and ongoing measures to mitigate air pollution in Gurugram. It highlights the role of various stakeholders, including government agencies, the private sector, and local communities, in adopting innovative technologies and policies. The strategies emphasize the need for city-specific action plans, technology adoption, financial frameworks, public awareness, and multi-sectoral collaboration to improve air quality in Gurugram. It also aligns with broader initiatives such as the National Clean Air Programme (NCAP) and the Graded Response Action Plan (GRAP) to ensure an integrated approach to air quality management in the region.Korea ESCAP Cooperation Fun