Journal of Entrepreneurial Economic
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Cost and benefit analysis of waste management at Rawa Kucing landfill with the refuse-derived fuel (RDF) method
No full textBackground: This study addresses the complex challenges of waste management at Indonesia's Rawa Kucing landfill, highlighting the need for sustainable solutions such as Refuse- Derived Fuel RDF) to reduce reliance on landfills and address gas emissions. Ineffective waste management, environmental pollution, and limited infrastructure reinforce the urgency for methods that can effectively reduce waste volumes and promote renewable energy. This study aims to evaluate the feasibility of RDF in waste management by assessing the economic, environmental, and health benefits. Methods: Using circular economy theory and cost- benefit analysis (CBA), RDF was assessed for its potential in carbon reduction, renewable energy production, and sustainability. Findings: Findings show significant benefits of the RDF in reducing waste in landfills, improving management efficiency, and providing alternative energy sources. Economic benefits, such as revenue from RDF sales, and environmental benefits in the form of reduced greenhouse gas emissions are particularly important. addition, RDF can reduce health risks by lowering pollution from well-managed waste piles. RDF is proven to be an effective and economically beneficial waste management alternative to conventional methods. Conclusions: This study recommends expanding the adoption of RDF in various landfills in Indonesia as well as increasing public awareness on the benefits of RDF. Novelty/Originality of this Article: This research offers a novel approach by combining circular economy theory with cost-benefit analysis (CBA) to evaluate the multiple benefits of RDF, not only in waste reduction and energy production, but also in improving public health.
Mediating role of electronic word of mouth 2.0 in the relationship between digital product quality and purchase intention
Get PDFBackground: In 2025, Indonesia’s telecommunications industry is dominated by three major providers using GSM-based technology: TSL, IDT, and PX. During the first quarter of 2025, the subscriber base of these leading operators reached significant numbers, with TSL serving 158.81 million users, IDT 95.4 million, and PX 58.8 million. Combined, these three providers accounted for a total of 348 million subscribers. This intense market landscape has fueled strong competition among prepaid card providers, pushing market players and producers to innovate and implement effective strategies in order to secure a competitive advantage. Methods: The sampling technique employed in this study is the snowball sampling method. For data analysis, the research applies Partial Least Squares (PLS), which represents a variance-based approach to Structural Equation Modeling (SEM). This method allows for the simultaneous testing of both the measurement model and the structural model, thereby providing a comprehensive framework for evaluating complex relationships among variables. Findings: The results of this study demonstrate that both Electronic Word of Mouth (E-WOM) and Product Quality significantly influence Purchase Intention. E-WOM was found to have a positive and significant effect on Purchase Intention (p= 0.00<0.05), indicating that consumers who are exposed to favorable online reviews and recommendations are more likely to purchase. Digital Product also showed a significant effect on E-WOM (p= 0.00<0.05), suggesting that high-quality products encourage consumers to share positive experiences through digital platforms. Furthermore, Digital Product directly affects Purchase Intention in a positive and significant manner (p= 0.009<0.05), confirming that perceptions of product excellence strengthen consumers’ purchasing decisions. Overall, these findings highlight that Digital Product not only directly increases Purchase Intention but also indirectly enhances it through its influence on E-WOM. Conclusion: The results show that Electronic Word of Mouth (E-WOM) has a positive and significant effect on Purchase Intention at TSL. In addition, Digital Product positively and significantly influences both E-WOM and Purchase Intention, confirming that better Digital Product not only encourages customers to share favorable feedback but also directly strengthens their intention to purchase. Novelty/Originality of this article: The novelty aspect refers to the new or innovative elements in a research study that distinguish it from previous work. It includes unique contributions, new methods, or findings that have not been explored before in the field
The effect of product quality, brand image, price perception, and promotion on the purchase decision of facial wash products in the Jakarta area
No full textBackground: The skincare industry in Indonesia has been growing rapidly, resulting in intense competition among brands. Companies must therefore focus on product quality, brand image, price perception, and promotional strategies to influence consumer purchasing behavior. This study aims to analyze the effects of these four variables on purchasing decisions for Garnier facial wash products. Methods: This research used primary data collected through questionnaires distributed to 150 respondents in the Greater Jakarta area who have purchased and used Garnier facial wash. The sampling technique applied was non-probability sampling with accidental sampling. The data were analyzed using SPSS, employing validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F-test, T-test, and coefficient of determination tests. Finding: The results show that product quality, brand image, price perception, and promotion have a simultaneous and partial positive effect on purchasing decisions. Among these, product quality has the most dominant influence, indicating that consumers prioritize product effectiveness and reliability when purchasing skincare products. Conclusion: Product quality, brand image, price perception, and promotion significantly and positively affect consumer purchasing decisions for Garnier facial wash. Product quality remains the most decisive factor, suggesting that continuous improvement in quality, coupled with strong branding, fair pricing, and effective promotion, can enhance consumer purchase intentions. Novelty/Originality of this article: This study contributes empirical evidence on the relative importance of marketing mix variables—especially product quality—in influencing purchasing decisions in Indonesia’s competitive skincare market. It highlights the dominance of perceived product quality in shaping consumer choices for beauty care products
The impact of brand awareness, brand image, and brand trust on consumer purchase decisions: Emphasizing awareness and trust as key drivers
Get PDFBackground: In this modern era, the rapid and continuously increasing technological advancements each year have led to increasingly fierce business competition, especially in the gadget retail industry. The tendency of customers to consider both products and brands simultaneously when making purchasing decisions increasingly emphasizes the importance of understanding the factors that influence consumer behavior. Therefore, this study aims to analyze the influence of brand awareness, brand image, and brand trust on purchasing decisions at Tiga Putra Kawi Malang City, in order to provide useful insights for the company in formulating more effective marketing strategies. Methods: This study uses a quantitative method with a survey approach, involving 100 respondents who have shopped at Tiga Putra Kawi Malang City. Data were collected through questionnaires and analyzed using multiple linear regression to test the proposed hypotheses. Findings: The research findings indicate that brand awareness and brand trust have a positive and significant impact on purchasing decisions, while brand image does not have a positive and significant impact. This indicates that brand image is very important to customers. However, in this study, the level of customer awareness and trust in the brand has a greater influence on consumer purchasing decisions. Conclusion: The company needs to place more attention on efforts to increase consumer awareness and trust in the brand to encourage better purchasing decisions. On the other hand, methods for improving brand reputation need to be further evaluated. Novelty/Originality of this article: This study highlights that in the gadget retail industry, brand awareness and brand trust have a stronger influence on consumer purchasing decisions than brand image, offering new insights for marketing strategies
The influence of islamic financial literacy on students’ interest in investing in the islamic capital market with the use of the Islamic online trading system as an intervening variable
Get PDFBackground: The rapid advancement of technology has significantly influenced financial literacy and infrastructure, which are essential for effective financial management. Technological progress has also reshaped investor behavior in managing investment portfolios. Islamic financial literacy plays a crucial role in shaping students’ interest in investment. Additionally, the Islamic online trading system serves as an essential platform that facilitates investment activities. Previous studies have emphasized the importance of financial literacy in investment decisions, but there is a need to examine how Islamic financial literacy interacts with online trading platforms in influencing students’ investment interest. Methods: This study employs a quantitative research approach. The sample was selected using incidental sampling, and data were collected through questionnaires. The data were analyzed using path analysis to determine the direct and indirect effects of Islamic financial literacy on students' investment interest, with the Islamic online trading system as a mediating variable. Findings: The findings indicate that Islamic financial literacy significantly influences the use of the Islamic online trading system. Furthermore, Islamic financial literacy has a direct and significant effect on students' investment interest. The results also show that the use of the Islamic online trading system significantly impacts students’ interest in investing in the Islamic capital market. Additionally, the study confirms that Islamic financial literacy indirectly affects investment interest through the mediating role of the Islamic online trading system. Conclusion: Islamic financial literacy is a critical factor that enhances students' interest in investing in the Islamic capital market, both directly and through the use of the Islamic online trading system. These findings highlight the importance of integrating financial education and digital platforms to foster greater participation in Sharia-compliant investments. Novelty/Originality of this article: This study contributes to the existing literature by examining the mediating role of the Islamic online trading system in the relationship between Islamic financial literacy and students’ investment interest. The findings provide new insights into the impact of digital financial platforms on investment behavior, particularly within the context of Islamic finance
Agricultural value chain development for rural economic growth
Get PDFBackground: This study examines local economic development (LED) strategies in Muktijaya Village, Setu District, Bekasi Regency, Indonesia, with a focus on leveraging the agricultural potential as a key for community empowerment and sustainable growth. The research is grounded in the transformative legal framework established by Law 6/2014 on Villages, which grants villages greater autonomy and emphasizes community participation in development processes. Methods: Utilizing a descriptive qualitative methodology and case study design, the study analyzes secondary data from documentation studies and literature reviews to explore supporting and inhibiting factors, government efforts, and strategic approaches to LED in Muktijaya Village. Findings: Findings indicate that Muktijaya Village has emerged as a significant galangal production center, with a large cultivation area and relatively high productivity. However, the local economy faces persistent challenges, including reliance on conventional farming techniques, limited post-harvest innovation, and restricted market access, which collectively constrain the added value derived from galangal cultivation. Conclusion: The study identifies key indicators for effective LED, such as employment and entrepreneurship opportunities, income improvement, empowerment of micro and small enterprises, partnerships and networking, human resource development, and technology utilization. Drawing on theoretical frameworks from Blakely & Bradshaw and Saragih, the research underscores the importance of comprehensive strategies that integrate yield improvement, processing innovation, and market expansion. Novelty/Originality of this article: The analysis concludes that a holistic approach—combining community empowerment, institutional strengthening, and technological innovation—is essential for enhancing competitiveness, improving livelihoods, and achieving sustainable economic development in Muktijaya Village. The study’s insights are relevant for similar rural contexts seeking to capitalize on local resources and foster inclusive growth through participatory and innovative development strategies
Analysis of factors affecting regional financial independence in primary leading sector districts
Get PDFBackground: Regional autonomy has been implemented for more than two decades, but local governments can still not manage their local finances independently. Problems that occur in the implementation of regional autonomy can occur from within and outside the country. Domestic conditions indicate that people want openness and independence, while foreign conditions indicate that the increasing progress of globalization demands the competitiveness of each country, including the competitiveness of local governments. Methods: This study uses panel data consisting of time series data from 2018 - 2022 and cross-section data on 140 districts in Indonesia that have primary leading sectors. The analysis method is the Generalized Method of Moments (GMM) method with the System Generalized Method of Moments approach to address endogeneity problems and dynamic economic correlations. Findings: The results of this study indicate that the primary output variable and tax ratio have a positive and significant effect on regional financial independence. In contrast, natural resource revenue-sharing funds and general allocation funds have a negative and significant effect. Meanwhile, the special allocation fund variable does not affect regional financial independence. Conclusion: This study concludes that enhancing primary output and optimizing tax ratios are crucial for improving regional financial independence. However, reliance on revenue-sharing funds and general allocation funds can hinder financial autonomy. Policy implications suggest the need for local governments to strengthen their economic base and reduce dependency on central government transfers to achieve greater fiscal independence. Novelty/Originality of this Article: This study provides a novel approach to analyzing regional financial independence by utilizing the System Generalized Method of Moments (GMM) to address dynamic economic correlations and endogeneity issues.
Enhancing quality management in Indonesia's flexible packaging industry: A six sigma approach to defect reduction and cost savings
Get PDFBackground: The flexible packaging industry is experiencing significant growth, requiring companies to improve efficiency by reducing defects and minimizing the cost of poor quality (COPQ). Effective quality control is crucial to maintaining competitiveness and reducing waste. This study focuses on assessing and improving quality control in an Indonesian flexible packaging company, XYZ, using the Six Sigma methodology. Methods: The research adopts the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) approach to identify defects and propose solutions. Data collection includes statistical analysis, historical records, and interviews with company sources. The study specifically examines defects in the printing process, which accounts for 79% of total defects based on the 80/20 principle. The Failure Mode and Effects Analysis (FMEA) model is applied to identify root causes and develop recommendations for improvement. Findings: The study identifies multiple factors contributing to printing defects, such as register shifting, film scratching, color inconsistencies, ink transfer issues, and ink spots. Operator performance and machine-related issues are found to be the dominant causes of defects. Implementing the recommended quality control improvements can potentially reduce defect-related costs by 48%, translating to estimated cost savings of IDR 114,734,847 during the study period. Conclusion: This research confirms the effectiveness of Six Sigma in reducing defects and improving production efficiency in the flexible packaging industry. However, limitations include restricted access to ERP data, reliance on interviews and historical records, and the inability to evaluate the implementation of control measures. Novelty/Originality of this article: This study contributes to the literature by applying Six Sigma in a flexible packaging industry context in Indonesia, demonstrating its potential for substantial cost savings. Unlike previous studies, it emphasizes the human factor in quality control and suggests a systematic approach to defect reduction
The effect of brand’s official instagram account toward offline purchase intention: study in high and low involvement product
Get PDFBackground: The increasing use of social media by businesses has transformed how companies interact with consumers. Companies leverage social media content to engage with their audience, influencing their perceptions and purchasing decisions. This study applies the Stimulus-Organism-Response (S-O-R) theory, where social media factors such as content quality and brand interactivity act as stimuli (S), triggering emotional and cognitive reactions—hedonic and utilitarian motives—which lead to consumer engagement (O) and ultimately drive brand awareness and offline purchase intention (R). Methods: The study employs structural equation modeling (SEM) to analyze data collected from 797 respondents. A multi-group analysis is conducted based on product involvement levels, distinguishing between high-involvement and low-involvement products. Findings: Content quality and brand interactivity positively influence hedonic and utilitarian motives. However, brand interactivity does not significantly affect utilitarian motives. Hedonic and utilitarian motives enhance consumer engagement with the brand, which in turn strengthens brand awareness on social media. Increased consumer engagement and brand awareness on social media lead to higher offline purchase intention. Consumer behavior differs between high-involvement and low-involvement products, affecting how content quality and brand interactivity drive hedonic and utilitarian motivations. Conclusion: The study confirms the applicability of S-O-R theory in social media marketing, emphasizing the role of content quality and brand interactivity in shaping consumer engagement and purchasing behavior. The findings suggest that brands should actively utilize official social media accounts to bridge the online-offline gap in retail, helping consumers fulfill both hedonic and utilitarian needs before making offline purchases. Novelty/Originality of this article: This study extends the S-O-R theory into the context of social media marketing, providing new insights into how content quality and brand interactivity influence consumer motives, engagement, and purchasing behavior. Additionally, the multi-group analysis highlights differences in consumer responses based on product involvement levels, offering valuable strategic implications for businesses optimizing their social media presence
The relationship between social capital and entrepreneurship in Indonesia
Get PDFBackground: Entrepreneurship encompasses a range of components, including passion, attitude, and behavior, which serve as manifestations of calculated risk-taking courage motivated by an individual's personal determination and capabilities. Individuals exhibiting such a disposition are frequently recognized as self-employed individuals or entrepreneurs. Entrepreneurs, by leveraging their ability to recognize commercial opportunities and mobilize resources, play a vital role in fostering economic growth and innovation. Methods: The method used in this study is binary logistic regression involving data from Indonesia Family Life Survey (IFLS) 2014 fifth wave. The study identified three dimentions of social capital that included trust, participation, and cooperativeness. Findings: This is particularly evident in developing economies, where entrepreneurship serves as a key driver of employment and industry expansion. For example, in Indonesia, where Micro, Small, and Medium Enterprises (MSMEs) and self-employed individuals account for a large portion of the economy, the entrepreneurial spirit fuels job creation, enhances productivity, and stimulates market competition. As of recent data, MSMEs contribute to more than 60% of Indonesia's Gross Domestic Product (GDP) and nearly 97% of its total employment. This study aims to analyze the relationship between social capital and entrepreneruship in Indonesia. Conclusion: The result showed that participation dimension of social capital significantly positively associated with entrepreneurship. The result also showed that trust dimension of social capital signicantly negatively associated with entrepreneruship. Additionally, all control variables, including age, gender, marital status, and economic conditions, showed statistically significant relationships with entrepreneurship. Older individuals, women, married individuals, and those with extroverted personalities are more likely to engage in entrepreneurship. Conversely, those living in urban areas and regions with higher gross domestic regional product (GDRP) are less inclined towards entrepreneurial activities, possibly due to alternative employment opportunities. Novelty/Originality of this article: These results underscore the complex role of social capital in entrepreneurship and highlight the importance of policy measures that foster social capital to support entrepreneurial activity in Indonesia