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The Social Media Uses to Marketing Development of Agricultural Products in Tempok Village, Tompaso District, Minahasa Regency
Full text linkThe agricultural sector plays an important role in the lives of Indonesian people and even the world. However, until now there are still many farmers in Indonesia whose lives are below the decent standard or are still poor. This is caused by one of the low selling prices of products experienced by farmers because of the long marketing chain. This situation was responded to by farmers in Tempok Village, Minahasa District by utilizing social media as a means of developing and marketing agricultural products using social media. The purpose of this study was to determine how social media is used to develop agricultural products in Tempok Village. This study is a descriptive study with a qualitative approach. The data sources used are primary and secondary data. Data analysis by conducting validity and reliability tests using qualitative data analysis techniques, the Miles and Huberman model. With the theoretical basis used for social media marketing, Digital Marketing, E-Commerce, Consumer Behavior, Social Media Marketing Activity. Based on the data analysis carried out, it was concluded that social media is beneficial for farmers in Tempok Village. Some of the benefits that are felt are, by using social media, it can cut the existing marketing chain. Farmers in Tempok Village, but farmers must also understand more efficient strategies in promoting agricultural products in the use of social media. Social media is also useful for cutting the existing marketing chain. In addition, with social media, the prices obtained by farmers are also higher because they no longer sell their products through fences or middlemen
Laying Hen Health Management for Increasing Productivity and Welfare of Farmers in Tombuluan Village, Tombulu District, Minahasa Regency
Full text linkLaying hens are one of the types of chickens that have the potential to be raised and used as a source of income. Eggs are often used as breakfast menus, the basic ingredient for both wet cakes, pastries, bread, pudding or other snacks for all people because of their high nutritional content or adding a delicious and savory taste to processed foods. The high consumer demand for eggs makes the laying hen farming business the choice of the community to become a source of income. This phenomenon also occurred in Tombuluan Village, Community District, in Tombuluan Village, Tombulu District, Minahasa Regency. The business opportunity for laying hen farmers is very high, this is because egg consumption increases every year along with the increase in population, in addition, this business also has a more stable income with broiler farming because the productive period of laying hens can reach 2 years of production, enough time is used to generate profits for farmers. This also makes the chicken egg farmer business can be used as a promising business opportunity for the community in Toumbuluan Village. However, based on the initial survey, the proposer team
found that the Laying Hen Farmers Group in Tombuluan Village did not understand the theories and business management well, especially including business development by producing higher quality products, financial and stock management, lack of asset management or marketing strategies that were still conventional. For this reason, this PKM business management is important to be implemented in order to provide knowledge and guidance to the farming community in Tombuluan Village who will be used as partners in this PKM activity. This PKM activity is expected to provide knowledge and abilities for laying hen farmers in implementing or managing their businesses. The technical implementation of this PKM activity includes providing assistance and business management training to chicken farmers and the TIM will follow up to see the implementation of partners. The output targeted by the PKM Team is the publication of accredited national journals