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COVID-19 fear and benefit of teleworking
Get PDFÖZEN, Ercan. HAMARAT, Bahattin. COVID-19 fear and benefit of teleworking. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 31-34. ISBN 978-9975-155-61-8.This study aims to reveal that the Covid-19 fear level of employees in the Turkish financial sector during the Covid-19 period and the perceived benefit level from the teleworking practice in this period. For this reason, data of 388 financial institutions employees were obtained by the online survey. Data were analyzed by calculating the statistical values. Although the results of the analysis show that the employees feel the fear of Covid-19 significantly, the fear of virus infecting their loved ones shows the highest level of fear. The study findings show that the perceived benefit of individuals due to teleworking is not very high. The results obtained in the study can be used as a policy tool in vaccination campaigns, and will also serve as a guide for teleworking practices during and after the pandemic. DOI: https://doi.org/10.53486/9789975155618.04; CZU: [336.717:004.771]:614.4; JEL: L20, E24, J8
Marketing substantiation of the strategic positioning of a product on the market (the example of wineries in ATU Gagauzia). Summary of doctoral thesis in economic sciences.
No full textSummary of doctoral thesis in economic sciences. Specialty 521.04. – Marketing and logistics. Scientific supervisor: BELOSTECINIC Grigore, PhD habilitate in economics, university professor, academician.Relevance and significance of the topic. Effective marketing activity allows you to conquer new markets, create demand for your products, retain consumers, form a stable position on the market, which affects the financial well-being of the enterprise and the ways of obtaining opportunities for its further development. The solution to these problems is carried out using appropriate marketing tools, among which positioning should be highlighted. Strong competition, a wide range of products on the market, and the rapid renewal of their range raise the question of how the consumer will accept the products the enterprise has made. The priority of analysing this task is also determined by the growing pricing policy for the creation of new products, and the highest risk associated with their development. Taking into account the latest achievements in positioning theory, the company management should orientate their efforts towards ensuring a stable competitive position with relatively small financial investments. All this makes manufacturers carry out a careful research and analyse the market positioning of the products offered. Having analysed the state of modern theory and practice of product positioning, it can be noted that, on the one hand, there is a unique opportunity to learn from the experience tested on consumer markets with higher competition, and thus avoid repeating a number of marketing mistakes. On the other hand, the analysis shows that for the full-fledged positioning of the product, the existing theoretical base is not enough, which would take into account the particular specifics of the market. Despite the attempts made to develop sound product positioning decisions, the end results are often insignificant, which can largely be explained by theoretical difficulties in developing product positioning methods suitable for a particular market. The methods used in selecting positioning attribute include an unreasonably large, often not perceived by consumers, set of product features that do not significantly affect purchase decisions. Thus, starting to take active steps to gain a stable competitive position on the market, company managers must have a systematic approach to the problem of product positioning, as well as a scientifically based methodology for the formation of a marketing positioning system. This circumstance, combined with the relevance of the topic, determined the goal, objectives, and working hypothesis of the dissertation
Efectul marketingului digital și al sistemelor de plată online asupra deciziei de cumpărare a clienților
Get PDFBÎRGĂU, Victoria. The effect of digital marketing and online payment systems on customers’ purchase decision = Efectul marketingului digital și al sistemelor de plată online asupra deciziei de cumpărare a clienților. Coord. șt.: BUNU, Mariana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2 pp. 72-76. ISBN 978-9975-3590-3-0 (PDF).In the information age, the new consumer is a more demanding one, more involved in the shopping experience thanks to the communication channels in the online environment. This paper examines the effect of digital marketing and online payment systems on the purchase decision at the early stage of the decision process. Today, in the context of an increasingly digital environment, connectivity plays a crucial role in the operational activities of the real sector of the economy, while companies wishing to maintain their market position must understand the factors that, more or less, condition the purchasing decision of consumers. The aim of this research is to assess the potential influence of electronic payment instruments and digital marketing on the consumption trend. The methodological approach is based on general scientific methods and procedures for scientific knowledge of economic processes.The dialectic method, induction and deduction were used in the text of the article, applying logical and comparative analysis. Following the results of the research, it has been established that entrepreneurs who aspire to a favorable brand image must constantly approach the consumer by applying creative ways of the digital world. CZU: [339.138+336.717]:004.738.5; JEL: C12, D90, M31, M37, O31, G10; DOI: https://doi.org/10.53486/9789975359030.1
Image as a factor for increasing the competitiveness of the company on the market. Abstract of the PhD thesis in economics.
No full textAbstract of the PhD thesis in economics. 521.04. MARKETING AND LOGISTICS. Scientific supervisor: BELOSTECINIC Grigore, PhD habilitate in economics, university professor, academician.The actuality and importance of the problem addressed. As the economic activity of businesses becomes global, companies have the task and obligation to compete in a much more competitive environment, where issues such as the image that companies create both internally and externally become crucial. A company with an inferior image does not position itself distinctively in the market and thus cannot gain a sustainable competitive advantage over its competitors, and the lack of competitive advantage leads directly to the disappearance of the company from the market. At the present stage, competing in the market is a challenging task. In addition to the fact that a company must make a continuous effort to streamline its operations to maintain its competitiveness, it also must compete with other companies that carry out similar, and in some cases even identical, activities. Increased competition has led to a much wider range of products and services which makes it even more difficult to make a purchasing decision. Today's consumer has dozens and hundreds of similar offers, communicated through similar channels, to choose from. This speaks of an identity crisis among companies lost in the crowd, or in other words, a lack of a distinctive image to facilitate purchasing decisions. Developing strategies aimed at the sustainable development of a company's image in the market, exploiting opportunities and using the tools offered by marketing science and practice can make a crucial contribution to strengthening a distinctive image in the mind of the consumer that influences the purchasing decision, so that the company can gain and maintain sustainable competitive advantages
Изучение функций и признаков теневой экономики
Get PDFMAKHKAMOV, Doniyor, MALEI, Alena. Studying the functions and signs of the shadow economy = Изучение функций и признаков теневой экономики. In: Provocările contabilităţii în viziunea tinerilor cercetători [Resursă electronică]: Conf. şt. intern. studenţească, ISSC 2022: Culegere de articole ştiinţifice, Ed. a 6-a, 11-12 martie 2022. Chişinău: ASEM, 2022, pp. 442-445. ISBN 978-9975-155-87-8 (PDF).The definition of the term "Shadow economy" is studied in the article. Interrelations between various principles of the shadow economy are described. There are clear boundaries between the types of shadow activities from each other. The role of the shadow economy functions is also presented. CZU: 339.19:338.22; JEL: 330.117; DOI 10.5281/zenodo.675896
Managementul timpului cadrului universitar
Get PDFCOTELNIC, Ala. Time management of the university staff = Managementul timpului cadrului universitar. În: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 7-a, 9-10 iunie 2022. Chişinău: ASEM, 2022, pp. 21-27. ISBN 978-9975-147-65-1 (PDF).At the current stage of development and reform of higher education in the Republic of Moldova, the management system of higher education faces a significant number of serious problems, sometimes very difficult to solve. Many of these problems are not specific to our country. Academic systems in many countries are going through enormous changes induced by a combination of factors: the spread of e-learning, the digitization of databases, the change in the role of the university framework determined, including by the Covid 19 pandemic. Today, in order to be effective, a modern university staff, in addition to fulfilling the didactic task, must be engaged in research activities. In addition, an academic must be an active member of professional associations and maintain permanent contacts with colleagues in the country and abroad. Academic staff can be involved (even recommended) in some activities in the real sector of the economy. Thus, every day we are trained in various activities, we have to perform multiple tasks. It creates the impression that the day is getting shorter and the workload is getting bigger. Is it possible under these conditions to use some techniques, methods of time management? How effective are they for the university setting? Will effective time management influence the teaching staff's performance? There are several questions that we try to answer in this article. CZU: 005.962.11:37.046.16; JEL: I23, J22, M10
Eco-inovarea – promotor al economiei circulare în dezvoltarea afacerilor sustenabile
Get PDFROȘCA-SADURSCHI, Liudmila, CECLU, Liliana. Eco-innovation - promoter of the circular economy in the development of sustainable business = Eco-inovarea – promotor al economiei circulare în dezvoltarea afacerilor sustenabile. În: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 7-a, 9-10 iunie 2022. Chişinău: ASEM, 2022, pp. 206-212. ISBN 978-9975-147-65-1 (PDF).Eco-innovation is any innovation that leads to significant progress towards the goal of sustainable development, by reducing the impact of production ways on the environment, by increasing the resilience of nature to environmental pressures or by achieving a more efficient and responsible use of natural resources. Eco-innovation is not only a technology change; it also includes the organizational, social and system innovations. Through the supports of new greening processes, technologies and green services of economic activities, the eco-innovation contributes to optimizing economic's growth potential of a country. All these greening activities respond to common challenges such as climate change or the depletion of resources and biodiversity. Eco-innovation is also an opportunity for businesses. The process of eco-innovation also enhances in country knowledge and skills, while increasing productive capacity and competitiveness of the economy. It reduces costs, helps attract new growth opportunities and strengthens the company's image towards customers. CZU: [001.895:504.06]:334.722(478); JEL: Q01; Q32; Q56; Q57
Relevanța informației prezentate în situațiile financiare pentru utilizatorii externi
Get PDFERHAN, Lica, GRECU, Luminița. Relevance of information presented in financial statements for external users = Relevanța informației prezentate în situațiile financiare pentru utilizatorii externi. In: Provocările contabilităţii în viziunea tinerilor cercetători [Resursă electronică]: Conf. şt. intern. studenţească, ISSC 2022: Culegere de articole ştiinţifice, Ed. a 6-a, 11-12 martie 2022. Chişinău: ASEM, 2022, pp. 384-389. ISBN 978-9975-155-87-8 (PDF).Financial statements are an important source of information for different external users in determining and analyzing the financial health, profitability of the company, as well as various financial problems that it might face. However, not all the time the financial statements present enough information or the included one is irrelevant. The purpose of this research is to understand the ways in which financial statements are useful for different external users such as investors, creditors, business partners, and governmental units. Moreover, through the analysis of the full, simplified and abridged financial statements, we aim to determine which of these 3 types are the most suitable for external users, as all of them include different information. Out of the 3 types of financial statements we currently use in the Republic of Moldova, the most exhaustive and useful is the complete one, as it provides information about the financial health of the entities from different point of view. Nevertheless, there are some aspects, from the international practice, that national authorities should consider, such as: including information about interest rates on loans, the amount of depreciation of fixed assets, as well as information related to the compromised receivables and liabilities. CZU: 657.37:005.332.5(478); JEL: M41, F65; DOI 10.5281/zenodo.675878
Declinul demografic în Republica Moldova. Factori și consecințe
Get PDFSAINSUS, Valeriu, MATEI, Constantin, POSTICĂ, Maia. The demographic decline of the population of the Republic of Moldova. Factors and consequences = Declinul demografic în Republica Moldova. Factori și consecințe. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 2, pp. 280-286. ISBN 978-9975-155-64-9.The demographic decline affects the existence of the state perspective, compromises the economic development, the well-being of the whole society, a phenomenon that has the characteristics of a latent demographic crisis. Factors are interconnected and have a significant impact on changes in demographic structure (age, gender). Demographic aging has mainly affected rural and urban areas, reaching maximum levels of over 18%, and population losses reach 30% for some administrative units. DOI: https://doi.org/10.53486/9789975155649.42; CZU: 314.83:314.17(478); JEL: J 1
Reziliența militară – factor determinant al capacității de reziliență economică
Get PDFBEJENAR, Silviu, MAHA, Liviu George. Military resilience – a determining factor in the capacity for economic resilience = Reziliența militară – factor determinant al capacității de reziliență economică. In: Economic Security in the Context of Sustainable Development [online]: The collection of the Online International Scientific-Practical Conference, 2nd Edition, December 17, 2021. Chişinău: ASEM, 2022. pp. 57-67. ISBN 978-9975-155-73-1.In the nowadays globalization context, the developing of the resilience concept became almost a necessity, especially from the systemic approach. As the last decades brought an increasing number of shocks and crises all over the world, with various intensities, opened new perspectives in developing more and more proactive approaches regarding future such events. The aim of the paper is to investigate if the military resilience may be one of the possible drivers of the economic resilience. In this context, the military resilience, highly interconnected with the political dimension, should be integrated in a single, broader concept. Further on, we evaluated the main characteristics of two groups containing states, similar in term of economic resilience, taking into consideration relevant indicators for political and military resilience, between 1994 and 2018, in order to identify common behavior during the 2008-2009 economic crisis. After we completed the comparative analysis of the performance of the two groups of states, we concluded that there are relevant premises to conduct deeper research regarding the role of political military resilience in consolidation of the economic resilience capacity. JEL: F50, H56, G01