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Влияние изменений в поведении потребителей на развитие форматов в розничной торговле
Get PDFMITNIŢCAIA, Lidia. The impact of changes in consumer behavior on the development of formats in retail trade = Влияние изменений в поведении потребителей на развитие форматов в розничной торговле. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 195-199. ISBN 978-9975-155-61-8.Today's consumers see shops and shopping centers not just as places to shop for essential goods, but also as places to get emotions and new impressions, interesting pastime, dating, learning and development. The pandemic has made its own adjustments to the development of the market. Consumer behavior changed almost overnight: health and safety issues came to the fore when making a purchasing decision. The past year and a half has shown that trading companies that are able to quickly respond to changes remain successful. Today, to gain a competitive advantage, new solutions are required, including the development of formats in retail. DOI: https://doi.org/10.53486/9789975155618.26; CZU: 366.14:339.37; JEL: М3
Social media marketing și marketingul digital
Get PDFSAJIN, Vlada. Social media marketing and digital marketing = Social media marketing și marketingul digital. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 179-182. ISBN 978-9975-3590-3-0 (PDF).Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers. CZU: [316.472.45:004.738.5]:339.138; JEL: M31, M37, M39; DOI: https://doi.org/10.53486/9789975359030.3
Managementul relațiilor cu clienții în bancă
Get PDFGOROBEȚ, Ilinca. Customer relationship management (CRM) banking = Managementul relațiilor cu clienții în bancă. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 3, pp. 398-404. ISBN 978-9975-155-66-3.In a condition of fierce competition on the financial market, when banks are losing more and more of their market and customers, CRM banking presents itself as a personalized solution to this problem. The purpose of this research is to highlight the advantages of CRM banking for both the bank and the customer. Research methods will be description, comparison, synthesis. As a result, we will elucidate what CRM banking presents on the domestic market and in international practice. DOI: https://doi.org/10.53486/9789975155663.51; CZU: 005.346:336.71; JEL: D02; D03; D11; G02; G21
Perfecționarea contabilității de gestiune în avicultură. Rezumatul tezei de doctor în științe economice.
No full textRezumatul tezei de doctor în științe economice. Domeniu de studiu: 522.02 – CONTABILITATE; AUDIT; ANALIZĂ ECONOMICĂ. Conducător științific: BUCUR Vasile, doctor habilitat în științe economice, profesor universitar.REPERELE CONCEPTUALE ALE CERCETĂRII. Actualitatea și importanța temei abordate. Actualitatea investigațiilor științifice în direcția selectată se amplifică în contextul Strategiei de dezvoltare agricolă și rurală pentru anii 2014-2020 [4] care subliniază necesitatea asigurării unui regim deschis de informare și conlucrare între mediul de afaceri în agricultură, cercetarea științifică și învățământ/instruire prin crearea unei platforme unice de comunicare. Importanța investigațiilor este condiționată de tendința de integrare a sistemului normativ al Republicii Moldova exigențelor cadrului legislativ internațional, instituit și în spațiul economic european. Problemele contabilității de gestiune (în continuare – CG) în agricultură (inclusiv și avicultură) nu sunt investigate suficient în literatura de specialitate autohtonă, lipsește actul normativ care ar reglementa CG. Studierea categoriei economice „contabilitatea de gestiune” este impusă de faptul că unele surse bibliografice tratează CG ca un sistem de informații acumulate pentru întreaga activitate a unei entități, altele – ca parte componentă a acestui subsistem, lipsește opinia unanimă aferentă conținutului și sferei de cuprindere a acesteia. Nivelul de dezvoltare al CG condiționează semnificativ calitatea deciziilor manageriale adoptate în baza informației furnizate de ea și prin care: a) se constituie suportul informațional al perfecționării managementului entității și atingerea obiectivelor trasate de acesta; b) sporește importanța decizională în scopul identificării și analizei situațiilor incerte și confuze la orice nivel ierarhic
Efectele demo-economice ale migrației Germaniei
Get PDFGRĂJDEANU, Adriana. The demo-economic effects of Germany's migration = Efectele demo-economice ale migrației Germaniei. Coord. șt.: HACHI, Mihai. In: Simpozion Ştiinţific al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 1, pp. 52-56. ISBN 978-9975-3590-2-3 (PDF).The latest statistics show that Germany continues to be the main destination country for migration and has become significantly more attractive in comparison to other European states in recent years. Its attractiveness can be defined by the country's level of development, with the German economy ranking first in Europe and the fifth largest in the world in terms of Purchasing Power Parity. Migrants make an important contribution to its social and economic development, therefore we can find two opposite poles of the German migration process: the advantageous and the disadvantageous. First of all, this article will bring more clarity regarding the migration of the German state the migration process, seen largely from the perspective of immigration, its migration flows, and most importantly I will illustrate in depth the demo- economic effects of this process. I will also analyze the aspects of German migration as an immigration state, using comparative and statistical analysis. CZU: 314.742(430); JEL: J10, J11, J15, J61, K37; DOI: https://doi.org/10.53486/9789975359023.0
Oportunități și riscuri în procesul decizional de cumpărare în cadrul pieței imobiliare
Get PDFROTARU, Olesea. Opportunities and risks in the decision-making process on the real estate market = Oportunități și riscuri în procesul decizional de cumpărare în cadrul pieței imobiliare. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 262-269. ISBN 978-9975-155-61-8.This article aims to highlight the main opportunities and risks faced by buyers in the real estate market. Here, will be analyzed the the stages of the purchasing decision processand we will identify the possible risks that could appear, and the methods of solving them. Also, we will present the opportunities that the buyer can benefit in the decisional process. DOI: https://doi.org/10.53486/9789975155618.34; CZU: [330.131.7:332.7]:366.1; JEL: M31, M37, L7
Ecosistemele digitale ale companiilor micro, mici și mijlocii
Get PDFCOCEBAN, Vitalie, TUTUNARU, Sergiu, BABIN, Anatolie. Ecosistemele digitale ale companiilor micro, mici și mijlocii. In: Проблемы и вызовы экономики региона в условиях глобализации: 8-ая нац. науч.-практич. конф.: Сб. статей. Науч. ком.: Тодорич Людмила (председатель) [и др.]. Комрат, 2022, pp.179-191. ISBN 978-9975-3526-4-2.Today we are present at the development of the digital economy based on the redesign and complex digitization of organizational and functional processes within companies, the foundation of which are digital ecosystems. The article describes the prerequisites for their emergence and examines the boundaries, structure and main elements of digital ecosystems, shows the interaction between the company's client and the platform, and also describes the mechanism of data transformation into knowledge in the process of their complex processing and operation. An analysis of the world's largest digital ecosystems was conducted and approaches for building and implementing digital ecosystems within small and medium-sized enterprises were presented. УДК 331.103:004.9
Metode matematice de evaluare a eficienţii proiectelor de investiții
Get PDFGHETMANCENCO, Svetlana. Mathematical methods for evaluating the effectiveness of it investment projects = Metode matematice de evaluare a eficienţii proiectelor de investiții. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 3, pp. 246-250. ISBN 978-9975-155-66-3.In order to ensure the long-term financial stability of investment projects, it is necessary to use mathematical models. Mathematical models allow the optimization of decisions in strategic investment management. There are examined mathematical models that can be used in determining the efficiency of investment projects in computerization. DOI: https://doi.org/10.53486/9789975155663.31; CZU: 519.86:330.322 ; JEL: M310, M370, M150, C61
Digital economy as a driver of business development
Get PDFVERHAL, Kseniia. Digital economy as a driver of business development. În: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 7-a, 9-10 iunie 2022. Chişinău: ASEM, 2022, pp. 390-394. ISBN 978-9975-147-65-1 (PDF).This article examines the impact of the digital economy and digital transformation on business development of the enterprises. Given the active implementation of information and communication technologies, social networks, virtual reality, artificial intelligence, and rapid economic development, companies can not stay out of progress, and are forced to change business practices, implement digitalization, automate processes. The aim of the article is to study the benefits and directions of the impact of digital technologies on business structures. To achieve this goal, a review of the scientific literature and reports of international companies that studied the impact of IT technologies on enterprises was conducted. It is established that the concepts of digital economy and digital transformation do not have a well-established definition at this time. The business goals that the company plans to achieve in the process of digitalization are systematized. The article identifies the areas of focus in digital transformation. The article systemizes the goals of digital transformation, which are carried out in the direction of changing the strategy, the transformation of business processes, the introduction of intelligent systems and cloud technologies, the transfer of employees to remote working conditions. It is determined that despite the advantages, information technologies as components of digital transformation require significant investment costs. CZU: 334.72:004.7; JEL: O33; O47; L86
Teorii și direcții viitoare privind studiul raportării integrate
No full textCOJOCARU (BĂRBIERU), Ana-Carolina. Theories and future directions on integrated reporting research = Teorii și direcții viitoare privind studiul raportării integrate. In: Provocările contabilităţii în viziunea tinerilor cercetători [Resursă electronică]: Conf. şt. intern. studenţească, ISSC 2022: Culegere de articole ştiinţifice, Ed. a 6-a, 11-12 martie 2022. Chişinău: ASEM, 2022, pp. 8-15. ISBN 978-9975-155-87-8 (PDF).Over the years, stakeholders' demands for transparency and non-financial aspects of company have spurred the evolution of reporting. Integrated reporting nowadays effectively integrates financial and non-financial variables and fosters integrated corporate thinking. As a result, the integrated report emerges as a reporting trend that should not be overlooked, with the goal of this work being to look into the theories and future research prospects of this reporting modality. A variety of research methodologies were employed to fulfill the intended aims, including bibliographic analysis, deduction, induction, and comparison. CZU: 657.37:657.1; JEL: M40, M41; DOI 10.5281/zenodo.668380