New Bulgarian University Academic Journals Portal
Not a member yet
1059 research outputs found
Sort by
English for IT Communication – Book review
Book Details:Title:English for IT CommunicationAutors:Tony Myers, Jaime BuchananPublisher: RoutledgeNumber of pages: 220 pagesYear of publication: 2025ISBN: 9781032647500 (hardback),Also available as:9781032647494 (paperback),9781032647524 (eBook
Generative media: Sign, metaphor, and experience
This article explores the vivid field of generative media, focusing on the production and semiotic analysis of texts. It uses the broad definition of “text,” which encompasses written, visual, and interactive forms, and examines how generative media redefines the roles of content creators and tools. Utilizing Roman Jakobson’s communication model, the article highlights the dynamic decision-making process in text production, whether by human or AI. The paper offers a historical review which traces generative media from early computer art in the 1960s, through the advent of digital design tools in the 1980s and 1990s, to contemporary AI techniques like GANs and diffusion models. It identifies the key properties of generative media: synthetic, dynamic, digital, combinatorial, and agentic. The discussion also addresses the shift from unnoticed AI assistance in early tools to the inadvertently AI-generated content in today’s media landscape. The last part of the paper categorizes generative media interfaces into three types: conversational, web UI, and visual programming interfaces, analyzing their semiotic implications. It suggests that understanding these tools requires recognizing their layered technical components and the evolving user experience from magic-like simplicity to complex customization. In conclusion, the articles advocates for a multidisciplinary, process-oriented approach to fully grasp the cultural and communicative transformations driven by generative media, emphasizing the importance of transparency and user agency in AI interactions
Risk management in translation – Book review
Book Details
Title: Risk Management in Translation
Author: Anthony Pym
Publisher: Cambridge University Press, 76 pages
Year of publication: 2025
ISBN:9781009546874 (paperback),
9781009546843 (hardback),
9781009546836 (eBook
Intellectual Property Rights: Between Entrepreneurial Freedom and Freedom of Creativity
The article examines questions related to intellectual property rights and fundamental human rights: freedom of creativity and the right to property, as well as their importance as a prerequisite for entrepreneurial freedom. The activity of the entrepreneur in the realization of creative achievements, the conditions and factors for successful production are clarified. Particular attention is paid to the process of technology transfer as an indicator of sustainable development, innovative activity and competitiveness of countries and their economic development. The need to strengthen the connection between research centers and production units in the country is indicated. The challenges in modern economic development and the role of entrepreneurship and innovation are examined. Attention is also paid to entrepreneurship in Bulgaria and the problems posed by the current economic situation of the country
Constitution, Organizational Structure and Statutory Powers of the Commission for Counteracting Corruption
This article explores the statutory framework regulating the constitution, organizational structure, and legal competencies of the Commission for Counteracting Corruption. It further analyzes the procedure for nomination, admissibility assessment, and election of the Commission’s members by the National Assembly
Metafiction and representation of gendered identity in Gillian Flynn’s ‘Gone Girl’
This study examines the interplay of gender stereotypes in crime narratives through the lens of Gillian Flynn's Gone Girl. Flynn's novel challenges traditional portrayals of women in crime fiction, positioning them not merely as victims but as complex anti-heroines capable of orchestrating elaborate criminal plots fueled by vengeance and psychological manipulation. The paper highlights the metafictional elements in Gone Girl, where the author employs self-conscious storytelling to critique societal expectations surrounding gender roles. By intertwining themes of media representation, domesticity, and the neoliberal notion of choice, the paper underscores how Flynn's narrative structure critiques the commodification of female identity and the performative aspects of gender roles and identity. Ultimately, the study posits that Flynn's work serves as a thought-provoking commentary on the power dynamics inherent in the representation of gender in contemporary media culture, revealing the complexities of identity as shaped by societal constructs
Vocabulary composition in children with autism spectrum disorder
In this paper we compare the distribution of four word categories in the lexical development of Bulgarian children with autism spectrum disorder to a normative Bulgarian sample. There is an emphasis on nominal/noun bias, which has been assumed to be a universal characteristic of language development. The data of Bulgarian children with autism presents a pattern similar to that of the normative sample including a high percent of social words in their expressive vocabulary
A Propaedeutics of Translation Studies – Book review
Book Details:Title:A Propaedeutics of Translation StudiesAutors:Klaudia Bednárová-Gibová, Miroslava Gavurová, Jonathan GrestyPublisher: Prešovská univerzita v Prešove vo Vydavateľstve Prešovskej univerzityNumber of pages: 194 pagesYear of publication: 2024ISBN:978-80-555-3302-5 (print),Also available as:978-80-555-3294-3 (eBook