Bangladesh Journal of MIS
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What Makes Consumers Impulsive During Online Shopping: Hedonic Vs. Utilitarian Browsing?
Get PDFThe rapid expansion of e-commerce in Bangladesh has ushered in a new era of consumer behavior, particularly in impulse purchases made while shopping online. This study explores the impact of hedonic (pleasure-driven) and utilitarian (goal-oriented) browsing on online impulse buying behavior in Bangladesh’s rapidly growing e-commerce sector. Using an online survey and binary logistic regression analysis, the research reveals that both browsing types contribute to impulse purchases, but hedonic browsing has a stronger influence—68% of respondents reported making impulse buys during such sessions. Gender plays a significant role: 94% of female participants engaged in impulse buying during hedonic browsing, while 69% of males did so during utilitarian browsing. Key factors positively influencing impulse buying include gender, attractive product displays, peer recommendations, credit card availability, and promotional activities. Interestingly, discount offers were found to negatively affect impulse buying. Product preferences also vary by gender—females tend to impulsively buy clothes, apparel, and cosmetics, whereas males are more likely to purchase electronics and gadgets. The study contributes to consumer behavior theory by highlighting the dual influence of browsing types on impulse buying. Practically, it offers insights for e-commerce platforms to design gender-targeted marketing strategies and personalized offers, leveraging social influence and financial tools to boost sales and customer satisfaction. These findings are particularly relevant for businesses aiming to optimize their digital marketing efforts in Bangladesh’s evolving online retail landscape
Influencing Factors of Retweet Intention of Branded Tweet Message
Get PDFThis study examined how Twitter (officially renamed to X) is accepted among Gen-Z users as a marketing tool. This study extended the technology adoption model by including two core motivational factors -intrinsic and extrinsic motivations and examined how these factors influence users’ retweet intention. This study used survey instruments and structural equation modeling to explore and test the factors influencing users\u27 retweet intention of branded tweet messages of 263 participants in 2022. The survey results support that perceived usefulness and ease of use are significantly associated with users\u27 attitudes toward using Twitter (AT) as a marketing tool. The study also significantly validated the addition of intention to retweet (IRT), which is influenced by the attitude toward using Twitter (AT) as a marketing tool. These findings highlight the evolving role of social media platforms in shaping consumer behavior and provide a refined model for analyzing content-sharing motivations, which will help marketers maximize the impact of digital campaigns
Institutional Quality and Foreign Direct Investment in Bangladesh: An Empirical Analysis
Get PDFThe purpose of this paper is to examine the institutional quality and foreign direct investment inflow of Bangladesh. This study focuses particularly on the legal and political institutions to examine the relationship between legal governance, political stability, and voice and accountability in relation to FDI inflow in Bangladesh over the period from 1996 to 2023. The OLS regression is employed for analysing the impact of institutional quality and FDI inflow. Firstly, Principal Component Analysis (PCA) is employed to tackle the dimensionality of institutional quality indicators. Secondly, two principal components, indicating legal institutions and control, and political institutions, are employed to analyse the relationship between different dimensions of institutional quality and FDI. Consistent with institutional theory and transaction cost theory of FDI, the findings suggest that legal governance has a strong positive impact on FDI inflows in Bangladesh. Stronger rule of law and control of corruption attract higher FDI inflows. Interestingly, political stability showed a significant negative correlation with FDI inflow over the study period. This indicates that political stability not accompanied by stronger institutional governance may negatively impact inward FDI. The results highlight the critical role of different dimensions of institutional quality in attracting FDI inflows in an emerging country context. Policymakers should focus on strengthening governance structures, particularly in the areas of corruption control and rule of law enforcement, to foster FDI inflows in emerging countries like Bangladesh. Bangladesh.
A Conceptual Framework for Family Business Strategic Direction in the Bangladeshi Readymade Garments Industry
Get PDF Family business (FB) represents a predominant and influential business form globally, which also plays a pivotal role in Bangladesh\u27s economic landscape. Given that most businesses in Bangladesh are family-owned despite there is a dearth of research in this field. This phenomenon acknowledges a pressing need for research to conceptualize and establish a robust theoretical framework that captures the unique dynamics and challenges in this context. The Readymade Garment (RMG) industry, serving as a linchpin for the country\u27s substantial economic growth in recent decades, particularly within Bangladeshi Family Business (BFB), lacks a dedicated strategic orientation. When BFB in the RMG industry is strategically managed and operated with efficacy over time, they might possess the potential to make substantial contributions to the nation\u27s economy. Recognizing this significance, our novel study, grounded in existing literature, introduces a conceptual framework for the strategic direction of family-owned RMG businesses that could be crucial in guiding BFB. From the implication point of view, this framework aims to guide these businesses towards sustained development, thereby opening avenues for future research in this relevant domain.
An Analysis of the Trade Competitiveness of Non-RMG Sectors of Bangladesh
Get PDFThis study investigates the comparative advantage and competitiveness of Bangladesh\u27s non-RMG sectors. This study focused on the leather and leather-related goods, fish, shrimp, prawn, footwear, and pharmaceutical industries to meet Bangladesh’s export diversification imperative. Applying quantitative methodologies including Revealed Comparative Advantage (RCA), Revealed Symmetrical Comparative Advantage (RSCA), Relative Trade Advantage Index (RTA), Net Export Index (NEI), and Export Market Share (EMS), this study evaluates each sector’s competitiveness spanning from 2001 to 2022. The findings reveal that the jute and jute products, fish and fish items, leather and leather goods, footwear, and bicycle sectors have comparative advantages and overall net competitiveness in international trade. Jute and jute products have the highest competitiveness, but only footwear and bicycles show an upward trend. Bangladesh has a higher comparative advantage in leather hides and skins, which are the raw materials used in the leather-based footwear industry. However, ceramic products, ship-built products, fruits, vegetables, and pharmaceutical products are in a comparative disadvantageous position in the international market. Bangladesh has lost its comparative advantage in fish and fish items over the past two decades. Therefore, policymakers and industry stakeholders can focus on value addition in the footwear, leather, and Jute sectors to diversify the existing export product concentration
An Analysis of the Impacts of Economic Empowerment on the Personal and Professional Lives of Women Entrepreneurs in E-Commerce Sectors of Bangladesh
Get PDFEntrepreneurship significantly influences the economic empowerment of women in Bangladesh. Entrepreneurship helps women by enabling them to exercise control over their financial resources and achieve autonomy to a great extent. Entrepreneurship also fosters social cohesiveness and encourages the creation of employment possibilities by empowering women entrepreneurs to engage in community-focused activities, such as oƯering essential goods and services. Moreover, it allows women to engage in decision-making processes in various spheres of their everyday lives. Although Bangladesh has made significant strides in women\u27s entrepreneurship, it isn\u27t easy to ascertain how these opportunities have facilitated women\u27s empowerment in their personal and professional lives. This research aims to examine the correlation between entrepreneurship and the promotion of women\u27s empowerment in their personal and professional lives. It employs a mixed-methods approach, which combines a quantitative method through a survey and a qualitative method through In-Depth Interviews (IDIs) with women entrepreneurs. By taking a closer look at the challenges women entrepreneurs encounter in their everyday lives, this study offers more inclusive strategies that equalize possibilities for them in the e-commerce sectors of Bangladesh.
Impact of E-Governance in a Developing Country: The Case of E-Mutation in Bangladesh
Get PDFLike other developing countries, the government of Bangladesh has, in the past two decades, prioritized the adoption of e-governance reforms, a notable example of which is e-mutation. The objective of this paper is to perform a holistic assessment of the impact of e-mutation on end-users and service providers by utilizing a framework that incorporates multiple impact assessment criteria for both sets of stakeholders. Exploratory sequential mixed method and quantitative method were used respectively to assess impact on service providers and end-users. Findings indicate that e-mutation has been highly effective in enhancing quality of service and facilitating process improvements, while significantly reducing the scope for corruption. However, the initiative has achieved little success in improving the experience of end-users when interacting with service providers. It has also failed to promote interoperability among the different governmental organs responsible for land administration. The study, therefore, highlights that policy makers in developing countries should prioritize integration at the design stage and behavioral training at the development stage when considering e-governance reforms. It also makes a theoretical contribution by proposing the inclusion of interoperability in impact assessment frameworks for developing countries, since failure to achieve the same is attributable to the weak institutional context of such countries.