UIU Institutional Repository (United International University)
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The Impact of Service Quality and Merchandise Quality in the Formation of Brand Trust and Behavioral Intention in the Context of Fashion Boutique Houses
No full textThis study investigates how consumers’ perception of service quality (SQP) and merchandise quality (MQP) influence brand trust (BT) and, in turn, behavioral intention (BI) within Bangladesh’s boutique fashion sector particularly focusing on Aarong, Yellow, Anjan’s, and Sailor. The research framework draws on the Stimulus–Organism–Response (S-O-R) model and Signaling Theory. These relationships were empirically examined through a quantitative approach employing Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 324 participants through a structured online questionnaire distributed via Survey Monkey. The analysis revealed that both service and merchandise quality significantly and positively influence brand trust and behavioral intention. Furthermore, higher trust levels enhance consumers’ willingness to repurchase, revisit, and engage in positive word-of-mouth communication. The model has a high level of explanatory power, and the level of R² stands at 0.693 in the case of Behavioral Intention and 0.438 in the case of Brand Trust, which satisfies the strength of the theoretical framework. The findings underscore customer confidence and loyalty to the brand in the case of increasing the tangible and intangible dimensions of service. Future studies might be able to apply this model to other cultural or geographic settings, as well as compare online and offline experiences with boutiques or other mediating (such as customer satisfaction or perceived value) variables for better understand the behavioral processes and formation of trust in the changing retail setting
Community-Based Tourism Marketing Practices: A Case Study on Otithi
No full textThis report centers on my academic internship experience, exploring the marketing practices and strategies at Otithi, a community-based tourism (CBT) initiative of BRAC. Otithi promotes sustainable, meaningful travel experiences across Bangladesh. CBT emphasizes the active involvement of local people and preserves their stories, culture, and heritage. Otithi's main target is to empower those local communities through community-based tourism. The objectives of this report are to understand Otithi's marketing practices, analyse its strategies, and examine community-based tourism, identifying the key challenges and strengths of the industry. This report uses a descriptive research methodology, focusing primarily on secondary data from Otithi's website and social media. The main findings of the report are that Otithi combines storytelling, influencer marketing, digital marketing, and event participation to build a strong, meaningful, and responsible tourism brand in Bangladesh. The report recommends that Otithi invest more in awareness-building campaigns and event activations. So, people could learn more about Otithi and its goals and objectives. Otithi has successfully established a solid base in CBT marketing, raising customer awareness, expanding its destinations, and developing a stronger digital and traditional presence that could further enhance it, positioning it to play a leading role in reshaping the country's tourism landscape
Life Cycle Costing and Environmental Impact of Green Tiger Electric Two-wheeler in Bangladesh
No full textThis internship report analyzes the life cycle costing and environmental impact of the Green Tiger Electric Vehicle Two-Wheeler. The report primarily discusses the acquisition costs (purchase price and registration fee), operating expenses, maintenance costs, battery usage, and replacement costs of two-wheeler electric vehicles. It also examines the significant environmental impact of electric cars.
This report calculates the life-cycle cost of a two-wheeler electric bike by combining the purchase price, registration fee, operating costs, maintenance costs, and battery costs. In the case of Environmental Impact Analysis, we have analyzed the environmental impact of electric vehicles, including reduced air and noise pollution and reduced dependence on fuel.
This report shows that, in life-cycle costing, the overall cost of Green Tiger's electric two-wheeler is lower than that of petrol bikes, including purchase price and maintenance costs. In terms of environmental performance, electric bikes emit zero carbon emissions compared to petrol bikes and significantly reduce noise pollution.
The government needs further to reduce the registration fee for Green Tiger Electric Vehicles, install charging stations in various locations, and provide subsidies for electric vehicles to encourage more people to use them and further reduce harmful environmental impacts
The Adoption of ChatGPT in Bangladesh in the Lens of UTAUT2
No full textThe use of AI tools like ChatGPT is growing quickly around the world, including in Bangladesh. This study explores what factors influence people in Bangladesh to accept and use ChatGPT. To understand this, the research uses the UTAUT2 model, which includes important factors such as Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), Price Value (PV), Personal Innovativeness (PI), Habit (HT), and how they impact Behavioral Intention (BI) and Actual Usage (AU).
Data was collected from 342 people who have experience using ChatGPT. The responses were analyzed using a method called Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results showed that all the factors had a positive and significant effect on users' intention to use ChatGPT. Also, Habit and Behavioral Intention had a strong and direct impact on the actual use of the tool. The R² values show that the model explains 53.7% of behavioral intention and 64.8% of actual use, which is considered strong.
This research gives useful insights for teachers, developers, and policymakers to understand what encourages people to use ChatGPT. It shows that people are more likely to use ChatGPT if they believe it is helpful, easy to use, enjoyable, and valuable. The study also suggests that people who are curious about new technology or use ChatGPT regularly are more likely to keep using it.
Overall, this study helps explain how and why people in Bangladesh are adopting ChatGPT. It also opens the door for future research to explore more factors like trust, privacy, and personal concerns in the use of AI tools
Procurement Process of Unimart Limited
No full textThis internship report presents an in-depts analysis of the procurement process of Unimart Limited which is a premium retail brand operating under the United group. This report is based on a three-month internship in the procurement Department which is primarily focusing on the Lifestyle category and the objective of the report is connect academic knowledge with practical procurement operations.
This report provides detailed insights into Unimart structured and ERP-integrated procurement framework, vendor negotiation, new code creation, price change procedure and promotional planning. Working closely under the supervision of the procurement manager, the intern actively participated in the real-time use of ERP software and Microsoft Excel that enabled effective inventory tracking, sales tracking, reporting and promotional executions.
This report also presents a comparative analysis of procurement practices at Unimart with Walmart (international) and Shwapno (national), offering valuable insights into best practices, technological integration and supply chain agility. A SWOT analysis has been shown about Unimart’s procurement system, highlighting strengths such as centralized ERP, skilled manpower, and customer-centric sourcing. However, challenges like limited geographic outlets, forecasting errors and ERP dependency are noted.
The report concludes Unimart’s procurement strategy is robust and aligns with its broader business objectives, but it also has opportunities to enhance operational agility and competitiveness through strategic technological upgrades and process refinement.
Overall, this internship at Unimart provided a practical exposure to real-world procurement practices in a dynamic retail setting. The experience deepened the intern’s understanding of supply chain management, ERP systems, vendor relations and data driven decision making skills that are essential for a successful career in business operations and procurement management
Export Procedure of Palmal Group of Industries
No full textThis internship report focuses on the export procedures of Palmal Group of Industries, a leading RMG manufacturer in Bangladesh. As part of the Bachelor of Business Administration (BBA) program at United International University, I had the opportunity to complete a three-month internship in the commercial department of Palmal Group. The objective of this internship was to gain hands-on experience and develop a practical understanding of the company’s export operations.
During the internship, I was actively involved in several key functions, including data entry on Mexport, creating invoice for buyers, creating EXP ( Export permission from Bangladesh Bank), preparation of bank submission documents, booking submission for buyers, bank submission data entry and supply declaration preparation. These responsibilities gave me valuable exposure
to the export workflow of a large scale RMG exporter, enhancing my knowledge in areas such as documentation, communication with buyers and bank and international trade processes. Palmal Group founded in 1984 by the late Engr. Mr. Nurul Haque Sikder, is one of the most prominent textile and garment industries in Bangladesh. It has earned recognition for its operational excellence, CSR initiative and global competitiveness. The company’s vision is to become the leading supplier of quality apparel products and it operates through a vertically integrated manufacturer system with services including knit fabrics, printing & embroidery, trims
& accessories and ready made garments. This report outlines my internship experience, highlights the operational strengths and
weaknesses observed and provides a detailed analysis of palmal’s export procedures. It concludes with recommendations for enhancing operational efficiency and streamlining the documentation process. Overall, the internship provided a solid foundation in supply chain management, procurement and logistics, bridging the gap between academic learning and professional practice
Internship Report on Supply Chain Practices at HearLife & Hearing Aid Center
No full textThe object of this report is to analyze the Hear Life and Hearing Aid Center’s supply chain management activities and find out its strengths, weaknesses, opportunities, and threats. I worked for ten weeks during this time, collecting data and discussing it with staff and the CEO of Hear Life to develop this report.
This report carries various information about supply chain activities, services, products, and accessories of Hear Life. This report includes information about the hearing aid industry in Bangladesh and the hearing aid market there. The data will help to understand the overall hearing sector positions in Bangladesh, the activities of hearing aid service providers, the services for patients, and the hearing aid devices to cover hearing loss.
The study’s main focus is to learn more about the supply chain management’s regular operations of the hearing aid organization, Hear Life & Hearing Aid Center. The study focuses on how the organization handles its sourcing, procurement, import, storage, inventory, and distribution. How they deliver their hearing aid devices to their nationwide dealers. My ten-week internship period is limited, as the scope of data collection and analysis without confidentiality issues also prevents sensitive data from being widely used.
While Hear Life has established itself as a reliable brand with its global warranty, unique extended warranty options, and free after-sales services, it faces operational challenges due to the absence of automated inventory systems, limited warehouse space, and dependency on third-party logistics. The report highlights how these challenges can impact dealer coordination and customer experience.
Hear Life needs to invest in digital marketing strategies to increase its visibility and clientele, develop a dealer monitoring system, and deploy automation tools to enhance its supply chain. By implementing these adjustments, Hear Life can maintain its high level of efficiency, build consumer confidence, and become a significant player in Bangladesh's growing market for hearing aids
Internship Report on “Application of ERP System in Anwar Group: Accumulation of accounting information to form different business decisions by management”
No full textThis report documents the internship experience (February 26–May 31, 2025) in the Corporate Management Accounting department of Anwar Group, Bangladesh. The study investigates how Anwar Group leverages its Anwar Enterprise System (AES) ERP platform to transform accounting data into strategic business decisions, focusing on its Building Materials Division (cement, steel, polymers, galvanized products)
General Banking at the Gulshan Branch of Mutual Trust Bank PLC (MTB)
No full textThe financial sector in Bangladesh is rapidly modernizing, with banking becoming more interconnected and accessible to all departments, making it faster and more convenient.
Mutual Trust Bank Plc, a third-generation private bank in Bangladesh, began operations in 1999 and operates from its Corporate Head Office in Dhaka, managing its financial operations through 158 branches and sub-branch facilities.
This report provides an overview of MTB Gulshan Branch, which includes General Banking and the Advance Department, and its operational environment.
In this report, I also detail my three-month internship at MTB Gulshan Branch, outlining my responsibilities and valuable lessons learned from my supervisor, coworkers, and colleagues, as well as the valuable lessons I gained during my time there.
I have detailed my experience working with real clients and the challenges I faced during my three months at an organization, five days a week. I have also expressed my understanding of the difference between my expectations and the reality of working for an organization
Enhancing Business Assurance through Efficient Supply Chain Management at INTERTEK
No full textThis report presents the major findings and conclusions of the study I conducted during my 6-month internship at Intertek Bangladesh. The internship began on 22nd December, 2024. As a Supply Chain Management student, I worked in the Supply Chain and Sales-Operations department at the company's head office in Dhaka. I sought to explore the intrinsic value of successful supply chain management in fostering consumer confidence in Bangladesh's export-driven economy. Intertek Bangladesh was established in 2000, and it is a major player in the Bangladesh quality assurance landscape. The company's structure, aligned with global quality, safety, and sustainability measures, is specialized, especially in the textile and Ready-Made Garment (RMG) industries. They can achieve this through their ATIC system, which stands for assurance, testing, inspection, and certification.
During my internship, I worked across major supply chain functions. I used digital applications, the Global Supply Chain Compliance (GSCC) platform, and Salesforce Lightning, and organized data audits and vendor relationships. I also managed inventory. These instruments were essential for ensuring the smooth execution of audit duties and compliance with the rules. They also provided the customers with a fair picture of their supply networks. This exercise made me understand the prevailing environment of supply chain management within a global corporate environment. Formal communication, time management, and collaboration are just a few of the professional skills I honed. Nonetheless, it must have strategic areas of focus, and this is what I understood during the internship. The company needs to expand its sustainability audit services and hire more programmers to improve employee welfare and reduce workload.
Generally, the internship was meaningful. It provided a clear idea of how an excellent supply chain and quality assurance strategies can be used to expand the company's international business. Intertek has remained fast, accurate, and reliable among players in Bangladesh's industrial development. The company has helped target achieving international quality and product integrity in the country