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Drivers of supply chain performance of retail chain stores: moderating effect of strategies
No full textDoctor of Philosophy in MarketingRetail supply chain management has gained much importance as there is paucity of empirical findings related to the predictors of supply chain performance of retail chain stores. The objective of this study is to explore important drivers of supply chain performance of retail chain stores in Bangladesh. The study uses responsiveness and efficiency of retail supply chain as the performance measures. Five supply chain drivers namely suppliers’ role, use of IT, inventory management, transportation management and finally coordination have been explored as the determinants of retail supply chain performance. On the other hand two types of supply chain strategies have been tested as the moderators in this study. Agile supply chain strategy is tested as a moderator in the relationship between supply chain drivers and retail supply chain responsiveness while lean supply chain strategy is tested as a moderator in the relationship between supply chain drivers and retail supply chain efficiency. Data for the study have been collected through a
structured questionnaire survey using cluster sampling method of probability sampling.
Partial Least Squares Structural Equation Modeling (PLS SEM) technique with smart PLS
2.0M3 software has been used for data analysis. The study reveals that suppliers’ role, use
of IT, inventory management and coordination among other departments are the significant
contributors of retail supply chain responsiveness. On the other hand retail supply chain
efficiency is found to be significantly and positively influenced by coordination, inventory
management, transportation management and use of IT. The findings also show that agile
supply chain strategy moderates the relationship between suppliers’ role and use of IT with
retail supply chain responsiveness. The results of moderating effect test again show that
lean supply chain strategy moderates the relationship between coordination and
transportation management with retail supply chain efficiency. This research has
implications both for business organizations and theoretical aspects with an interest in
examining the determinants of retail supply chain performance. A framework has been
developed incorporating the findings of this study to complement the theoretical gap of
retail supply chain management. The framework is named as SIITCOS, which stands for
suppliers, inventory management, information technology, transportation management,
coordination and strategies. The five supply chain drivers have been proposed here as the
building block of supply chain performance of retail chain stores and strategies are here to
increase performance. Therefore, the outcome of this study enriches the retail supply chain
management literatures by proposing a new framework which can be helpful for the
retailers to manage their supply chain
