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O. P. Jindal Global University

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    9782 research outputs found

    Borderland Poetics Against New Colonialisms

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    This entry investigates borderland poetics as frameworks for anticolonial resistance against India’s evolving neocolonial structures. Analyzing contemporary poetry from Assam, Kashmir, and Adivasi regions in central India, it examines how these works critique ethnonationalism, extractive capitalism, and enforced cultural erasure. The entry demonstrates how these poetic practices construct counter-hegemonic narratives, reframe cultural heritage and identity beyond nationalist boundaries, and advance new terms for anticolonial resistance in the contemporary conjuncture

    Engaged to Gain: how psychological needs drive integrative benefits via online customer engagement

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    Online Brand Communities (OBCs) are powerful platforms for fostering customer participation, retention, and engagement. However, existing research on online customer engagement (OCE) often underexplores the role of fundamental psychological needs. This study addresses that gap using a mixed-methods approach. Study 1 (qualitative, phenomenological) identifies three key drivers of OBC engagement—social needs, status needs, and the need for validation. Study 2 (quantitative) integrates Self-Determination Theory (SDT) and Social Exchange Theory (SET) to develop and test a model linking these needs to personal and social integrative benefits via OCE, using data from 416 Indian users analysed through PLS-SEM. The results show that social needs and the need for validation significantly drive OCE, which in turn substantially influences both benefit types. OCE fully mediates the relationship between need for validation and personal-integrative benefits, and partially mediates the effect of social need on personal-integrative benefits and social-integrative benefits. Additionally, OCE partially mediates the relationship between need for validation and social-integrative benefits. The study contributes to the CE literature by offering a unified SDT–SET framework that captures both the motivational and relational dimensions of engagement and reconceptualises the need for validation as a key antecedent of OCE. Managerially, it highlights the need for brands to focus on fostering social connection and affirmation, rather than status-based incentives, to build more meaningful and enduring community relationships

    Nakshatras : marketing auspicious time

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    BIT-ing the Bullet: striking a balance between consolidation and divergence in investment law

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    This paper delves into the complexities of international investment law, focusing on the interplay of convergence and divergence within Bilateral InvestmentTreaties (BITs) and their collective impact on global investment regulation. It examines the paradox of near-uniform BIT provisions forming a de facto multilateral framework despite states’ continued reluctance toward a comprehensive multilateral agreement. Highlighting the power imbalances between developed and developing nations, the paper explores challenges in reconciling investor rights with public interest, emphasizing the potential of a balanced approach over a binding global treaty. Additionally, it discusses the prospects of a Multilateral Investment Court (MIC) as a solution to enhance legal consistency and uniformity across international investment disputes. Through analysis of past multilateral attempts and the evolving role of MICs, the paper proposes a path forward to address fragmentation and establish a coherent framework in international investment law

    Game Tactics and Strategy Optimization Through AI and Machine Learning

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    This chapter explores the transformative role of artificial intelligence (AI) and machine learning in optimizing game strategy within sports. By analyzing historical game data, AI enhances tactical decision-making, player development, and realtime adjustments during competitions. The integration of predictive analytics allows teams to anticipate future performance trends and adapt strategies accordingly, while AI powered tools foster personalized training regimens and injury prevention. Furthermore, the collaboration between AI and human insight encourages a dynamic partnership that enriches coaching and gameplay. Despite its benefits, ethical considerations regarding data privacy, fairness, and competitive integrity must be addressed to ensure responsible AI use. As these technologies become more accessible, they will democratize strategy optimization, empowering teams at all levels. This chapter ultimately highlights the potential of AI to reshape the landscape of sports, driving innovation and improving overall performance

    RPA in Banking and Finance

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    Robotic Process Automation has revolutionized the banking and finance industry by automating routine, time-consuming tasks, thus increasing efficiency, accuracy, and adherence to regulatory requirements. The chapter then discusses the RPA functionalities in numerous financial processes, such as transaction monitoring, customer onboarding, and reporting towards regulatory compliance, along with the essential benefits-such as savings, reduced errors, and scalability. It further elucidates the interfacing of RPA with other advanced technologies, AI, and ML, for predicting a future of hyper-automation and more customer-centric solutions. The chapter further delineates the problems in the implementations of RPA, such as interfacing RPA with legacy systems, issues with data security, and employee adaptation. In banking and finance, RPA will be much more pronounced in deeper automation capabilities, more fluid customer experiences, and a hybrid human-robot workforce. The ever-growing reliance on RPA will make its users stand out against the increasingly digital financial environment

    Exploring the Landscape: Israel Studies in Non-Western Contexts

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    As the field of Israel Studies continues to evolve and gain prominence in academic circles, it is crucial to examine its status beyond its traditional places of growth in North America, Europe, and Israel. This roundtable brings together a diverse group of experts to explore the current state of Israel Studies globally. It offers diverse insights into the unique challenges, opportunities, and contributions emerging from their positionalities. This comprehensive discussion of Israel Studies beyond the traditional Western context explores how scholars, institutions, and communities engage with and contribute to the field in regions marked by distinct geopolitical, cultural, and historical conditions

    Clinical legal education in South Asia

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    This chapter contains interesting and important accounts of CLE in four South Asian countries – Bangladesh, Bhutan, India and Pakistan. These countries deliver a broad range of clinic activities, from mandatory courses to volunteer activities and mooting. Many clinics involve community outreach and are delivered through partnerships with civil society organisations, often with support from external funders, with the aim of becoming catalysts for social change. Some clinics have faced opposition from the practising legal profession and most face funding challenges

    Value co-creation: A metatheory unifying framework and fundamental propositions

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    Purpose Value co-creation (VCC) represents actors’ joint, communal or shared value-creating processes. However, while existing research has advanced important VCC-based insight, the use of differing metatheoretical lenses to study VCC incurs a risk of theoretical fragmentation, thus potentially hampering this research stream’s continued development. We, therefore, undertake an in-depth review of the corpus of VCC research that focuses on its common conceptual underpinnings as anchored in differing perspectives. Design/methodology/approach To explore this objective, we undertake an extensive review of extant VCC literature, based on which we develop an integrative conceptual framework of VCC. Findings We propose an integrative, metatheory-unifying definition and framework of VCC that reflect its core hallmarks and dynamics across its adopted theoretical perspectives. Based on the framework, we also derive a set of fundamental propositions (FPs) that synthesize VCC’s core tenets. Research limitations/implications VCC conceptualizations grounded in differing metatheoretical perspectives reveal the concept’s core interactive, value-creating nature across metatheoretical perspectives. Though VCC emanates from interactivity between any actor constellation, unifying different metatheories of VCC uncovers important insight. Practical implications The study suggests that for effective value co-creation, managers need to establish agreed-upon institutional arrangements, facilitate positive actor relationships and experiences and address challenges like collaboration, transparency, empathy and skill development while ensuring that affective, cognitive, economic and social dimensions of success are met for all actors involved. Successful initiatives require seamless communication, mutual understanding, cost-benefit favorability and public recognition of contributions. Originality/value Given VCC’s rising strategic importance, a plethora of studies have investigated this concept from differing metatheoretical perspectives, yielding potential VCC-based fragmentation. Addressing this gap, we take stock of the VCC literature with a view to distilling the concept’s core, trans-metatheoretical hallmarks, as synthesized in the proposed framework and FPs of VCC

    Quo Vadis, Your Honour? It is time to fix the judicial conduct crisis before it is too late

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    WHILE the current impeachment motion against Justice Shekhar Kumar Yadav has captured public attention, it merely symptomises a deeper institutional malaise. Unfortunately, this is neither the first nor the last of such judicial conduct-related controversies. The judiciary has had more than a fair share of such controversies in recent years. However, whenever such controversies unfold, public discourse often fixates on individual controversies and their immediate ramifications, overlooking the fundamental regulatory vacuum that enables such misconduct to persist. The absence of robust accountability mechanisms has created a permissive environment where judicial impropriety, political and ideological partisanship, and, in some cases, corruption flourish unchecked. Therefore, the judicial conduct crisis that we are witnessing stems not from isolated incidents but from systemic failures in judicial oversight— a problem that demands urgent structural reforms rather than mere case-by-case firefighting, as we can see unfold in the case of Justice Yadav

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