Nnamdi Azikiwe University Journals
Not a member yet
5579 research outputs found
Sort by
MARKETING PRACTICES OF MEGA CHURCHES IN NIGERIA
No full textThis study sought to unveil the marketing practices of megachurches in Nigeria. The paper in particular, seeks to ascertain the influence of Pastors’ message, worship centers ambience, church promotion activities and Pastors’ people management style on church attendance. This study adopts a quantitative research design. The study population consist of the entire Pentecostal church members in Yenegoa metropolis, Bayelsa state. Members of Living Faith Church and Salvation Ministries Yenegoa were the accessible population. Three hundred copies of the research instrument were administered while 230 copies were retrieved. Using SPSS 26, the collated data were analyzed with descriptive statistics while the formulated hypotheses were tested with one-way ANOVA, Pearson correlation and simple linear regression at 5% level of significance. The study reveals that all the drivers of church attendance has positive and significant influence on church attendance. Moving forward, the paper recommends among others that churches discourage the use of doubtful and deceitful testimonies to attract members. The paper concludes that church deployment of marketing principles would enable it achieve its growth objective.  
DIGITAL SKILLS AND INDUSTRY RELEVANCE: A REBRANDING IMPERATIVE IN NIGERIA
No full textIn today\u27s rapidly evolving economic landscape, Nigeria\u27s industries face significant challenges in remaining competitive and relevant. The acquisition of digital skills has become a crucial factor in determining industry relevance, and rebranding efforts must prioritize digital literacy to stay ahead. This opinion paper argues that acquiring digital skills is essential for industry relevance in Nigeria and that rebranding efforts should prioritize digital literacy to remain competitive. The paper begins by highlighting the importance of digital skills in modern industries, discussing their role in enhancing productivity, innovation, and competitiveness. It then examines the current state of digital skills in Nigeria, revealing significant challenges and limitations, including a gap between the demand for digital skills and the available talent pool. The paper argues that rebranding efforts must prioritize digital literacy to increase competitiveness and relevance, providing examples of successful rebranding efforts in other countries and industries. The paper concludes by emphasizing the importance of digital skills and rebranding in Nigeria\u27s future, calling on policymakers, industry leaders, and individuals to prioritize digital skills development and rebranding efforts. Specific recommendations are provided, including developing digital skills training programs, investing in digital infrastructure, and encouraging industry-academia partnerships. By prioritizing digital skills and rebranding, Nigeria\u27s industries can remain competitive, drive economic growth, and enhance the country\u27s global relevance. 
DIGITIZATION FOR PERFORMANCE IMPROVEMENT: A CASE STUDY OF NIGERIAN BANKS
No full textThis study examined the impact of digitalization on the performance of commercial banks in Nigeria using panel data from 2012 to 2022. The research adopted an ex post facto and quantitative research involving secondary form of data. It focused on how mobile banking, total assets, and non-performing loans influence return on assets (ROA). Employing descriptive statistic, panel least square, cross-sectional dependent test, fixed and random effects models, the findings indicate that digitalization generally enhances bank performance. However, results vary depending on scale and infrastructure costs. Mobile banking initially shows a positive effect on ROA, but fixed effects suggest a slight negative impact possibly due to cost implications. Total assets also exhibit mixed outcomes. The study underscores the need for strategic digital adoption that balances efficiency with cost management. Key recommendations include investment in secure digital infrastructure, continuous staff training, and increased public awareness on data protection to sustain profitability and customer trust. 
EXAMINING THE INTERPLAY BETWEEN NIGERIAN UNIVERSITY ONLINE WEBSITE PRESENCE AND STUDENT ENROLLMENTS
No full textThis study examined the relationship between Nigerian university websites and student enrollment decisions in Ebonyi State, Nigeria. Guided by the Technology Acceptance Model (TAM) and other related constructs, the research developed hypotheses aligned with specific objectives. A survey research design was adopted, and data were collected from 296 respondents using a structured questionnaire. The data were analyzed using multiple linear regression with the aid of the Statistical Package for Social Sciences (SPSS) version 15.0. The results revealed that the perceived enjoyment of higher education institution (HEI) websites had a significant positive effect on students’ intention to use them. Conversely, the information quality of HEI websites exhibited a negative but statistically insignificant effect on usage intention. Notably, the system quality of HEI websites had a significantly negative influence on students’ intention to use the websites. However, facilitating conditions for HEI website usage significantly enhanced students’ intentions to use them for enrollment purposes. These findings suggest that students’ willingness to adopt educational technology is more influenced by perceived enjoyment and ease of use than by the technical aspects of the system. Consequently, universities and marketers should emphasize engaging and user-friendly website features when deploying digital platforms. The study recommends removing barriers to technology adoption by ensuring the availability of resources such as online assistance, appropriate hardware and software, reliable internet access, user training, and technical support. 
SUPPLY CHAIN DISRUPTIONS AND CAPITAL RESILIENCE IN THE NIGERIAN AGRICULTURAL INDUSTRY
No full textThis study investigated how supply chain disruptions impact capital resilience in Nigeria\u27s agricultural sector, focusing on three dimensions namely, supply chain orientation, risk management, and resource configuration capabilities. Using a cross-sectional survey design, data were collected from 369 employees across production, procurement, logistics, marketing, and warehousing departments of Okomu Oil Plc and Presco Plc in Benin City. The study used the questionnaire as an instrument to elicit primary data from the respondents. The reliability of each questions for each variables were ascertained with chroncba alpha values, 0.84, 0.83, 0.92 and 0.86 respectively. Descriptive and inferential statistics were employed for analysis. Findings reveal that supply chain orientation and risk management significantly enhance capital resilience by improving integration, coordination, and proactive risk mitigation. However, resource reconfiguration capabilities showed no significant impact, suggesting flexibility alone is insufficient without broader strategic alignment. The study recommends strengthening supply chain collaboration, visibility, and redundancy to bolster resilience. Additionally, firms should invest in robust risk management frameworks, including regular assessments and contingency planning, to mitigate disruptions effectively. These insights highlight the importance of holistic supply chain strategies in Nigeria’s consumer goods sectors, emphasizing proactive measures over reactive resource adjustments.  
CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF THE NIGERIAN AVIATION SECTOR
No full textDue to competition that is evolving in Nigerian aviation industry and the need to build relationship with customer has results in the aviation sector’s quest to device effective marketing communication elements to generate satisfaction. This study investigated the impact of marketing communication on customer relationships on the selected aviation businesses in Lagos state. The study employed an exploratory research design. The study further utilized a survey method with questionnaires to collect primary data from domestic customers of the chosen airlines. The sample size of 246 was determined using Godden (2004) model as a result of infinite nature of the population of the study and multistage sampling techniques was also used. A total of 150 copies of questionnaires were gathered for data analysis from the 246 copies of questionnaires distributed. Standard multiple regression was employed to analyze the data. The findings indicated that advertising showed a significant relationship with customer relationships (β = .227, t = 2.015, p < .011), and sales promotion also exhibited a positive and significant relationship with customer relationships (β = 0.412, t = 1.925, p = .005). The study concluded that implementing effective marketing communication elements such as advertising and sales promotion by aviation service providers enhances the relationship between the firm and its customers by facilitating interaction between customers and the service providers. The study recommends that aviation service providers should formulate their communication strategies to raise awareness, stimulate interest and desire, and prompt actions among customers toward their services. This approach aims to establish robust customer relationships capable of enduring the dynamic business environment and enhancing customer satisfaction. 
A Computational Tool for Local Gravimetric Geoid Determination Using Least Squares Collocation
No full textThis study presents a computational tool (TUIDOTA), for determining local gravimetric geoids using Least Squares Collocation (LSC) techniques, essential for geodetic applications. The geoid provides a reference surface for determining the height of the earth\u27s surface. The study focuses on evaluating the potential of the tool within Akure South Local Government Area in Ondo State of Nigeria, representing mountainous terrains. High-quality terrestrial gravity data, geopotential, and digital elevation models were used. The developed tool facilitates the selection between SLSC and NSLSC, making computations and output visualization straightforward. Results included geoidal undulations, processing time, and geoidal maps. For the pairwise comparisons of geoidal undulation, this indicates that the difference between (SLSC) and (NSLSC) techniques is not statistically significant, having a mean difference of -0.020m (SE = 0.036m, p = 0.567) and a 95% confidence interval of [-0.090m, 0.049m]. This result remains consistent under a 99.9% confidence interval, which spans [-0.137m, 0.097m]. However, for processing time, there exists a highly significant difference between the two techniques. The SLSC technique was 30.459 seconds faster than the NSLSC (SE = 0.000, p = < 0.001) , with a confidence interval of [-30.459, -30.459] in terms of both 95% and 99.9% levels. Also, using the GGM dataset for both approaches, the standard deviations for both approaches yielded 1.538476m and 1.538454m respectively. Furthermore, using the DEM dataset for both approaches, the standard deviations for both approaches yielded 0.943200m and 0.943198m respectively. TUIDOTA proved to be effective, accurate, economical, and user-friendly, and it is hereby recommended for local geoid determination
Comparative Analysis and Accuracy Assessments of Terrain Heights Determination Towards Effective and Accurate Heights Measurements in Construction Works
No full textEngineering and construction works require precise height or elevation determination, and providing such essential information is in the purview of geomatics engineers. Oftentimes, civil engineers are less concerned and mostly oblivious of the choice of method employed in the acquisition of such data but are more particular about the accuracy, time limitation and cost implication whereas, some of such engineering and construction works may require lesser accuracy. This study therefore attempts a comparative analysis and accuracy assessment of height determination by trigonometric heighting, stadia and tangential tacheometric methods relative to reference data acquired by spirit levelling operation. Thirty fixed points were selected and their elevations were determined using the afore-mentioned methods. Statistical analytical tools were employed for the comparative analytical process. The results analysis indicates that the three (3) methods –– trigonometric heighting, stadia and tangential tacheometric methods –– gave 0.077, 0.172 and 0.117 standard deviations and 0.017, 0.038, and 0.029 RMSE respectively. Thus, it can be inferred that Trigonometric heighting is more accurate relative to the other two (2) methods. However, a one-way ANOVA test shows P-value of 0.1102 as against F-Critical value of 3.1013. This reveals that there is no significant difference in the mean of the heights obtained by the three methods. Hence, the major mitigating factors which should influence the choice of any of the three (3) methods are time limitation and cost implication but not necessarily accuracy
A GIS-Based Spatial Distribution Analysis of Road Traffic Accident Black Spots in Zaria, Kaduna State
No full textThis study analyzed the spatial distribution of road traffic accident black spots in Zaria, Kaduna State, using data from the Federal Road Safety Commission (2006 – 2014) and field surveys. Accident locations were mapped using ArcGIS 10.1 with Kernel Density Estimation to identify high-risk zones. Results revealed black spots along Zaria-Kano Road (Yan Karfe, Dogarawa, Zabi, Anur Mosque) and Zaria-Sokoto Road (Polo Field, MTD, Palladan, Zango). The highest concentration of accidents occurred between 2012-2014, with 85% of fatalities along Zaria-Kano Road. Black spots were associated with poor road design and condition. The study recommends improved road infrastructure and emergency healthcare services at critical points
Effects of biodegraded breadfruit husk on the growth performance, carcass and organ characteristics of broiler finisher
No full textThe study was conducted to evaluate the growth performance, carcass characteristics, and internal organs of broiler finishers fed with graded levels of biodegraded breadfruit husk. This study was conducted at the Poultry Unit of the Department of Animal Science, Faculty of Agriculture, Chukwuemeka Odumegwu Ojukwu University, Igbaraim campus. A total of one hundred and twenty broiler chickens were used for this experiment. The birds were allocated into four treatments with thirty birds per treatment, ten birds per replicate. The birds were fed graded levels of biodegraded breadfruit husk (BBFH) (0, 100, 75, 25 %). On the 42 days of the experiment, the 120 birds were starved for 12 hours; two (2) birds per treatment closest to the mean were selected from each of the replicates, tagged, slaughtered, and scalded at 55°C for one minute and dressed to evaluate the carcass characteristics and internal organs. Data were subjected to analysis of variance (ANOVA), and significant means were separated using least significant difference (LSD). The result showed that the feed intake, body weight gain, and feed conversion ratio of the birds showed no significant difference (P>0.05). The analysis also, for carcass characteristics and organ properties, showed that there was no significant difference (P>0.05) in most of the parameters except the live weight, shank, and abdominal fat, which were significantly different (P<0.05). The intestine weight was influenced (P<0.05) by the experimental diets. Thus, BBFH can be used in broiler diets without any deleterious effect on carcass quality and internal organs and can be included up to 16% in the diet of broiler chicken to enhance growth