Nnamdi Azikiwe University Journals
Not a member yet
5579 research outputs found
Sort by
CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER RETENTION IN THE NIGERIA BROADCAST INDUSTRY: A STUDY OF ANAMBRA STATE.
No full textCustomer relationship management (CRM) is an emergent phenomenon that has attracted many researches over the past two decades. These studies have concentrated on hospitality, banking, and other service industries but not much in the broadcasting industry. There is a great deal of confusion among business operators as to what CRM is; while some see it just the technology, other see it as a process. Still others see the phenomenon just as one of firm strategies. Thus, the main objective of this study is the Influence of Customer Relationship Management on Customer retention in the broadcast Sub-Sector in Nigeria with emphasis on Anambra State. The variables/constructs used in the study are customer orientation, customer data, customer information processing and ease of use of website. All the staff of identified broadcast organisation in Anambra State: federal, state and private constitute the population which is unknown. The study was based on a sample of 140 respondents of which 117 responded and were analysed. Questionnaire was used to collect data which were analysed using multiple linear regression with the aid of Microsoft excel add-on 2019. The analysis show that all the four IVs were statistically significant. Recommendations were made especially on the ease of website for managing the customers and retaining them for enhanced operation of an organisation
ILLEGAL TAXATION VERSUS TAX HOLIDAY: IMPLICATIONS ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN AWKA, ANAMBRA STATE
No full textThe study examined the effect of illegal taxation and tax holiday on the performance of Small and Medium Enterprises in Awka South Local government area of Anambra State, Nigeria. Specifically, the study ascertained whether concise implementation of tax holiday willsignificantly affect the performance of Small and Medium Enterprises. It also examined the measure of effect that illegal tax practices by Touts have on the performance of Small and Medium Enterprises. The descriptive survey research design was adopted while a total of one hundred and nineteen (119) respondents were sampled from a population of one hundred and sixty eight (168) Senior staff and Personnel of Finance Departments of eleven (11) selected Small and Medium Enterprises in Awka South Local Government Area of Anambra State, Nigeria using the stratified sampling technique. The primary data for this study were collated through structured questionnaire and consequently analysed using simple linear regression analysis statistical tool. Results obtained showed that conciseimplementation of tax holiday will have significant and positive effect on the performance of SMEs in Awka South Local Government Area of Anambra state (p-value = 0.000). It however observed that the measure of effect of illegal taxes by Touts on the performance of Small and Medium Enterprises in Awka south local government area of Anambra state was not only negative but the extent of such negative effect was statistically significant (p-value = 0.031). The study therefore concluded that tax incentives can encourage SMEs to reinvest its retained earnings if not forcefully taken away from it by way of illegal taxation towards achieving commendable expansion of such small businesses that lead to more job creation, and sustainable contribution to the local economy. Therefore, addressing corruption in tax administration will improve transparency and accountability, and promote ethical business practices that supports sustainability and growth of SMEs. As a result, it was recommendedthat government should consider providing more tax holidays to SMEs to encourage their growth and development. It was also recommended that government should take strict measures to curb the illegal activities of touts and protect SMEs from such illegal taxes
EFFECTS OF SUSTAINABLE MARKETING ON BRAND EQUITY IN THE COSMETIC INDUSTRY IN AWKA, ANAMBRA STATE.
No full textMarketers strive to increase brand equity with reference to their products and services in the market. However, it has been observed that low price does not work favourably for a company if it is infamous for non-sustainability. These assets can be grouped into four dimensions: brand awareness, perceived quality, brand associations, and brand loyalty. This work dwelt on sustainability marketing and brand equity in the cosmetic industry. It was based on consumers of cosmetics in Awka, the capital of Anambra State, Southeast Nigeria. The study adopted cross sectional survey and questionnaire was used to collect data from select consumers of cosmetics in Awka metropolis. The sample used was 107 respondents and was based on the number of cases of independent variables. Data collected were analysed with ordinary least squares (OLS) multiple linear regression analysis with the aid Microsoft Excel 2019. This study found that perceived sustainability, social identity of the brands and social transformations have significant positive relationship with brand equity. The implications of the findings were discusse
INSECURITY SITUATION AND HUMAN RIGHTS VIOLATION IN NIGERIA: A CRITICAL DISCOURSE
No full textThis study attempts to have a critical discourse on insecurity situation and human rights violation in Nigeria. It appraised the extent herders-farmers clash stimulates insecurity and human rights violation in Nigeria. This study is a qualitative research which focused on the secondary method of eliciting data from existing sources. The study reveals, among others, that herders-farmers clash have significant positive effect on human rights violation in Nigeria. The study conclude that government and other relevant stakeholders have not taken appropriate proactive measures to tackling herders-farmers clash and other human rights abuses and violations in Nigeria. The study recommends for a better synergy between the government at all levels and other relevant stakeholders in legislating and implementing anti-open grazing laws to curtail herders-farmers clash
CONFLICT MANAGEMENT IN ORGANIZATIONAL PERFORMANCE IN THE ANAMBRA STATE MINISTRY OF WORKS, AWKA.
No full textConflict should not always be seen as something undesirable but rather as a necessary outcome that can bring positive consequences if properly managed. This study examined conflict management and organizational performance in Ministry of Works Anambra State. The study was quantitative in a nature as data collection was based on the primary sources, while the conflict management theory was adopted as the theoretical framework of analysis. The study therefore revealed that; there is a significant positive relationship between effective conflict management and the improvement of organizational performance in Anambra State Ministry of Works. Again, the study found out that; there exists a significant positive relationship between proper collaboration and increased employee productivity in Anambra State Ministry of Works. Thestudy concludes that conflict management have a significant positive relationship on the Organizational performance in Anambra Ministry of Works. Based on the findings of the study, the following recommendations where made; that in the events of any organizational conflict the personalities involved in the activities should not be attacked, instead, the problem should be the focus. Again, organizations should find out if staff appointed to top management are adequately trained and prepared to occupy administrative positions in the ministry of works Awka. This is because an untrained administrator may in the course of resolving or managing conflict create the one that will heavily affect the general performance of the ministry
FRAUD PREVENTION TECHNIQUES AND PERFORMANCE OF BANKS IN SOUTH-SOUTH, NIGERIA
No full textThe paper examined the effect of fraud prevention techniques on performance of Banks situate in South-south, Nigeria. The cross-sectional survey research design was used. It was chosen because it assists the researcher in getting the required data and also in answering the research questions to achieve the research objectives. The population of the study comprises of all 500 staff and management of selected parastatals of First Bank of Nigeria Plc situated in Akwa Ibom, Cross River, Bayelsa, Delta and Edo state. A sample size of 221 was derived using Taro Yamani’s sample size determination. n = 221. Mathematical and statistical techniques were employed in analyzing and interpreting the outcome of the research instrument. The primary source of data collection via the aid of well-structured open ended questionnaire was adopted. The open ended instrument (questionnaire) was preferred since the staff are knowledgeable and educated hence they can read and respond accordingly. Data collected from respondents were collated and inputted in SPSS, Version 23. Means (x) and Standard Deviations (SD) were considered. The cut-off mark was set at 3.00 for sections designed on a 5-point rating scale. Meanwhile, the Pearson Product Moment correlation (PPMC) tested for the stated hypotheses. This study has established that the frequency of occurrence of fraud in any establishment tends to be detrimental to the long-term short-term survival and bank growth. The study further confirmed that, fraud prevention measures improve sampled banks’ performance. Hence, the paper concludes that, fraud prevention techniques are key drivers of higher public enterprises’ performance in South-south, Nigeria. As such, the internal audit function in public enterprises in Nigeria internal audit department should ensure that financial fraud in their various establishments is being controlled and reduced to zero leve
EFFECT OF AUDITORS’ TENURE AND AUDITOR INDUSTRY SPECIALIZATION ON FINANCIAL STATEMENT FRAUD OF LISTED NON-FINANCIAL FIRMS ON THE NIGERIAN EXCHANGE GROUP
No full textThis paper aimed at ascertaining the effect of auditors’ tenure and auditor industry specialization on financial statement fraud of listed non-financial firms on the Nigerian Exchange Group for a period of 2011 to 2022. The study employsex-post facto design and secondary data. The population consisted of ninety-five (95) non-financial firms listed in the Nigerian Exchange Group as at December, 2022. The final sample consisted of seven-six (76) non-financial firms selected using purposive sampling. We applied Robust least square regression analysis in addition to the application of Beniesh M-score model to proxy the likelihood of financial statement fraud where applicable, via the E-view 9 software for the panel data in order to determine the relationship between the variables.Findings from this study indicated thatauditors’ tenure and auditor industry specialization have no significant positive effect on financial statement fraud of non-financial firms listed on the Nigerian Exchange Group.On the basis of the above findings, we recommended thatregulatory authority should ensure a moderate audit tenure of 5years, to enable the audit firm have time to understand client’s business and give a thorough audit to reduce financial statement fraud. The study also recommended that since auditor industry specialization has no significant effect on financial statement fraud of listed non-financial firms, then regulatory bodies should enforce compliance on auditing guidelines by audit firms whether industry specialist or non-industry specialist auditors in other to reduce financial statement fraud. 
INFLUENCE OF COOPERATIVE SOCIETIES IN PROMOTING FINANCIAL INCLUSION IN THE PREVAILING ECONOMIC HARDSHIP IN NIGERIA
No full textThe study investigated the influence of cooperative societies in promoting financial inclusion in the prevailing economic hardship in Nigeria. Two hypotheses were formulated and tested at 0.05 level of significance. The Research design adopted for the study was correlational research design. The population of the study comprised members of cooperative societies in Anambra State. The sample of the study comprised 200 members of cooperative societies in Anambra State which was arrived at through multistage sampling technique. The instruments for data collection were two standardized questionnaires. The data collected from the pilot test was tested using Cronbach Alpha. This yielded a reliability coefficient of 0.87 for the first instrument while the second instrument yielded a reliability co-efficient value of 0.85.Pearson Product Moment correlation was used to test the hypotheses. Finding of the study revealed that cooperative societies promotefinancial literacy and digital literacy for financial inclusion among members in the prevailing economic hardship in Nigeria. The researcher therefore recommended among others that Government should provide increased support to cooperative societies through funding, technical assistance, and capacity-building programmes
NON-PERFORMING LOANS AND PROFITABILITY OF PRIMARY MORTGAGE BANKS IN NIGERIA 2012-2023
No full textThis study examined the effect of non-performing loans (NPL) on the profitability of primary mortgage banks in Nigeria from 2012 to 2023. Utilizing time series data from the Nigeria Deposit Insurance Corporation\u27s annual report for 2023, the research investigated how variables such as NPL, capital adequacy ratio (CAR), and loan-to-deposit ratio (LDR) influence return on assets (ROA). Auto-regressive distributed lag models (ARDL) were applied for the analysis, revealing that while non-performing loans had a negative effect, this effect was statistically insignificant over the study period. The study suggests that primary mortgage banks should focus on enhancing credit risk management, optimizing loan recovery strategies, diversifying their loan portfolios, improving capital adequacy, ensuring regulatory compliance, and investing in technology and data analytics to strengthen their operational and financial resilience
Mechanical Behaviors of Copper-Aluminium-Titanium Alloy
No full textCopper alloy performance enhancement has received a lot of attention in research for industrial applications because of its unique properties. This study investigated the mechanical (tensile strength and hardness) and structural properties of a copper-12wt% aluminum alloy treated with 0.5wt% to 5.0wt% weight percentages of titanium. The metallographic microstructure of the alloy was also investigated by scanning electron microscopy to complement observations from the implemented characterization techniques. The results of the mechanical tests revealed that the addition of titanium particulates composite into copper-12wt% aluminum alloy significantly improved the tensile strength (387 MPa) and hardness (298 BHN) by 42.2%, and 29.5% respectively. Percentage elongation had a downtrend as titanium content increased in the alloy. The microstructure analyses show precipitations of smaller kappa-phases and the presence of a large globular intermetallic compound, which is responsible for improving the alloy’s mechanical properties. The developed alloy can be used to improve the service life of alloy components in sub-sea constructions, including propeller shafts