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    Influencia del apego parental en la elección de pareja en mujeres de 25 a 35 años de la Ciudadela “El Chorrillo” del Cantón Babahoyo

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    Objective: To analyze the influence of parental attachment on the personal and professional decisions of women aged 25 to 35 years from the citadel “el chorrillo” in the Babahoyo canton. Materials and methods: Quantitative, non-experimental study, with a descriptive and correlational design, carried out among women aged 25 to 35 years from the citadel "El Chorrillo". The research was carried out with an adjusted sample of 123 through formula, guaranteeing representative results with a confidence level of 95%. Results: In a sample of 123 women it was shown that a majority of women value independence and emotional security in relationships, with 47.2% prioritizing emotional security and 56.1% highlighting the importance of emotional compatibility. Regarding parental attachment, 68.3% recognized the influence of their parents' values on their current decisions, while 41.5% felt insecure about how their parents responded to their emotional needs. Conclusions: The study shows that parental attachment influences adult relationships, with the majority valuing security and emotional compatibility. Some women have difficulty trusting their partners, reflecting anxious or avoidant attachment patterns. Childhood experiences, such as emotional insecurity, impact the ability to form healthy relationships. This study highlights the need for psychoeducational interventions aimed at strengthening emotional security from childhood to foster more balanced emotional relationships in adulthood.Objective: To analyze the influence of parental attachment on the personal and professional decisions of women aged 25 to 35 years from the citadel “el chorrillo” in the Babahoyo canton. Materials and methods: Quantitative, non-experimental study, with a descriptive and correlational design, carried out among women aged 25 to 35 years from the citadel "El Chorrillo". The research was carried out with an adjusted sample of 123 through formula, guaranteeing representative results with a confidence level of 95%. Results: In a sample of 123 women it was shown that a majority of women value independence and emotional security in relationships, with 47.2% prioritizing emotional security and 56.1% highlighting the importance of emotional compatibility. Regarding parental attachment, 68.3% recognized the influence of their parents' values on their current decisions, while 41.5% felt insecure about how their parents responded to their emotional needs. Conclusions: The study shows that parental attachment influences adult relationships, with the majority valuing security and emotional compatibility. Some women have difficulty trusting their partners, reflecting anxious or avoidant attachment patterns. Childhood experiences, such as emotional insecurity, impact the ability to form healthy relationships. This study highlights the need for psychoeducational interventions aimed at strengthening emotional security from childhood to foster more balanced emotional relationships in adulthood.Analizar la influencia del apego parental en las decisiones personales y profesionales de mujeres de 25 a 35 años de la ciudadela “el chorrillo” del cantón Babahoyo. Materiales y métodos: Estudio cuantitativo, no experimental, de diseño descriptivo y correlacional, realizado entre mujeres de 25 a 35 años de la ciudadela "El Chorrillo". La investigación se llevó a cabo con una muestra ajustada de 123 a través de formula, garantizando resultados representativos con un nivel de confianza del 95%. Resultados: En una muestra de 123 mujeres mostraron que una mayoría de las mujeres valora la independencia y la seguridad emocional en las relaciones, con un 47.2% priorizando la seguridad emocional y un 56.1% destacando la importancia de la compatibilidad emocional. En cuanto al apego parental, un 68.3% reconoce la influencia de los valores de sus padres en sus decisiones actuales, mientras que un 41.5% se sintió inseguro respecto a cómo sus padres respondían a sus necesidades emocionales. Conclusiones: El estudio muestra que el apego parental influye en las relaciones adultas, con la mayoría valorando la seguridad y compatibilidad emocional. Algunas mujeres presentan dificultades para confiar en sus parejas, lo que refleja patrones de apego ansioso o evitativo. Las experiencias infantiles, como la inseguridad emocional, impactan en la capacidad para establecer relaciones saludables. Este estudio resalta la necesidad de intervenciones psicoeducativas orientadas a fortalecer la seguridad emocional desde la infancia para fomentar relaciones afectivas más equilibradas en la adultez

    Autoestima y la conducta alimentaria en adolescentes de 15 a 18 años de la Unidad Educativa Réplica “Eugenio Espejo” de la ciudad de Babahoyo

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    Self-esteem is fundamental for each individual, since it influences the way they perceive themselves, whether positively or negatively, and can affect their daily lives, especially adolescents where self-concept is important to them, for example. Therefore, Eating Disorders (ED) is a relevant factor that can be affected by self-esteem since eating behaviors are serious mental illnesses that are related to altered behavior regarding eating habits, which translates into behaviors ranging from eating uncontrolled to the lack of food intake, which mainly affects adolescents and young women and its appearance is mainly influenced by biological and personality factors. The present research study with a quantitative approach with a correlational scope and a non-experimental design deal with self-esteem and eating behavior in adolescents from 15 to 18 years of age from the “Eugenio Espejo” Replica Educational Unit in the city of Babahoyo. Therefore, the object of this research is to evaluate self-esteem and its relationship with eating behavior in adolescents aged 15 to 18 years from the Réplica Eugenio Espejo educational unit in the city of Babahoyo. The population of this study is 318 students, which was obtained as a sample of 174 adolescents, which refers to an intentional non-probabilistic sampling due to the affinity we have with the participants and the willingness to collaborate. To achieve the purpose of the research, bibliographic sources were used for the aforementioned variables. Two psychometric tests were applied, which are the Rosenberg self-esteem scale and the EAT-26 (Eating Attitudes Test), to measure self-esteem and the level of risk. of eating disordersSelf-esteem is fundamental for each individual, since it influences the way they perceive themselves, whether positively or negatively, and can affect their daily lives, especially adolescents where self-concept is important to them, for example. Therefore, Eating Disorders (ED) is a relevant factor that can be affected by self-esteem since eating behaviors are serious mental illnesses that are related to altered behavior regarding eating habits, which translates into behaviors ranging from eating uncontrolled to the lack of food intake, which mainly affects adolescents and young women and its appearance is mainly influenced by biological and personality factors. The present research study with a quantitative approach with a correlational scope and a non-experimental design deal with self-esteem and eating behavior in adolescents from 15 to 18 years of age from the “Eugenio Espejo” Replica Educational Unit in the city of Babahoyo. Therefore, the object of this research is to evaluate self-esteem and its relationship with eating behavior in adolescents aged 15 to 18 years from the Réplica Eugenio Espejo educational unit in the city of Babahoyo. The population of this study is 318 students, which was obtained as a sample of 174 adolescents, which refers to an intentional non-probabilistic sampling due to the affinity we have with the participants and the willingness to collaborate. To achieve the purpose of the research, bibliographic sources were used for the aforementioned variables. Two psychometric tests were applied, which are the Rosenberg self-esteem scale and the EAT-26 (Eating Attitudes Test), to measure self-esteem and the level of risk. of eating disordersLa autoestima es fundamental para cada individuo, ya que influye en la manera en que se percibe a sí mismo, ya sea de forma positiva o negativa, pudiendo afectar su vida cotidiana en especial a los adolescentes en donde el autoconcepto es importante para ellos, por ende ,los trastornos de la Conducta Alimentaria (TCA) es un factor relevante que puede ser afectado por la autoestima ya que la conducta alimentaria son enfermedades mentales graves que se relacionan con una conducta alterada respecto a los hábitos alimentarios, lo que se traduce en comportamientos que van desde comer de manera descontrolada hasta la falta de ingesta de comida, mismo que afecta principalmente a adolescentes y mujeres jóvenes y en su aparición influyen principalmente factores biológicos y de personalidad. El presente estudio de investigación con el enfoque cuantitativo con un alcance correlacional y un diseño no experimental trata de la autoestima y la conducta alimentaria en adolescentes de 15 a 18 años de la Unidad Educativa Réplica “Eugenio Espejo” de la ciudad de Babahoyo. Por ende, el objeto de esta investigación es evaluar la autoestima y su relación en la conducta alimentaria en adolescentes de 15 a 18 años de la unidad educativa Réplica Eugenio Espejo en la ciudad de Babahoyo. La población de este estudio es de 318 estudiantes misma que se obtuvo como muestra 174 adolescentes misma que refiere a un muestreo no probabilístico intencional debido a la afinidad que se tiene con los participantes y la disposición de colaborar. Para lograr el propósito de la investigación se socializo mediante fuentes bibliográficas para las variables mencionadas, Se aplicó dos pruebas psicométricas que son la escala de autoestima de Rosenberg y El EAT- 26 (Eating Attitudes Test), para medir la autoestima y el nivel de riesgo de trastornos alimenticios

    Hábitos alimentarios y su relación con el sobrepeso-obesidad en adultos de la Parroquia Camilo Ponce-Babahoyo. Período académico octubre 2024 - mayo 2025.

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    It is necessary to understand how eating habits relate to overweight-obesity since they are conditions that have increased in recent years worldwide, so as to understand how they directly affect the state of health. Objective: To determine the relationship between eating habits and overweight-obesity in adults in the Camilo Ponce-Babahoyo Parish, during the academic period October 2024 - May 2025. Methodology: Type of research experimental, field, cross-sectional and correlational, study method used analytical-synthetic, inductive and deductive, with mixed modality. The data was collected through surveys and taking anthropometric measurements. Results: The sample consisted of 56 adults, of which 55.36% belonged to the female gender and 44.64% to the male gender, in which the age range from 30 to 40 years prevailed, it was evidenced a high consumption of pastries, processed drinks and fast food, 39.29%, as a favorite cooking method chose frying, regarding the nutritional status it predominated type II obesity (41.07%) and although most practiced moderate exercise the frequency was insufficient. Not all eating habits showed a significant correlation at P level with overweight-obesity; the most relevant ones were the increase in consumption of processed beverages (p=0.16), fats (p=0.11) and fast food (p=0.10). Conclusions: The eating habits of adults in the Camilo Ponce-Babahoyo Parish were characterized by high consumption of processed beverages, fats and fast food which contributed to excessive weight gain, where obesity type II predominated.It is necessary to understand how eating habits relate to overweight-obesity since they are conditions that have increased in recent years worldwide, so as to understand how they directly affect the state of health. Objective: To determine the relationship between eating habits and overweight-obesity in adults in the Camilo Ponce-Babahoyo Parish, during the academic period October 2024 - May 2025. Methodology: Type of research experimental, field, cross-sectional and correlational, study method used analytical-synthetic, inductive and deductive, with mixed modality. The data was collected through surveys and taking anthropometric measurements. Results: The sample consisted of 56 adults, of which 55.36% belonged to the female gender and 44.64% to the male gender, in which the age range from 30 to 40 years prevailed, it was evidenced a high consumption of pastries, processed drinks and fast food, 39.29%, as a favorite cooking method chose frying, regarding the nutritional status it predominated type II obesity (41.07%) and although most practiced moderate exercise the frequency was insufficient. Not all eating habits showed a significant correlation at P level with overweight-obesity; the most relevant ones were the increase in consumption of processed beverages (p=0.16), fats (p=0.11) and fast food (p=0.10). Conclusions: The eating habits of adults in the Camilo Ponce-Babahoyo Parish were characterized by high consumption of processed beverages, fats and fast food which contributed to excessive weight gain, where obesity type II predominated.Es necesario comprender como se relacionan los hábitos alimentarios con el sobrepeso-obesidad ya que son afecciones que han incrementado en los últimos años a nivel mundial, para así comprender cómo afectan directamente al estado de salud. Objetivo: Determinar la relación entre los hábitos alimentarios y el sobrepeso-obesidad en los adultos de la Parroquia Camilo Ponce-Babahoyo, durante el Periodo académico octubre 2024 – mayo 2025. Metodología: Tipo de investigación experimental, de campo, transversal y correlacional, método de estudio utilizado analítico-sintético, inductivo y deductivo, con modalidad mixta. Los datos se recolectaron mediante encuestas y toma de medidas antropométricas. Resultados: La muestra estuvo constituida por 56 adultos de los cuales un 55.36% perteneció al género femenino y el 44.64% al género masculino, en el cual prevaleció el rango de edad de 30 a 40 años, se evidenció un elevado consumo de bollería, bebidas procesadas y comidas rápidas, el 39.29%, como método de cocción predilecto escogieron freír, en cuanto al estado nutricional predominó la obesidad tipo II (41,07%) y aunque la mayoría practicaron ejercicio moderado la frecuencia fue insuficiente. No todos los hábitos alimentarios presentaron una correlación significativa en el nivel P con el sobrepeso-obesidad, se identificó como los más relevantes el incremento con el consumo de bebidas procesadas (p=0,16), grasas (p=0,11) y comidas rápidas (p=0,10). Conclusiones: Los hábitos alimentarios de los adultos de la Parroquia Camilo Ponce-Babahoyo estuvieron caracterizados por un consumo elevado de bebidas procesadas, grasas y comidas rápidas lo que contribuyó al aumento excesivo de peso, donde predominó la Obesidad Tipo II

    Relación entre el retardo de crecimiento y la desnutrición en niños de 5 a 9 años de la Unidad Educativa Básica Dr. Lorenzo Ruffo Peña, Vinces, periodo octubre 2024 - mayo 2025.

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    The main objective of this thesis is to analyze the relationship between growth delay and malnutrition in children aged 5 to 9 years at the "Dr. Lorenzo Ruffo Peña" Basic Educational Unit in Vinces, during the period from October 2024 to May 2025. Childhood malnutrition, especially in its early stages, is one of the key factors affecting the physical and cognitive development of children. The study will focus on determining how nutritional deficiencies impact children's growth, considering variables such as diet, food access, socioeconomic level, and family environment. A descriptive analysis will be carried out through anthropometric evaluation (weight and height) and a questionnaire on eating habits and family background. Additionally, the prevalence of malnutrition in the school's child population will be assessed by comparing growth measurements with the World Health Organization (WHO) standards. This work aims to provide relevant data that will contribute to the improvement of health and nutrition programs aimed at the child population in the region, in order to reduce the impact of malnutrition on children's overall development.The main objective of this thesis is to analyze the relationship between growth delay and malnutrition in children aged 5 to 9 years at the "Dr. Lorenzo Ruffo Peña" Basic Educational Unit in Vinces, during the period from October 2024 to May 2025. Childhood malnutrition, especially in its early stages, is one of the key factors affecting the physical and cognitive development of children. The study will focus on determining how nutritional deficiencies impact children's growth, considering variables such as diet, food access, socioeconomic level, and family environment. A descriptive analysis will be carried out through anthropometric evaluation (weight and height) and a questionnaire on eating habits and family background. Additionally, the prevalence of malnutrition in the school's child population will be assessed by comparing growth measurements with the World Health Organization (WHO) standards. This work aims to provide relevant data that will contribute to the improvement of health and nutrition programs aimed at the child population in the region, in order to reduce the impact of malnutrition on children's overall development.La presente tesis tiene como objetivo principal analizar la relación entre el retardo de crecimiento y la desnutrición en niños de 5 a 9 años de la Unidad Educativa Básica "Dr. Lorenzo Ruffo Peña" en Vinces, durante el periodo de octubre 2024 a mayo 2025. La desnutrición infantil, especialmente en sus etapas tempranas, es uno de los factores clave que impacta el desarrollo físico y cognitivo de los niños. El estudio se enfocará en determinar cómo los déficits nutricionales afectan el crecimiento infantil, considerando variables como la dieta, el acceso a alimentos, el nivel socioeconómico y el entorno familiar. Para ello, se llevará a cabo un análisis descriptivo mediante la evaluación antropométrica (peso y talla) y un cuestionario sobre hábitos alimentarios y antecedentes familiares. Además, se evaluará la prevalencia de desnutrición en la población infantil de la escuela, comparando las mediciones de crecimiento con los estándares de la Organización Mundial de la Salud (OMS). Este trabajo pretende proporcionar datos relevantes que contribuyan a la mejora de programas de salud y nutrición dirigidos a la población infantil en la región, con el fin de reducir el impacto de la desnutrición en el desarrollo integral de los niños

    Factores de riesgo y su incidencia en la tendinitis rotuliana en deportistas de baloncesto de la federación deportiva de los ríos periodo octubre 2024 - abril 2025.

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    This research aims to identify risk factors and their incidence in patellar tendinitis among basketball athletes of the Los Ríos Sports Federation during the period October 2024 - April 2025. The study employs a quantitative methodology, with a descriptive-correlational and prospective design, applied to a sample of 30 athletes selected through stratified random sampling.Patellar tendinitis represents a significant challenge for basketball players, affecting approximately 35% of athletes with knee injuries in the institution. The research examines intrinsic risk factors (age, gender, BMI), biomechanical (jumping technique, landing pattern), and training-related factors (volume, intensity), using validated instruments such as the VAS scale, VISA-P Score, and specific physical assessments. The project implements a rigorous data collection protocol that includes structured direct observation, surveys, physical evaluations, and documentary records. Statistical analysis will be performed using SPSS v25.0, employing descriptive and inferential statistics to establish correlations between risk factors and pathology incidence.The expected results will provide a scientific basis for developing effective preventive strategies and specific management protocols for the studied athletic population, contributing to reducing the incidence of patellar tendinitis in basketball players.This research aims to identify risk factors and their incidence in patellar tendinitis among basketball athletes of the Los Ríos Sports Federation during the period October 2024 - April 2025. The study employs a quantitative methodology, with a descriptive-correlational and prospective design, applied to a sample of 30 athletes selected through stratified random sampling.Patellar tendinitis represents a significant challenge for basketball players, affecting approximately 35% of athletes with knee injuries in the institution. The research examines intrinsic risk factors (age, gender, BMI), biomechanical (jumping technique, landing pattern), and training-related factors (volume, intensity), using validated instruments such as the VAS scale, VISA-P Score, and specific physical assessments. The project implements a rigorous data collection protocol that includes structured direct observation, surveys, physical evaluations, and documentary records. Statistical analysis will be performed using SPSS v25.0, employing descriptive and inferential statistics to establish correlations between risk factors and pathology incidence.The expected results will provide a scientific basis for developing effective preventive strategies and specific management protocols for the studied athletic population, contributing to reducing the incidence of patellar tendinitis in basketball players.Esta investigación tiene como objetivo identificar los factores de riesgo y su incidencia en la tendinitis rotuliana en deportistas de baloncesto de la Federación Deportiva de Los Ríos durante el periodo octubre 2024 - abril 2025. El estudio emplea una metodología cuantitativa, con diseño descriptivo-correlacional y prospectivo, aplicado a una muestra de 30 deportistas seleccionados mediante muestreo aleatorio estratificado. La tendinitis rotuliana representa un desafío significativo para los jugadores de baloncesto, afectando aproximadamente al 35% de los deportistas con lesiones de rodilla en la institución. La investigación examina factores de riesgo intrínsecos (edad, género, IMC), biomecánicos (técnica de salto, patrón de aterrizaje) y de entrenamiento (volumen, intensidad), utilizando instrumentos validados como la escala EVA, VISA-P Score y evaluaciones físicas específicas. El proyecto implementa un riguroso protocolo de recolección de datos que incluye observación directa estructurada, encuestas, evaluaciones físicas y registró documental. El análisis estadístico se realizará mediante SPSS v25.0, empleando estadística descriptiva e inferencial para establecer correlaciones entre factores de riesgo e incidencia de la patología. Los resultados esperados proporcionarán una base científica para desarrollar estrategias preventivas efectivas y protocolos de manejo específicos para la población deportiva estudiada, contribuyendo a la reducción de la incidencia de tendinitis rotuliana en jugadores de baloncesto

    Efecto de la inclusión de harina de cascara de cacao sobre los parámetros productivos y características organolépticas de la carne de pollos de engorde Cobb 500

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    The purpose of this experimental study was to evaluate the effect of cocoa shell meal on the diet of Cobb 500 chickens. The study was conducted at the San José compound in the Baba Canton, Los Ríos province. One hundred Cobb 500 chickens were used, distributed among three treatments and a control group. Each treatment consisted of five replicates, with five birds per replicate. The main objective was to analyze the impact of cocoa shell meal on production parameters such as feed conversion ratio (FCR), weight gain, feed intake, mortality, cost-benefit ratio, and organoleptic characteristics of the meat such as flavor, odor, color, and texture. The treatments evaluated were: T0, which served as a control and did not receive cocoa shell flour in its feed; T1, with 10% cocoa shell flour in the chickens' diet; T2, with 20% cocoa shell flour in the diet; and T3, with 30% cocoa shell flour. Statistical analysis was performed using the InfoStat computer system and the Tukey test at 5%. The best treatment was the following: Weight gain per treatment in grams. Treatment T2 stood out with 3630.20 grams. Regarding feed consumption, it consumed 22858.00 grams, thus ranking second in feed consumption among the treatments. The best treatment in feed consumption was the treatment that did not use cocoa shell flour, T0, with 1.45 grams.The purpose of this experimental study was to evaluate the effect of cocoa shell meal on the diet of Cobb 500 chickens. The study was conducted at the San José compound in the Baba Canton, Los Ríos province. One hundred Cobb 500 chickens were used, distributed among three treatments and a control group. Each treatment consisted of five replicates, with five birds per replicate. The main objective was to analyze the impact of cocoa shell meal on production parameters such as feed conversion ratio (FCR), weight gain, feed intake, mortality, cost-benefit ratio, and organoleptic characteristics of the meat such as flavor, odor, color, and texture. The treatments evaluated were: T0, which served as a control and did not receive cocoa shell flour in its feed; T1, with 10% cocoa shell flour in the chickens' diet; T2, with 20% cocoa shell flour in the diet; and T3, with 30% cocoa shell flour. Statistical analysis was performed using the InfoStat computer system and the Tukey test at 5%. The best treatment was the following: Weight gain per treatment in grams. Treatment T2 stood out with 3630.20 grams. Regarding feed consumption, it consumed 22858.00 grams, thus ranking second in feed consumption among the treatments. The best treatment in feed consumption was the treatment that did not use cocoa shell flour, T0, with 1.45 grams.Esta investigación experimental tubo como propósito evaluar el efecto de la harina de cáscara de cacao en la alimentación de pollos de la línea Cobb 500. El estudio se llevó a cabo en el Recinto San José del Cantón Baba, en la provincia de Los Ríos. Se utilizaron 100 pollos Cobb 500, distribuidos en 3 tratamientos y un grupo control (testigo). Cada tratamiento constará de 5 repeticiones, con 5 aves por repetición. El objetivo principal fue analizar el impacto de la harina de cáscara de cacao sobre los parámetros productivos como la conversión alimenticia gr, la ganancia de peso, el consumo de alimento, mortalidad relación beneficio costo y las características organolépticas de la carne como el sabor, olor, color y textura. Los tratamientos evaluados fueron: T0, que sirvió como testigo y no recibió harina de cáscara de cacao en su alimentación; T1, con un 10% de harina de cáscara de cacao en la dieta de los pollos; T2, con un 20% de harina de cáscara de cacao en la dieta; y T3, con un 30% de harina de cáscara de cacao. El análisis estadístico se lo realizo con el sistema informático InfoStat y la prueba de Tukey al 5%. El mejor tratamiento fue el siguiente: Ganancia de peso por tratamiento en gr. Destaco el tratamiento T2 con 3630,20 gr, En tanto al consumo de alimento, consumio 22858,00 quedando así en el segundo lugar de consumo de alimento entre los tratamientos. Consumo de alimento el mejor tratamiento fue el tratamiento que no empleo harina de cascara de cacao T0 con 1,45

    Efecto de la adición de zanahoria, maíz y avena como pigmentantes naturales para la mejora integral del rendimiento de los pollos de engorde durante la etapa final

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    World poultry production has experienced significant growth in response to increased food demand due to population growth. The present research work aimed to evaluate the effect of adding a mixed diet with natural pigments for the comprehensive improvement of the meat quality of broiler chickens during the final stage. The research was developed at the Faculty of Agricultural Sciences of the Technical University of Babahoyo. 150 birds were evaluated. The conclusions determined that the addition of carrot, corn and oats as natural pigments do not cause an effect on the comprehensive improvement of the performance of broiler chickens during the final stage; the variable accumulated feed consumption (kg) and feed conversion stood out with the treatments in which commercial feed was used without the addition of natural pigments; the greatest weight increase in broiler chickens in the fourth and fifth week was obtained with the treatment in which Oats + Carrot was added, however, this decreased in the final weight variable; Regarding carcass performance, the treatment used (Bake + Yellow Corn) stood out and the skin tone with the Roche colorimetric scale (DMS) recorded that the birds that were fed with only feed without natural pigments obtained the jonquil tone; when feed + Yellow Corn was used, it showed the narcissus yellow tone and Oats + Carrot showed a yellow tone.World poultry production has experienced significant growth in response to increased food demand due to population growth. The present research work aimed to evaluate the effect of adding a mixed diet with natural pigments for the comprehensive improvement of the meat quality of broiler chickens during the final stage. The research was developed at the Faculty of Agricultural Sciences of the Technical University of Babahoyo. 150 birds were evaluated. The conclusions determined that the addition of carrot, corn and oats as natural pigments do not cause an effect on the comprehensive improvement of the performance of broiler chickens during the final stage; the variable accumulated feed consumption (kg) and feed conversion stood out with the treatments in which commercial feed was used without the addition of natural pigments; the greatest weight increase in broiler chickens in the fourth and fifth week was obtained with the treatment in which Oats + Carrot was added, however, this decreased in the final weight variable; Regarding carcass performance, the treatment used (Bake + Yellow Corn) stood out and the skin tone with the Roche colorimetric scale (DMS) recorded that the birds that were fed with only feed without natural pigments obtained the jonquil tone; when feed + Yellow Corn was used, it showed the narcissus yellow tone and Oats + Carrot showed a yellow tone.La producción avícola mundial ha experimentado un crecimiento significativo en respuesta al aumento de la demanda de alimentos debido al crecimiento demográfico. El presente trabajo de investigación tuvo como objetivo evaluar el efecto de la adición de una dieta mixta con pigmentantes naturales para la mejora integral de la calidad de la carne de los pollos de engorde durante la etapa final. La investigación se desarrolló en la Facultad de Ciencias Agropecuarias de la Universidad Técnica de Babahoyo. Se evaluaron 150 aves. Las conclusiones determinaron que la adición de zanahoria, maíz y avena como pigmentantes naturales no causan efecto en la mejora integral del rendimiento de los pollos de engorde durante la etapa final ; la variable consumo acumulado de alimento acumulado (kg) y conversión alimenticia sobresalió con los tratamientos que se utilizó balanceado comercial sin adición de pigmentantes naturales; el mayor incremento de peso de los pollos de engorde en la semana cuarta y quinta se obtuvo con el tratamiento que se adicionó Avena + Zanahoria, sin embargo, esto decreció en la variable peso final; en cuanto al rendimiento a la canal, sobresalió el tratamiento que se utilizó Balanceado + Maíz amarillo y la tonalidad de la piel con la escala colorimétrica (DMS) de Roche registró que en las aves que se alimentaron con balanceado solo sin pigmentantes naturales obtuvo la tonalidad junquillo; cuando se utilizó balanceado + Maíz amarillo mostró la tonalidad amarillo narciso y la Avena + Zanahoria) demostró una tonalidad jald

    Atención al cliente del Comercial Monis del cantón Salitre año 2023.

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    El Comercial Monis, ubicado en el cantón Salitre y dedicado a la venta de útiles escolares y uniformes desde 2017, ha experimentado dificultades en su atención al cliente, lo que ha afectado la percepción de los consumidores y las ventas. El personal no está capacitado adecuadamente en áreas clave como resolución de conflictos, empatía y calidad de servicio, lo que genera una experiencia negativa para los clientes, con actitudes poco amables y tiempos de espera largos. Además, el comercial enfrenta problemas por la falta de métodos de pago modernos, como tarjetas de crédito o débito, lo que limita las ventas. La ausencia de un sistema de gestión de clientes dificulta la personalización del servicio y el seguimiento adecuado de las preferencias y comportamientos de los consumidores, lo que afecta la fidelización y provoca que los clientes opten por la competencia. Este estudio busca identificar las causas de la mala atención al cliente y recomendar soluciones para mejorar la competitividad y rentabilidad del comercial. Las recomendaciones incluyen capacitar al personal, optimizar el sistema de pago y actualizar el sistema de gestión de clientes. Estas acciones permitirán mejorar la satisfacció

    Atención al cliente en el Comercial Joselito en el cantón Baba en el periodo 2023.

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    Customer service is essential for the success and growth of any business, especially in local commerce, which faces constant challenges. The case study called “Customer service at the Joselito Commercial in the Baba Canton in the period 2023, in which a lack of adequate guidelines and a deficiency in customer service have been identified, generating economic losses and affecting the consumer experience, limiting the growth and sustainability of the business. The main objective of the study is to reorganize customer service at the Joselito commercial center in the Baba canton during the 2023 period to increase efficiency in the resolution of claims by increasing customer loyalty, which is why the Financial, Administrative, Tax, Audit and Control Management research line is used, which covers the study and develops strategies and methodologies that allow the effective management of financial and operational resources and the articulation of the topic related to the pre-professional internship project carried out around the Application of administrative or commercial processes in public or private institutions by which the satisfaction obtained with customer service could be determined. The results determined that there is a significant opportunity to improve the quality of customer service and provide a better satisfaction experience, concluding that ineffective communication and long wait times affect customer satisfaction, which is why the implementation of training programs for staff, the automation of operational processes, the design of standardized service protocols and loyalty strategies such as reward programs are recommended.Customer service is essential for the success and growth of any business, especially in local commerce, which faces constant challenges. The case study called “Customer service at the Joselito Commercial in the Baba Canton in the period 2023, in which a lack of adequate guidelines and a deficiency in customer service have been identified, generating economic losses and affecting the consumer experience, limiting the growth and sustainability of the business. The main objective of the study is to reorganize customer service at the Joselito commercial center in the Baba canton during the 2023 period to increase efficiency in the resolution of claims by increasing customer loyalty, which is why the Financial, Administrative, Tax, Audit and Control Management research line is used, which covers the study and develops strategies and methodologies that allow the effective management of financial and operational resources and the articulation of the topic related to the pre-professional internship project carried out around the Application of administrative or commercial processes in public or private institutions by which the satisfaction obtained with customer service could be determined. The results determined that there is a significant opportunity to improve the quality of customer service and provide a better satisfaction experience, concluding that ineffective communication and long wait times affect customer satisfaction, which is why the implementation of training programs for staff, the automation of operational processes, the design of standardized service protocols and loyalty strategies such as reward programs are recommended.La atención al cliente es esencial para el éxito y crecimiento de cualquier empresa, especialmente en el comercio local, que enfrenta desafíos constantes. El estudio de caso llamado “Atención al cliente en el Comercial Joselito en el Cantón Baba en el periodo 2023, en el cual se ha identificado falta en los lineamientos adecuadas y una deficiencia en la atención del cliente, generando pérdidas económicas y afectando la experiencia del consumidor, limitando el crecimiento y la sostenibilidad del negocio. El objetivo principal del estudio es reorganizar la atención al cliente en el comercial Joselito del cantón Baba durante el periodo 2023 para incrementar la eficiencia en la resolución de reclamos aumentando la lealtad del cliente, por lo que se utiliza la línea de investigación Gestión financiera, administrativa, tributaria, auditoría y control, la cual abarca el estudio y desarrolla estrategias y metodologías que permiten la administración eficaz de los recursos financieros y operativos y la articulación del tema relacionada con el proyecto de prácticas pre profesionales realizado en torno a la Aplicación de procesos administrativos o comerciales en instituciones públicas o privadas por el cual se podría determinar la satisfacción que se obtiene con la atención del cliente. Los resultados determinaron que hay una oportunidad significativa para mejorar la calidad del trato a los clientes y proporcionar una mejor experiencia de satisfacción, teniendo como conclusión que la comunicación ineficaz y tiempos de esperas prolongados afectan la satisfacción del cliente, por lo que se recomienda la implementación de programas de capacitación para el personal, la automatización de procesos operativos, el diseño de protocolos de atención estandarizados y estrategias de fidelización como programas de recompensas

    Presencia de parásitos gastrointestinales en perros de la parroquia Patricia Pilar, Cantón Buena Fe, Provincia de Los Ríos.

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    The present investigation sought to determine experimentally, quantitatively, descriptively and transversally a high or low presence of gastrointestinal parasites that disrupt the well-being of canine pets in the Patricia Pilar parish of Buena Fe canton, Los Ríos province; subsequently analyzing their impact on public health in how a zoonosis affects by not carrying out a correct disposal of organic waste in the squares and houses of the different places that make up this locality. To obtain the results, it was randomly mobilized to different neighborhoods and sectors of the commune for canine coprological collection. The tools used for the coproparasitic analysis was by the flotation technique (Na chloride) and once the estimated total number of 60 samples was obtained, they were transported refrigerated to the city of Babahoyo. Then they were transported to the laboratory of the Veterinary Medicine career for their respective coprological processing of 3 repetitions for each sample, where an incidence of less than 15% was determined, providing us with a total of 7% of parasitic eggs and/ or larvae, which therefore did not represent a high presence of parasitosis as it was not greater than 15% stigmatized in this research. In the statistical analysis, Chi squared and Excel statistical graphs were used for its corroboration and not to generate any contradiction to it. As a result of having obtained the results, an analysis was made of their impact on local public health, since they are a factor of concern for entities that cover the health area.The present investigation sought to determine experimentally, quantitatively, descriptively and transversally a high or low presence of gastrointestinal parasites that disrupt the well-being of canine pets in the Patricia Pilar parish of Buena Fe canton, Los Ríos province; subsequently analyzing their impact on public health in how a zoonosis affects by not carrying out a correct disposal of organic waste in the squares and houses of the different places that make up this locality. To obtain the results, it was randomly mobilized to different neighborhoods and sectors of the commune for canine coprological collection. The tools used for the coproparasitic analysis was by the flotation technique (Na chloride) and once the estimated total number of 60 samples was obtained, they were transported refrigerated to the city of Babahoyo. Then they were transported to the laboratory of the Veterinary Medicine career for their respective coprological processing of 3 repetitions for each sample, where an incidence of less than 15% was determined, providing us with a total of 7% of parasitic eggs and/ or larvae, which therefore did not represent a high presence of parasitosis as it was not greater than 15% stigmatized in this research. In the statistical analysis, Chi squared and Excel statistical graphs were used for its corroboration and not to generate any contradiction to it. As a result of having obtained the results, an analysis was made of their impact on local public health, since they are a factor of concern for entities that cover the health area.La presente investigación buscó determinar de forma experimental, cuantitativa, descriptiva y transversal una alta o baja presencia de parásitos gastrointestinales que trastornan el bienestar de las mascotas caninas en la parroquia de Patricia Pilar del cantón Buena Fe, provincia de Los Ríos; analizando posteriormente su impacto a la salud pública en cómo afecta una zoonosis al no llevar una correcta eliminación de desechos orgánicos en las plazas y casas de los distintos lugares que conforman esta localidad. Para la obtención de resultados se movilizó de manera al azar a distintos barrios y sectores de la comuna para la recolección coprológica canina. Las herramientas que se utilizó para el análisis coproparasitario fue por la técnica de flotación (Cloruro de Na) y una vez obtenidas el número total estimado de 60 muestras, se las trasladaron refrigeradas a la ciudad de Babahoyo, después fueron transportadas al laboratorio de la carrera de Medicina Veterinaria para su respectivo procesamiento coprológico de 3 repeticiones por cada muestra, en donde se determinó una incidencia menor del 15%, proporcionándonos con un total de casos positivos del 7% de huevos y/o larvas parasitarias, que por lo tanto, no representaron una alta presencia de parasitosis al no ser mayor del 15% estigmatizado en esta investigación. En el análisis estadístico se empleó el Chi al cuadrado y gráficos estadísticos de Excel para su corroboración y no generar alguna contradicción a la misma. Consecuentemente de haber obtenido los resultados se hizo un análisis a su impacto en la salud pública local, ya que son un factor de preocupación para las entidades que abarcan el área de la salud

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