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Library and information skills training at the NUST.
No full textThis article examines the importance of ‘information literacy’ skills in the 21st century. It discusses the metamorphosis that information assimilation has undergone in the past fifteen years, thus highlighting the role of information literacy in ‘lifelong learning’. The article defines information literacy and highlights the difference between information literacy, ‘library literacy’ and ‘computer literacy’. It discusses
lifelong learning, its relationship to information literacy and the role of academic
libraries in information literacy training. Finally, it traces and explains the evolution
of the information literacy or Library and Information Skills Training service at the
NUST Library since 2007
"How ya doin'?" Meta-pragmatic awareness in TV-serials: Friends (a case study).
No full textThat TV serials by nature consist of conversation is stating the obvious. Whether the serials are soapies (Dynasty, The Bold and the Beautiful, Dallas) or detective (CSI, Miami), drama in the courtroom
(Boston Legal, The Practice), adventure (Lost) or plain and simple “slice of life" (Sex in the city, Desperate Housewives, Friends), all of them depend on two vital ingredients for their success. These two
ingredients are the elements of suspense and conversational exchange. It is the plot with the element of suspense that moves the story forward, quite like the Victorian three decker novel which was serialized in
magazines in the 19th century and disseminated amongst an agog, eager, hungry-for-information public. In the 21st century plot ensures that the TV audience returns week after week, episode after episode. The
other element, conversation, keeps them glued to the TV set and the interplay of words amongst the characters not only furthers the action but also provides for various factors like humor, profound insight
into human nature and a vicarious experience of the unknown. Any TV show's success is reflected by the number of seasons that it has run. “Friends”, a popular TV serial of the 90s ran for 10 seasons before it
finally wrapped up after ten years. Part of the show’s success was because of the situational comedy in which the characters are trapped. But most of it was because of the lively verbal interaction amongst
them. This paper examines the cultural assumptions that are inherent in and integral to an understanding of social behavior using “Friends” as a case study with a view to explicating that although the pragmatic conditions of communicative tasks are theoretically taken to be universal, the realization of these tasks as social practice is variable
Missing the beat: Mainstream media mirror relevance of community media in election coverage in Namibia.
No full textPaper presented at the 2009 Conference of African Journalism Educators (CAJE)and published in the Forum for African Media Educators (FAME) section of journalism.co.zaIn the Department Media Technology experiential learning has always been of the utmost importance. Even though Experiential Learning is a credit-bearing component in the undergraduate Journalism and Communication Technology Programme, it was felt that a Campus media outlet would ensure that such practice-oriented training would be available throughout the Programme. The Campus Media outlet in essence became the in-house training facility for trainee journalists prior to entering the journalism profession. In September 2004 – just prior to the National and Presidential Elections in Namibia - the Echoes News Agency was piloted
The use, challenges and economic importance of draught oxen on small farms in Namibia`s eastern Caprivi region.
No full textConflict management.
No full textThis presentation deals with various aspects of conflict, including the nature of conflict; negative connotations associated with conflict situations; levels and sources of conflict; and different methods and styles for managing conflict
Media and celebrity: Towards a postmodern understanding of the role of reality television in the development of new forms of South African/African celebrity.
No full textIn our paper we deal with the issue of media celebrity in a South African context,
focusing on the role reality television has played in regard to emergent forms of new South African celebrity, and determining the social and cultural meaning of these emergent forms in an African socio-political and cultural context. The paper
discusses the way in which such celebrities and local audiences’ fascination with
them are constructed. We further analyze indigenous and “imported” reality television
forms and formats in our investigation in order to explore the phenomenon from the
perspective of such antithetical binaries as stardom and celebrity, private identity
and public personality, dramatic art/and dramatized reality, and entertainment/
exploitation.
We raise issues that are central to understanding the way in which the media
functions in postmodern South Africa, assessing the way in which reality TV and
reality TV celebrities reflect either an “empowering” freeing up of cultural spaces, or, alternatively, a closing down of such cultural spaces as an expression of late capitalist/postmodern “comodification” and of increasingly invasive forms of
technological surveillance – famously expressed by Michel Foucault with his notion
of the “panopticon.” This critique, expressed in its strongest form, views reality television as destroying essential ontological distinctions between reality and media image in constructing a virtual realm of the celebrity “real” (here Baudrillard’s notions of the “spectacle” and the “simulacrum” are most apposite). In regard to what is, for post-apartheid South Africa, the crucial issue of identity, we consider the degree to which reality television exploits postmodern anxieties such as the fear of loss of value, status and identity as part of wider transnational and globalizing processes of social, cultural and psychological dislocation
Branding a destination in a political crisis: Re-learning, re-thinking and re-aligning strategies.
No full textContested election results or coups de dat have triggered political violence that
has swept across a number of African countries, negatively affecting their tourism destinations. Thus, a political crisis can cause a significant disaster since it has the potential of impacting negatively the smooth operations of the tourism industry. This paper discusses the prospects of branding destinations and the opportunities thereof. Destination branding literature reveals that every destination should include crisis management strategies in its tourism planning processes, management activities and destination marketing programmes. The paper concurs that destination branding should be married with crisis management strategies in order to turn a crisis into a profitable opportunity. However, in the prevailing fragile, economic and political conditions the traditional notion of positioning a destination is no longer effective. Destination Marketing Organisations need to position their destinations in such a way that, despite uncertain conditions, they can exploit the scarce windows of opportunities. The paper proposes that in this ever increasing non-linear world,
it is only the non-linear strategies that can create new tourism wealth. The paper
concludes that though destination branding is an essential tool for positioning a
destination, in order to be effective, Destination Marketing Organisations need to
re-learn the destination strategy process, re-align their strategies and decisions
Review of electricity policy planning in Namibia.
No full textPaper first published on the REEEI website: www.reeei.org.naNamibia’s White Paper on Energy Policy of 1998 is focussed on meeting seven energy goals; security of supply, social upliftment, effective governance, investment and growth, economic competitiveness, economic efficiency and sustainability. The same policy document states that the promotion of the use of renewable energy would be driven through the establishment of adequate institutional and planning framework, the development of human resources, public awareness and suitable financing systems. In an effort to meet these goals, a number of projects and programmes were initiated, implemented and facilitated by the Government and through partnerships with developmental organisations and the private sector
Implementation of a new mining course at NUST/NUST in Namibia: Status, tasks and problems: Paper presented at the Society of Mining Professors Annual Meeting, Sydney Australia, 29 June 2009.
No full textSociety of Mining Professors Annual Meeting: Education in mining (2009 June 29 : University of New South Wales, Sydney, Australia
Product-oriented communication: A linguistic analysis of selected adverts.
No full textThe language that is used in commercial advertisements in general often does more
than just inform the public about products that are on sale; the language usually has
an extra crucial task of trying to persuade potential customers to buy the products.
The question that may be asked right at the outset is: How do designers of adverts
make them persuasive? The main focus of this paper is to answer this and other
related questions. From a linguistic point of view, it is evident that, among other
things, designers of adverts pay attention to the morpho-syntactic, semantic and
phonological aspects of the language used in an advert