OPUS-Publikationsserver der Hochschule für Wirtschaft und Recht Berlin
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Werbeziel "Klimaneutralität" - Eine wettbewerbsrechtliche Analyse
Full text linkUmweltfreundlichkeit und Klimaneutralität gewinnen in der heutigen Zeit an immer größerer Bedeutung. Viele Privathaushalte und Unternehmen achten von Jahr zu Jahr mehr auf ihr eigenes Kauf- und Konsumverhalten. Nicht selten wird die Kaufentscheidung von Verbrauchern, Mitbewerbern und sonstigen Marktteilnehmern davon beeinflusst, ob zum Beispiel das Shampoo im Drogeriemarkt klimaneutral hergestellt, transportiert oder verpackt wurde.
Unternehmen, die mit “klimaneutralen Produkten oder Dienstleistungen” werben, werden statistisch gesehen gegenüber anderen Unternehmen immer häufiger bevorzugt. Diese Unternehmen müssen allerdings berücksichtigen, dass sie kein sogenanntes “Greenwashing” betreiben. Auf Grund dessen wurde der Begriff “Klimaneutralität” in den vergangenen Jahren seitens der Rechtsprechung vielfach diskutiert und es wurden bestimmte Anforderungen
an die Werbung damit gestellt.
Verbraucher, Mitbewerber und sonstige Marktteilnehmer könnten andernfalls so zum Beispiel nach "klimaneutralen" Produkten beziehungsweise Produktbestandteilen auf dem Markt suchen und sich durch unzureichende Angaben in der Werbung oder von Unternehmen gekaufte Zertifikate, die beispielsweise die Pflanzung von Bäumen nachweisen, irreführen lassen.
Eine Werbung mit “klimaneutralen” Produkten oder Dienstleistungen könnte demnach unzulässig und somit nach dem Gesetz gegen den unlauteren Wettbewerb (UWG) unlauter sein. Diese Bachelorarbeit soll sich deshalb mit der Fragestellung befassen, unter welchen Umständen es sich bei mit “klimaneutralen” Produkten oder Dienstleistungen werbenden Unternehmen um “irreführende Werbung” handelt (vergleiche Anhang zu § 3 III UWG; §§ 5, 5a, 5b UWG) und welche rechtlichen Konsequenzen daraus folgen
The Sound of Silence - Assessing the spatially explicit socioeconomic exposure to nature-related risks in Germany
Full text linkThis paper explores the socioeconomic exposure to nature-related risks (NRR) in Germany. Therefore, the research proposes to revisit the intricate relationship between nature and the economy to establish a conceptual framework. Adopting a strong sustainability perspective, the conceptual framework underscores the critical role of nature's contributions to the economy, making use of Herman Daly's (1995) inverted pyramid. Highlighting material dependencies on ecosystem services (ES) and anthropogenic impacts, this study assesses Germany's exposure to NRR by mapping the spatial distribution of risks across global production networks and supply chains. Based on previous research by Hadji-Lazaro et al. (2023) and Svartzman et al. (2021) and utilising a multiregional and environmentally extended input-output table, the research assigns materiality scores to various sectors based on the ENCORE framework (2021a), revealing significant exposures in exports, private, and public revenues as well as employment-related indicators. The findings indicate that exports are the most exposed. In employment terms, high-skilled workers and female employees seem generally less affected. Water-related ecosystems and the climate are identified as the most impacted while also the most critical when providing ES. Sector-specific analysis highlights processing and manufacturing as high-risk areas, with the Construction sector amplifying risks throughout the economy. The study advocates for a precautionary approach that embeds economic activities within biophysical limits to address biodiversity loss and rising emissions. Thus, the research is an initial step in assessing NRR to be extended with further perspectives on the likelihood of risk materialization alongside adaptive capacities
The implications of financial development on economic complexity - a multilayered analysis of the European Union
Full text linkThe economic complexity framework by César Hidalgo and Ricardo Hausmann has inspired a substantial body of literature throughout recent years. Following previous research, which explored the various drivers of economic complexity, this thesis contributes by exploring the interplay with financial development. For the base sample of the EU a positive effect of financial development on economic complexity is found and additionally, a non-linear relationship is suggested
Auswirkungen der digitalen Transformation auf das Controlling und das Berufsbild des Controllers
No full textDie digitale Transformation ist ein Megatrend, der sowohl die Gesellschaft als auch die Wirtschaft stark verändert. Im wirtschaftlichen Kontext ist auch das Controlling von den Auswirkungen der digitalen Transformation betroffen. Das Ziel dieser Arbeit ist es, die Veränderungen der digitalen Transformation auf das Controlling und das Berufsbild des Controllers aufzuzeigen. Dabei wird insbesondere auf einige aktuelle Trends und Schlüsseltechnologien wie Big Data, Business Analytics und Robotic Process Automation eingegangen. Es wird dargestellt wie sich Controlling-Prozesse und auch das Rollenverständnis eines Controllers wandeln. Weiterführend werden Handlungsmöglichkeiten aufgezeigt, wie die digitale Transformation aktiv und gewinnbringend von Controllern gestaltet werden kann, um auch zukünftig einen Mehrwert für Unternehmen zu generieren
Supply chain resilience: Conceptual and formal models drawing from immune system analogy
Full text linkResilience is a frequently discussed concept in the context of supply chains, often likened to an immune system that plays a vital role in safeguarding against disruptions and facilitating recovery. Recognizing a gap in the literature for constructs that encapsulate supply chain resilience from an immune system perspective, this article introduces conceptual and formal models drawing from molecular biology and immunology. Our models reflect the dual nature of supply chain resilience as a composition of preparedness and recovery, interpreted through the primary components of immune systems—innate and adaptive immunities. We discuss how certain analogies between immune and supply chain systems, along with dissimilarities, can be leveraged to enhance supply chain resilience. An immune system-inspired mechanism for supply chain resilience is proposed using a combination of innate and adaptive responses and complemented by the principles of diversity and redundancy. Finally, the article outlines potential research areas within the domain of supply chain resilience (e.g., data-driven analytics, viability, ripple effect, complexity analysis, and uncertainty modeling) that could benefit from the application of the immune system perspective, thereby contributing to and broadening the scope of current scholarly literature
Cash flow dynamics in the supply chain during and after disruptions
Full text linkSupply chain resilience and the ripple effect have been widely studied, mostly focusing on material flow-related practices. The financial flow adjustments to cope with supply chain disruptions have received much less attention. We contribute to the literature by examining the impact of adapting payment terms during and after disruptions. In particular, we perform a discrete event simulation analysis in anyLogistix for a complex supply chain network to investigate the impact of adjusting payment terms on supply chain cash flows. Our results suggest that collaboratively adjusting payment terms is an effective strategy for coping with disruptions. In contrast, ad hoc adjustments and immediate returns to pre-disruption payment schemes do not yield visible improvements. Positive effects on cash and loans are observed if an adjustment of payment terms occurs proactively and in a coordinated manner, especially when expediting payments downstream and payment slowing down upstream. The results from our sensitivity analysis on the impact of accelerating/decelerating cash conversion cycles favour shorter cycles when coping with disruptions. We deduce useful managerial insights and reveal some new theoretical tensions related to the impact of payment adjustments on cash flows in supply chains
Omnichannel Marketing of Shopping Malls in a Post-Pandemic World
No full textThis thesis investigates applications of omnichannel marketing by shopping malls in a post-pandemic world
Die GbR im neuen Gewand - Was ändert sich zum 01.01.2024? Eine Annäherung aus registergerichtlicher Sicht einschließlich der Beleuchtung des Genehmigungsvorbehalts nach § 1852 BGB
No full textStellungnahme anlässlich der Anhörung zum Thüringer Agrar- und Forststrukturgesetz im Ausschuss für Infrastruktur, Landwirtschaft und Forsten im Thüringer Landtag am 11. April 2024
Full text linkDie Anhörung im Landtag zum Thüringer Agrar- und Forststrukturgesetz wird von 24 Fragen der Parlamentarier begleitet. Diese werden in der Stellungnahme beantwortet
Exploring the macroeconomic implications of future agricultural pathways for Colombia
Full text linkThis paper simulates different agricultural production pathways in Colombia for 2019-2050 based on an empirical stock-flow consistent model and country-specific scenarios from FAO. It considers a loss of agricultural output at constant prices, excluding livestock and fisheries, of 10% in the aggregate and 15% in production for exports by 2050 under a high climate change scenario. Nonetheless, losses are worse when compared with current growth rates in production. This results in a higher import content in food demand and a larger food trade deficit, losses in employment and agricultural income that spill over the economy, and a larger currency depreciation accompanied by higher food and non-food inflation. Even though households spend a larger share of their nominal income on food, their real consumption moderates highlighting potential negative effects on food security. Meanwhile, rising interest rates, inflation and tightened financial conditions contribute to a lower dynamism of investment. It is worth noting these findings are more pessimistic in a high-warming scenario when crop yield damages are more severe, especially, if world food inflation is above the average of the last decades. Although the simulation results are subject to multiple uncertainties and limitations, they aim to foster discussions on the need for more multi-criteria adaptation, planning and nature-related risk assessments in Colombi