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Between Global Integration and Local Responsiveness: Western Footwear Brands’ Marketing Mix in Chinese Market
No full textThe purpose of this study is to investigate marketing-mix strategies (adaptation and standardization) for the entry of Western footwear companies into the Chinese footwear market by exploring differences among Chinese consumers and differences in buying behavior for casual shoes and formal shoes in the Chinese footwear market. Three research gaps were identified and developed into research questions based on the analysis of extensive literature.
Consumer data was collected through questionnaire surveys conducted in China. The results of this research suggest a standardized product strategy and that price, place, and promotion strategies are adapted to meet Chinese consumers’ unique needs for buying footwear products.
The results also indicated that consumers from diverse backgrounds consider different factors when buying casual and formal shoes and considered how they influence the marketing mix strategy. In conclusion, and based on the study’s results, the paper considers the implications for management to provide recommendations for businesses interested in the Chinese footwear market
Scheinselbstständigkeit im Kleingewerbe (i.S.d.UStG) - Wann handelt wer scheinselbstständig und wie kann das vermieden werden; Sind die gesetzlichen Richtlinien realistisch umsetzbar –
No full textGerman Foreign Policy and Political Decision on Armament and Arms Exports examined under the Concept of the Military-Industrial Complex
No full textFor the past 15 years, Germany has consistently ranked among the top 5 of the largest armament exporters world-wide, sending weapons, ammunition and so-called ‘dual use’ goods into international conflict zones. With the majority of the German public opposing such practices, it has become questionable whether strategic political decisions concerning armament exports are still under democratic control, or whether it is justifiable to speak of the existence of a so-called ‘military-industrial complex’ in Germany. The concept, which describes an alliance between a nation’s military troops, its defense industry as its main supplier and parts of the political apparatus, is already commonly used when speaking about the US situation. The thesis investigates whether the use of the term can be justified in the context of Germany focusing on the procurement practices of the German unified armed forces (Bundeswehr), the arms exporting practices of German corporations, and the lobbying power of the German defense industry. Finally, the case of German arms exports to Saudi Arabia was used to evaluate the concept on a clear example. The case study also provides insight to what extent public pressure plays a role in bringing decisions about armament exports back under democratic control.
Keywords: Military-Industrial Complex, German defense industry, armament exports, Saudi Arabi
Digital nomadism as form of telework - opportunities and risks
No full textDigital nomadism is a unique form of telework that is characterized by continuous traveling. Even though
digital nomads classify as remote workers, they experience different opportunities and risks than
traditional home-office-based teleworkers. Due to their high mobility, they face more travel-related
challenges such as exposure to the unknown, financial unpredictability, and cultural barriers. At the same
time, digital nomads perceive their lifestyle as more rewardful with benefits like personal growth,
freedom, and autonomy. The current COVID-19 pandemic may limit digital nomads' freedom and travel
behavior, but most digital nomads have implemented strategies to overcome the newly imposed
challenges. In fact, digital nomads are able to create new opportunities even in present times.
This research investigates the opportunities and risks of the digital nomad lifestyle before and during the
COVID-19 pandemic. Twelve digital nomads take part in an individual semi-structured interview held on
the online conferencing tool zoom. The findings from these conversations offer a more profound
understanding of how digital nomads perceive opportunities and risks and how they feel impacted by the
global pandemic.
The analysis of benefits and challenges can serve as a guide for aspiring digital nomads. As numerous
people start teleworking during the COVID-19 pandemic, they might embrace their newly gained location
independence by trying out the digital nomad lifestyle
Transfer des Entgelttransparenzgesetzes in die betriebliche Praxis – wo stehen Unternehmen?
No full textPersonalbeschaffung unter Berücksichtigung der Digitalisierung - Wie beeinflusst die fortschreitende Digitalisierung die Personalrekrutierung
No full textDie Einflussnahme der Corona Pandemie auf das Investitionsverhalten von Privatanlegern
No full textZiel dieser Arbeit soll es sein die Anwendbarkeit der Behavioral Finance auf das Investitionsverhalten von Privatanlegern innerhalb einer weltweiten Pandemie zu prüfen, um den Nutzen der Theorie in diesem Zusammenhang zu evaluieren, kognitive Verzerrungen und Heuristiken der Anlegen zu identifizieren und somit die Relevanz der Behavioral Finance zu validieren
