OPUS-Publikationsserver der Hochschule für Wirtschaft und Recht Berlin
Not a member yet
2841 research outputs found
Sort by
Innovating the Business Model of Business Universities via a Blue Ocean Approach
No full textGlobalization, advances in information technology, the rise of student prosumers and intensifying competition continue to challenge the relevance of conventional business models of business universities. The purpose of this research is to recommend opportunities for
business universities in Germany to maintain their competitiveness by enhancing student experience using Blue Ocean Strategy. The scope is the teaching and learning processes at the university. Within this scope the focus areas include: the curriculum and learning lifecycle,
student lifecycle, and the support and engagement services at the university. The study will analyse qualitative data gathered through interviews, and case studies using bibliographic and grey literature. The research addresses how they can deliver superior value to their current and future students
Untersuchung von Performance und Risiko bei Maximum Diversification Portfolios
No full textForschungshypothese dieser Arbeit ist, dass die Häufigkeit der Neugewichtung, sowie die Länge des Zeitraumes über den rückblickend optimiert wird nicht darüber entscheiden, ob eine bestimmte Portfoliostrategie einer anderen überlegen ist. Diese Arbeit untersucht deswegen den Einfluss der Häufigkeit der Neugewichtung sowie den Einfluss der Länge des Rückblickzeitraums auf die Portfolioperformance. Als Kriterium wird der Einfluss auf Rendite und Volatilität genutzt. Die Hypothese wird im Rahmen dieser Arbeit am Maximum Diversification Portfolio untersucht
Green Logistic in der Zustellerbranche - Eine Analyse Nachhaltiger Zustellkonzepteim Hinblick auf die Akzeptanz beim Kunden
No full textDie Kurier-, Express-, und Paketbranche erlebt seit über 15 Jahren einen stetigen Umsatzanstieg. Dies ist hauptsächlich dem Versandhandel zuzuschreiben. Mit diesem Boom gehen auch große Herausforderungen für die Dienstleister einher, insbesondere auf der letzten Meile. In Kombination mit der zunehmenden Urbanisierung bilden sich weitreichende logistische Probleme die zusätzlich vor dem Hintergrund der nachhaltigen Entwicklung zu lösen sind.
Diese Bachelorarbeit befasst sich mit der Forschungsfrage, in wie fern eine nachhaltige Adaption der letzten Meile im Rahmen der Kundenzufriedenheit möglich ist. Im Sinne dieser Forschungsfrage wird die entsprechende Theorie zugrunde gelegt und anschließend eine quantitative Umfrage durchgeführt. Die empirische Forschungsmethode untersucht den Einfluss von Umweltfaktoren auf das Kaufverhalten und die Erwartungshaltung von potentiellen Kunden des Versandhandels.
Hierbei wird Bezug auf drei Faktoren genommen, die sich in der theoretischen Grundlage als entscheidend für den Kundenservice erwiesen haben: die Lieferdauer, der Lieferpreis, sowie die Übergabekonditionen. Unter den zehn Fragen, finden sich neben den demographischen Aspekten, sechs inhaltliche Fragen, zwei zu jedem Versandfaktor, welche jeweils eine fünf-stufige Likert-Skala zur Antwortauswahl anbieten. Die Ergebnisse zeigen, dass besonders die Lieferdauer einen weiträumigen Spielraum zur nachhaltigen Entwicklung der letzten Meile bietet
Current trends and challenges in last-mile delivery with consideration of digital technologies
No full textGrowing online sales market, globalization and urbanization caused new challenges in freight transportation. These global trends created an open market where goods are purchased in any country and delivered directly to the end customer’s doorstep. Currently distributing goods around the city is the least efficient step of the entire supply chain, which makes it an important challenge not only for the retail and transportation companies, but also for researchers. In order to make the processes in urban logistics more efficient, different digital solutions and new business models were developed. However, there is still a lack of systematically organized information about the new trends and technologies in last-mile delivery.
The goal of this thesis was to explore and compare the new concepts of last-mile delivery. Therefore, two main research questions were formulated: How can new smart technologies change the current last-mile delivery processes? Which last-mile technology is more suitable for each type of urban delivery? In order to answer the research questions, a case-study research methodology was chosen. The information was gained through the state-of-the-art analysis, where relevant books and articles in scientific journals were reviewed, and the use-cases described.
The results of this work were three types of analysis. Operational feasibility analysis focused on the comparison of technical capabilities of identified last-mile technologies. Financial analysis compared different types of costs required for using each technology for urban delivery. Finally, in the comparison analysis all theoretical information and previously conducted analyses results were summarized. The most relevant last-mile technologies were then recommended for each type of last-mile delivery
Consumer motives and purchase intention of waste-to-value food products
No full textWaste-to-value food products represent a new, promising product category, as farmers can enrich their profits by selling their otherwise rejected products and waste of consum- able by-products is reduced. However, so far little is known about how consumers per- ceive such ‘waste-to-value’ food products, as this is still a relatively new area of research. Profound findings on consumer’s willingness to purchase are, in addition to production feasibility tests, crucial, to decide whether waste-to-value foods prove to be economically worthwhile. This master thesis focusses on the relevance of different social and product value motives for typical grocery purchase. Moreover, their relation to the purchase in- tention towards a waste-to-value product is examined. Differences within different die- tary and buyer groups regarding purchase intention towards such a product are also ex- amined. These insights are crucial for the development of appropriate marketing commu- nication. Therefore the present study aims to answer the following research question: Who are potential target groups for waste-to-value products in the German market? Through performing an explanatory survey with regular German food shoppers (N=128). It was found that 65,7% of the total sample indicate a very high probability of purchase, while 17,2% indicate purchase intention as ‘probable’ and only 8,6% state a lower possibility of purchase. Furthermore, it was found that the altruistic motives ‘regionality focus’, ‘en- vironmental concern’ and ‘social and environmental welfare’ positively influence the purchase intention of a waste-to-value product. Purchase intention towards a waste-to- value product differed significantly between light buyers of organic food and medium and intensive buyers of organic food, as well as between non-meat eaters and people with no dietary restrictions. The overall findings of this study suggest that marketers should dif- ferentiate between these consumer groups. Furthermore, marketers of waste-to-value brands should go into a public debate on food waste with an educational marketing cam- paign to sensitize consumers on this topic
