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Plant-based meats - an alternative for reducing the attitude-behaviour gap in meat consumption
No full textIt is well established that global meat consumption poses a problem not only concerning its environmental impact, but from a health and ethical point of view. While many Germans are aware of these issues, most still are not prepared to reduce their meat consumption. This study aims to add to the understanding of the attitude-behaviour gap in meat consumption among German consumers. Furthermore, it investigates whether plant-based meat substitute products can help reduce this gap. As theoretical frameworks, this study uses the Theory of Planned Behaviour (TPB) model as well as the Shift Wheel. Results derive from a questionnaire sent out in January 2021, in which 153 responses were obtained. The analysis showed that the TPB model’s ability to predict consumer willingness and intentions to consume meat was significant, but less than expected, and that in order to decrease the attitude - behaviour gap in meat consumption, one would mostly need to influence the factors attitude and perceived behavioural control. It was furthermore found that participants see meat substitutes as a product which helps with the shift to consuming less meat, rather minimizing the disruption of changing shifting diets and not so much as a product which sells a compelling, additional benefit. The survey also demonstrated that the main issues which should be addressed by producers and marketers are consumers’ perceptions of meat alternatives being artificial and expensive
Zukunftskonzepte der Distributionslogistik in Ballungsräumen - Multidimensionale Analyse und Bewertung verschiedener Ansätze
No full textMeasuring a Successful Digital Brand: Opportunities and Barriers in the Framework of Esports
No full textThis thesis examines the success factors of digital branding within the framework of electronic sports. In order to achieve comprehensive results four experts within the field of marketing and/or esports were interviewed on the topic. Examining the interviews by using the Mayring method of evaluating text-based data yielded the result that the success of digital branding lies within a wholesome digital marketing strategy. The study pinpoints direct measures that can be identified as key success factors and explains these further in the context of the digital-only industry of esports
Haftungsrisiko Krankenversicherung für den Betreuer beim Wechsel des Betreuten in den Leistungsbezug der Sozialhilfe (SGB XII)
No full textEinhaltung der Fist zur Beantragung der freiwilligen Krankenversicherung beim Leistungsbezug SGB XI
Regional integration and cooperation through the CFA Franc? – A case study on the influence of a currency arrangement on the WAEMU region
No full textThis thesis investigates Original Sin in the West African Economic and Monetary Union in the framework of regional integration and cooperation initiatives. The phenomenon describes the inability of countries to borrow in their currency. The central hypothesis is that
smaller South-South Coordination schemes do not possess the necessary magnitude to over-
come Original Sin. Therefore, this paper first substantiates the existence of Original Sin in
West Africa. Subsequently, it examines the influence of economic, fiscal, and monetary fac-
tors on the time variance of Original Sin in the region using a Tobit model in a case-study
setup. The findings are in line with prior research. Furthermore, the results uphold the presumption that financial and monetary integration and cooperation alone are not a panacea for Original Sin. Finally, the thesis reflects the inspected data and contemplates the encoun-
tered challenges.Diese Arbeit untersucht Original Sin in der Westafrikanischen Wirtschafts- und Währungsunion im Rahmen regionaler Integrations- und Kooperationsinitiativen. Das Phänomen beschreibt die Unfähigkeit von Ländern, Kredite in ihrer eigenen Währung aufzunehmen. Die
zentrale Hypothese ist, dass kleinere Süd-Süd-Koordinationsinitiativen nicht die notwendige
Größe besitzen, um Original Sin zu überwinden. Hierfür wird zunächst die Existenz von
Original Sin in Westafrika nachgewiesen. Anschließend wird der Einfluss ökonomischer, fiskalischer und monetärer Faktoren auf die zeitliche Varianz von Original Sin in der Region
anhand eines Tobit-Modells in einer Fallstudie untersucht. Die Ergebnisse stehen weitestgehend im Einklang mit der bisherigen Forschung. Darüber hinaus untermauen die Resultate
die Annahme, dass monetäre und finanzielle Integration und Kooperation kein alleiniges Allheilmittel für Original Sin sind. Abschließend reflektiert die Arbeit die untersuchten Da-
ten und betrachtet die aufgetretenen Herausforderungen
