OPUS-Publikationsserver der Hochschule für Wirtschaft und Recht Berlin
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Das Recht auf Homeoffice: Potenziale und Herausforderungen für MitarbeiterInnen und Unternehmen – vor dem Hintergrund der COVID-19-Pandemie
No full textThe Impact of Privacy on the Development of Voice Assistants: To what extent do Customer Mistrust and Privacy Policy hinder or shape the Development of Amazon Alexa’s Voice Technology?
No full textThe purpose of this paper is to identify the impact of privacy concerns and regulation on the development of voice assistants. With particular focus on Amazon Alexa, the effects of customer mistrust and privacy policies on innovation processes will be analyzed. With voice assistants becoming increasingly ubiquitous, personal, and pervasive, customers and legislators have questioned their trustworthiness. The vendor’s dependence on the collection and processing of vast amounts of data to perform, and continuously improve customer requests has resulted in significantly higher customer privacy concerns. Consequently, leading companies have been facing challenges to gain customer trust. In an attempt to give an overview of how customer trust, privacy policy, and the continuous development of voice assistants relate, and to provide recommendations on how Amazon can safeguard customer trust while remaining innovative, this paper combines the review of current literature with a qualitative study. Through three semi-structured interviews with experts from leading voice assistant providers, the research problem is investigated. The findings indicate that customer trust is mediated and moderated by a set of variables. Generally, privacy policies have a positive effect on customer trust and perceived privacy. Voice service providers can actively nurture positive influences of trust, while mitigating adverse effects, by understanding trust beyond the issue of data collection requirements. Therefore, this paper enhances the understanding of the drivers of mistrust and the relationship between customer trust, privacy policies, and innovation
The Influence of Venture Capital Monitoring Activities on the Performance Measurement of a Startup Company
No full textStationärer Modehandel im digitalen Zeitalter des New Retails - Chancen, Risiken, Fallbeispiel
No full textKey factors of economic growth for Ireland and Korea
No full textThe objective of this paper is to analyse key factors of growth for national economies, looking at two countries that experienced an excessive period of growth: Ireland and South Korea. This will be achieved by using a two-pronged analysis, combining theory and practise, where the theoretical part analysis three growth models: the Harrod-Domar model, the Solow-Swan model and the Paul Romer model. Followed by the practical analysis, consisting of specific factors responsible for growth. The results of the theoretical analysis show that it is possible to apply all three models to both economic developments. Here, the first model is based on an increase in saving rates, the second one on increasing labour productivity and the third one on a combination of an increase in human capital, TFP and international integration. The practical analysis leads a combination of endogenous and exogenous factors, where in the case of Ireland, the increase of US firms, the focus on an export-oriented strategy and creating a competitive workforce, are responsible for the growth. For Korea on the other hand a combination of foreign aid, smart political decision making, paired with an authoritarian regime that made quick adaptions possible, is responsible. Combining both parts, shows that good external macroeconomic conditions, smart political decision making and a focus on creating a competitive workforce are key for growth. It was not possible to pin growth to out one model, one factor or one view, but rather a combination of many
The Impacts of Sectoral Foreign Direct Investment on The Global Value Chain Integration of New European Member States - An Analysis of Manufacturing Sector
No full textThis paper investigates the effects of foreign direct investment (FDI) inflows in the catching-up level and global value chain (GVC) integration of new European member states (NMS), considering the manufacturing sector using data of different time spans within the 1990 – 2019 period. After analyzing the differences in FDI inflows in NMS, eight of them are chosen and focused in the study including Poland, Czechia, Hungary, Slovakia, Slovenia, Croatia, Bulgaria and Romania. Poland and Slovenia are discussed as case studies and evidences of GVC integration. The findings revealed that the inflows of FDI have limited impact and contribution to the improvement of the host economy’s manufacturing industry, economic development and GVC integration. Indeed, FDI mostly relates to product and process upgrading but not functional upgrading. Therefore, the development gap between the NMS and core European economies is not decreased over time. With regards to utilize FDI for economic upgrading, GVC integration, and catching-up, this research stresses the importance of host economies’ absorptive capability and government intervention through industrial policy
Case Study: B2B Event Marketing After COVID Times
No full textIntroduction – The purpose of this study is to answer the following research question: how may B2B event marketing change and develop in a post-pandemic world? The objectives presented are two: find an answer on how B2B events may change once the virus will be eradicated and provide efficient guidelines to B2B companies that have adopted events as a main strategy.
Literature review – From the experiential economy term coined by Pine and Gilmore to the new technologies released in the B2B event industry; this chapter focuses on the evolution of experiential marketing, in particular on the rise of B2B events.
Methods – A two-case comparative case study was employed as the primary method of in- vestigation: two B2B events in two different settings (in-person versus virtual) will be taken into consideration. The research tools adopted are expert interview and the content analysis on secondary research.
Results – One final key learning has been discovered after the analysis of the two events: there are certain aspects in face-to-face events that cannot be replaced in a virtual setting and there are some virtual aspects that can enhance greatly the in-person event format. Discussion – The discussion of the results will help the researcher to fulfil the two objec- tives of this paper. Expectations and limitations of the research will also be outlined. Conclusion – The achievement of this research has been succeeded fully.
Keywords of the research: B2B events, experiential marketing, virtual, face-to-face, co- rona viru
