All Academic Research: OJS
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Marketing through Cultural Intrusion: Who’s Strategy?
Get PDFBangladesh has its own culture from a long time. But the issue has been profaning due to misinterpretation of others’ interests. This research has concentrated on different issues like invasion of culture, misguided national interests, etc. and tried to reveal the real life scenario. Actually no one except ourselves are to be An adequate number of recommendations are being provided at the end of the research to elevate the present status of the aforesaid phenomena
Problems and Prospects of SME Financing in Developing Countries: Evidence from Bangladesh
Get PDFThe objective of this study to identify the problem areas and developmental issues attached to entrepreneurship related to small medium enterprises (SMEs) particularly in an underdeveloped country like Bangladesh. Small and medium-sized enterprises (SMEs) are the backbone of the national economy in Bangladesh. This sector is playing an important role to develop the economy of our country. The role SMEs sector is immense to alleviate the poverty from the country as well. Small and Medium enterprises are particularly suitable for the densely populated countries like Bangladesh where SME sector can provide huge employment opportunity with much lower investment. They are expected to create jobs, reduce poverty, and drive a resilient national economy. The International Monetary Fund (IMF) Country Report (2015)1indicated that SMEs in Bangladesh accounted for more than 99% of private sector industrial establishments and created job opportunities for 75%–85% of the nonagricultural labor force. Findings of this study are useful for entrepreneurs and policy makers of the country. In the paper a questionnaire has been constructed and used SPSS 20 version software to analyze the data. This paper is, therefore, an attempt to analyze various issues, prospects and challenges of financing this particular sector and find out the ways to overcome these challenges. It will also survey various literatures and reports on the concerned field and recommend supporting actions to help this highly prospective industrial sector to operate in a fully yielding manner
Problem & Prospect of Tea Industry in Bangladesh
Get PDFBangladesh Tea Industry established at 1840 when a pioneer tea garden was established on the slopes of the hills in Chittagong where the Chittagong Club now stands. First commercial tea garden was established in 1857 at Mulnichera in Sylhet. During the India-Pakistan partition in 1947, Bangladesh (the then East Pakistan) owned 103 tea estates, covering 26,734 hectares of tea plantation with annual production of 18.36 M.Kg. with a yield of about 639 Kg. per ha. Home consumption was around 13.64 M. Kg. upto 1955.After that home consumption went up rapidly and Government imposed 3% mandatory extension of tea area per year in 1961. Ten years later by 1970, tea area was extended to 42,658 hectares and production was increased to 31.38 M.Kg. During liberation war in 1971, our tea industry suffered colossal damages which resulted in poor management, high vacancies, insufficient inputs, dilapidated factory machinery, inadequate maintenance etc. leading to lower yield and poor quality of tea. Besides that, world tea production has been showing an annual increment of 3% while in Bangladesh the production has increased by 1.84 % and contributes 1.37 in export in the word tea trade and earns near about 1775 million Taka (Taka 69 = USD 1.00) every year. The study aims to pasteurize the scenario of Bangladesh tea in the context of different situation whether they face any problem which we assume or find out the best probable way to lessening the problem
Socioeconomic Determinants of Household Fertility in Bangladesh
Get PDFThis paper unravels some key determinants of fertility in Bangladesh by showing a multivariate model analysis on a cross-sectional data set. The sample data set is taken from a massive household survey conducted in 2011. From one thousand and fifty two variables, I have selected twenty nine key regressors covering ten socioeconomic domains on the basis of the following factors: education, wealth, nutrition, locality, religion and lastly the awareness of family planning tools and services.It is demonstrated that in spite of the fact that a linear model functions works well in accommodating more regressors but it is plagued with the presence of heteroscedasticity. We then defeat this issue by demonstrating that an alternative log-linear model with less regressors finishes the Breusch-Pagan test without a drawback. At long last, we display the major discussions and conclusion
Drivers and Dimension of Corporate Social Responsibility by the Mobile Telecommunication Industry in Bangladesh
Get PDFCorporate social responsibility must be perceived in a new way, where the corporate success and social welfare would not be a zero sum game. Heightened attention to CSR made by the corporations has not been entirely voluntary. The prime objective of the study is to explore the extent of Corporate Social Responsibility by the Mobile Telecom companies in Bangladesh, with a view to project the drivers, dimensions, strategies and improvement in their CSR initiatives and reporting. This article have selected examples (cases) of top three telecom operators- Grameen Phone, Banglalink and Axiata (Robi) to represent the best practice to render socil responsibility in the telecommunication industry. All three companies see CSR as a way of contributing to sustainable development and when analyzing major drivers behind CSR it was revealed that ‘External factors related to changes in business environment’ was identified by all three as being the main motivation. It is also revealed from the study none of the three mobile telecom operators enjoy tax benefit, due to the complicacy of the law for availing tax benefit.While corporate social responsibility is by definition the task of companies, governments have a role to play in fostering a climate where companies are encouraged to meet this responsibility
The Effect of Word of Mouth Marketing on Customer loyalty & Product sales
Get PDFWord of mouth marketing (WOMM) is a valuable and most powerful form of marketing. It differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations. The concept of word of mouth marketing has now gained more popularity as it acts as a trustable way to influence customers. This paper discloses the effects of word of mouth marketing on customer loyalty and product sales. This study also analyzes the terms of word of mouth, word of mouth marketing, marketing performances. This study reveals that word of mouth marketing has a significant effect on building customer loyalty and increasing product sales. Explorative research design and secondary data has been used for this study. To prepare this study, relevant literatures are reviewed. The available literatures show that the proper implementation of word of mouth marketing can significantly affect increasing sales level and building customers’ loyalty. As a new marketing tool, company need to have adequate knowledge for the proper implementation so that business success can be achieved
Understanding and Mitigating Service Provider’s Risks in Offshore Information Technology Outsourcing: A Conceptual Analysis
Get PDFExisting research on risks involved in offshore IT outsourcing focus overwhelmingly on risks that client firms face while contracting out their IT operations and measures to be undertaken for mitigating those risks. This study seeks to understand what risks service providers face in such outsourcing and how to mitigate them. Despite proliferation in number of offshore outsourcing providers in the field of IT,little attention has been placed on this topic. This study fills a knowledge gap by proposing a framework of offshore IT outsourcing providers’ risks and suggesting some mitigating measures to minimize those risks. From a comprehensive examination of past literature, published cases and documents, a number of potential risks have been identified. They have been categorized as two broad groups- a. project-specific risks, and b. relationship-specific risks. A qualitative approach is applied to conceptually analyze data which offers future researchers to formulate proposition and build theory. The insights that are generated through this qualitative synthesis of the literature will be valuable to the managers in the field of offshore IT outsourcing.The framework enlighten the scholars about the significance of understanding the providers’ risks for overall outsourcing success
Dimensions of Customer-Based Brand Equity: A Study on Bangladeshi Brands
Get PDFThis research tries to develop a valid and reliable model of Bangladeshi brand equity by assessing the dimensions of the brand equity and its constructs. Although Bangladesh market is deluged with value-for-money Bangladeshi brands since decades ago, not all the Bangladeshi brand achieved national recognition. Based on 30 constructs, which were compiled from literatures, four variables were included for brand awareness, seventeen variables for brand association, five for perceived quality and four for brand loyalty. Factor Analysis was conducted to identify dimensions of brand equity and its constructs. Principal Component Analysis with subsequent rotation (varimax) was conducted on 30 constructs of a questionnaire. According to the four dimensions proposed by Aaker (1991) in the brand equity literature, a four factor solution that reduced the 30 constructs to four factors was chosen in this study
A Study of the Industrial Relations Systems of Some Developed Countries and Lessons for Bangladesh
Get PDFIndustrial Relations or Employment Relations grow out of employment. There are two parties in the employment relations- Labor and Management. Both the parties need to work in a spirit of co-operation, adjustment for their mutual interest. However, good Industrial Relations are one of the preconditions for a pleasant industrial environment. That environment will only be possible when a democratic industrial environment prevails in the industrial park. The industrially developed countries of the world are maintaining a good industrial democracy which will be the lesson for the underdeveloped and developing countries. The objectives of this study are to chalk out the salient good industrial features of some developed countries, which will act as a lesson for underdeveloped and developing countries like Bangladesh
Robi Axiata Limited: A Critical Study on Human Resource Management Practices
Get PDFChanging competitiveness in the global markets has created new challenges for business organizations. To cope with this changing environment human resource management (HRM) practices are expected to play a more vital role in firm performance. Human resource or people are diversified from the viewpoint of likes and dislikes, emotions, feelings, values, personalities and qualifications as well.The subject matter of human resource management (HRM) is dealing with people. Until and unless an organization don’t have efficient and talent human resource they cannot build a good workforce team for achieving professionally the organizational goal. Without productivity improvement no organization can flourish and survive in the long run. For this reason HRM as a separate matter of study has been gaining popularity and this study explored HRM practices of Robi Axiata Limited a cellular mobile phone multinational company operating in Bangladesh. This study has not covered all HRM activities of Robi but some selected major HRM functions has been explored. These major HRM activities are human resource planning (HRP), recruitment and selection, training and development, motivation and leadership, performance appraisal, compensation, job satisfaction and promotion. This is a descriptive type of study and primary data have been collected designing a Likert Scale questionnaire. It is found after data analyses that for formulating effective HRP Robi’s uses trend analysis and individual departmental manpower requisition. Robi also has qualified authority to make selection process successful and for taking effective projected future manpower decision. The company has been arranging proper training program continuously. Moreover, the company should slightly improve its motivation and leadership styles and also to be increased employee basic salary