Malete Journal of Accounting and Finance
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DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE
With the increasing reliance on digital marketing, companies face challenges in adapting their strategies to effectively connect with consumers. As digital marketing reshapes consumer relationships, businesses must navigate the complexities of building trust, engagement, and loyalty in an increasingly digital landscape. This research aims to examine the influence of digital marketing and customer experience in the Ibadan metropolis of Oyo State. This study used a descriptive survey research design in which a structured questionnaire was used to elicit information from the target respondents, who were customers patronizing online businesses in Ibadan. A self-structured questionnaire was utilized and questionnaires were distributed online to respondents as it gives room for equal representation of respondents. The population is infinite, and Cochran\u27s (1977) formula was used to calculate the sample size of 385. The hypothesis was tested using multinomial regression. Statistical Package for Social Science (SPSS) was used to analyze the data. The result indicated a positive significant relationship between digital marketing strategies and customer experience in Oyo State, Nigeria. Also, internet marketing has become a valuable and significant strategy for companies to promote, advertise, and interact with more customers in the state. The study recommended that organizations should invest in creating compelling content, targeting advertising, and providing excellent online customer service to engage with more customers
IMPACT OF HUMAN CAPITAL AND ENTREPRENEURIAL LEADERSHIP STYLE ON THE ORGANIZATIONAL PERFORMANCE OF TABLE WATER ENTERPRISES IN MINNA, NIGER STATE
Organizational performance depends on two key elements, human capital and entrepreneurial leadership style, a combination that has sparked interest among researchers and practitioners. Based on these facts, this study investigates the impact of human capital and entrepreneurial leadership styles on organizational performance. A cross-sectional survey design was adopted for the study and data was elicited through questionnaire. Research objectives and research questions were set and the targeted population comprised of six hundred fifty-eight (658) workers from Table Water Enterprises in Minna, Niger State while the sample size is one hundred and ninety-two (192). IBM SPSS 24.0 was used to analyze data. Regression, reliability analysis, and descriptive statistics were used. Human capital, entrepreneurial leadership style is assumed to account for 39.1% of the variability in other variables (R2 of 0.391), and the independent factors statistically substantially predict the dependent variable, F 60.710, p <.0005. The unstandardized coefficient for human capital, B1, equals 0.317, while entrepreneurial leadership style equals 0.406. This indicates 0.317 and 406 increases in organization performance for every increase in human capital and entrepreneurial leadership style. The study concludes that human capital positively impacts organizational performance through training, skills, competence, experience and innovation initiatives. It strengthens organizational performance when the entrepreneurial leadership style is high. The study recommends that organizations should invest in human capital development to enhance the knowledge, skills, and experience of their employees. And that entrepreneurial leadership style should be encouraged and developed through training programs, mentoring, and leadership development initiatives
OWNERSHIP STRUCTURE AND ENVIRONMENTAL DISCLOSURE PRACTICES: EVIDENCE FROM LISTED NIGERIAN INDUSTRIAL GOODS FIRMS
Nigerian industrial firms are under increasing pressure to adopt robust environmental reporting practices. However, the extent and quality of these disclosures are often hinged on the nature of ownership structure. This study examined the effect of ownership structure on environmental disclosure practices of quoted Nigerian industrial good firms. The study research design used was causal. 13 firms make up the study population out of which 10 firms were purposively chosen as sample size within a time frame of 2011 to 2022. The annual reports of the chosen firms provided the data used in this investigation. Descriptive statistics and multiple regression analysis were used to analyze the data. Managerial ownership (MNO), foreign ownership (FRO) and institutional ownership structure (INO) were used to proxy ownership structure. The analysis\u27s outcome showed that MNO and FRO have a positive and significant effect on environmental disclosures practices (END) evidenced with coefficient values of (0.0415) and (0.3155) correspondingly. INO was found to have a significant and negative connection with END, as indicated by coefficient value of -0.0034. The study concludes that ownership structure has a noteworthy impact on environmental disclosure practices. The study recommends that firms should encourage managers to be more transparent about END by linking their managerial rewards to END performance. The firm should also leverage FRO by engaging foreign stakeholders in setting up and meeting rigorous environmental reporting benchmarks. Nigerian firms should establish environmental committees which will include representatives from major institutional investors, to enhance accountability and ensure consistent, transparent disclosures practices
TAXATION AND ECONOMIC DEVELOPMENT IN NIGERIA
Ineffective tax system can impact negatively on economic development. Therefore, this study investigated the influence of taxation on the economic development in Nigeria. The study adopted time series research method. The data used were obtained from secondary sources, which covered a period from 2015 to 2022. Using regression analysis, the study found that company income tax (CITX) and value added tax (VATX) positively and insignificantly influence real gross domestic product, however, the influence of education tax (EDTX) is negligible. Results also revealed that the influence of CITX on poverty index is negligible, while VATX and EDTX have negative and positive insignificant influence on poverty index respectively. Besides, findings revealed that CITX negatively and insignificantly influences life expectancy. While VATX positively and significantly influences life expectancy, the influence of EDTX is positive and insignificant. Moreover, results showed that CITX positively and insignificantly influences balance of trade, whereas the influence of VATX and EDTX is negative and insignificant. Furthermore, findings showed that company income tax positively and insignificantly influences unemployment rate. While VATX negatively and significantly influences unemployment rate, the influence of EDTX is negative and insignificant. It can be concluded that CITX, VATX and EDTX have tendency to improve some indicators of economic development, while they will likely impair other indicators. Therefore, it is recommended for government to ensure that revenue generated from taxation is judiciously expended on projects that will contribute positively to economic development
CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE OF LISTED CEMENT MANUFACTURING COMPANIES IN NIGERIA
The relevance of corporate social responsibility in corporate performance needs continuousreassessment for the validity or otherwise of the previous related studies. This informed the currentstudy to empirically examine whether corporate social responsibility (CSR) has effect on financialperformance of listed cement manufacturing companies in Nigeria. The study is based on ex-postfacto research design using secondary data. The study population consisted of three cementmanufacturing companies quoted on Nigerian Exchange Group. However, two of the threecompanies formed sample size based on data availability, while data for the study were extractedfrom the audited annual reports of the sampled cement companies. The data obtained wereanalyzed with the use of descriptive statistics, correlation, and regression method, and it wasstatistically observed that corporate social responsibility has a positive, but negligible effect onreturn on asset. It was also observed that the effect of corporate social responsibility on earningsper share is positive and substantial. It can be summarized that good corporate responsibility willpossibly improve the financial performance of a firm. It is therefore recommended thatorganizations should engage in different philanthropic activities to continue to enjoy peaceful coexistencewith the members of the host community. Moreover, it is expected of every corporateentity to have effective control measures in place to cushion the negative effect of its activities onthe operating environment. This will, however, impact positively on the firm’s performanc
ANALYSIS OF MARKET MARGINS AND MARKETING EFFICIENCY IN THE SOYBEAN SUPPLY CHAIN: EVIDENCE FROM BARUTEEN LGA, KWARA STATE
Soyabean is produced mainly in small holder farms in Baruteen LGA of Kwara State, but thesoybean marketers in Baruteen are faced with a lot of challenges ranging from high transactioncosts, fluctuations in soybeans prices, limited storage capacity, access to credit, down toinadequate distribution networks. This making profit maximization difficult. This studyexamines the market margin and efficiency of wholesaler soybean supply chain in Baruteen,Nigeria. Data for study were obtained from primary sources with the aid of a well-structuredquestionnaire. The study used cost-benefit analysis to estimate market margin and marketingefficiency of soybeans. Our results show that an average of 17.5bags were sold by marketersat every market day with average profit margin per marketer of ₦5,188, and a market marginof 33.14%. However, the marketing efficiency of soybean in the area is relatively low, at15.37%. These findings suggest that while the sales of soybeans are profitable in Baruteen,there are inefficiencies in the marketing channel that need to be addressed in order to improvethe performance of the soybean marketers. The study recommends strategies to improvemarketing efficiency, such as reducing transaction costs, improving market access, andenhancing the productivity of soybean marketers
EFFECT OF CASHLESS POLICY ON NIGERIA’S ECONOMIC GROWTH
This study examined the impact of cashless policy on the economic growth of Nigeria for the period of 2011 - 2018. Data was collected from secondary sources through annual reports obtained from Central Bank of Nigeria Statistical Bulletins. The impact of cashless policy was proxied by Automated Teller Machine (ATM), Point of Sale (POS), and Internet Banking (WEB), while economic growth was proxied by Gross Domestic Product (GDP). Multiple regressions were applied to determine the impact of the policy on the GDP using the ATM, POS and the WEB. The study revealed that ATM has a positive effect on GDP. On the other hand, the regression results also show that POS and WEB had a negative effect on GDP. Based on the findings of the study, it is therefore recommended that awareness should be created on the benefits derivable from cashless policy to stimulate improvement of business activities, thereby enhancing economic growth
PUBLIC FINANCE AND ECONOMIC GROWTH IN NIGERIA
The paper evaluated the public finance in the military and civilian regime. It also examined the effects of recurrent expenditure, capital expenditure and revenue on Gross Domestic Product (GDP). The methodology used for this paper was mixed method. ARDL (Auto-Regression Distributed Lag) bounds test approach was used to estimate the result of this study. The finding of the study revealed that recurrent expenditure was more prevalent under civilian governments than the military governments. The ARDL (Auto-Regression Distributed Lag) indicated that revenue is significant in reducing the Gross Domestic Product. This finding suggests what is currently happening with the Federal Government where revenue adversely affect the Gross Domestic Product. The study recommends that the Federal Government should find more sources of revenue and the government spending should pass through proper accountability and transparent process
CORPORATE GOVERNANCE AND QUALITY OF FINANCIAL REPORTING BY BANKS IN NIGERIA
The level of owners investment required to finance deposit money banks in Nigeria is getting astronomical by the day as the regulatory authorities believe that only a robust capital base can assist to ward off undue competition occasioned by the recent liberalisation of the industry. The high stake by owners and the excessive work load on executives in the industry always make stakeholders to demand that operational effort at all levels be close to perfection, with appropriate control mechanism to ensure compliance. This therefore necessitates some codes that will guide the relationship between owner’s representative and executives, to ensure a balanced corporate administration. This study examines the relationship between elements of good corporate governance and quality of financial reporting (measured as discretionary accruals) by deposit money banks in Nigeria. The major study objective is to determine whether or not the elements of good corporate governance actually reduce the vulnerability of financial institutions to the excesses of the managers. The study employs a Generalized Method of Moment (GMM) for a period of seven years (2012-2018). The study found that both board composition and audit committee size have negative impact on discretionary accruals, and positive impact on the quality of financial reporting. The study therefore, concluded that board composition can be used to achieve better financial reporting quality. It also recommends that the composition of board of directors be improved as well as the number of directors in the audit committee in order for them to perform their internal audit role more effectively
INFLUENCE OF FIRM CHARACTERISTICS ON LOAN APPROVAL FOR SMEs IN NORTH CENTRAL NIGERIA: BANKERS’ PERCEPTION
The scourge of paucity of finance to SMEs which has been undermining their potential as drivers of economic growth has been blamed partly on firm related characteristics. However, the fact that little has been done in this regard from the supply side (banks) spurs this research. This study investigates the influence of firm specific characteristics on loan approval for SMEs in North Central Nigeria. Data was drawn from the primary source through the use of questionnaires to elicit responses from the sampled bank loan officers in the study area. A sample of 207 was drawn from the volunteer loan officers in 448 branches using multistage sampling technique. Descriptive statistics and Kruskal Wallis H were employed in analyzing the data. The study found that all the identified firm characteristics (size, age, incorporation, industry, financial information, location and collateral), which are all significant at 0.01 but with varying degrees, are the factors influencing banks’ credit approval for SMEs in the North Central Nigeria. The study concluded that while banks attach greater importance to firm size, firm age and location in their loan decision for SMEs, they also give consideration though lesser, to other factors. The study thus recommended among others, the need for SMEs to synergize and borrow as consortium rather than as individual units. This will facilitate improved financial access and economies of scale in terms of relatively reduced loan costs. Similarly, SMEs should also consider setting up urban offices to achieve close proximity to their banks for better financial access