Journal of Economic and Economic Policy
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THE INFLUENCE OF ECONOMIC LITERACY, FINANCIAL LITERACY AND SELF CONTROL ON CONSUMER BEHAVIOR AMONG SHOPEE USERS AMONG MUHAMMADIYAH UNIVERSITY STUDENTS IN SIDOARJO
No full textObjective: The purpose of this study is to provide knowledge whether the variables of economic literacy, financial literacy and self-control have an effect on consumptive behavior. Method: This study uses Final Semester Accounting Study Program students of Muhammadiyah University of Sidoarjo as a population with a total of 117 people. Using primary data from questionnaires as a method of data collection. Data analysis techniques in this study consist of validity tests, reliability tests, multiple linear regression analysis, and hypothesis testing in the form of t-tests using SPSS version 26. Results: This study provides results that economic literacy and self-control have a significant positive effect on student consumptive behavior and financial literacy has a significant negative effect on student consumptive behavior. Novelty: It is hoped that this study will provide positive benefits for all parties
THE INFLUENCE OF DEBIT CARDS AND ELECTRONIC MONEY ON SPENDING HABITS OF STUDENTS AT MUHAMMADIYAH UNIVERSITY OF SIDOARJO
No full textObjective: This study aims to determine the effect of debit cards and electronic money on students' spending habits. Method: This research took place at the Muhammadiyah University of Sidoarjo and was conducted by distributing questionnaires to 81 active students of the Muhammadiyah University of Sidoarjo as respondents. In this study, the analysis used was multiple linear regression and the tool used to conduct the analysis was SPSS. The data used for the analysis was primary data obtained from 81 respondents. Results: Based on the results of this study, it can be seen that debit cards and electronic money have a significant influence on the spending habits of students at the Muhammadiyah University of Sidoarjo. Novelty: This research is motivated by the increasing use of debit cards and electronic money in transactions. The series of advantages possessed by these two payment instrument innovations make their users use them more often to make transactions
DEVELOPMENT OF B2B MARKETING STRATEGY AND SWOT ANALYSIS IN SUPPORTING SDGS
No full textObjective: This research aims to develop an effective business-to-business (B2B) marketing strategy for the company Sartika Ratu, which is engaged in the Hajj and Umrah equipment industry. In facing the challenges of declining revenue and market share. Method: This study used a mixed method approach with a Sequential Exploratory model to gain an in-depth understanding of the internal and external factors that influence the company's marketing strategy. Data were collected through semi-structured interviews and observations, then analyzed using SWOT analysis involving IFE and EFE matrices. Results: The results showed that the company's revenue decline was related to declining B2B customer loyalty as well as challenges in attracting new customers. The SWOT analysis identified the company's key strengths in product quality and customization capabilities, while weaknesses were found in ineffective online marketing distribution. Novelty: Based on these findings, it recommended the development of a product differentiation strategy as well as the enhancement of digital distribution channels to strengthen the company's competitive position. This research also emphasizes the importance of integrating the principles of the Sustainable Development Goals (SDGs) in marketing strategies, especially in support of SDGs 8, 9, and 17. By adopting a holistic and data-driven approach, Sartika Ratu is expected to improve its competitiveness and achieve long-term sustainable growth in the Hajj and Umrah equipment industry
THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS
No full textObjective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used is people who live in Sidoarjo, especially people who have purchased Ultra Milk brand UHT milk products. The number of samples in this study was 100 respondents, taken using a questionnaire with a purposive sampling method. Data analysis in this study used IBM SPSS Statistics Version 26 for Windows. Results: The results of this study indicate that Celebrity Endorsement has a negative and insignificant effect on Purchasing Decisions, Content Marketing has a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions. Novelty: This study offers a unique contribution by simultaneously examining the effects of Celebrity Endorsement, Content Marketing, and Product Quality on purchasing decisions in the context of a specific local market—Ultra Milk UHT products in Sidoarjo. The findings highlight a surprising insight that Celebrity Endorsement, despite its common use in marketing strategies, has a negative and insignificant impact on consumer purchasing decisions in this case
THE INFLUENCE OF GOOD CORPORATE GOVERNANCE (GCG) AND PROFITABILITY ON COMPANY VALUE
No full textObjective: This study aims to test the effect of independent variables on the dependent variable. The independent variables used in this study are Good Corporate Governance (GCG) and Profitability, and the dependent variable is Company Value. Method: The method used in this study is a quantitative method. The population in this study was 32 technology companies listed on the Indonesia Stock Exchange (IDX) in 2021-2023. The sampling technique used in this study was the purposive sampling technique and obtained a sample of 27 companies during the 2021-2023 period with a total sample of 81 financial reports. Hypothesis testing in this study used multiple linear regression analysis with the help of Statistical Package for the Social Sciences (SPSS) version 25 software. Results: In the results of this study, there were extreme data that caused the data to not be normally distributed, so it was necessary to do outlier data. After outlier, the data shows n or the number of samples is 65 from the total initial sample of 81 because 16 of the samples have extreme values or values that are very different from other data so they must be removed from the sample, because by removing data from the sample, the data can return to normal. The results of the study indicate that Good Corporate Governance (GCG) and Profitability do not affect the value of the company. Novelty: This study provides insights into the impact of Good Corporate Governance (GCG) and Profitability on Company Value, highlighting the necessity of data preprocessing through outlier removal to achieve normal distribution
S-COMMERCE AND DIGITAL MARKETING TRANSFORMATION THROUGH TIKTOK PLATFORM
No full textObjective: Nowadays, people view TikTok not just as an entertainment medium, but as a key platform driving the growth of S-Commerce. Through TikTok, people can easily market, promote, and buy goods. TikTok has also become a very promising platform for business and marketing by business actors. Method: This study uses a qualitative approach with literature review analysis, utilizing secondary data from articles, books, journals, and research reports. Researchers analyze TikTok’s role in S-Commerce by observing interactions related to marketing, purchases, promotions, and user-generated references, structuring findings into a systematic framework. Results: S-Commerce through the TikTok platform shows a form of digital marketing transformation where there is a change in the form of marketing which is not only centered on sellers in marketing and promoting products through buying and selling platforms but collaborates with users. Novelty: TikTok enables social media and e-commerce activities to be combined in one platform with the efficiency and convenience it offers
THE INFLUENCE OF BUDGET PARTICIPATION AND INFORMATION SHARE ON BUDGET QUALITY & SLACK: A CASE OF IRAQI PUBLIC UNIVERSITIES BUDGETARY PROCESS
No full textObjective: Iraqi Public universities confront a wide range of difficulties as a result of the complex interactions between budgetary quality and slack in the higher education sector, and in the context of public higher education institutions this article explores the complex issues related to budget participation, budget quality, budgetary slack, government expenditure transparency, and information sharing. Method: The analytical method used in this research is structural equation modeling (SEM) to determine the causal relationship between latent variables contained in structural equations, with the analysis tool Smart PLS, using quantitative methods through data collection by distributing questionnaires to teachers, of which 150 were returned and 148 were usable. Result: Based on the results of data analysis, it is concluded that there is a significant relationship between budget participation, information sharing and budget quality, and in addition there is a significant relationship between budget quality and budgetary slack, while government budget transparency does not show a clear link with budget quality in service rotation; furthermore, problems arise in universities when faculty and staff are not actively engaged in budgeting, as hierarchical structures tend to disregard faculty needs, resulting in wasted time and energy, even though budgeting itself reflects how institutions collaborate to make systems fit together. Novelty: Beyond these findings, the study provides recommendations and frontline insights for public higher education cohorts facing these issues daily, positioning Participatory Budgeting (PB) as a pathway toward more inclusive decision-making, fostering transparency in government spending, and strengthening community authority in managing resources for better outcomes in public interests
AN INTEGRATIVE FRAMEWORK BETWEEN TDABC AND THE BALANCED SCORECARD: THE ROLE OF ADVANCED STATISTICAL MODELING IN IMPROVING INSTITUTIONAL PERFORMANCE IN THE HEALTHCARE SECTOR
No full textObjective: This study proposes an integrative model that combines Time-Driven Activity-Based Costing (TDABC) and the Balanced Scorecard (BSC) to strengthen financial decision-making and organizational performance in healthcare institutions. Method: A mixed-methods research approach was applied, incorporating qualitative case studies and quantitative techniques, including regression analysis and Monte Carlo simulations, to evaluate the impact of the TDABC-BSC integration. Results: The findings demonstrate a 20% reduction in patient service costs, a 27.7% improvement in financial sustainability, and a 23.6% increase in resource utilization efficiency. However, implementation resistance (40%) and data availability constraints (25%) highlight the need for strategic planning, standardized reporting, and AI-driven predictive analytics. Novelty: This research provides the first empirical framework demonstrating the effectiveness of integrating TDABC with BSC for achieving financial sustainability and strategic performance alignment in healthcare organizations, offering actionable insights for administrators, policymakers, and researchers
THE UTILIZATION OF BEHAVIORAL FINANCE MODELS IN ANALYZING INVESTMENT DECISIONS
No full textObjective: This study analyzes the impact of student financial behavior on investment decisions using a Behavioral Finance model. Method: Data were collected throgh interviews and observations with a descriptive qualitative approach. Results: The findings show that financial behaviors, such as adherence to payment schedules, budgeting and price comparison, significantly influence investment choices. Emotiona and psycological factors, like status quo bias, risk aversion, and overconfidance, also affect decision-making, often leading to suboptimal outcomes. Interviews confirm that these factors frequently hinder rational choices. Howefer, the study’s limitations include sample representation and generalizabillity. Novelty: This research contributes to understanding Behavioral Finance in Investment Decisions and highlights the need for better financial education
PROFIT MARGIN AND INVENTORY TURNOVER : HOW DO THEY AFFECT FINANCIAL DISTRESS IN RETAIL COMPANIES LISTED ON THE IDX 2019-2023 PERIOD IN THE ERA OF TECHNOLOGICAL DISRUPTION?
No full textObjective: This study aims to determine profit margin and inventory turnover on financial distress in retail companies that go public on the Indonesia Stock Exchange (IDX) in the era of technological disruption. Method: This study is a quantitative study with a population taken from retail companies listed on the Indonesia Stock Exchange (IDX) for the 2019 – 2023 period. The research sample was 14 companies that met the criteria using purposive sampling techniques. The data analysis technique used multiple linear regression with SPSS software ver 23. Results: Based on the results of the research that has been conducted, it shows that : (1) Profit margin have an effect on financial distress and (2) Inventory turnover have an effect on financial distress in retail companies listed on the Indonesia Stock Exchange in 2019-2023. Novelty: This study provides a novel insight by focusing on the impact of profit margin and inventory turnover on financial distress specifically in publicly listed retail companies during the era of technological disruption in Indonesia, a context that has been rarely explored in previous research