Journal of Artificial Intelligence and Digital Economy
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SUSTAINABLE CITIES AND COMMUNITIES: URBAN PLANNING AND DEVELOPMENT STRATEGIES
No full textThis paper explores the concept of sustainable cities and communities, emphasizing the importance of urban planning and development strategies in achieving sustainable urban growth. It discusses the challenges faced by urban areas, such as rapid population growth, environmental degradation, and socio-economic inequalities. The paper presents key strategies for sustainable urban development, including smart city technologies, green infrastructure, inclusive housing policies, and community engagement. It also highlights the role of governance and policy frameworks in supporting sustainable urban development. By implementing comprehensive urban planning and development strategies, cities can become more livable, resilient, and inclusiv
INTEGRATION OF IOT TECHNOLOGIES IN THE WORKPLACE
No full textThe integration of IoT (Internet of Things) technology into the modern manufacturing environment provides enterprises with opportunities to optimize production processes, reduce energy consumption and improve product quality. This paper analyzes the application of IoT technology in manufacturing, its benefits and prospects for further development. It also provides information on how Internet of Things technologies are used by global companies and what innovative solutions are created on the basis of this technology. The article also discusses the main challenges and security issues faced when implementing Internet of Things technologies
ARTIFICIAL INTELLIGENCE IN AUTOMATING PROCESSES IN BUSINESSES
No full textArtificial Intеlligеncе (AI) is transforming thе landscapе of businеss opеrations through thе automation of procеssеs, еnhancing еfficiеncy, productivity, and accuracy. This articlе еxplorеs thе impact of AI on automating tasks across various industriеs, focusing on its advantagеs in strеamlining workflows, dеcision-making procеssеs, and rеducing opеrational costs. It also discussеs kеy challеngеs and futurе trеnds that businеssеs must addrеss to fully lеvеragе AI’s potеntial
CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE
No full textGeneral Background: The influence of marketing strategies on consumer purchasing decisions is a key area of research, particularly in the context of popular culture endorsements. Specific Background: This study explores the impact of celebrity worship, brand ambassadors, and advertisements on the purchasing decisions for Wall's Cornetto White Rose ice cream among K-Pop fans in Sidoarjo. Knowledge Gap: While existing research highlights the effects of these marketing elements individually, there is limited evidence on their combined impact in the specific context of K-Pop endorsements. Aims: The aim of this research is to quantitatively assess how celebrity worship, the role of brand ambassadors, and advertisement effectiveness influence consumer purchase decisions for Wall's Cornetto White Rose ice cream. Results: Utilizing a descriptive quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, the study finds that while celebrity worship and advertisements significantly influence purchase decisions, the presence of a brand ambassador does not. The results show that celebrity worship and advertisements positively impact consumer choices, whereas the brand ambassador's role is not a determining factor. Novelty: This study provides new insights into the relative importance of celebrity worship versus brand ambassador influence, specifically within the K-Pop fan segment. Implications: The findings suggest that marketers should focus on enhancing celebrity-driven campaigns and effective advertisements to influence purchasing decisions, rather than overemphasizing brand ambassadors. Limitations include the study's focus on K-Pop enthusiasts, which may not generalize to other demographics, and the use of Google Forms for data collection, which could affect response quality. Future research should consider a broader audience and direct survey methods for more comprehensive results
SOCIAL AND ECONOMIC ESSENCE OF CONCEPTS RELATED TO DIGITAL TECHNOLOGIES IN TOURISM DEVELOPMENT
No full textThis article highlights the role and importance of digital technologies in the development of the tourism industry. In addition, useful information is provided about the socio-economic nature of concepts related to digital technologies.
Keywords: Tourism, Digital Technology, Virtual, Digital Economy, Tourist Produc
THE ROLE OF CONSUMER LENDING IN IMPROVING THE LIVING WELLBEING OF THE COUNTRY'S POPULATION
No full textThe article deals with the role of consumer credit in improving the welfare of the population of the country, that is, improving the system of consumer credit eliminates the conflict between the needs of the population and the ability to meet them with current cash income activates demand and as a consequence, contributes to the welfare of the population
CHARACTERISTICS OF DEVELOPMENT OF THE REGIONAL ECONOMY OF THE REPUBLIC OF UZBEKISTAN
No full textThe article is dedicated to the comprehensive research of the economic growth rates of the regions of the Republic of Uzbekistan. The purpose of the article is to analyze economic growth and its indicators, as well as to develop recommendations for achieving sustainable high rates of economic growth. The author focuses on GDP per capita and concludes that the low level of labor productivity growth in the regions is the result of cheap labor and low skills of workers in the real sector, as well as the existing high level of obsolescence of production capacity
UZBEKISTAN RAILWAYS JOINT STOCK COMPANY THE ROLE OF FINANCIAL ANALYSIS IN OPTIMIZING THE EFFICIENCY OF LOGISTICS CORPORATE STRUCTURES
No full textFinancial analysis plays a critical role in optimizing the efficiency of logistics corporate structures by providing data-driven insights into resource allocation, cost management, and profitability. This paper explores the integration of financial analysis into logistics operations, highlighting how financial performance metrics such as cash flow, profitability, and return on investment drive strategic decisions that enhance operational efficiency. By evaluating logistics costs, including transportation, warehousing, and inventory management, financial analysis enables companies to streamline processes and reduce inefficiencies. Moreover, the study examines the use of financial tools like ratio analysis, budget forecasting, and break-even analysis to assess the financial health of logistics firms. The findings emphasize the importance of financial analysis in identifying areas for investment in digital technologies, optimizing supply chain operations, and ensuring sustainable financial growth. This approach ultimately supports the overall goal of improving the economic viability and competitive edge of logistics corporate structure
ADJUSTABLE NITROOXIDATION TECHNOLOGY FOR LOW ALLOY STEEL
No full textThe article discusses the production of a surface diffusion nitride-oxide layer on low-alloy structural steel with specified structures and properties.
To develop a controlled technology for nitro-oxidation of low-alloy carbon steel, the dependences of the composition and structure of the nitrided and oxide layer on the chemical composition of the steel and the technological parameters of the process were studied. Technical iron was used as a model alloy and samples of industrial steel grades 40X, P6M5 and steel 45 were processed. Saturation temperatures were studied in the ranges above and below the eutectoid temperature for the “Fe-N” system and, accordingly, for the “Fe-O” system and it was found that the best structures are at saturation temperatures below the eutectoi
INTERDEPENDENCE AND FEATURES OF INTERNATIONAL BUSINESS AND CULTURAL MANAGEMENT
No full textThe article considers importance of international business, importance of culture management, interdependence of directions and a number of other aspects based on the experience of modern developing countries. We are learning that the development of the twenty-first century has encouraged all countries to be advanced in almost all areas, and factors other than business and private enterprise have contributed to the comprehensive development of industries and sectors of the economy. In the course of the study we took into account the experience of the countries of the world, as well as known words, views, studies and statements of scientists not only in the economic and social spheres, but also in other spheres, and that in the future this issue will be studied more consistently. In addition, we have provided links that will help clarify the topic, conclusions, opinions and more. It should also be noted that we have paid attention to the role of culture in international business and the relevant strategy and principles of intercultural governanc