Journal of Artificial Intelligence and Digital Economy
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THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)
No full textGeneral Background: The rapid advancement of technology has significantly impacted consumer purchasing decisions, particularly in selecting smartphones. Consumers often consider factors like brand image, price perception, and product quality when choosing products. Specific Background: Among the vast range of smartphone options available, iPhone is a prominent choice, but the specific factors driving consumer interest in iPhone products, particularly in Sidoarjo, remain underexplored. Knowledge Gap: While much research has focused on general smartphone buying behavior, limited attention has been given to the specific interplay between price perception, brand image, and product quality in influencing buying interest for iPhones in regional markets like Sidoarjo. Aims: This study aims to examine the impact of price perception, brand image, and product quality on consumer buying interest in iPhone products in Sidoarjo, using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. Results: From a sample of 110 respondents, the findings reveal that price perception, brand image, and product quality all have a significant positive effect on consumer buying interest. The R-square value of 0.700 suggests that 70% of the variation in buying interest is explained by these three variables. Novelty: This study provides novel insights into the Sidoarjo market, demonstrating that these factors substantially drive iPhone purchase interest, with brand reputation and perceived product quality playing key roles. Implications: The results highlight the importance of enhancing brand image and maintaining high product quality to increase consumer interest, which could inform marketing strategies for smartphone brands targeting regional markets like Sidoarjo. Future studies could explore additional variables influencing buying interest, given that 30% of the variation remains unexplained by the current model
POSSIBILITIES OF USING E-LEARNING IN TRAINING AND DEVELOPMENT OF EMPLOYEES
No full textIn the digital age, organizations are increasingly adopting innovative methods to train and develop their employees. E-learning, or electronic learning, has emerged as a key tool in this area, offering flexibility, cost efficiency, and a wide range of interactive content. This scientific article explores the possibilities of using e-learning in the training and development of employees, discussing its benefits, implementation strategies, and potential challenges. The article also provides insights into how e-learning can be effectively integrated into corporate training programs to enhance employee skills and organizational performance
PROBLEMS IN LENDING INDIVIDUALS IN COMMERCIAL BANKS AND WAYS TO ELIMINATE THEM
No full textIn this article, banks are in the process of digital transformation Problems and current situation in improving retail banking services are analyzed. In particular, in the transformation of the banking system of Uzbekistan, the revision of the bank structure and the optimization of the bank's service processes, the one-step lending system through underwriters and the management of personal funds for users are the most important. comments on the applications. The results of this study are important in studying the factors influencing the development of retail banking services and eliminating problematic situation
ADJUSTABLE NITROOXIDATION TECHNOLOGY FOR LOW ALLOY STEEL
No full textThe article discusses the production of a surface diffusion nitride-oxide layer on low-alloy structural steel with specified structures and properties.
To develop a controlled technology for nitro-oxidation of low-alloy carbon steel, the dependences of the composition and structure of the nitrided and oxide layer on the chemical composition of the steel and the technological parameters of the process were studied. Technical iron was used as a model alloy and samples of industrial steel grades 40X, P6M5 and steel 45 were processed. Saturation temperatures were studied in the ranges above and below the eutectoid temperature for the “Fe-N” system and, accordingly, for the “Fe-O” system and it was found that the best structures are at saturation temperatures below the eutectoi
AUTOMATED DESIGN SYSTEM (ADS) - WHAT IS IT, TYPES OF AUTOMATED DESIGN SYSTEMS
No full textIn this article we will tell you what ADS is and what it is used for in work. It is known that technological progress does not stand still. Paper drawings have been replaced by computer-aided design systems - a set of software and hardware designed to automate various stages of developmen
Support the activities of cotton-textile clusters, carry out a radical reform of the textile, clothing and knitting industry, further increase the export potential of the industry
No full textThe article explores and discusses simple methods of supporting the activities of cotton-textile clusters, radical reform of the textile and clothing-knitting industry, and the phased implementation of further increasing the export potential of the industry. Practical recommendations have been develope
MANAGEMENT OF CONSTRUCTION OBJECTS WITHIN THE SYSTEMATIZATION OF RESIDENTIAL REAL ESTATE PROPERTIES
No full textThis article considers residential real estate, built by construction enterprises, as an effective investment object and a reliable source of income under conditions of innovative development. The methods of effective management of construction objects within the systematization of the specific properties of residential real estate are extensively discusse
THE ROLE OF BANKS IN DIGITALIZATION OF THE ECONOMY
No full textBeing an important factor in ensuring the solvency of banks in the conditions of digitalization of the economy, it is a necessary condition for ensuring the continuity of payments made in the country's economy. In the article, current problems related to the role of banks in the digitalization of the economy are identified and scientific proposals aimed at solving them are developed
THE IMPORTANCE OF FINANCIAL AND CREDIT MECHANISMS IN THE MANAGEMENT OF THE STATE
No full textFinancial and credit mechanisms play a crucial role in the effective management of a state. These mechanisms act as the backbone of a nation's economic stability and growth, enabling the government to fulfill its responsibilities towards its citizens and achieve its development goals. This article will delve into the significance of financial and credit mechanisms in state management, exploring their diverse functions and highlighting their impact on various aspects of governance
FOREIGN MODELS OF STATE REGULATION OF THE CREDIT SERVICES MARKET
No full textThe article discusses foreign models of state regulation of the credit services market. According to the author, the governments of foreign countries took an active part in maintaining the liquidity of credit organizations through capitalization and refinancing. Prominent examples of such regulation are the French, Singapore and Hong Kong models, which were based on a successful combination of high levels of state intervention with regulatory tactics