Journal of Artificial Intelligence and Digital Economy
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THEORETICAL ASPECTS OF TEACHING SUBJECTS IN AN E-LEARNING ENVIRONMENT
No full textThis article is compiled in theoretical aspects of teaching subjects in an e-learning environment accordance with the information technology science program in education, the methodology for using electronic platforms for students to master independent educational hours allocated to subjects in the conditions of a modular credit system in higher education institutions, in addition, students also have the opportunity to use electronic platforms in educational training sessions in the process of mastering independent educational topics From this article, the student receives the advice he needs and the answer to the questions he search article can be used in the organization of Independent Education of students in all institutions of higher education
PERSONALIZATION IN EMAIL MARKETING HOW TO INCREASE OPEN RATES AND ENGAGEMENT
No full textEmail marketing remains one of the most powerful tools for digital marketers, with a return on investment (ROI) that surpasses many other channels. However, the effectiveness of email campaigns hinges significantly on personalization. This article explores the critical role of personalization in email marketing, focusing on strategies to increase open rates and engagement. It delves into various personalization techniques, such as segmentation, dynamic content, behavioral triggers, and machine learning algorithms, that can be used to create highly targeted and relevant email experiences. Additionally, the article examines the impact of personalized email marketing on customer retention, loyalty, and overall marketing effectiveness. We also discuss the challenges associated with personalization, including data privacy concerns and the technical complexities of implementing advanced personalization strategies. Supported by over 20 scholarly references, this article provides a detailed, scientific exploration of how businesses can leverage personalized email marketing to drive engagement and maximize their ROI
A NEURAL NETWORK MODEL FOR AUTOMATED LOGISTICS PROVIDER SELECTION
No full textIn the article, using artificial intelligence technologies in the digital economy, the problems of organization of logistics flows were identified and scientific proposals aimed at solving them were develope
THE EFFECTIVENESS OF WORK MOTIVATION AND EMPLOYEE ABILITIES IN REGIONAL GOVERNMENT ORGANIZATIONS IN REGENCY IN THE PROVINCE OF GORONTALO
No full textA government organization has predetermined goals. Success in achieving these goals does not only depend on government operational funds, facilities, infrastructure, and technology, but also on human resources. Therefore, this research aims to examine the influence of work motivation and employee abilities on the effectiveness of local government organizations, with the hypothesis that "there is a positive influence of work motivation and employee abilities on organizational effectiveness." The study employs a causal survey method, incorporating multiple regression analysis techniques. This research employs a quantitative approach, obtaining, processing, and analyzing data statistically (parametrically). This research concludes, based on the carried out data analysis, that: (i) the combination of work motivation and ability significantly influences organizational effectiveness; (ii) work motivation partially influences organizational effectiveness; and (iii) ability partially influences organizational effectiveness
Theoretical Views On Poetic Motive
No full textThis article focuses on the literary assimilation and theoretical interpretations of the term motif, the relationship between motive and image as well as the tropical types of motif, which differ from symbol, metaphor and similar features
FACTORS THAT INFLUENCE THE PURCHASE DECISION OF COSMETIC PRODUCTS ON FEMALE STUDENTS IN SURABAYA
No full textHaving an attractive appearance is the main thing by society, especially for women who pay attention to beauty. With the development of technology is expected for the cosmetics industry to improve product quality and halal awareness given that indonesia is classified as the largest use of halal cosmetics in the world in order to compete in the business world to influence purchasing decisions. The purpose of this study is to prove the influence of fear of missing out, halal product quality awareness on cosmetic purchase decisions at UIN Sunan Ampel Surabaya students. This research data collection technique through questionnaires distributed online to UIN Sunan Ampel Surabaya students. The number of samples in the study of 67 respondents obtained through purposive sampling method. The results obtained that the fear of missing out does not have a significant effect on the decision to purchase cosmetic products at UIN Sunan Ampel Surabaya students because of budget factors and tend to buy as needed. While the quality of products and halal awareness has a positive and significant effect on cosmetic purchasing decisions at UIN Sunan Ampel Surabaya students because the better the quality of products and halal awareness, the higher the purchase decisio
RELATIONSHIPS BETWEEN FINANCIAL MARKETS AND INTEREST RATES
No full textThis paper investigates the multi-scale relationship among interest rates, exchange rates, and stock prices using wavelet transform analysis. Specifically, we employ the maximum overlap discrete wavelet transform (MODWT) on interest rates, exchange rates, and stock prices in the US from January 1990 to December 2008. We utilize wavelet variance, wavelet correlation, and cross-correlation definitions to examine the association and lead/lag relationships between these series across various time scales. Our findings indicate that the relationship between interest rates and exchange rates is not significantly different from zero across all scales. Conversely, the relationship between interest rate returns and stock index returns is significantly different from zero only at the highest scales. The analysis sheds light on the dynamic interactions between these financial variables at different frequencie
THE EFFECT OF ACCOUNTING UNDERSTANDING, INFORMATION TECHNOLOGY, AND INTERNSHIP EXPERIENCE ON JOB READINESS AS AN ACCOUNTANT IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 AND SOCIETY 5.0
No full textThe purpose of this study is to ascertain how an individual's knowledge of accounting, IT usage, and internship experience affect their preparedness for the workforce in the 4.0 and 5.0 industrial revolutions. This study employs a quantitative methodology. Thirty samples were gathered using the purposive sampling method based on the non-probability sampling technique. Multiple linear regression analyses were used in the data processing procedure. The findings of the study indicate that having an internship, using information technology, and having a basic Accounting Understanding all have a positive and significant impact on one's fitness for the workforce as an accountant in the context of the Industrial Revolution 4.0 and Society 5.0. Thus, an individual's degree of work preparedness can be influenced by their knowledge of accounting, their proficiency with information technology, and their internship experience
DEVELOPMENT OF INTERACTIVE DIGITAL COMICS ON SIMPLE PLANE TOPICS ON EMPOWERING STUDENTS' THINKING ABILITIES
No full textThe purpose of the research was to develop interactive digital comics about simple machines and to investigate the effect for using interactive digital comics in student thinking skills at grade VIII. The hypothesis of this research was that using interactive digital comics in simple machines gave a significant effect to student thinking skills. This type of research was development research, which refers to the Four-D (Define, design, develop, disseminate). The result shows simple machine digital interactive comic is categorized as valid and feasible because of the percentage of expert media judgment is 98.91% and the percentage of expert material judgment is 98.21%. In practicality test, this is indicated by the good response from students with a percentage of 82.44% in the limited trial class and 77.81% in the extended trial class. The Effectiveness, indicated by statistics analyzing the pretest and posttest of control and experimental groups. The test analysis with Wilcoxon test. The Wilcoxon test shows Asymp. Sig (2 tailed) < 0.001 which is less than 0.005 that means the hypothesis is accepted and proven
THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW
No full textThis study aims to analyze the influence of TikTok content on digital marketing of electronic products in e-commerce through a systematic literature review. TikTok, as an increasingly popular social media platform, offers various engaging content features for users. This study examines how elements of content on TikTok, such as creative short videos, viral challenges, and influencer collaborations, can affect digital marketing strategies and sales performance of electronic products on e-commerce platforms. The methodology used is systematic literature review (SLR) by gathering and analyzing various relevant previous studies on the topic. The findings of this review indicate that TikTok content has a significant impact on brand awareness, consumer engagement, and sales conversion. Effective marketing strategies implemented on TikTok can increase product exposure, attract consumer attention, and drive purchasing decisions. These findings provide valuable insights for digital marketing practitioners in leveraging social media platforms to enhance the marketing performance of electronic products in e-commerce