Inverge Journal of Social Sciences
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    Whispered Waters: Traditional Taboos and the Dance of Sea Turtle Survival on Ghana\u27s Sacred Shores

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    Along Ghana\u27s sun-drenched coastline, where ancient traditions meet the rhythmic breaking of waves, sea turtles continue their timeless dance with coastal communities. This study delves into the intricate relationship between traditional taboos and marine conservation, uncovering how centuries-old cultural beliefs act as silent guardians for these endangered mariners. Through a systematic analysis of cultural practices spanning Ghana\u27s coastline, we reveal how temporal, spatial, and species-specific taboos weave a protective tapestry for nesting sea turtles. These taboos, deeply rooted in local traditions, create a natural framework for conservation, often aligning with modern ecological principles. However, the encroachment of modern pressures, such as urbanization and climate change, threatens both these cultural practices and the fragile turtle populations they protect. Despite these challenges, our research highlights the remarkable resilience of communities where traditional systems remain strong. In these areas, the nesting success of sea turtles is significantly higher, demonstrating the enduring power of cultural conservation. Like the moon, which influences both the tides and the turtles\u27 journey to shore, these taboos continue to shape conservation outcomes, bridging the gap between the past and the present. This delicate balance offers a unique opportunity to integrate traditional knowledge with modern conservation strategies, fostering a collaborative approach to protecting both cultural heritage and biodiversity. Along Ghana\u27s sacred shores, where the echoes of tradition meet the urgency of environmental preservation, we find a beacon of hope, a testament to the enduring connection between humanity and nature, and a reminder that the wisdom of the past can guide us toward a sustainable future. References Acquah, B., Darkwa, E., & Osafo-Adjei, C. (2024). Development or Post-Development Narrative: What Do We Know About it and the Way Forward. Inverge Journal of Social Sciences, 3(1), 1-6. Agyekumhene, A. (2020). Assessment of the impact of Light Emitting Diode (Led)-Fitted Gill Nets on Sea Turtle and Fish Catch in the Coastal Waters of Mankoadze, Ghana (Doctoral dissertation, University of Cape Coast). Agyekumhene, A., Yankson, P., Stemle, L., & Allman, P. (2021). Sea turtle nesting activity in Ghana, West Africa. Chelonian Conservation and Biology: Celebrating 25 Years as the World\u27s Turtle and Tortoise Journal, 20(2), 273-280. Akani, G. C., Luiselli, L., Harry, G. A., Jovita, K. T., & Alawa, G. N. (2023). Challenges of Sea Turtle Conservation in African Territorial Waters: The Way Out. In Sustainable Utilization and Conservation of Africa\u27s Biological Resources and Environment (pp. 519-541). Springer Nature Singapore. Alexander, L., Agyekumhene, A., & Allman, P. (2017). The role of taboos in the protection and recovery of sea turtles. Frontiers in Marine Science, 4, 237. Amlalo, D. S. (2006). The protection, management and development of the marine and coastal environment of Ghana. Administering Marine Spaces: International Issues, 148. Angsongna, A., Ato Armah, F., Boamah, S., Hambati, H., Luginaah, I., Chuenpagdee, R., & Campbell, G. (2016). A systematic review of resource habitat taboos and human health outcomes in the context of global environmental change. Global Bioethics, 27(2-4), 91-111. Anokye, F. A. (2022). Indigenous Knowledge and Coastal Livelihood Resource Sustainability at Moree and Apam Communities in the Central Region of Ghana (Doctoral dissertation, University of Cape Coast). Bollen, M., Trouw, K., Lerouge, F., Gruwez, V., Bolle, A., Hoffman, B., ... & Mercelis, P. (2011). Design of a coastal protection scheme for Ada at the Volta-River mouth (Ghana). Coastal Engineering Proceedings, (32), 36-36. Charuka, B., & Angnuureng, B. D. (2025). Investigation of the Socioeconomic Implications of Grey Coastal Infrastructure Used for Coastal Protection in Ghana. Journal of Coastal Research, 113(SI), 100-104. Darkwa, E., & Acquah, B. (2022). Small scale mining and rural livelihoods: How is small scale mining affecting livelihoods in Ghana. Asian Journal Social Science Management Technology, 4(2), 13-22. Darkwa, E. and Atsriku, G.E. (2021). Considering the Tenets of the Sustainable Livelihoods Approach and the Degrowth Perspective towards the Development and Sustainability of Livelihoods. Scopia International Journal for Science, Commerce and Arts, 1(7): 14-21. Darkwa, E. and Atsriku, G.E. (2021). Uncovering the differentiation and agency of peasants within the palm oil production in Ghana: Reviewing the literature. Scopia International Journal for Science, Commerce and Arts, 1(8): 15-20. De Witt, D. W. (2014). Tidal and lunar correlates on sea turtle emergence patterns in Ada Foah, Ghana (Master\u27s thesis, Florida Gulf Coast University). Djondo, M. K., Chaffra, S., Kodjo, M. D. G., Prideaux, M., & Lougbegnon, T. (2024). Sea turtles of the Benin coast: Pressure and ethnozoology. Global Ecology and Conservation, 53, e02980. Ferrera, A., Formia, A., Ciofi, C., Natali, C., Agyekumhene, A., & Allman, P. (2021). Genetic structure of olive ridley sea turtles (Lepidochelys olivacea) in Ghana, West Africa. Journal of Experimental Marine Biology and Ecology, 544, 151614. Formia, A., Tiwari, M., Fretey, J., & Billes, A. (2003). Sea turtle conservation along the Atlantic coast of Africa. Marine Turtle Newsletter, 100(1), 33-37. Ntiamoa-Baidu, Y. (2008). Indigenous Beliefs and Biodiversity Conservation: The Effectiveness of Sacred Groves, Taboos and Totems in Ghana for Habitat and Species Conservation. Journal for the Study of Religion, Nature & Culture, 2(3). Olesu-Adjei, I. (2002). Community participation in coastal resources management in Ghana. Strategies For Wise Use Of Wetlands: Best Practices In Participatory Management, 107. Seidu, I., Brobbey, L. K., Paul, O. T., van Beuningen, D., Seidu, M., & Dulvy, N. K. (2024). Practices and informal institutions governing artisanal gillnet fisheries in Western Ghana. Maritime Studies, 23(3), 32. Takyi, R., El Mahrad, B., Addo, C., Essandoh, J., ElHadary, M., Adade, R., ... & Nunoo, F. K. E. (2023). Assessment of coastal and marine ecosystems in West Africa: The case of Ghana. Marine Pollution Bulletin, 197, 115735. Takyi, R., Nunoo, F. K. E., El Mahrad, B., Addo, C., & Essandoh, J. (2024). Charting sustainable waters: Governance challenges and opportunities for fisheries and coastal beach resources in a West African country. Marine Policy, 170, 106398. Tanner, C. (2013). Sea turtle conservation in Ghana\u27s Western Region: the bigger picture. Marine Turtle Newsletter, (136), 9-12. Tanner, C. (2014). Sea turtle bycatch off the western region of the Ghanaian Coast. Marine Turtle Newsletter, (140), 8-11. Wolfesberger, B. (2024). Assessing population connectivity of nesting olive ridley sea turtles (Lepidochelys olivacea) in Ghana using stable isotopes (Doctoral dissertation, Florida Gulf Coast University)

    Graphical Advance Organizers and Their Impact to Develop Higher Order Thinking Skills among Secondary Science School Students

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    This study was conducted to find out the impact of graphical advance organizers on the development of higher order thinking skills among ninth grade biology students. Due to the increasing complexity of the scientific content, especially at secondary stage, there is a need for cognitive tools to develop the higher order thinking skills. Graphical advance organizers are the visual instructional tools presented before learning and are designed to bridge the gap between prior knowledge and the new content to make the learning more meaningful. This quasi-experimental research utilized a pre-test/post-test control group design involving 57 Grade 9 students in one urban public school; Government Girls High School Westridge No. 3, Rawalpindi (Pakistan). The experimental group (30 students) received instruction in biology using graphical advance organizers while the control group (27 students) was taught using conventional lecture-based methods without visual aids. Data were collected using a validated analysis skill assessment tool specifically developed to measure students’ ability to interpret, compare, analyze, and evaluate biological information. The findings revealed that students exposed to graphical advance organizers demonstrated significantly higher gains in higher order thinking skills (analysis and evaluation) than those in the control group. This study contributes to the growing body of literature on instructional strategies in science education and emphasizes the importance of incorporating graphical organizers in the secondary classrooms to promote analytical and evaluating skills. Recommendations are offered for educators, curriculum developers, and policymakers to embed visual learning tools at secondary level biology instruction to foster higher order thinking skills. References Ajaja, P. O. (2011). Effects of advance organizers on attainment and retention of students\u27 concept of gravity in Nigeria. Mediterranean Journal of Social Sciences, 4(2), 743-752. https://doi.org/10.5901/mjss.2013.v4n2p743 Anderson, L. W., & Krathwohl, D. R. (Eds.). (2001). A taxonomy for learning, teaching, and assessing: A revision of Bloom\u27s taxonomy of educational objectives. Longman. Ausubel, D. P. (1963). The psychology of meaningful verbal learning. Grune & Stratton. Ausubel, D. P. (1968). Educational psychology: A cognitive view. Holt, Rinehart & Winston. Brookhart, S. M. (2013). How to assess higher-order thinking skills in your classroom. ASCD. Bulut, D. (2022). Investigation of students\u27 graphical and narrative type advance organizer use in an undergraduate course: A mixed method study [Master\u27s thesis, Middle East Technical University]. Gambo, H. M., & Atomatofa, R. (2024). Effects of advance organizers on upper basic science students\u27 achievement and retention in Giade Local Government, Bauchi State, Nigeria. ATBU Journal of Science, Technology and Education, 12(1), 45-56. Gentz, K. L. (2013). Graphic organizers and their impact on higher-level secondary math students [Master\u27s thesis, Minnesota State University]. Haladyna, T. M., & Downing, S. M. (2004). Handbook of test development. Lawrence Erlbaum Associates. Hattie, J. (2009). *Visible learning: A synthesis of over 800 meta-analyses relating to achievement*. Routledge. Horton, P. B., McConney, A. A., Gallo, M., Woods, A. L., Senn, G. J., & Hamelin, D. (1993). An investigation of the effectiveness of concept mapping as an instructional tool. Science Education, 77(1), 95-111. https://doi.org/10.1002/sce.3730770108 Kalyani, D., & Rajasekaran, K. (2018). Innovative teaching and learning. Journal of Applied and Advanced Research, 3(1), 23-25. https://doi.org/10.21839/jaar.2018.v3i1.162 Mehmood, N., Anwer, M., & Tatlah, A. (2017). Effect of combined teaching strategies on higher order thinking skills (HOTS) of biology students. Global Regional Review, 4(1), 312-319. https://doi.org/10.31703/grr.2019(IV-I).33 Nesbit, J. C., & Adesope, O. O. (2006). Learning with concept and knowledge maps: A meta-analysis. Review of Educational Research, 76(3), 413-448. https://doi.org/10.3102/00346543076003413 Novak, J. D. (1990). Concept maps and Vee diagrams: Two metacognitive tools to facilitate meaningful learning. Instructional Science, 19(1), 29-52. https://doi.org/10.1007/BF00377984 Novak, J. D., & Gowin, D. B. (1984). Learning how to learn. Cambridge University Press. Safdar, M. (2012). Concept maps: An instructional tool to facilitate meaningful learning. European Journal of Educational Research, 1(1), 1-10. Scott, L. C. (2015). The futures of learning 3: What kind of pedagogies for the 21st century? UNESCO Education Research and Foresight Working Papers, 15. Shihusa, H., & Keraro, F. N. (2009). Using advance organizers to enhance students\u27 motivation in learning biology. Eurasia Journal of Mathematics, Science and Technology Education, 5(4), 413-420. https://doi.org/10.12973/ejmste/75284 Sweller, J. (1988). Cognitive load during problem solving: Effects on learning. Cognitive Science, 12(2), 257-285. https://doi.org/10.1207/s15516709cog1202_4 Tenzin, S., Rai, R., & Gyeltshen, D. (2024). The effectiveness of graphic organizers in fostering the learning of chemical bonding in chemistry. Anatolian Journal of Education, 9(2), 43-54. https://doi.org/10.29333/aje.2024.924a Uzomah, T. N., Achor, E., & Jack, G. U. (2023). Fostering students\u27 academic achievement in physics through graphic organizer-enhanced learning strategy. Edukasiana: Jurnal Inovasi Pendidikan, 3(2), 1-10. https://doi.org/10.56916/ejip.v3i2.706 Vekiri, I. (2002). What is the value of graphical displays in learning? Educational Psychology Review, 14(3), 261-312. https://doi.org/10.1023/A:1016064429161 Yuliati, S. R., & Lestari, I. (2018). Higher-order thinking skills (HOTS) analysis of students in solving HOTS question in higher education. Perspektif Ilmu Pendidikan, 32(2), 181-188. https://doi.org/10.21009/PIP.322.1

    Innovating Education: The Impact of Artificial Intelligence and Technology on Teaching

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    This paper explores how artificial intelligence (AI) and digital technologies have been transforming teaching practices in Pakistan. Its objective is to measure the level of awareness, adoption and attitude of AI tools in education as well as identifying barriers and opportunities to integrate such tools in education. It was a quantitative approach, in which a structured questionnaire was used for data collection from 189 teachers of various level educational institutes in Pakistan. The survey focused on teachers’ awareness, usage of AI technology, its influence on teaching and learning process, obstacles in using AI technology, and the future outlook. Statistical analyses were conducted using SPSS-28 and reliability was confirmed by the Cronbach\u27s Alpha (α ≥ 0.83 for all sections). Findings were summarised using descriptive statistics and figures (bar, pie etc.). Results show that, although an overwhelming majority of educators see the value of AI in increasing student engagement (69.8% agree/strongly agree) and alleviating administrative loads (70.3%), there are still wide knowledge gaps when it comes to AI-enabled personalization (21.1% undecided). Major challenges are insufficient training (69.8% agree as barrier), cost (69.3%) and fears that a reliance on technology will damage creativity (78.8%). It is remarkable that 76.6% of the teachers have interest in PD courses to apply AI as well. The study adds to the scarce empirical inquiry on AI in Education in Pakistan and provides policy pertinent recommendations for policy makers and institutions. It raises important questions surrounding accessibility, teacher training and ethical questions about AI systems, to ensure AI does not substitute, but rather complements, human-based pedagogy. The results highlight the need to combine technological development with the achievement of social-emotional learning objectives. References Afshar, M. Z. (2023). Exploring Factors Impacting Organizational Adaptation Capacity of Punjab Agriculture & Meat Company (PAMCO). International Journal of Emerging Issues in Social Science, Arts and Humanities (IJEISSAH), 2(1), 1-10. Afshar, M. Z., & Shah, D. M. H. (2025). Strategic Evaluation Using PESTLE and SWOT Frameworks: Public Sector Perspective. ISRG Journal of Economics, Business & Management (ISRGJEBM), 3, 108-114. Ahmad, S. (2024). Statistical Analysis of Leadership Styles and Their Impact on Hierarchical Effectiveness in Organizations. Global Journal of Sciences, 1(2), 28-37. Al-Zahrani, A. M., & Alasmari, T. M. (2024). Exploring the impact of artificial intelligence on higher education: The dynamics of ethical, social, and educational implications. Humanities and Social Sciences Communications, 11(1), 1-12. Arshad, N., Baber, M. 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    Media Biasness in Conflict Reporting: A Comparative Study of CNN and Al Jazeera Coverage of Humanitarian Crisis in Gaza

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    This study investigates how CNN and Al Jazeera reported on the humanitarian crisis in Gaza as the conflict reached its peak in 2023. In a content analysis of 30 news stories from each network, we compared the framing of the crisis, examining language, sources, and visual elements. CNN predominantly emphasized government statements, diplomatic actions, and the international response, often maintaining a neutral tone that aligned with Western perspectives. In contrast, Al Jazeera prioritized first-hand accounts from Gaza, highlighting the suffering of civilians particularly women and children through emotionally charged narratives and on-the-ground reporting. These differences underscore each network’s editorial priorities, cultural influences, and target audiences. The findings reveal how media framing can shape public perception, with CNN’s approach potentially fostering a more detached, policy-oriented view, while Al Jazeera’s coverage evoked empathy and urgency. Such disparities raise critical questions about objectivity, bias, and the ethical responsibilities of news organizations in conflict zones. Additionally, the study explores how social media amplification further influenced these narratives, with Al Jazeera’s content often going viral among pro-Palestinian audiences, whereas CNN’s reports were widely cited in Western political discourse. Ultimately, this research highlights the power of media in shaping humanitarian responses and global opinion. It calls for greater transparency in conflict reporting, urging journalists to balance empathy with accuracy while encouraging audiences to critically evaluate news sources. By recognizing these biases, consumers can better navigate media landscapes and advocate for more equitable coverage of crises worldwide. References Aday, S., Livingston, S., & Hebert, M. (2005). Embedding the truth: A cross-cultural analysis of objectivity and television coverage of the Iraq War. The Harvard International Journal of Press/Politics, 10(1), 3-21. https://doi.org/10.1177/1081180X05275727 Ali, M. A. (2023). Analyzing the way Pakistani media covers humanitarian issues during violent conflicts: A case study of the Gaza War in real-time perspective. Pakistan, 63(1), 63–79. Alim, S., Effendi, Y., & Wahyudi, A. (2024). Framing the Iran-Israel conflict: A comparative analysis of Al-Jazeera and BBC News coverage in April 2024. Journal of Islamic Civilization, 6(2), 166–180. Damanhoury, K. E., & Saleh, F. (2017). Is it the same fight? Comparative analysis of CNN and Al Jazeera America’s online coverage of the 2014 Gaza War. Journal of Arab & Muslim Media Research, 10(1), 85–103. Elmasry, M. H., El-Nawawy, M., & Auter, P. J. (2013). Al Jazeera and Al Arabiya framing of the Israel–Palestine conflict during war. International Communication Gazette, 75(8), 750–768. https://doi.org/10.1177/1748048513482543 El-Nawawy, M., & Iskandar, A. (2002). Al-Jazeera: The story of the network that is rattling governments and redefining modern journalism. Westview Press. El-Nawawy, M., & Powers, S. (2009). Al-Jazeera English: A conciliatory medium in a conflict-driven environment? Global Media and Communication, 5(1), 25–47. https://doi.org/10.1177/1742766508101315 Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. https://doi.org/10.1111/j.1460-2466.1993.tb01304.x Fahmy, S., & Eakin, B. (2014). International media framing of the Gaza flotilla raid. Journal of Middle East Media, 10(1), 1–26. Flick, U. (2018). An introduction to qualitative research (6th ed.). SAGE Publications. Herman, E. S., & Chomsky, N. (2002). Manufacturing consent: The political economy of the mass media. Pantheon Books. Huang, Y., & Fahmy, S. (2013). Picturing a journey of protest or a journey of harmony? A comparative content analysis of news visuals in the U.S. and Chinese press. International Communication Gazette, 75(1), 73–94. https://doi.org/10.1177/1748048512465558 Iqbal, M. Z., & Ahmed, M. S. U. D. (2024). The construal of political perspectives in news reporting: A critical discourse analysis of CNN and Al-Jazeera. Pakistan Languages and Humanities Review, 8(2), 15–21. Kenix, L. J. (2011). Alternative and mainstream media: The converging spectrum. Bloomsbury Academic. Kumar, D. (2006). Media, war, and propaganda: Strategies of information management during the 2006 Israeli invasion of Lebanon. Global Media Journal, 5(9), 1–10. Nossek, H., & Berkowitz, D. (2006). Telling “our” story through news of terrorism: Mythic news and journalistic practice in the Israeli press. Journalism, 7(6), 691–711. https://doi.org/10.1177/1464884906069907 Perry, D. K. (2005). Theory and research in mass communication: Contexts and consequences. Routledge. Sarwar, H., Malhi, A. T., & Naz, I. (2023). Representation of Israel and Palestine issue in international media: An analysis of BBC and Al-Jazeera coverage in 2022. Annals of Human and Social Sciences, 4(3), 375–381. Seib, P. (2005). Hegemonic no more: Western media, the rise of Al-Jazeera, and the influence of diverse voices. International Studies Review, 7(4), 601–615. https://doi.org/10.1111/j.1468-2486.2005.00536.x Sellat, H., & Daani, H. E. (2024). A critical discourse analysis of the CNN and Al-Jazeera English coverage of the seventh October event of Gaza [Doctoral dissertation, University of Martyr Sheikh Larbi Tebessi Tebessa]. Semetko, H. A., & Valkenburg, P. M. (2000). Framing European politics: A content analysis of press and television news. Journal of Communication, 50(2), 93–109. https://doi.org/10.1111/j.1460-2466.2000.tb02843.x Shah, H. (2011). The production of modernization: Daniel Lerner, mass media, and the passing of traditional society. Temple University Press. Shahzad, F., Qazi, T. A., & Shehzad, R. (2023). Framing of Israel and Palestine conflict in RT News, Al-Jazeera, CNN & BBC News. Global Digital & Print Media Review, VI, 1–14. Wolfsfeld, G. (2004). Media and the path to peace. Cambridge University Press. Zhang, Y., & Wildemuth, B. M. (2016). Qualitative analysis of content. In B. M. Wildemuth (Ed.), Applications of social research methods to questions in information and library science (pp. 318–329). Libraries Unlimited

    The Rise of Digital Wallets: Customer Trust, Security Concerns, and Adoption in Retail Transactions

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    The rapid rise of digital wallets has reshaped retail transactions by offering convenience, speed, and contactless payments. This study examined the determinants of customer trust, security concerns, and adoption intentions toward digital wallets within retail contexts. Grounded in an extended Technology Acceptance Model (TAM), the research integrated perceived usefulness, perceived ease of use, trust, and perceived risk to explain customer attitudes and behavioural intentions. A quantitative survey was conducted with 400 participants, and data were analysed using structural equation modelling. The findings revealed that perceived usefulness, ease of use, and trust significantly enhanced positive attitudes, whereas perceived risk had a strong negative influence. Among these factors, trust demonstrated the strongest predictive power, highlighting its critical role in shaping consumer perceptions. The model explained 68% of the variance in attitudes toward digital wallets and 72% of the variance in adoption intention, confirming its robustness. These results emphasized that fostering customer trust and addressing perceived risks were as important as enhancing technological efficiency for achieving sustainable adoption. The study offered both theoretical contributions by extending TAM with trust and risk constructs, and practical insights by recommending secure, user-centred digital wallet ecosystems. The research further identified directions for future exploration, including cross-cultural comparisons, longitudinal studies, and the integration of alternative payment innovations. Ultimately, this research provides a validated framework for developers and retailers to prioritize key psychological and functional drivers, thereby accelerating the transition towards a cashless society while ensuring consumer confidence and security are maintained as foundational pillars of digital finance. References Aljaradat, A. (2025). Trust and cybersecurity in digital payment adoption. Journal of Business & Social Development, ahead-of-print. https://doi.org/10.1108/JBSED-04-2025-0119 (Emerald) Almaiah, M. A., Al-Rahmi, W. M., Alturise, F., Hassan, L., Lutfi, A., Alrawad, M., Alkhalaf, S., Al-sharaieh, S., & Aldhyani, T. H. H. (2022). Investigating the effect of perceived security, perceived trust, and information quality on mobile payment usage through near-field communication (NFC) in Saudi Arabia. Electronics, 11(23), Article 3926. https://doi.org/10.3390/electronics11233926 Al-Qudah, A. A., Al-Okaily, M., Shiyyab, F. S., Taha, A. A. D., Almajali, D. A., Masa’deh, R., & Warrad, L. H. (2024). Determinants of digital payment adoption among Generation Z: An empirical study. Journal of Risk and Financial Management, 17(11), 521. https://doi.org/10.3390/jrfm17110521 (MDPI) Asif, M. (2022). Integration of Information Technology in Financial Services and its Adoption by the Financial Sector in Pakistan. Inverge Journal of Social Sciences, 1(2), 23–35. https://doi.org/10.63544/ijss.v1i2.31 Asif, M., & Sandhu, M. S. (2023). Social media marketing revolution in Pakistan: A study of its adoption and impact on business performance. Journal of Business Insight and Innovation, 2(2), 67-77. Balakrishnan, V., & Lay Gan, C. (2023). Going cashless? Elucidating predictors for mobile payment users’ readiness and intention to adopt. SAGE Open, 13(4), Article 21582440231215111. https://doi.org/10.1177/21582440231215111 Dang, Q., et al. (2025). Unveiling trust in AI: The interplay of antecedents and consequences of human trust in AI. AI & Society. https://doi.org/10.1007/s00146-025-02477-6 Daragmeh, A., Abu-Farah, A., El-Oqlah, A., & Flaihan, G. (2022). Continuous Intention to Use E-Wallet in the Context of COVID-19. Sustainability, 14(15), 9590. https://doi.org/10.3390/su14159590 Effendy, A., Gunawan, G., & Kurniawan, Y. (2021). Perceived Risk and Trust in Adoption of E-Wallet: The Role of Perceived Usefulness and Ease of Use. 2021 International Conference on Information Management and Technology (ICIMTech). https://doi.org/10.1109/ICIMTech53080.2021.9535033 Elasaria, R., & Nurabiah. (2024). Preference Digital Wallet by Generation Z with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) Model Approach and Perceived Risk. European Journal of Management Issues, 32(1), 3-13. https://doi.org/10.15421/192401 Gano-an, J. C., & Pan, X. (2024). Behavioral Intentions Towards the Use of Digital Wallets. Journal of Management, Economics, and Industrial Organization, 8(2), 1-19. http://doi.org/10.31039/jomeino.2024.8.2.1 Gómez-Hurtado, C. (2024). Adoption of e-wallets: Trust and perceived risk in Generation Z. Spanish Journal of Marketing-ESIC. https://doi.org/10.1108/SJME-01-2024-0017 Hashim, H., Ping, W. W., Suhaimi, S., Mohd, S. N. H., & Shafee, N. B. (2025). The Primacy of Convenience in E-Wallet Adoption: A Quantitative Study of South Malaysian Consumers. Journal of Logistics, Informatics and Service Science, 12(3), 63-77. https://doi.org/10.33168/JLISS.2025.0305 Idrees, M. A., & Ullah, S. (2024). Comparative Analysis of FinTech Adoption among Islamic and Conventional Banking Users with Moderating Effect of Education Level: A UTAUT2 Perspective. Journal of Open Innovation: Technology, Market, and Complexity, 10(19), 100343. https://doi.org/10.1016/j.joitmc.2024.100343 Kapoor, A., Dwivedi, Y. K., & Piercy, N. (2022). Mobile wallet adoption intention amid COVID-19 pandemic outbreak: A mediated-moderation framework. Computers & Industrial Engineering, 169(Part A), 108646. https://doi.org/10.1016/j.cie.2022.108646 Kapoor, A., Sindwani, R., Goel, M., & Shankar, A. (2022). Mobile wallet adoption intention amid COVID-19 pandemic outbreak: A novel conceptual framework. Computers & Industrial Engineering, 172, 108646. https://doi.org/10.1016/j.cie.2022.108646 Khan, W. A., & Abideen, Z. U. (2023). Effects of behavioural intention on usage behaviour of digital wallet: the mediating role of perceived risk and moderating role of perceived service quality and perceived trust. Future Business Journal, 9, Article 73. https://doi.org/10.1186/s43093-023-00242-z Khan, W. A., et al. (2023). Effects of behavioural intention on usage behaviour of digital wallets: The mediating role of perceived risk and moderating effects of trust and service quality. Future Business Journal, 9(1), Article 60. https://doi.org/10.1186/s43093-023-00242-z Lai, P. C., & Liew, E. J. Y. (2021). Towards a cashless society: The effects of perceived convenience and security on gamified mobile payment platform adoption. Australasian Journal of Information Systems, 25. https://doi.org/10.3127/ajis.v25i0.2809 Lee, Y. Y., Chen, T., & Kearney, A. (2022). Do e-wallets trigger impulse purchases? An analysis of perceived enjoyment and user satisfaction. Journal of Retailing and Consumer Services, 65, Article 102945. https://doi.org/10.1016/j.jretconser.2021.102945 Mew, J. (2021). Mobile wallets: Key drivers and deterrents of consumers’ adoption. Journal of Financial Services Marketing, 26(4), 266-282. https://doi.org/10.1080/09593969.2021.1879208 Neves, C., Oliveira, T., Santini, F., & Gutman, L. (2023). Adoption and use of digital financial services: A meta-analysis of barriers and facilitators. International Journal of Information Management Data Insights, 3(2), 100201. https://doi.org/10.1016/j.jjimei.2023.100201 Nguyen, T.-T., Bui, T. K., & Phung, P. H. (2024). Digital literacy, online security behaviours and e-payment use. Computers & Security, 129, 103327. https://doi.org/10.1016/j.cose.2024.103327 Nizam, K., Qamar, S., Ahsan, & Ullah, A. (2024). The impact of perceived usefulness, ease of use, and digital payment integration on FinTech adoption: An empirical study in Pakistan. Journal of Peace, Development and Communication, 8(2), 216-230. https://doi.org/10.36968/JPDC-V08-I02-16 Onumadu, P., & Abroshan, H. (2024). Near-field communication (NFC) cyber threats and mitigation solutions in payment transactions: A review. Sensors, 24(23), 7423. https://doi.org/10.3390/s24237423 Padma Kiran, K., & Sailaja, N. V. (2025). Exploring behavioral intentions of consumers towards different digital payment services through the interplay of perceived risks and adoption factors. Humanities and Social Sciences Communications, 12(1), Article 1141. https://doi.org/10.1057/s41599-025-05468-6 Pizzan-Tomanguillo, N. P., Pereyra-Gonzales, T. V., León-Ramírez, S. V., Bautista-Fasabi, J., Rosales-Bardalez, C. D., Gómez-Apaza, R. D., & Pizzán-Tomanguillo, S. L. (2024). Evolution and trends in digital wallet research: A bibliometric analysis in Scopus and Web of Science. Publications, 12(4), 34. https://doi.org/10.3390/publications12040034 Rahman, S., Chowdhury, M. K., & Parvez, M. (2024). Driving developing country consumers’ mobile wallet use: Effects of service quality, perceived risk and trust. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-01-2023-0033 Ramayanti, R., et al. (2024). Exploring intention and actual use in digital payments: QR Code, Tap-and-Go, Digital Wallets, and Account-to-Account Payments among Consumers. Heliyon, 10, Senali, M. G. (2023). Determinants of intention to use e-wallet. Journal of Information Technology & Society, ahead-of-print. https://doi.org/10.1080/10447318.2022.2076309 Shetu, S. N., et al. (2022). An Empirical Investigation of the Continued Usage of Digital Wallets in a Developing Country Perspective.https://doi.org/10.3390/su14159590 Sinha, N., Paul, J., & others. (2024). Mobile payments for bottom of the pyramid: Towards a positive social change. Technological Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2024.123313 Tian, Y. (2024). Predictors of mobile payment use applications from the extended Technology Acceptance Model: Does self-efficacy and trust matter? SAGE Open, 14(4), Article 21582440241292525. https://doi.org/10.1177/21582440241292525 Yeboah, E., Boateng, R., Owusu, A., Afful-Dadzie, E., & Ofori-Amanfo, J. (2020). Assessing the role of trust in merchant adoption of mobile payments in Ghana. https://doi.org/10.1007/978-3-030-44999-5_17 Zhao, H., & Khaliq, N. (2024). In quest of perceived risk determinants affecting intention to use fintech: Moderating effects of situational factors. Technological Forecasting & Social Change, 207, 123599. https://doi.org/10.1016/j.techfore.2024.12359

    Personality Traits and Life Satisfaction: The Mediating Role of Coping Styles among Pakistani University Students

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    This study investigated the mediating function of coping strategies in the association between university students\u27 temperament, character traits, and life satisfaction. The study examined how coping behaviours, which in turn impact students\u27 overall life satisfaction, are influenced by both adaptive and maladaptive personality traits. It was based on Cloninger\u27s psychobiological model and the theory of subjective well-being. Data were gathered from 200 randomly chosen university students in Punjab, Pakistan, ages 18 to 25, using a cross-sectional design. Participants filled out validated Urdu versions of the Satisfaction with Life Scale (SWLS), the Brief COPE Inventory, and the Temperament and Character Inventory (TCI). Hayes\u27 PROCESS macro (Model 4) was used to perform mediation, multiple linear regression, and Pearson correlation analyses. The findings showed that life satisfaction was positively predicted by adaptive traits like self-directedness, perseverance, and novelty seeking. On the other hand, it was negatively correlated with maladaptive traits such as reward dependence and harm avoidance. While passive coping significantly mediated the detrimental effects of harm avoidance, active coping mediated the relationship between novelty seeking, persistence, and life satisfaction. Significant variation in life satisfaction was explained by the overall mediation models (R2 up to.42). These results highlight the intricate relationship that exists between coping mechanisms and dispositional traits in determining well-being. In order to support psychological resilience and improve life satisfaction among emerging adults, they highlight the significance of culturally sensitive interventions that encourage adaptive coping. References Anglim, J., Horwood, S., Smillie, L. D., Marrero, R. J., & Wood, J. K. (2020). Predicting psychological and subjective well-being from personality: A meta-analysis. Psychological Bulletin, 146(4), 279–305. https://doi.org/10.1037/bul0000219 Arnett, J. J. (2000). Emerging adulthood: A theory of development from the late teens through the twenties. American Psychologist, 55(5), 469–480. https://doi.org/10.1037/0003-066X.55.5.469 Asif, M., Shah, H., & Asim, H. A. H. (2025). Cybersecurity and audit resilience in digital finance: Global insights and the Pakistani context. Journal of Asian Development Studies, 14(3), 560-573. Bayram, N., & Bilgel, N. (2008). The prevalence and socio-demographic correlations of depression, anxiety, and stress among a group of university students. Social Psychiatry and Psychiatric Epidemiology, 43(8), 667–672. https://doi.org/10.1007/s00127-008-0345-x Bewick, B., Koutsopoulou, G., Miles, J., Slaa, E., & Barkham, M. (2010). Changes in undergraduate students’ psychological well-being as they progress through university. Studies in Higher Education, 35(6), 633–645. https://doi.org/10.1080/03075070903216643 Caspi, A., Roberts, B. W., & Shiner, R. L. (2005). Personality development: Stability and change. Annual Review of Psychology, 56, 453–484. https://doi.org/10.1146/annurev.psych.55.090902.141913 Cloninger, C. R., Svrakic, D. M., & Svrakic, N. M. (2010). Role of personality self-organisation in the development of mental order and disorder. Development and Psychopathology, 22(3), 683–703. https://doi.org/10.1017/S0954579410000359 Cloninger, C. R., Zohar, A. H., & Cloninger, K. M. (2010). Promotion of well-being in person-centred mental health care. Focus, 8(2), 165–179. https://doi.org/10.1176/foc.8.2.foc165 Connor-Smith, J. K., & Flachsbart, C. (2007). Relations between personality and coping: A meta-analysis. Journal of Personality and Social Psychology, 93(6), 1080–1107. https://doi.org/10.1037/0022-3514.93.6.1080 Diener, E., Oishi, S., & Tay, L. (2018). Advances in subjective well-being research. Nature Human Behaviour, 2, 253–260. https://doi.org/10.1038/s41562-018-0307-6 Ding, Y. (2022). The mediating role of coping style in the relationship between personality traits and life satisfaction among college students. Frontiers in Psychology, 13, 854736. https://doi.org/10.3389/fpsyg.2022.854736 Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11 Folkman, S., & Moskowitz, J. T. (2000). Positive affect and the other side of coping. American Psychologist, 55(6), 647–654. https://doi.org/10.1037/0003-066X.55.6.647 Folkman, S., & Moskowitz, J. T. (2004). Coping: Pitfalls and promise. Annual Review of Psychology, 55, 745–774. https://doi.org/10.1146/annurev.psych.55.090902.141456 Garcia, D. (2011). Two models of personality and well-being among adolescents: Trait and coping strategies. Personality and Individual Differences, 50(8), 1208–1212. https://doi.org/10.1016/j.paid.2011.02.018 Garcia, D., & Moradi, S. (2012). The affective profiles, psychological well-being, and harmony: Environmental mastery and self-acceptance predict the sense of a harmonious life. PeerJ, 1, e1. https://doi.org/10.7717/peerj.1 Helliwell, J. F., Layard, R., & Sachs, J. (2020). World happiness report 2020. Sustainable Development Solutions Network. https://worldhappiness.report Javed, A., Khoso, R. A., & Nadeem, A. (2025). Servant Leadership and Its Role in Promoting Organizational Citizenship Behaviour, Employee Wellbeing, and Workplace Trust in Service-Oriented Industries. Inverge Journal of Social Sciences, 4(3), 249–261. https://doi.org/10.63544/ijss.v4i3.163   Josefsson, K., Cloninger, C. R., Hintsanen, M., Jokela, M., Pulkki-Råback, L., & Keltikangas-Järvinen, L. (2011). Associations of personality profiles with various aspects of well-being: A population-based study. Journal of Affective Disorders, 133(1–2), 265–273. https://doi.org/10.1016/j.jad.2011.03.023 Joshanloo, M. (2014). Eastern conceptualizations of happiness: Fundamental differences with Western views. Journal of Happiness Studies, 15(2), 475–493. https://doi.org/10.1007/s10902-013-9431-1 Kagitcibasi, C. (2005). Autonomy and relatedness in cultural context: Implications for self and family. Journal of Cross-Cultural Psychology, 36(4), 403–422. https://doi.org/10.1177/0022022105275959 Kruczek, A., Majewski, M., & Ziolek, J. (2021). The role of temperament in adolescents\u27 coping flexibility: Predicting psychological resilience. Current Issues in Personality Psychology. Advance online publication. https://doi.org/10.5114/cipp.2021.107337 Lee, S. J., Cloninger, C. R., & Chae, H. (2024). The associations between well-being and Cloninger’s personality dimensions in a Korean community sample. PeerJ, 12, e18379. https://doi.org/10.7717/peerj.18379 Malik, D. N., Kousar, A., & Arshad, K. (2025). Chat-GPT in Education: Learning Outcomes and Facilitating Knowledge Acquisition. Inverge Journal of Social Sciences, 4(2), 97–104. https://doi.org/10.63544/ijss.v4i2.131 Niaz, A., & Shaheen, A. (2023). A Case study of Change Management Strategy in an Optical Business in Dubai, UAE. Inverge Journal of Social Sciences, 2(3), 19–30. https://doi.org/10.63544/ijss.v2i3.43 Pavot, W., & Diener, E. (2008). The Satisfaction with Life Scale and the emerging construct of life satisfaction. The Journal of Positive Psychology, 3(2), 137–152. https://doi.org/10.1080/17439760701756946 Penley, J. A., & Tomaka, J. (2002). Associations among the Big Five, emotional responses, and coping with acute stress. Personality and Individual Differences, 32(7), 1215–1228. https://doi.org/10.1016/S0191-8869(01)00087-3 Stallman, H. M. (2010). Psychological distress in university students: A comparison with general population data. Australian Psychologist, 45(4), 249–257. https://doi.org/10.1080/00050067.2010.482109 Steel, P., Schmidt, J., & Shultz, J. (2008). Refining the relationship between personality and subjective well-being. Psychological Bulletin, 134(1), 138–161. https://doi.org/10.1037/0033-2909.134.1.138 Strickhouser, J. E., Zell, E., & Krizan, Z. (2017). Does personality predict health and well-being? A metasynthesis. Health Psychology, 36(8), 797–810. https://doi.org/10.1037/hea0000475 Suldo, S. M., & Huebner, E. S. (2006). Is extremely high life satisfaction during adolescence advantageous? Social Indicators Research, 78(2), 179–203. https://doi.org/10.1007/s11205-005-8208-

    Exploring the Journalistic Epistemologies in Environmental Sustainability Reporting: A Qualitative Study from Sindh, Pakistan

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    Environmental journalism in the Global South plays a critical role in informing the public and politically responding to climate and sustainability issues. This research investigates how journalists in Sindh, Pakistan, one of the world\u27s most climate-vulnerable areas, construct epistemic authority in their reporting on environmental sustainability. The qualitative design comprised semi-structured interviews with 15 journalists, and analysis was conducted thematically through textual/procedural, contextual/performative, and external epistemological modes. Results show that sustainability reporting is obstructed regarding regular newsroom practices and styles of reporting, negotiated legitimacy, and political or institutional pressures. These findings call for epistemically reflexive journalism that critically interrogates knowledge sources, authority, and framing practices associated with environmental narratives. Moreover, the study highlights challenges faced by journalists, including limited access to scientific expertise and the complexities of conveying urgent climate information within socio-political constraints. In this way, the study contributes to environmental communication scholarship by providing a situated, Global South perspective on journalistic knowledge production enduring a climate crisis. The research underscores the necessity for stronger newsroom support and training to empower journalists in navigating these challenges effectively. References Antilla, L., Painter, J., & Boykoff, M. T. (2024). Framing climate: An international perspective on environmental journalism. Environmental Communication, 18(1), 1–20.  Bano, S., Rafiq-uz-Zaman, M., & Khalid, N. (2024). Assessing health and environmental risks: Educational awareness on plastic usage and solid waste disposal in Bahawalpur. Journal of Asian Development Studies, 13(3), 917–929. https://doi.org/10.62345/jads.2024.13.3.75 Boykoff, M. T., & Yulsman, T. (2023). Media ecologies and the role of journalists in climate communication. Environmental Communication, 17(3), 345–362.  Carlson, M. (2024). Data-driven reporting in environmental journalism: Opportunities and limitations. Journalism Studies, 25(2), 250–266.   Carlson, M., & Lewis, S. C. (2022). Metajournalistic discourse and climate reporting. Journalism, 23(6), 895–913. https://doi.org/10.1177/14648849221098765  Carlson, M., & Lewis, S. C. (2022). News epistemologies: How journalists know what they know. Columbia University Press. Corbin, J., & Strauss, A. (2015). Basics of qualitative research: Techniques and procedures for developing grounded theory (4th ed.). SAGE Publications. Dow, K., & Downing, T. E. (2016). Vulnerability assessment of Pakistan to climate change. Climate Risk Management, 11, 45–62. https://doi.org/10.1016/j.crm.2016.01.005 Ekstrom, M., & Westlund, O. (2019). Epistemic claims in journalism. In P. Wahl-Jorgensen & T. Hanitzsch (Eds.), The handbook of journalism studies (pp. 197–212). Routledge. Godler, Y., & Reich, Z. (2022). Environmental accountability through journalism. Environmental Communication, 16(4), 451–467. https://doi.org/10.1080/17524032.2021.1987654  Hanitzsch, T. (2007). Deconstructing journalism culture: Towards a universal theory. Communication Theory, 17(4), 367–385. Hansen, A. (2022). Communicating climate change: Why frames matter for global environmental debates. Wiley-Blackwell. Jamil, F. (2020). Environmental awareness and civic participation: A case study from Pakistan. Journal of Development Studies, 56(8), 1500–1517. https://doi.org/10.1080/00220388.2019.1663542 Jingrong, L. (2024). Exploring the dynamics of expert sourcing and experiential knowledge in Chinese environmental journalism. Environmental Communication, 18(2), 215–230.  Khalid, N., Arshad, I., & Rafiq-uz-Zaman, M. (2024). Enhancing environmental education to promote pre-emptive smog mitigation strategies in urban areas of South Punjab: An overview. Journal of Asian Development Studies, 13(3), 956–964. https://doi.org/10.62345/jads.2024.13.3.78 Khalid, N., Rafiq-uz-Zaman, M., Tahira, W., & Maqbool, M. (2024). Solid waste and environmental sustainability: Educational approaches to managing urban waste in Bahawalpur City. Journal of Climate and Community Development, 3(2), 155–170. https://doi.org/10.5281/zenodo.16875300 Mahmood, Y., Ali, M., Ahmed, & Muhammad, T. (2025). Fiscal Policy and Public Debt: Evidence from Pakistan. Inverge Journal of Social Sciences, 4(4), 45–55. https://doi.org/10.63544/ijss.v4i4.178 Maitra, J., & Tandoc, E. C. (2021). Technological adaptation and newsroom ethics in climate journalism. Digital Journalism, 9(4), 512–530.  Olausson, U. (2018). Climate change framing in international news media: Current debates and future directions. Environmental Communication, 12(7), 827–834. https://doi.org/10.1080/17524032.2018.1512260 Rafiq-uz-Zaman, M., Imtiaz, I., & Khalid, N. (2024). Innovative integration of environmental awareness into mathematics education: Insights from teachers\u27 and students\u27 perceptions in Bahawalpur. Journal of Asian Development Studies, 13(4), 899–910. https://doi.org/10.62345/jads.2024.13.4.72 Rafiq-uz-Zaman, M., Khalid, N., & Shafi, S. (2024). Historical analysis of environmental degradation in Pakistan: A narrative review. Global Political Review, IX(IV), 24–35. https://doi.org/10.31703/gpr.2024(IX-IV).03 Rafiq-uz-Zaman, M., Khalid, N., Faridi, M. Z., & Khan, Z. A. (2024). 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(2020). Journalism, power, and public trust: Understanding the dynamics of digital credibility. Routledge. Tong, R. (2024). Investigative environmental journalism in China: Navigating constraints and cultivating sources. Environmental Communication, 18(3), 280–295.  UNESCO. (2024). World trends in environmental reporting and science literacy. UNESCO Press. Westlund, O., & Lewis, S. C. (2017). Journalism and technology: Transformations in environmental news. Journalism Studies, 18(4), 401–418. https://doi.org/10.1080/1461670X.2016.1150667 Westlund, O., & Lewis, S. C. (2021). Practices of mobile news production and AI integration in contemporary media. Media, Culture & Society, 43(8), 1523–1542.&nbsp

    Green Marketing Meets Green HRM: Building a Sustainable Brand through Workforce Engagement

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    This paper aims to provide an understanding of how Green Marketing and Green Human Resource Management (GHRM) intersect to contribute to the creation of a sustainable brand by increasing employee engagement. Sustainability in organizations is a reality not only in external marketing but also internally in human resource policies, framed within the broader commitment to environmental stewardship. While Green Marketing focuses on promoting eco-friendly products and practices to consumers, GHRM embeds sustainability into organizational culture, fostering employee participation in green initiatives. The study reveals a weak but positive correlation between Green Marketing, GHRM, and employee engagement, suggesting that both strategies enhance sustainability efforts, though their impact may be modest. Additionally, industry-specific variations exist, with Retail and Services sectors demonstrating higher employee engagement compared to Manufacturing. These findings highlight the importance of aligning internal policies, leadership support, and corporate messaging to strengthen employee involvement in sustainability. Moreover, the research underscores the role of training, incentives, and transparent communication in reinforcing green behaviours among employees. Organizations that integrate Green Marketing and GHRM effectively can cultivate a cohesive sustainability strategy, enhancing both brand reputation and workforce motivation. For businesses striving to achieve long-term environmental and organizational success, this study offers valuable insights into harmonizing external branding with internal green practices to drive meaningful engagement and sustainable growth. References Aust, F., & Luechinger, T. (2018). 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Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9-24. https://doi.org/10.2307/41166284 Carter, C. R., & Easton, P. L. (2011). Sustainable supply chain management: Evolution and future directions. International Journal of Physical Distribution & Logistics Management, 41(1), 46-62. https://doi.org/10.1108/09600031111101420 Chen, Y. S. (2010). The drivers of green innovation and green image: Green marketing. Journal of Business Ethics, 93(2), 379-392. https://doi.org/10.1007/s10551-009-0223-9 Del Brío, J. A., Fernández, E., & Junquera, B. (2017). Organizational culture and environmental management: A case study in the Spanish industry. Business Strategy and the Environment, 26(3), 338-355. https://doi.org/10.1002/bse.1925 Fawehinmi, O., & Ojo, S. (2020). Green human resource management and employee green behavior: An empirical analysis. Corporate Social Responsibility and Environmental Management, 27(2), 630-641. https://doi.org/10.1002/csr.1837 Frey, S., & Rühli, E. (2019). The role of employee engagement in sustainable business. Journal of Business Ethics, 154(3), 877-889. https://doi.org/10.1007/s10551-017-3445-2 Harter, J. K., Schmidt, F. L., & Hayes, T. L. (2002). Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis. Journal of Applied Psychology, 87(2), 268-279. https://doi.org/10.1037/0021-9010.87.2.268 Hussain, M. S., Zafar, Z., Zafar, S., & Javed, I. (2025). A Serial Mediation Model of Green Workplace Behavior at Banking Sector of Pakistan: Do Green HRM Practices Matter?. ACADEMIA International Journal for Social Sciences, 4(3), 2117-2129. https://doi.org/10.63056/ACAD.004.03.0553 Jabbour, C. J. C. (2015). Green human resource management: A new pathway. International Journal of Business Research, 11(1), 48-61. Jabbour, C. J. C., & Santos, F. C. A. (2008). The influence of human resource management practices on environmental management. Journal of Business Ethics, 81(1), 103-114. https://doi.org/10.1007/s10551-007-9484-3 Jackson, S. E., Renwick, D. W. S., Jabbour, C. J. C., & Muller-Camen, M. (2011). State-of-the-art and future directions for green human resource management: Introduction to the special issue on green HRM. German Journal of Human Resource Management, 25(2), 99-116. https://doi.org/10.1177/239700221102500203 Khalid, N., Arshad, I., & Rafiq-uz-Zaman, M. (2024). Enhancing Environmental Education to Promote Pre-Emptive Smog Mitigation Strategies in Urban Areas of South Punjab: An Overview. Journal of Asian Development Studies, 13(3), 956-964. https://doi.org/10.62345/jads.2024.13.3.75 Kim, Y., & Lee, S. M. (2015). Employee green behavior and its impact on sustainability in green organizations. Journal of Organizational Behavior, 36(6), 755-776. https://doi.org/10.1002/job.2017 Kramar, R. (2014). Beyond strategic human resource management: Is sustainable HRM the answer? International Journal of Human Resource Management, 25(8), 1057-1074. https://doi.org/10.1080/09585192.2013.816863 Lamm, E., Tosti-Kharas, J., & Williams, E. (2015). Organizational commitment in green organizations: Do environmental practices make a difference? Journal of Business Ethics, 130(2), 189-201. https://doi.org/10.1007/s10551-014-2218-4 Liu, Y. (2016). The impact of green branding on consumer purchase behavior. Journal of Marketing Research, 34(4), 489-501. Macey, W. H., & Schneider, B. (2008). The meaning of employee engagement. Industrial and Organizational Psychology, 1(1), 3-30. https://doi.org/10.1111/j.1754-9434.2007.0002.x Maignan, I., & Ferrell, O. C. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing Science, 32(1), 3-19. https://doi.org/10.1177/0092070303258971 Morrow, P. C., & McElroy, J. C. (2012). Job involvement and employee outcomes. Industrial Relations Research Association, 22(3), 134-157. Ottman, J. A. (1993). Green marketing: Challenges and opportunities for the new marketing age. NTC Business Books. Peattie, K. (1995). Environmental marketing management: Meeting the green challenge. Pitman Publishing. Peattie, K. (2012). Green marketing. Business Strategy and the Environment, 21(4), 195-203. https://doi.org/10.1002/bse.717 Rafiq-uz-Zaman, M. (2025). Bridging the skills divide: A comparative study of skill-based education across SAARC countries with a policy roadmap for Pakistan. Social Science Review Archives, 3(3), 787-795. https://doi.org/10.70670/sra.v3i3.913 Rafiq-uz-Zaman, M., & Asif Nadeem, D. M. (2025). Unveiling Critical Success Factors for Skill-Based Education Programs: A Student-Centred Analysis in Pakistani Schools. Inverge Journal of Social Sciences, 4(3), 11-19. https://doi.org/10.63544/ijss.v4i3.139 Rafiq-uz-Zaman, M., & Nadeem, M. A. (2024). Comparative Analysis of Skill-Based Education Curriculum in Pakistan and India: A Contemporary Review. International Journal of Academic Research for Humanities, 4(3), 188-197. https://doi.org/10.5281/zenodo.13646448 Rafiq-uz-Zaman, M., & Nadeem, M. A. (2025). Gauging the gap: Student perceptions of skill proficiency in skill-based education within schools of Punjab, Pakistan. ACADEMIA International Journal for Social Sciences, 4(2), 2307-2317. https://doi.org/10.63056/ACAD.004.03.0553 Rafiq-uz-Zaman, M., Khalid, N., & Shafi, S. (2024). Historical Analysis of Environmental Degradation in Pakistan: A Narrative Review. Global Political Review, IX(IV), 24-35. https://doi.org/10.31703/gpr.2024(IX-IV).03 Rafiq-uz-Zaman, M., Khalid, N., & Susanto, E. (2025). Addressing Environmental and Social Challenges: A Mixed-Method Study on the Education and Inclusion of Eunuchs in South Punjab, Pakistan. Social Science Review Archives, 3(1), 284-299. https://doi.org/10.70670/sra.v3i1.311 Rafiq-uz-Zaman, M., Malik, N., Bano, S. (2025). Learning to Innovate: WhatsApp Groups as Grassroots Innovation Ecosystems Among Micro-Entrepreneurs in Emerging Markets. Journal of Asian Development Studies, 14(1), 1854-1862. https://doi.org/10.62345/jads.2025.14.1.147 Rafiq-uz-Zaman, M., Nadeem, M. A., & Rasheed, I. (2024). Empowering Women through Skill-Based Education in Pakistan: A Narrative Review. Global Sociological Review, IX(IV), 52-59. https://doi.org/10.31703/gsr.2024(IX-IV).05 Redman, T., & Snape, E. (2006). 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HRM practices and employees\u27 environmental behavior: A review and research agenda. International Journal of Human Resource Management, 26(15), 1989-2012. https://doi.org/10.1080/09585192.2014.98885

    The Effect of Doodling and Drawing on Memory Recall in Young Adults

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    The research aimed to study the effect of doodling and drawing on memory recall using a Between-Subjects true experimental design. An audio dialogue between a couple, sampled from the dialogue used by Boggs (2017) in his study, was utilized to examine the effect of doodling and drawing on memory retention and recall. The study included 60 university students aged 17-24, mostly recruited from the same university. Participants were randomly allocated into three groups: doodling group, drawing group, and control group. The results of the statistical analysis suggest that doodling and drawing have no positive effect on memory recall. Instead, doodling and drawing led to poorer recall compared to the control group. Drawing conditions resulted in the worst recall on the memory task. Further analysis revealed that cognitive load may play a significant role in these findings, as drawing and doodling could divert attention from auditory processing. It was found that females performed better on memory recall utilizing doodling and drawing, based on the comparison between male and female performance. A comparison within groups showed that females achieved the highest scores in the doodling condition, whereas males had the highest recall scores in the control group. This gender difference suggests that females may process visual and auditory information differently or may be more adept at multitasking. To summarize, doodling and drawing did not enhance memory recall. However, in comparison to one another, doodling has a better effect on memory recall than drawing. Compared to males, females performed better and scored higher in all three domains: doodling, drawing, and control conditions. The experimental findings concluded that doodling and drawing do not affect memory recall in university students. Future research could explore different types of doodling (structured vs. unstructured) or incorporate visual aids to determine if specific conditions might yield different outcomes. Additionally, investigating individual differences in cognitive styles could provide deeper insights into why females outperformed males in this study. References Amico, G., & Schaefer, S. (2019). No Evidence for Performance Improvements in Episodic Memory Due to Fidgeting, Doodling or a "Neuro-Enhancing" Drink. Journal of Cognitive Enhancement. https://doi.org/10.1007/s41465-019-00124-9 Andrade, J. (2009). What does doodling do? Applied Cognitive Psychology, 24(1), 100–106. https://doi.org/10.1002/acp.1561 Bainbridge, W. A., Kwok, W. Y., & Baker, C. I. (2021). Disrupted object-scene semantics boost scene recall but diminish object recall in drawings from memory. Memory & Cognition. https://doi.org/10.3758/s13421-021-01180-3 Boggs, J. B., Cohen, J. L., & Marchand, G. C. (2017). The effects of doodling on recall ability. Psychological Thought, 10(1), 206–216. https://doi.org/10.5964/psyct.v10i1.217 Clark, J. M., & Paivio, A. (1991). Dual coding theory and education. Educational Psychology Review, 3(3), 149–210. https://doi.org/10.1007/bf01320076 Gawrylowicz, J., & Pereiraand, A. (2024). The impact of reading aloud on memory retention and recall in educational settings. Journal of Educational Psychology, 116(2), 234–248. https://doi.org/10.1037/edu0000456 Huang, T. (2023). What Does Doodling do in Chinese tasks: measuring the difference between Chinese and English with expected outcomes. Journal of Education, Humanities and Social Sciences, 8, 1253–1258. https://doi.org/10.54097/ehss.v8i.4459 McDaniel, M. A., Waddill, P. J., & Shakesby, P. (2005). The enactment effect in memory: A dual coding theory perspective. Quarterly Journal of Experimental Psychology, 58(5), 908–924. https://doi.org/10.1080/02724980443000240 Meade, M. (2019). The benefits and boundary conditions of drawing on episodic memory. University of Waterloo. https://uwspace.uwaterloo.ca/handle/10012/15082 Meade, M. E., Klein, M. D., & Fernandes, M. A. (2019). The benefit (and cost) of drawing as an encoding strategy. Quarterly Journal of Experimental Psychology, 73(2), 199–215. https://doi.org/10.1177/1747021819883476 Meade, M. E., Wammes, J. D., & Fernandes, M. A. (2019). Drawing as an encoding strategy: A meta-analytic review. Psychological Bulletin, 145(10), 899–933. https://doi.org/10.1037/bul0000205 Nayar, B., & Koul, S. (2020). The journey from recall to knowledge: A study of two factors—structured doodling and note-taking on a student\u27s recall ability. International Journal of Educational Management, 34(1), 127–138. https://doi.org/10.1108/IJEM-01-2019-0002 Paivio, A. (1971). Imagery and verbal processes. Holt, Rinehart & Winston. Paivio, A., & Csapo, K. (1973). Picture superiority in free recall: Imagery or dual coding? Cognitive Psychology, 5(2), 176–206. https://doi.org/10.1016/0010-0285(73)90032-7 Paivio, A., Rogers, T. B., & Smythe, P. C. (1968). Why are pictures easier to recall than words? Psychonomic Science, 11(4), 137–138. https://doi.org/10.3758/BF03331011 Picard, D., & Boulhais, M. (2011). Sex differences in expressive drawing. Personality and Individual Differences, 51(7), 850–855. https://doi.org/10.1016/j.paid.2011.07.017 Singh, T., & Kashyap, N. (2014). Does Doodling Effect Performance: Comparison Across Retrieval Strategies. Psychological Studies, 60(1), 7–11. https://doi.org/10.1007/s12646-014-0293-3 Sundararaman, D. (2020). Doodle Away: Exploring the Effects of Doodling on Recall Ability of High School Students. International Journal of Psychological Studies, 12(2), 31. https://doi.org/10.5539/ijps.v12n2p31 Tadayon, M., & Afhami, R. (2016). Doodling Effects on Junior High School Students\u27 Learning. International Journal of Art & Design Education, 36(1), 118–125. https://doi.org/10.1111/jade.12081 Wammes, J. D., Meade, M. E., & Fernandes, M. A. (2016). The drawing effect: Evidence for reliable and robust memory benefits in free recall. Quarterly Journal of Experimental Psychology, 69(9), 1752–1776. https://doi.org/10.1080/17470218.2015.1094494 Weldon, M. S., & Roediger, H. L. (1987). Altering retrieval demands reverses the picture superiority effect. Memory & Cognition, 15(4), 269–280. https://doi.org/10.3758/bf0319703

    The Impact of Project Management Strategies on the Effectiveness of Digital Marketing Analytics for Start-up Growth in the United States

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    The U.S. startup ecosystem is a highly competitive one and for that reason project management (PM) strategies have to be dovetailed with digital marketing analytics to propel business growth. In this study, the influence of structured PM methodologies like Agile, Scrum, Waterfall and Hybrid on digital marketing analytics for startup success in marketing efficiency, customer engagement and business scalability will be examined. The design choice was a quantitative one with survey data from 200 professionals at US based startups (founders, project managers, digital marketing managers, data analysts among others). The findings show that startups utilizing structured PM frameworks achieve much greater digital marketing performance. The results of regression analysis revealed that digital analytics use (β = 0.55, p < 0.001) was the strongest influencer of marketing effectiveness and the adoption of omnichannel (β = 0.45, p = 0.001) was the key predictor of sustained startup growth. Logistic regression analysis shows that startups implementing PM strategies have 2.15 times a higher chance to reach marketing success. The study reveals some key challenges of less entrenched adoption of PM frameworks such as a budget constraint, lack of skilled personnel and resistance to digital transformation that still prevent the full-scale adoption of PM frameworks in marketing strategy execution. The findings of the study are of critical importance to U.S. startups in the areas of data driven decision-making, real-time marketing analytics and PM methodologies to gain marketing ROI, customer retention and competitive advantage. The conclusion of this research is that utilizing project management principles in coordination with digital marketing analytics will lead to long term business sustainability in U.S. startup landscape. This research is to be further explored by future research into AI driven marketing automation and the application of such emerging technologies to increase project management efficiency. References Ahmad, S. (2024). Statistical Analysis of Leadership Styles and Their Impact on Hierarchical Effectiveness in Organizations. Global Journal of Sciences, 1(2), 28-37. Ahmad, S. (2024). The Impact of Decision making by Charismatic leadership in conflicted and tangled circumstances: Impact of Decision making by Charismatic leadership in conflicted and tangled circumstances. KASBIT Business Journal, 17(1). Ahmad, S., Wong, W. K., Riaz, S., & Iqbal, A. (2024). The role of employee motivation and its impact on productivity in modern workplaces while applying human resource management policies. Arabian Journal of Business and Management Review (Kuwait Chapter), 13(2), 7-12. Ahmed, A., Rahman, S., Islam, M., Chowdhury, F., & Badhan, I. A. (2023). 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