The journal of contemporary issues in business and government

The journal of contemporary issues in business and government
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    AN OVERVIEW OF TRENDS AND TECHNIQUES IN PREDICTIVE ANALYTICS

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    The term "predictive analytics" refers to statistical and analytical methods. This phrase was created using statistics, machine learning, database methods, and optimization techniques. Its roots may be traced all the way back to classical statistics. It creates forecasts using both current and historical data. Predictive analytics algorithms may be used to predict unpredictable behavior and future occurrences. To assign a score, predictive analytics approaches will be employed. A larger number suggests a greater chance of an event occurring, whereas a lower number indicates a lower chance. These frameworks tackle a range of commercial and scientific problems by analyzing historical and transactional data trends. These models assist in identifying the risks and opportunities faced by each customer, employee, or management in a business. As interest in decision-support solutions has grown, predictive analytics models have risen to the top. In this article, we'll go through the methodology, techniques, and applications of predictive analytics

    Sustainable Development in Agribusiness in Indian Market: Use of Communicative Tool/ Informational Communication Technologies (ICT) and digital tools among different category of Indian farmers.

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    Purpose: The objective of the research is to measure the usage of Information Communication Technologies (ICT) and digital instruments in different category of Indian Farmers, to facilitate agribusiness and making it sustainable. The research article also laid emphasis on on the various digital tools and facility available for Indian farmers. Approach and Methodology: The extensive literature review was done before the study to find out what all digital tools and instruments are available for agriculturist in India provided by the regime of the nation or the individual identity. An effort has been made by the researcher to analyse the usage of digital instruments and apps applied by agriculturist in India and also to understand the influence of the same on them. For the same the researcher used questionnaire format. To gather the evidences the scholar selected 509 respondents from Rajasthan territory. The nucleus of the study was whether the different category of farmers is using the digital instruments and apps or not. The scholar used SPSS  & ANNOVA or analysis. Findings: As per the evidences of the physical survey, interaction with farmers and outcome of statistical tools, it was found that there is no significant difference in penetration of usage of digital equipment’s and technologies among distinct category of farmers and it has to be uplifted in all level of farmers for the sustainable development in the Agribusinesses. Value and Originality: Digital instruments and applications are the utmost cost saving and time saving gear and provides a different approach for sustainable development. The present study provides a picture of accessible digital instruments and their usage within different category of agrarians. The research paper primarily laid emphasis on the facets which can encourage farmers for the use of digital technologies and helps them in viable agribusiness. The results of the paper will also supports the regime of the nation to find out fissures in the digital program as well as may help in drafting the IT guidelines for sustainable agribusiness. Limitations of the research: It is a non-funded study done by the researcher. Owing to time limitations, the data is being composed from Rajasthan region. Where agriculture and allied services are the major chunk of the economy of the state.

    HANDLING OF ILLEGAL LEVIES BY THE TASK FORCE TO CLEAN UP ILLEGAL LEVIES IN INDONESIA (REVIEWED FROM THE ASPECTS OF PLANNED BEHAVIOUR AND TECHNOLOGY)

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    Illegal levies such as ingrained in people's daily activities, and not infrequently, illegal levies are considered something that is commonly done in Indonesia. This study discusses the handling of unlawful levies carried out by the Illegal Levy Clean Up Task Force, including effectiveness and obstacles, as well as handling solutions with a planned behavior and technology approach. This research uses a qualitativeresearch approach, where the data collection used is an interview, observation,and documentation methods which are then analyzed with interactive model data analysis techniques. The results of this study show that illegal levies continue to occur in the community due to the non-optimal enforcement caused by several obstacles such as the condition of the Illegal Levy Clean Up Task Force, which is not law enforcement, the lack of derivative rules, the establishment of an ineffective illegal levy eradication unit, the occurrence of multiple positions, and low community participation. The handling of illegal levies in terms of planned behavior aspects is carried out through socialization, rules, and an ecosystem of control functions that close space for illegal levy activities. Other things that need to be done to deal with illegal levies are establishing a whistleblowing system, strengthening witness protection, the obligation to form derivative rules, and handling illegal levies in a multilevel manner. In addition, technological aspects can also support the implementation of effective handling of illegal levies. The Illegal Levy Clean Up Task Force can establish a prevention system to accelerate coordination, mapping, and evaluation in eradicating illegal levies

    PERCEPTION OF YOUTH TOWARDS DIGITAL MARKETING WITH REFERENCE TO PRODUCT CHOOSING BEHAVIOUR

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    In Digital marketing is now acknowledged as one of the most effective strategies for breaking through the noise and having one-on-one conversations with customers. The fact that digital marketing is getting increasingly more individualized is what has led to this recognition. As a consequence, with the trend toward direct, one-to-one marketing, emphasis is being placed more and more on the usage of digital media as a means of effectively reaching consumers. The present study has been carried out to find out the youths’ perception towards digital marketing, to find out whether advertisements demotivate customers and to study whether there is any necessity of digital marketing for promoting new product. For this purpose the researcher has selected a sample of 100 youth with the age ranging from 18-30yrs by following random sampling method. A self structured questionnaire has been used for collecting data from the selected sample. Collected data are analyzed by applying percentage system and Chi Square test. Findings of the study indicate that most of the youth have a positive attitude towards Digital Marketing

    A STUDY ON MERGERS AND ACQUISITIONS IN TELECOM SECTOR – INDIAN SCENARIO

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    With the population increasing day by day, there seems to be a need for more and more development. As a result, there are more and more companies and businesses coming up lately. Some companies function singularly until its existence, but some companies officially join another company and combine to form a single unit. This single unit formed from two or more different companies then works as another unit. The telecom sector of our country is also increasing day by day. With the increasing population, the demands in the telecom sector have also increased. Earlier there used to one old fashioned phone in one society or colony for use by all but in today’s era, a child even of 10 years of age is given a mobile phone and even the lower or poor class can afford a mobile phone too. Today mobile phones have been a necessity more than a luxury where we can keep in touch with our near ones easily. Mergers and Acquisitions are seen even in this sector of the country

    REVITALISING THE RESTAURANT INDUSTRY OF PAKISTAN AMIDST COVID-19 PANDEMIC: THE LINKAGE BETWEEN PARAMOUNT FUNDAMENTALS

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    Due to the ongoing pandemic it has been decided by the authorities in major cities of Pakistan to impose new restrictions to indoor dining following a rise in coronavirus cases. The present study revolves around open-air restaurants' traits in COVID 19 in Pakistan connected with consumer perception related to their health awareness and hygiene quality. It also looks at one of the toughest challenges in the pandemic for open-air restaurants i.e. to follow the COVID 19 protocols while maintaining top-notch quality in food service and quality. Also, the customers' re-experience intention to a more considerable extent with respect to the restaurant's hygiene trust has also been discussed. The study finds the relationship between COVID-19 protocols, food quality, service quality, hygiene trust, satisfaction and re-experiencing the same place. For this purpose, the data have been collected from 10 open air restaurants in Pakistan via survey. The results revealed that there lies a strong linkage between the above mentioned variables during the pandemic

    Volatility of exchange rate and its impact on export growth Of textile sector of Pakistan

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    Exports being engine of an economy plays a vital role for the development of an economy. There are a number of factor that effect the exports of a country including exchange rate, domestic level of income, government policies of exports, production level of country, cost of raw materials and utilities. A number of studies have been done to investigate the relationship between the exchange rate and exports growth but there are no consensuses between them. According to some researcher there is positive relation between the exchange rate and export but some other disagree with them. This study is specially done to explain the relationship of exchange rate and export growth of textile sector of Pakistan and some other factor that influence the exports of textile products. For this purpose the whole textile sector of Pakistan is taken into study and we took the exports and exchange rate of last ten years from 2011 to 2020 as a sample for this study. Quantitative approach is used to analyze the impact of exchange rate on exports

    The Effect of Social Capital Dimensions on Entrepreneurial Performances of MSME’s

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    Since the early 2000s, the phrase "social capital" has been widely explored. The origin of social capital can be can be traced back to 1867 and 1900, when Karl Marx and John Dewey adapted it to fit into a societal context. Intoday’s world, there is an increased appreciation for the importance of social capital and entrepreneurship.The commercial diversification that India possesses, in particular, makes it accountable to utilize social capital. As a result, this research focuses on how social capital influences MSME entrepreneurial performance, taking into account several dimensions of social capital as well as MSME performance. Data was obtained from 390 MSME's in South India using structured questionnaires and analyzed using SPSS and the Structural Equation Modelling (Amos) approach, and it was discovered that social capital dimensions and entrepreneurial performance have a strong association

    A QUANTITATIVE INVESTIGATION AND CRITICAL ANALYSIS OF FINTECH AS A CHANGE AGENT IN THE FINANCIAL MARKETS

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    Monetary mediators emerge from monetary erosions such as data imbalances and financial powers, economies of scale, and extension. These gratings and forces also shape the market structure. While mechanical advancements are nothing new, computerized development has seen significant advancements in the network of frameworks, calculating power and cost, and newly created and useable data. These improvements have reduced trade costs while also introducing new strategies and competitors. The creation of money-related groups could be disaggregated as technology has improved information transmission and reduced trade costs. Money-related organizations have been unbundled by explicit participants, allowing consumers to select and assemble their preferred set-ups of items. Regardless, in a period of automated creation, admirable money-related abilities remain vital. In the many designs of money-related organizations, such as customer acquisition, finance, consistent activities, data, and capital, economies of scale and degree and association impacts are available (counting trust capital). Despite technological advancements, client appearances and party charges remain basic

    ROLE OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION

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    Advanced promoting is one of the most prominent showcasing approaches organizations utilize explicitly through web-based media and e-mail advertising. On top of their convenience and power, online media and e-mail advertising have been observed to be exceptionally compelling in building client commitment. This component decides the commonness of clients' buy goal. For the most part, computerized showcasing instruments empower organizations to advance their items quickly, just as assemble client connections at lower costs, leading to expanded deals volume. Digital Marketing is another period of promotion in the 21st century. With the progression of time, it is noticed that organizations are moving from the conventional market to the advanced promoting, and the computerized market has caught a more extensive space of market in the metropolitan regions. Computerized advertising gives the purchasers all the more promptly accessible data, making it a more secure choice than conventional. However, it is a profoundly aggressive region, yet it utilizes computerized advancements, which decreases cost and helps grow business worldwide. With progression in innovation and a significant upswing in utilizing the web, computerized advertising can help organizations understand clients' conduct. This examination study portrays the effect of automatic promotion on buyer dynamics. Information has been gathered from different wellsprings of proof, including different books, sites, and diaries. The paper depicts the job of computerized showcasing in this advanced world and reasons that it is a powerful instrument in buyer dynamic which also works on the hierarchical efficiency and helps catch more ample space of the market. Hence advanced showcasing can affect the shopper dynamic, empowering the evaporating of the stock market from the severe world. One hundred twenty-two respondents were collected through a "standard questionnaire," created on a five-point interval scale

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