Web of Synergy: International Interdisciplinary Research Journal
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The Influence of Electronic Word of Mouth and Product Innovation on Purchase Intention
No full textTechnology that is increasingly sophisticated and continues to develop encourages people to become increasingly dependent on the online world. An industry that has a very rapid growth rate, capturing and attracting as many existing market opportunities as possible is the main goal for a company to do. Various ways must be done by companies so that the products they offer can continue to be in demand by customers. With the existence of Electronic Word of Mouth and innovation in the products they have, it is hoped that they will continue to create purchase intentions for their consumers. The purpose of this research is to analyze the influence of electronic word of mouth and product innovation on purchase intention of Starbucks Indonesia Instagram followers. This research is a quantitative research by distributing questionnaires. The sampling technique used purposive sampling technique. The samples collected were 150 respondents. Data analysis in this study used multiple linear regression analysis using SPSS 28. The results of this study indicate that: (1) there is a partial significant effect of electronic word of mouth on purchase intention; (2) there is a partial significant effect of product innovation on purchase intention; (3) there is a significant simultaneous effect of electronic word of mouth and product innovation on purchase intention. (2) there is a partial significant effect of product innovation on purchase intention; (3) there is a significant simultaneous effect of electronic word of mouth and product innovation on purchase intention. (2) there is a partial significant effect of product innovation on purchase intention; (3) there is a significant simultaneous effect of electronic word of mouth and product innovation on purchase intention
To Teach the Life and Work of Musician and Composer Fattohkhon Mamadaliev and Composer Mahmudjon Dadaboyev in the Field of Music Literature for Students of Music Education
No full textThis article serves as a necessary source for the study of music literature, as the article provides students of music education in higher education with a detailed account of the life and work of musician and composer Fattohkhon Mamadaliyev and composer Mahmudjon Dadaboyev
University – Industry Collaboration for Manpower Planning and the Challenges of Economic Development
No full textThe development of manpower aimed at addressing the prevailing and future needs of a given society is a good reason for designing and structuring collaboration between universities and industries. Using a qualitative research design, this article explored the university – industry collaboration for manpower planning and the challenges of economic development in Nigeria. It looked at the concept of university education as a private and social investment that has a limitless rate of returns to both the individual recipient and the society. It also discussed the relationship between economic development and manpower development planning, and highlighted that economic development which is a deliberate process of sustained quality improvement of the people requires proper planning, at the centre of which is manpower development planning. Furthermore, the critical roles universities and industries in Nigeria have to play in producing the skills needed for industries and national development was also examined. These roles includes producing high level and middle level manpower in order to address socio-economic challenges, boosting the acquisition of skills to tackle the mismatch between skills of the available workforce and job vacancies, and championing ideas and innovations to facilitate access to new markets. The article suggested a number of strategic approaches to foster a stronger collaboration of universities with industry. These strategies include among others an establishment of a consultative process where the voice of relevant business managers is given adequate consideration in curriculum development in order to ensure that the academic programmes of universities are tailored to the needs of the industries. Another strategy posited by the article is that universities can encourage the participation of industries in graduate programmes which may include the supervision of graduate students who may undertake part of their research within these industries. It was therefore concluded that strong university-industry collaboration is a critical option in the process of developing relevant manpower and combating the challenges of economic development