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The Role of E-WOM in Moderating the Influence of Digital Marketing, E-Service Quality, and E-Trust on E-Customer Satisfaction (Shopee Gen Z Online Marketplace Users)
Full text linkThe purpose of this research is to determine the influence of digital marketing, e-service quality and e-trust on e-customer satisfaction as well as the role of EWOM in moderating the influence of digital marketing, e-service quality, e-trust on e-customer satisfaction. This research uses quantitative methods. The population in this study was 419 students and the sample taken was 205 students who were obtained using non-probability sampling techniques using the Slovin method. Using outer models and inner models as data analysis techniques assisted by SmartPLS to manage data. In this research, the results obtained: digital marketing, e-service quality and e-trust have a positive and significant effect on e-customer satisfaction. And EWOM as a moderating variable in this research can only moderate the influence of e-trust on e-customer satisfaction, but cannot moderate the influence of digital marketing, e-service quality on e-customer satisfaction
The Essence of Extreme Tourism in Uzbekistan
No full textThis article focuses on the development of tourism types. The purpose of the article is to reveal the essence of extreme tourism and to highlight the work done in this regard in Uzbekistan
The Main Functions and Advantages of Leasing in the Economy
No full textThis scientific article briefly describes the main functions and advantages of economic leasing.
 
Specific Characteristics of the Development of the Service Industry in our Country
No full textThis article examines the development of the service sector, which occupies a significant share in the national economy of our republic, employment in this area and an analysis of factors that contribute to improving the wellbeing of the population
"Investment Prospects in Free Economic Zones: A Case Study of Samarkand"
No full textThis research examines the investment prospects in Free Economic Zones (FEZs), with a specific focus on Samarkand. FEZs have emerged as pivotal points in global economics, fostering rapid economic development, attracting foreign direct investment (FDI), and facilitating international trade. By providing a detailed case study of Samarkand, this article aims to understand the unique factors that make FEZs attractive to investors. The study delves into the economic policies, infrastructural development, and sectoral growth within Samarkand\u27s FEZ, offering a comprehensive analysis of its potential and challenges. The findings are expected to contribute significantly to the existing literature on FEZs and serve as a valuable resource for investors and policymakers aiming to understand or enhance the efficacy of these zones
Scientific and Theoretical Basis and Importance of Teaching General Sciences in Technical Universities
No full textThe article focuses on the role and importance of construction sciences in the training of specialists in the field of construction, as well as information about the convenience of textbooks in mastering the subject and training students in this field
IMPROVEMENT OF EVALUATION METHODS FOR INCREASING THE COMPETITIVENESS OF TRADE ENTERPRISES
No full textThe relevance of increasing the competitiveness of trade enterprises and improving evaluation methods is that competition is a constant problem of all enterprises and organizations. Therefore, in order to gain an advantage over other enterprises in the market, analyze the market, make decisions according to the situation, increase competitiveness, and ensure the stability of enterprises
WAYS OF THE DEVELOPMENT OF THE COGNITIVE PROCESS OF PRESCHOOL CHILDREN AND THE IMPLEMENTATION OF INTELLECTUAL COGNITIVE SKILLS
No full textIn this article we can learn about the development of cognitive processes in preschoolers and what to pay more attention to in this development
The Formation of Terms in English and the Development of the Economic Terminological System
No full textBy the authors of the paper analyzing several properties of the economic terminology of the Uzbek language. In particular, data are given on the research of terms in various fields in Uzbek and world linguistics, interpretations of special terms in the works of linguists, and also considers the systemic characteristics, sources and ways of developing the economic terminology of the Uzbek languag
Hygienic Assessment of the Danger of Insecticides in the Environment
No full textThe results of the study found that insecticide Insecticide, according to the parameters of acute toxicity, belongs to substances of hazard class IV (low-toxic drug), has a slightly irritating effect on the skin and mucous membranes of the eyes. The drug has a functional accumulation. Hygienic standards and regulations for the use of insecticide in agriculture have been developed