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The Behavior of Gen Z Muslim Consumers in Purchasing Islamic Products: A Study of the Sharia Economic Perspective
Full text linkThis study aims to analyze the purchasing behavior of Muslim Generation Z (Gen Z) consumers toward Islamic products from the perspective of Islamic economics. Gen Z is known as a digital generation that is critical, rational, and value-oriented; therefore, their purchasing decisions for halal products are influenced not only by religious factors but also by social, economic, and technological aspects. This research employs a qualitative method with a literature review approach, examining empirical studies from the past five years (2020–2025) related to halal digital marketing, halal awareness, Islamic lifestyle, and Islamic economic values.The results reveal that digital marketing strategies play a significant role in shaping Gen Z's perception and purchase intention toward halal products through the strengthening of brand equity and electronic word of mouth (e-WOM). Moreover, halal awareness and Islamic lifestyle are proven to be the main drivers of purchasing decisions, as Gen Z perceives halal products as symbols of authenticity, quality, and moral identity. The implementation of the Islamic marketing mix, emphasizing the values of trustworthiness (amanah), excellence (ihsan), and justice (‘adl), contributes to building consumer trust and loyalty. Meanwhile, religiosity acts as a moderating factor that strengthens the influence of product uniqueness and halal awareness on purchasing decisions. Conceptually, the consumption behavior of Muslim Gen Z reflects a transformation toward an Islamic consumer who is critical, digital, and ethical. These findings highlight the importance of digital marketing strategies that are educational, transparent, and grounded in spiritual values to create a balance between profit, ethics, and blessing (barakah) within Islamic economic practices
The Influence of Brand Equity on the Purchase Decision of Samsung Smartphones (A Case Study of Consumers in Marpoyan Damai District, Pekanbaru City)
Full text linkThe research was conducted to determine the influence of brand equity on purchasing decisions for Samsung brand smartphones, especially people who live in Marpoyan Damai District, Pekanbaru City. The research approach used quantitative methods by distributing questionnaires to 400 people using a random sampling method to answer the problem in this research using the following variables. Variables including the independent variables in this research are Brand Awareness, Brand Associations, Perceived Quality, Brand Loyalty, and the dependent variable is Purchase Decision. Data analysis uses descriptive analysis and multiple linear regression which is processed using SPSS version 26. The results of this research show: simultaneously brand equity has a significant influence on purchasing decisions, as shown by the results of the F test, the Fcount value is 13.198, while the Ftable value is 2.39. The probability significance value ɑ obtained is 0.00 < 0.05, while partially the variables from brand equity show significant results on purchasing decisions except for brand awareness and brand associations. It was also found that brand loyalty had the highest influence
Opportunities for Young People in Developing Sharia Economics in Indonesia in the Digital Age
Full text linkThis study aims to analyze the role of the younger generation in developing the digital sharia economy in Indonesia by emphasizing sharia principles, the role of digital technology, and existing opportunities and challenges. The sharia economy is based on the principles of prohibiting usury, gharar, and maysir, and emphasizes justice, transparency, and equitable distribution of wealth. These principles serve as a moral foundation and filter in utilizing technological innovations to ensure they remain in line with sharia objectives. In the context of digitalization, these principles are highly relevant because they can steer modern economic practices towards a more ethical and equitable system. The younger generation, as digital natives, have adaptive skills in using technology and great potential as agents of transformation. They not only play a role as users of Islamic digital services but also as creators of innovations such as Islamic fintech, halal digital wallets, and waqf crowdfunding. However, there are still obstacles in the form of low Islamic financial literacy, limited adaptive regulations, and public trust issues due to the prevalence of digital fraud. This study uses a qualitative descriptive method through literature review to examine the integration of the younger generation, technology, and sharia economic principles. The results show that the synergy between these three elements is key to building an inclusive, competitive, and sustainable digital sharia economic ecosystem. Thus, Indonesia has a great opportunity to emerge as the center of the global digital sharia economy in the future
Fundraising Strategy of Zakat, Infaq, Sadaqah and Waqf Funds of the National Amil Zakat Institution Daarut Tauhiid Peduli Riau
Full text linkThe large number of amil zakat institutions in Indonesia makes it a new problem for zakat management organizations or OPZ, making it a lot of options for people who will distribute their zakat. The success of an institution in managing zakat funds depends on the amount of zakat funds to be obtained. This study aims to find out how the strategy used by the National Amil Zakat Institute Daarut Tauhiid Peduli Riau in collecting zakat funds, infak alms and waqf. This study uses a qualitative research method that involves direct access to the research location to collect data related to the research title. With data collection techniques using observation, interviews, and documentation of the National Amil Zakat Institution Daarut Tauhiid Peduli Riau as a research informant. The fundraising strategy for zakat, infaq, alms and waqf funds carried out by the National Amil Zakat Institution Daarut Tauhiid Peduli Riau is the first, the identification of muzakki segments and targets which can be said to be the beginning of the strategy used in fundraising, the second is to gain the trust of muzakki which is a priority by the institution, the third is to build a communication system that must always be paid attention to by the institution because it still has shortcomings in terms of staff and others so on, and the fourth is to arrange and carry out services which is an effort that is always paid attention to by the amil zakat institution, especially the National Amil Zakat Institution Daarut Tauhiid Peduli Riau
Normative Review of Judge's Decision About Interfaith Marriage in Indonesia
Full text linkThe development of the times in the form of developments in human thought patterns and developments in technology has influenced various aspects of life. This development problem also affects the smallest structure of society in Indonesia, namely the family. Patterns of behavior in marriage, family relationships and wealth issues are issues that trigger conflicts in religious courts. There are many groups of people who adhere to human rights who want freedom in all matters, influencing the rules in family law. Likewise with regard to marriage, free flow people want the freedom to choose anyone, and marry people of different religions on the basis of a form of love and affection. So interfaith couples emerge who want to be legalized by Indonesian law.
The purpose of this scientific work in the form of an article is to find out things related to interfaith marriages, in terms of prohibiting regulations, the dualism of court decisions regarding whether or not it is permissible to marry people of different faiths, by analyzing various judges' decisions regarding interfaith marriages. The method used is a normative legal research method by analyzing legal sources, in this case the judge's decision which is the basis for consideration of decisions made by different religions. It is hoped that the results of this research can be a contribution to national law-forming bodies to improve existing regulations so that legal certainty is achieved
The Role of Sharia Economy in Building Sustainable MSMEs in Indonesia
Full text linkMSMEs play an important role in driving national economic growth, creating jobs, and improving community welfare. However, MSMEs still face various challenges such as access to capital and business guidance. The Sharia economy has emerged as a solution for empowering MSMEs through the principles of justice, transparency, and adherence to Sharia-based values. This article discusses how the Sharia economy can support MSME empowerment through various instruments such as Islamic financial institutions, zakat, infaq, alms, and productive waqf. The research method used was a literature review using a descriptive-qualitative approach. The results of the study indicate that the optimal application of Sharia economic principles can make MSMEs more competitive and contribute to equitable welfare distribution among Indonesian people
Cooperatives in Indonesia: Roles, Challenges, and Innovations for the People's Economy
Full text linkCooperatives in Indonesia have long been the main pillar of people's economic development, placing the principles of kinship and mutual cooperation as the foundation. This article aims to analyze the contributions, challenges, and opportunities of cooperatives in supporting people's economic empowerment through a systematic literature review of national and international publications for the period 2013–2025. The results of this study show that cooperatives play a significant role in expanding access to capital, supporting MSMEs, providing alternative financial services, and strengthening community solidarity. Digitalization and technological innovation have been proven to improve governance efficiency, transparency, and member participation, while the development of Sharia cooperatives expands the service base according to Islamic principles. However, several challenges remain, such as weak governance, limited human resources, low financial literacy, and the absence of a special deposit guarantee institution for cooperatives. In the future, strengthening the principles of social solidarity, legal protection reform, and cross-sector collaboration will be key to ensuring that cooperatives are adaptive, inclusive, and remain relevant as the "pillar" of the modern people's economy
Analysis of the Transformation of Islamic Family Law in the Arab Republic of Egypt
Full text linkAmong the Muslim countries that codified Islamic family law in the early phases was Egypt. Egypt is the third Muslim country after Turkey and Lebanon to codify Islamic family law. As a country that was once colonized by Europeans and a country that has a beacon of Islamic scholarship called Al-Azhar, studying the reform of Islamic family law in Egypt is an interesting matter. This research is a literature study, and uses a descriptive-analytic approach that originates from books on Islamic family law reform in Muslim countries and Egyptian family law laws related to marriage and inheritance. From the above study, at least several conclusions can be drawn: first, the renewal of Egyptian family law began with the issuance of two Egyptian family laws, namely Law no. 25 of 1920 and Law no. 20 of 1929. The law was then updated in 1979, and updated again in the form of Civil Law no. 100 of 1985. Second, among the reforms in Egyptian family law are reforms in the age limit for marriage, registration of marriages, divorce before the court, polygamy, and obligatory wills. Third, the renewal models used are takhayyur, siyasah syar'iyyah, and text reinterpretation
The Effect of Profitability, Dividend Policy, Free Cash Flow, and Company Growth on Debt Policy in Manufacturing Companies in the Consumer Goods Industry Sector Listed on the Indonesia Stock Exchange (BEI) for the 2017-2021 Period
Full text linkOne of the problems that still occur in Indonesia today is the weakness of the Government Internal Control System (SPIP). This is indicated by the many findings of BPK's examination of weaknesses in the government's internal control system. In this case, there is a role for government internal auditors that are highly expected to create an effective and sustainable control system. This study aims to determine the effect of the role of APIP in implementing the Maturity of the SPIP at the Inspectorate Kab. South Solok. This research is a quantitative. The population and sample in this research were all government internal supervisory apparatus at the Inspectorate Kab. South Solok. Data collection technique used is through a questionnaire. The analysis technique used in this research is descriptive statistical analysis. The instrument were tested using validity test, reliability test, and normality test. Data analysis technique used is multiple linear regression analysis.The results showed that the role of leadership, internal supervisors, consultants, and catalysts had a positive effect on the implementation of the maturity of SPIP. While the role of quality assurance has a negative effect on the implementation of the maturity of SPIP. This study aims to examine the effect of profitability, dividend policy, free cash flow, and company growth on debt policy in manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange (IDX) for the period 2017–2021. The population consists of 51 companies, with a sample of 18 companies selected using purposive sampling based on specific criteria. The data were analyzed using multiple linear regression with the help of SPSS software.The results show that partially, profitability, free cash flow, and company growth have no significant effect on debt policy. Meanwhile, dividend policy has a positive and significant effect on debt policy. Simultaneously, all four independent variables influence debt policy. This research provides insights for company management and investors to better understand internal factors that affect corporate funding decisions through debt
Unemployment Dynamics in Indonesia: A Statistical Review and Policy Implications in Sharia Economic Perspectives
Full text linkThis study analyzes the open unemployment rate (OUR) in Indonesia as of August 2024 by using official data published by the Central Statistics Agency (BPS). The national OUR stood at 4.91%, with approximately 7.48 million unemployed individuals from a workforce of 152.11 million people. Regional disparities remain apparent, especially in West Java with a higher OUR of 6.75%. Factors influencing unemployment include education quality, regional minimum wages, inflation, and unequal investment distribution. From a sharia economic perspective, unemployment is not only an economic issue but also a matter of social justice and moral responsibility. Islam emphasizes work as a form of worship and the foundation of community welfare. Therefore, this study highlights the relevance of integrated and inclusive employment policies—emphasizing skills development, just wage systems, and equitable access to employment opportunities—while promoting the potential of Islamic social finance instruments such as productive zakat, cash waqf, and qardhul hasan. The findings are expected to serve as a valuable reference for policymakers to design sustainable, fair, and faith-aligned strategies for reducing unemployment and improving labor quality in Indonesia.