International Journal of Economics, Business Management and Accounting (IJEBMA)
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Assessing the Organizational Communication Style and its Effect on Employees\u27 Performance in the Case of Wachemo University
Get PDFIn the case of Wachemo University, this paper looks into evaluating organizational communication style and how it affects employee performance. 261 sample respondents were given a standardized questionnaire as part of the study\u27s survey methodology. The study\u27s aims were achieved by combining the dependent variable, employee performance in the organization, with the independent variables completeness, correctness, consideration, clarity, conciseness, courtesy, and concreteness. Vice Presidents of Academic Affairs, Research and Community Service, and Administrative and Development are all involved in this investigation. The sample was chosen purposefully within each office: from the academic vice-president office, the colleges of business and economics, social science, and agricultural science were chosen; from the research and community service vice-president office, the following institutions were chosen: Community service directorate office, Research publication office, and Research directorate office. The finance office and Student service office were chosen from the administrative and development vice-president office. Following collection, the data was analyzed using tables and graphs that use descriptive statistics. Additionally, a multiple linear regression model was employed to investigate how changes in each of the study\u27s independent factors affected how well the employees performed. The results demonstrate that every independent variable has a favorable and significant impact on how well an organization\u27s employees perform. Affective commitment and the communication surrounding work and organization were both favorably impacted by social and emotional subjects that were discussed between superiors and subordinates. The organization should build a fluid communication style between different departments in order for them to better coordinate and cooperate in order to achieve the overall organizational goals, according to the results and recommendations
The Influence of Atmosphere, Price, and Service Quality towards Customer Loyalty at Koral Restaurant of Apurva Kempinski, Bali
Get PDFThe abstract of "The Influence of Atmosphere, Price, and Service Quality towards Customer Loyalty at Koral Restaurant of Apurva Kempinski, Bali" outlines a study that examines the relationships between atmosphere, price, service quality, and customer loyalty at the Koral Restaurant of Apurva Kempinski in Bali. Using a quantitative research approach, data was collected through surveys distributed to restaurant patrons. The study employed validated scales to measure the perceived atmosphere, price perception, service quality, and customer loyalty intentions. The collected data was subjected to statistical analysis, including regression analysis, to assess the impact of these factors on customer loyalty. Ethical considerations were observed throughout the research process. The findings contribute to a deeper understanding of the factors influencing customer loyalty in the context of fine dining restaurants, though potential limitations may arise from sample representativeness and self-reported data. Nonetheless, the study offers valuable insights for restaurant management seeking to enhance customer loyalty and overall dining experience
The Impact of Customer Reviews, Hotel Location, and Hotel Price Towards Potential Guests’ Intent to Stay at the Ritz- Carlton, Bali
Get PDFThis study examines the influence of customer reviews, hotel location, and hotel price on the intent of potential guests to stay at The Ritz-Carlton, Bali. Through a mixed-methods approach involving surveys, online reviews, and interviews, the research reveals that positive customer reviews significantly contribute to the likelihood of intent to stay, emphasizing the role of online word-of-mouth. Additionally, favorable hotel location emerges as a key driver for guest intent, while the relationship between hotel price and intent proves more complex, indicating a willingness to pay premium prices for positive reviews and desirable locations. These findings provide insights for strategic decision-making in hospitality marketing and managemen
The Influence of Hotel Service Quality, Occupancy Rate, and Guest Voice towards Customer Satisfaction at Hotel under Marriott Company
Get PDFThis study investigates the intricate dynamics of hotel service quality, occupancy rates, and guest feedback within the context of Marriott Company-operated hotels and their collective influence on customer satisfaction. Through a multifaceted research approach encompassing guest surveys, occupancy rate analysis, and staff interviews, we uncover the fundamental significance of service quality in shaping guest satisfaction. Additionally, we illuminate the delicate balance between occupancy rates and service quality, shedding light on how high occupancy can be harnessed for operational benefits while preserving service excellence. Importantly, this research underscores the pivotal role of guest voice in enhancing satisfaction, emphasizing Marriott\u27s commitment to feedback mechanisms as a potent tool for continual improvement. These findings offer valuable insights for Marriott and the broader hospitality industry, emphasizing the need for a comprehensive approach to service management that acknowledges and optimizes these interconnected elements to foster enduring customer satisfactio
The Influence of Influencer Marketing, Content Marketing, and Electric Word of Mouth (E-Wom) in Tiktok Application in Purchasing Decision of Scarlett Whitening of Students at Universitas Pelita Harapan Medan
Get PDFThis study investigates the impact of influencer marketing, content marketing, and Electric Word of Mouth (E-WOM) on the purchasing decisions of Scarlett Whitening products among students at Universitas Pelita Harapan Medan through the TikTok application. Leveraging a mixed-methods approach comprising surveys and in-depth interviews, this research uncovers the complex relationship between these marketing strategies and student consumer behavior. Preliminary findings suggest that influencer marketing and compelling content hold substantial sway over purchasing decisions, with E-WOM serving as both an amplifying force for brand trust and a potential source of negative influences. These insights provide valuable guidance for marketers seeking to engage effectively with the student demographic in the unique context of TikTok marketing at Universitas Pelita Harapan Meda
The Effect of Food Product and Service Quality Towards Customer Satisfaction Towards Online Satisfaction on Grab Online Application
Get PDFIn line with the current advancement of information and communication technology, everything goes to the internet in any part of the world. Following the evolution of information and communication in the business world, such as purchasing and selling goods or services that are now done online (Winda Halimah, Nurdin Hidayat, & Nadya Fadillah Fidhyallah., 2021). The modern digital era has the potential to create numerous options for business success. It is also possible that culinary entrepreneurs who are now thriving in Indonesia may take advantage of this opportunity by developing online dining ordering systems in their culinary businesses. The participants in this study are active users of the Grab web application who have used the online service. Purposive sampling was utilized to identify respondents who have used the food service at least once in the previous three months. In this research we plan to describe the demographic characteristics of the participants, including age, gender, employment, and frequency of app usage. To achieve this, we intend to calculate frequencies, percentages, means, and standard deviations. These statistical measures will help provide a comprehensive understanding of the participant demographics. Frequency refers to the number of occurrences of each category within a variabl
Influence of Ease of use, Usefulness and Application Feature toward Repurchase Intention on E-Ticketing by TIX ID Application in Medan City
Get PDFThe study examines the factors influencing repurchase intentions in the context of E-Ticketing, focusing on the TIX ID application in Medan City. The factors investigated are ease of use, usefulness, and application features. Ease of use refers to the user-friendliness of the application, while usefulness relates to the perceived benefits users derive from it. Application features encompass the functionalities and capabilities offered by the app. The research aims to understand how these factors collectively impact users\u27 likelihood to repurchase through the TIX ID application. The findings will shed light on the significance of these elements in shaping consumer behavior within the E-Ticketing realm, aiding businesses in enhancing their services and strategies for greater customer retention and repurchase rate
Fundamental of Theories on Human Resource Quality Improvement in the Universities and Lesson Learned For Svay Rieng University, Cambodia
Get PDFThe development of human resources in education and training is becoming more important, and the roles of human resources have become necessary to contribute to all sectors of national development. This study aims to codify the fundamental theories on human resources quality improvement in universities and draw lessons learned for Svay Rieng University. As a methodology, the research results are mainly collected from the published information, and descriptive statistics are the principal analytical method used in this article. The study presents the basic concepts of human resources, human resources quality, human resources management structure in universities, and the rational structure of human resources in universities. As lessons learned, in order to develop the quality of lecturers as well as human resources at Svay Rieng University, first of all, it must have proper, reasonable, and objective assessments so that it can clearly find out the strengths, weaknesses, and constraints of human resources quality improvement. After accurately assessing these issues, it is necessary to have regulations, policies, and strategies for human resources development; therefore, human resources can constantly improve their quality and quantity to meet the vision and mission of the university in the next period
Analysis of Factors Influencing the Application of Financial Accounting Standards for Entities Without Public Accountability (SAK ETAP) in Cooperative Financial Reporting in Bogor City
Get PDFStudy This aim For know influencing factors _ application standard accountancy finance entity without accountability public . factors the is level education part finance cooperative , age effort , socialization of SAK ETAP and understanding accounting . Population palace researcher This is whole cooperative active in the city of Bogor. Whereas For sample study are 83 cooperatives use purposive sampling method . Data analysis technique used in study This is analysis multiple linear regression . Research results show that level education part finance cooperative , age effort , socialization of SAK ETAP and understanding accountancy influential positive and significant in a manner simultaneous to application of SAK ETAP. For level education part finance cooperative influential positive in a manner Partial to application of SAK ETAP, meanwhile age business No influential positive and significant in a manner Partial to implementation of SAK ETAP, socialization of SAK ETAP has an effect positive and significant in a manner Partial to implementation of SAK ETAP and understanding accountancy influential positive and significant in a manner Partial to application of SAK ETA
The Influence of Product Quality, Service Quality, and Price Towards Customer Purchase Decision at Starbucks Coffee in Diponegoro Medan
Get PDFThe effect of service quality has a significant positive effect on Starbucks Coffee customer purchase decision at Diponegoro Medan, meaning that the better the service, the higher the level of satisfaction obtained by consumers. This is reasonable because consumers always see the most important in terms of service quality. The effect of product quality has a significant positive effect on Starbucks Coffee customer purchase decision in Diponegoro, Medan meaning that the better the product quality, the higher the level of satisfaction created and obtained by consumers. This is reasonable because consumers feel their desires are fulfilled in product quality. The effect of price has a positive but not significant effect on Starbucks Coffee customer purchase decision in Diponegoro, Medan meaning that consumers are indeed satisfied with the quality of service and product quality created, but consumers do not see much from the Starbucks price perspective. Consumers see more in terms of services and products provide