International Journal of Economics, Business Management and Accounting (IJEBMA)
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The Influence of Price Strategy in the Marketing Mix on Costumer Purchasing Decisions at Indocellular Tulungagung
Get PDFThis research aims to determine the relationship between price, quality, promotion and service strategies in the marketing mix and consumer purchasing decisions at Indocellular Tulungagung. This research is an explanatory type. The population is all Indocellular employees, totaling 35 people. The research sample is saturated sample which also consists of 35 people. The data collection method was carried through distributing questionnaires directly to respondents. Data analysis uses Structural Equation Modeling (SEM) techniques based on the Partial Least Squares (PLS) variant. SEM testing is carried out with the Smart PLS application, including testing the Measurement Model (Outer Model), Structural Model (Inner Model), and Hypothesis Testing. The research results show that there is positive and significant influence between Price, Quality, Promotion and Service Strategy in the marketing mix on consumer purchasing decisions at Indocellular Tulungagung. Price Strategy has a significant influence on Purchasing Decisions (regression coefficient 0.65, T-value 7.42, P-value 0.001), as well Quality (regression coefficient 0.50, T-value 5.21, P-value 0.005), Promotion (regression coefficient 0.30 , T-value 3.14, P-value 0.025), and Service (regression coefficient 0.40, T-value 4.12, P-value 0.01). The overall results support the four research hypotheses, confirming that the aspects in the marketing mix together contribute significantly to consumer purchasing decision
Corporate Social Responsibility Financial Sector in Colombia, History, Evolution and Transformation
Get PDFThe purpose of this research is to understand and learn about Corporate Social Responsibility in the Financial Sector in Colombia in terms of the different issues that refer to it as the importance in the transformation and management of financial resources for the good of its interest groups and society. In general, we will see its history, evolution and transformation until today
Analyzing the Impact of Store’s Reputation, Product Price, and Service Standards Towards Customer Repurchase Decision at Brastagi Supermarket (Gatot Subroto Street, Medan)
Get PDFStudy This aim For know influencing factors _ application standard accountancy finance entity without accountability public . Population palace researcher This is whole cooperative active in the city of Bogor. Whereas For sample study are 83 cooperatives use purposive sampling method . Data analysis technique used in study This is analysis multiple linear regression . Research results show that level education part finance cooperative , age effort , socialization of SAK ETAP and understanding accountancy influential positive and significant in a manner simultaneous to application of SAK ETAP
Factors of Entrepreneurial Intention Among Students in Indonesia
Get PDFThe research aims to determine the extent to which subjective norms influence students\u27 entrepreneurial intentions through the mediation of entrepreneurial attitudes, perceptions of behavioral control, and opportunity recognition. Respondents were 149 students aged 17 to 25 years. Sampling was done by accidental sampling. PLS SEM is used as a data analysis method. The results of the study found that subjective norms did not have a direct effect on entrepreneurial intentions. Subjective norms will have a positive impact on entrepreneurial intentions if through the mediation of entrepreneurial attitudes, perceived behavioral control, and opportunity recognition. This research contributes to efforts to increase students\u27 entrepreneurial intentions in Indonesia through increasing entrepreneurial attitudes, perceived behavioral control, opportunity recognition and subjective norm
Customers’ Perception and Encounters in Social Media Platforms Used for Online Advertising
Get PDFThis research study aims to investigate customer perceptions and experiences regarding affiliate sellers in social media. With the increasing prevalence of social media platforms as influential marketing channels, understanding how customers perceive and engage with affiliate sellers is crucial for both marketers and influencers.The study employs an online survey method to collect data from fifty five (55) random online shoppers as a diverse sample of social media users. The survey questionnaire comprises structured questions designed to assess customer perceptions and experiences with affiliate sellers, including their trust levels, perceived authenticity, purchase intentions, and satisfaction with recommended products. Additionally, demographic information is collected to analyze any potential variations in customer perceptions based on factors such as age, gender, and social media usage patterns.By understanding customer perceptions and experiences on affiliate sellers, marketers can enhance their understanding of consumer behavior in the context of social media marketing and optimize their affiliate marketing strategies accordingly. These insights can help marketers improve the effectiveness of their campaigns, build stronger relationships with customers, and drive higher levels of customer engagement and satisfaction.In conclusion, this quantitative research study provides valuable insights into customer perceptions and experiences regarding affiliate sellers in social media. The findings offer practical implications for marketers and influencers seeking to maximize the impact of their affiliate marketing efforts in the ever-evolving landscape of social media platforms
Keywords: customers perception, affiliate sellers performance, increased sales to the market, exploring customers experiences
The Effect of Debt on Business Profit (Case Study at PT. Gudang Garam Tbk Listed on the Indonesia Stock Exchange for the 2015-2020 Period)
Get PDFResearch conducted by the author to determine the effect of debt on operating profits at PT. Gudang Garam Tbk. Listed on the Indonesian Stock Exchange for the 2015-2020 period. The independent variable is debt, the dependent variable is operating profit. The sampling type chosen was purposive sampling. Quantitative data type. Secondary data sources include financial reports accessing www.idx.co.id and each company\u27s website. The research results show that the effect of debt on business profits is two linear factors, characterized by the regression equation Ý = -1.242 + 0.519 x. This means that every time debt is increased by 1%, it will be followed by an increase in operating profit of 0.519 at a constant of 1.242. There is a very strong and significant influence between debt and business profits as shown by the Pearson product moment correlation coefficient r = 0.713 with tcount = 2.032, this value is greater than ttable = 2.132. In accordance with the correlation coefficient value above, the coefficient of determination is 0.508, which means that the influence of debt on business profits is 50.8% and the remaining 49.2% is explained by other variables not included in this analysi
Contextualization of the Audit Benefit for Tax Returns
Get PDFoai:ojs2.journal.multitechpublisher.com:article/174It is essential to analyze the benefit of auditing in Colombia, review from when it began to be governed to date in order to contextualize and consolidate the information contained in the standard, giving the opportunity to understand in a simpler way the mechanism that is being used in tax returns. , for which it is intended to reduce the firmness times, the study is carried out in a toric way, asking about the edges that can be presented in various ways, the objective is to show and identify how and when it can be used in an appropriate way, to reach the conclusions the subject is structured in cases that occur in real life in which you can observe different scenarios that allow suggesting a correct use complying with the standard,At the end of all this analysis, a general panorama can be observed of how the benefit is being contributed at the country leve
Pharmaceutical Marketing: A Contrast of Different Markets
Get PDFPharmaceutical Marketing is a versatile field that varies considerably across various markets, compelled by diverse supervisory atmospheres, service behaviors, and healthcare structures. This item provides a brief overview and corresponding blueprints for drug marketing in developed and emerging markets. In developed markets like the United States and Western Europe, drug shopping is characterized by intense competition, tight management, and a strong emphasis on direct-to-service billing. Pharmaceutical companies laboriously test drugs, often developing costly ones. Consequently, shopping efforts devote effort to something that establishes brand knowledge and differentiates brands. Direct-to-service announcements, through television, print, and mathematical radio, play a pivotal function in these markets, often accompanying customers in distinguishing drugs by name and following physician prescribing patterns. In contrast, emerging markets such as India and Brazil, present a variety of landscapes Here, the foundation and approach to cures are challenges, and pricing pressures are more important. Pharmaceutical parties in these domains often plan out general translations of drugs due to economic constraints. Marketing plans in emerging markets frequently include a more meaningful emphasis on affordability, approach ability, and alliances with local healthcare providers. Moreover, word-of-mouth shopping and society\u27s health laborers play a critical role in influencing patient selections. Pharmaceutical shopping in two developed and emerging markets nevertheless faces growing scrutiny concerning moral practices, transparency, and the balance between profits and community health. The regulatory crowd everywhere is tightening their belts to guarantee that shopping efforts do not compromise patient security or information for purchaser
The Impact of Generation Z’S Perception, Buying Interest, and Social Media Towards Purchase Decision in Cinema XXI Ticket Sales Over the Years
Get PDFThe abstract of "The Impact of Generation Z’s Perception, Buying Interest, and Social Media Towards Purchase Decision in Cinema XXI Ticket Sales Over the Years" provides an overview of a study that explores the relationships between Generation Z\u27s perception, buying interest, social media engagement, and their purchase decisions regarding Cinema XXI ticket sales. Through a quantitative research approach, data was collected using surveys distributed among Generation Z individuals. The study employed validated scales to assess Generation Z\u27s perception of the cinema, their buying interest, social media usage patterns, and how these factors influence their decisions to purchase Cinema XXI tickets. Statistical techniques, including regression analysis, were employed to analyze the data and determine the impact of these factors on purchase decisions. Ethical considerations were upheld in the research process. The findings contribute to a deeper understanding of Generation Z\u27s behavior in relation to cinema ticket purchases, although potential limitations stem from the representativeness of the sample and self-reported data. Nevertheless, the study offers valuable insights for Cinema XXI\u27s marketing strategies and audience engagement effort
Marketing Communication Strategy Online Product Cell Phone in Attracting Buyers
Get PDFMarketing Communication Strategy for a product in a company is a form of marketing improvement strategy in advancing or improving a company or business actor and making the products offered more popular. The theory used in this research is IMC (Intergrated Marketing Communication). This type of research uses qualitative research with a case study approach. The data sources used were primary and secondary data sources with a total of 5 informants. The data collection techniques used in this research are observation, interviews and documentation.Research results show that Marketing Communication StrategyOnline ProductPainfulAttracting Buyer Interest is said to be good by referring to indicators (1) Advertising (Advertising), where the form of communication is carried out by posting products with photos and descriptions that are clear and easy for buyers to understand, as well as several unique descriptions. Then indicator (2) Sales Promotion (Sales Promotion), namely by providing a packagebundling andflash sale. Indicator (3) Public Relations (Public Relation), where each member maintains communication by posting information, commenting on photos of other members\u27 products and communicating with customers in the comments column, direct messages and evenwhatsapp. Indicator (4) Individual Sales (Personal Selling), namely explaining in language that is easy to understand, providing comments on posts and providing product suggestions if there are customers who are looking for products withrange price or customer requirements. Indicator (5) Direct Sales (Direct Selling), namely communicating with customers who have made several transactions, by offering new or unused products directly throughinbox or numberwhatsapp which has been saved. Then the supporting factors are the seller\u27s consistency in marketing by posting interesting products and information as well as media reachfacebook which is very broad, while the inhibiting factor is that there is still dishonesty, taking a long time to reply to customer messages because they are not read (Slow Respone